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Playerunknown’s Battlegrounds Unleashes Epic Campaign



PUBG Corporation(PUBG Corp.) has collaborated with Battery, the fast-growing independent creative advertising agency based in Hollywood, and RSA Films to create an ambitious global campaign for the launch of the Sony Playstation4 version of the popular digital game PlayerUnknown’s Battlegrounds. The centerpiece of the campaign is Pan-demonium, a long-form social film produced by RSA Films and directed by Jordan Vogt-Roberts, whose work includes the feature film Kong: Skull Islandand a variety of high-profile commercial campaigns.

Pan-demoniumis an action-packed, funny, highly choreographed and relentless fight film that recreates the visceral excitement of the game in live action with an ensemble of actors including Jason Mitchell of Straight Outta Comptonand Nick Robinson of Jurassic World. The film features the cinematography of Chung-Hoon Chung (Old Boy) and the stunt direction of Robert Alonzo (Deadpool).The campaign includes :60, :30 and :15 versions of the film, which will air on television around the world.

“Beginning with our game, the goal has always been to work towards becoming an all-encompassing entertainment franchise,” said Richard Kwon, CMO, PUBG Corp. “Having Jordan bring us a step closer to that has been a delight to see.”

"Bringing this iconic game to life was such an amazing opportunity for us,” said Scott Brown Partner/VP Creative Director at Battery. “And working with Jordan and his team of cinematic legends like Rob Alonzo and Chung Hoon Chung was a dream come true."

“When approaching this campaign, I wanted to capture and translate the individual moments of emotion the gameplay elicits from a player when experiencing PUBG,” Vogt-Roberts said. “I wanted gamers and fans of the title to watch this piece and feel that the filmmaker and team behind this spot understood the authentic fun that has made PUBG a piece of the zeitgeist. I wanted to find a way to bottle that magic and the excitement, kinetic rush, and idiosyncrasies of PUBG for its fans, while also making it accessible to new viewers, whether they’ve played PUBG before or not.”


CREDITS:

Client: PUBG
CH Kim - CEO
Woonghee Cho - COO
Richard Kwon - CMO
Ashley Nam - Head of Console Division
Luke Park - Head of NA Business
Scott DeFreitas - Head of Console Publishing
Michael Medrano - Marketing Manager
David Chung - Brand Manager
Soonree Kwon - Brand Manager

Ad Agency: Battery
Anson Sowby - CEO/Co-Founder
Philip Khosid - CCO/Co-Founder
Mike Parseghian - Partner/Head of Brand
Scott Brown - Partner/VP-Creative Director
Michael Bryce - Creative Director
Stanton Hill - Executive Producer
Mackenzie Busch - Producer
Zach Hill - Brand Supervisor

Production Company: RSA Films
Jordan Vogt-Roberts - Director
David Mitchell - Managing Director
Phillip Detchmendy - Executive Producer
Julien Lemaitre - Producer
Chung-Hoon Chung - DP
Robert Alonzo - Stunt Coordinator
Chelsea Oliver - Production Designer
Cris Araujo - Key Costumer
Additional Photography
Mark Berger - Producer
Ross Riege - DP

Sound Designer: Skywalker Sound
Shannon Mills - Sound Designer

Editorial: Stitch
Jason Lewis - Editor

Visual Effects: JAMM
Mike Wigart - Shoot Supervisor
Patrick Munoz - Lead Flame Artist
Jake Montgomery - Flame Artist
Brian Hajek - Flame Artist
Mark Holden - Flame Artist
Miles Essmiller - Flame Artist
Marcus Wood - Flame Artist
Marcelo Pasqualino - Nuke Artist
Zak Dimaria - Lead FX Artist
Zheng Zu - FX Artist
Justine Pregler - Producer
Asher Edwards - Executive Producer

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