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Home / Reclame / Powerful Message In This PSA For Fundaseno – “The Doctor’s Appointment”

Powerful Message In This PSA For Fundaseno – “The Doctor’s Appointment”

Credits:
Creative Ad Agency: Publicis, Venezuela
Creative Chief Officer: Fabian Bonelli
Creative Director: Nora Otazo
Copywriters: Sergio Sánchez, José Juan Sanguinetti
Art Director: Daniel Mendez, Michel Morales
Production Company: El Living
Director: Hans Hoj



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Watch This Casting Call Go From Pleasure To Pain in new PSA for the French Federation of Cardiology via Les Gaulois




Different actors audition at a casting for which they don't know the purpose. They are asked to improvise emotions on the spot. Their interpretation, sincere and spontaneous, seems to satisfy the Casting Director who is directing them, all bar the last scene.
And you, what would you have done ? #CastingDeFemmes

Fédération Française de Cardiologie | Un casting pas comme les autres
Accompagnée par son agence Les Gaulois, la Fédération Française de Cardiologie prend la parole pour alerter l’opinion publique sur les symptômes méconnus de l’infarctus chez la femme. Un film de deux minutes plonge le spectateur dans les coulisses d’un casting surprenant, afin d’apprendre aux femmes à reconnaître ces signes atypiques.

Credits:
Brand: Fédération Française de Cardiologie (French Federation of Cardiology)
Title: "Unexpected Casting"
Advertising Agency: Les Gaulois, France
Executive Creative Director: Xavier Beauregard
Art Director: Sabrina Bourzat
Copywriter: Jennifer Hodara
Director: Tristan Séguéla
Sound: HRCLS

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