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Home / Reclame / Powerful Message In This PSA For Fundaseno – “The Doctor’s Appointment”

Powerful Message In This PSA For Fundaseno – “The Doctor’s Appointment”

Credits:
Creative Ad Agency: Publicis, Venezuela
Creative Chief Officer: Fabian Bonelli
Creative Director: Nora Otazo
Copywriters: Sergio Sánchez, José Juan Sanguinetti
Art Director: Daniel Mendez, Michel Morales
Production Company: El Living
Director: Hans Hoj



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Amgen Porcelain Bones, a case study by Les Gaulois




Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%.
This disease affects 1 out of 3 women over the age of 50...

A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis.
These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”.

CREDITS:
AGENCY: LES GAULOIS
Chief Creative Officer: Xavier Beauregard
Art Director: Aurelien Bigot
Copy Writer: Benjamin Le Coz
TV prod: Ingrid Vasseur

PRODUCTION: WANDA
Directors: Les Colts, The Cabs

SOUND: HRCLS (Hercules)

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