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Tales From The Kitchen: Nike Free

Tobie Hatfield is Innovation Director in NIKE's Innovation Kitchen.In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goa...

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Reclama Rom 2012 Iti da zvac sa termini

Spoturile Rom sunt mereu originale. Au avut o idee traznet cu noul Rom imbracat in eticheta americana, multi cazand in aceasta plasa (inclusiv eu) si continua cu obiceiurile romanesti. Noi romanii avem un talent special, incepem un lucru si nu il termi...

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McDonald’s Reflective Billboard Advertising

The idea: McDonald’s wanted to target people looking for a late night snack. So we made an ad that could only be seen at night. On a billboard, we wrote “open all night” in reflective tape. By day, the board appeared white, with no message vis...

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