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Home / Lifestyle / Muzica / PIESĂ NOUĂ: MCulture by Damian Drăghici – ”Aș da zile” (Andreea Vătavu) – 2018. VIDEOCLIP NOU, SINGLE OFICIAL

PIESĂ NOUĂ: MCulture by Damian Drăghici – ”Aș da zile” (Andreea Vătavu) – 2018. VIDEOCLIP NOU, SINGLE OFICIAL

MCulture și Andreea Vătavu au lansat o variantă nouă a melodiei ”Aș da zile” odată cu un videoclip pe canalul oficial de YouTube Cat Music miercuri, 21 martie 2018. Videoclipul noului single MCulture – ”Aș da zile” (Andreea Vătavu) este regizat și produs de Loyal Trip Cartel pentru Cat Music Romania.
Damian Drăghici, fondatorul trupei Damian & Brothers, a lansat un proiect muzical special la începutul lunii februarie, din care fac parte mai mulţi artişti. Noul proiect muzical creat de către Damian Drăghici, MCulture (”Post Manele Culture”), lansat luni, 5 februarie 2018, este format din 13 artişti diferiţi care au avut succes în România şi nu numai. Printre artiştii MCulture se află Jazzy Jo, Silviu Pașca, Cristine Popa, Cristina Stroe, Skizzo Skillz, Olga Verbițchi, Alex Mladin, Nora Deneș, Eduard Santha şi Ilinca Băcilă, câştigătoarea Eurovision România 2017.
Primul disc lansat de MCulture, proiect creat de către Damian Drăghici, este intitulat „Naked Truth“, album care a fost ascultat live, în premieră, în cadrul concertului de lansare. Piesele, produse și orchestrate de Damian Drăghici în studioul său muzical, Share The Talent Production, sunt lansate de Cat Music Romania începând de marți, 6 februarie 2018, când fost publicat videoclipul noului single ”Chef de chef” (Cristina Stroe feat. Skizzo Skillz). Între timp au mai fost lansate videoclipul piesei ”Mona” de către MCulture by Damian Drăghici (Alex Mladin), clipul melodiei ”Nu te las” (Cristine Popa), noul single ”Ochii tăi” (Silviu Pașca) și piesa ”Portofele” (Olga Verbițchi).
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VIDEOCLIP NOU, MELODIE NOUĂ: MCulture by Damian Draghici – As da zile (Andreea Vatavu) Official Video, New Single 2018, New Song

Proiectul MCulture lanseaza primul album -“Naked truth”. Episodul 6: Andreea Vatavu “As da zile”.
Albumul “Naked Truth” contine 13 piese post-manele reinterpretate intr-o maniera deosebita, cu un sound cool ce imbina influente dubstep, trap, jazz dar si pop.
Producator general: CAT Music & Share The Talent Production
Creator si Producator Executiv: Damian Draghici
Inregistrat la: INES STUDIOS
Inginer de sunet: Erik Zobler
Mix & master: Tom McCauley (MixWorks, California, USA)
Compozitori: Damian Draghici, Andreea Vatavu
Text: Cristea Ninel, Topala Dorin
Aranjament & Orchestratie: Damian Draghici
Productie: Damian Draghici pentru Share The Talent Production
Editori: CAT Music & Share The Talent Production
by Cat Music (YouTube), 21 mar. 2018

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HomeEquity Bank Empowers Canadian Homeowners with New Brand Platform that Empowers Retirees

After posting record mortgage numbers in 2017, HomeEquity Bank, providers of the CHIP Reverse Mortgage, announced the launch of a new brand platform today. Created in partnership with Zulu Alpha Kilo, the new brand introduces a redesigned logo, evolved brand positioning, a new visual identity, and a fully integrated campaign that is intended to set the brand up for continued long term growth.

“The Canadian population is aging and many homeowners feel that they have no other choice than to sell the house they love to finance retirement,” says Yvonne Ziomecki Executive Vice President – Marketing and Sales. “Our research has shown that 93% of people over 65 want to retire in their home. We’re tremendously excited about this new direction for our brand because it is about empowering Canadians to live the life they’ve earned.”

The work to kick off the brand relaunch encompasses both traditional and non-traditional creative executions. All of the work tapped into insights gleaned from national research, in speaking to Canadians aged 55+ about retirement planning. In one spot, we see a young couple encouraging their parents to downsize and sell their house before the parents have some fun with that idea by suggesting they move in with the young couple. Another ad shows an overly persistent real-estate agent approaching a house to convince an older couple to sell their home, before they take matters into their own hands. A third spot shows two young parents in front of a house talking about making an unsolicited offer, simply because the homeowner is older. The parents end up getting a lesson from the older, but spry homeowner who overhears the conversation.

To compliment the TV commercials, DRTV with hard hitting messaging, was also produced. In keeping with the brand narrative, the same on-camera characters were featured to help bring consistency throughout the consumer journey. Each execution plays a unique role in educating and empowering retirees to take back control of their retirement dreams. Rounding out the launch was a web site refresh, digital ads, and series of ambient executions that were designed to look like real-estate advertising but instead of speaking to selling or open houses, they use headlines such as: “SOLD On Staying Put.” Similar messages were also applied to tear away posters and door hangers that all pulled from the various executions by encouraging people to stay in the home they love.

“This is about empowering retirees,” says Zak Mroueh, Chief Creative Officer and Founder at Zulu Alpha Kilo. “There is a huge misperception about what it means to be retired. People feel patronized when they’re pressured into something they don’t want to do – like selling their home. We knew that these situations would be relatable to our audience and that we could really strike a chord with them.”

Strategy and creative was led by Zulu Alpha Kilo with media planning and buying by OMD and PR by Jacki Nelson of Nelson Connects.

About HomeEquity Bank
HomeEquity Bank, a federally-regulated, Schedule 1 Canadian bank, is the only national provider of the CHIP Reverse Mortgage™ solution. Founded 32 years ago, HomeEquity Bank has been helping Canadian homeowners aged 55+ access the value of the equity they have in their homes, maintaining ownership of their home, until they make the decision to sell. HomeEquity Bank has ranked on the Canadian Business and PROFIT’s 28th and 29th annual PROFIT 500 list, the definitive ranking of Canada’s Fastest-Growing Companies. HomeEquity has also been recognized as an Aon Best Employer – Canada 2017.


Client (Company): HomeEquity Bank
Clients: Yvonne Ziomecki, Vivianne Gauci, Joe Heale, Niary Toodakian, Carly Whittamore
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Patrick Scissons
Art Director: Shawn James
Writer: Irfan Kahn
Agency Producer: Jac Benoit, Teresa Bayley
Account Team: David Tremblay
Strategic Planner: Tim Hopkins
Media Agency: OMD
Media Agency Planner: Dwayne Mataseje, Mitchell Cornelisse
PR Agency: Nelson Connects
PR team: Jacki Nelson
Production House: Partners Film
Director: Michael Downing
Production House Producer: Gigi Realini, Jill Godbold, Shannon Barnes
Director of Photography: Barry Parrell
Casting Director: Steven Mann
Video Post Facility / Editing Company: Zulubot
Editor: Jay Baker
Compositor / Online: Eric Perrella, Sebastian Boros /Alter Ego
Special Effects: Eric Perrella, Sebastian Boros/Alter Ego
Animation: Ian Flaig /Alter Ego
Colourist/Transfer: Clinton Homuth, assisted by James Graham / Alter Ego
Colour / VFX / Animation Producer: Julie Neff / Alter Ego
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Rocco Gagliese
Producer: Nicola Treadgold
Engineer: Nathan Handy
Photographer: Shereen Mroueh

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