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Powerful Message In This PSA For Fundaseno – “The Doctor’s Appointment”

Credits:
Creative Ad Agency: Publicis, Venezuela
Creative Chief Officer: Fabian Bonelli
Creative Director: Nora Otazo
Copywriters: Sergio Sánchez, José Juan Sanguinetti
Art Director: Daniel Mendez, Michel Morales
Production Company: El Living
Director: Hans Hoj



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Movistar Mexico PSA “Love Story” from Y&R México




Y&R México in collaboration with Movistar, a Telefonica company, launched the PSA “Love Story” directed by Andrew Lang from Wabi Productions.

The spot shares a modern love story with contemporary issues. The ad aims to raise awareness for people of all ages about being smart in the use of technology and social networks, in this case, when making a love connection. The final caption of the spot reads “150 million fake profiles live on social media. Not everyone is who you think they are.”

CREATIVE CREDITS:
Agency: Y&R México
CEO: Héctor Fernández
CCO: Saúl Escobar
General Creative Director: Karla Santa Anna
Creative Director: Luis Madruga Enríquez, Rodrigo Casas
Director Producer: Juan Pablo Osio
VP Client Services: Adriana Veytia
VP Planning: Natalia Berrio
Head of Art: Luis Madruga Enríquez
Copywriter: Rodrigo Casas
Client: Movistar
Brand & Marketing director: Karely Munárriz

Production Company: Wabi Productions
Director: Andrew Lang
Managing Director: Alan Suárez
Managing Executive Producer: Denise Mendoza
Executive Producer: Melissa Brown
DOP: Rafael Lluch
1st AD: Jorge Sempre
Production Manager: Adriana Vera
Location Manager: Fernando Martinez
Art Director: Miguel Angel Cerda
Stylist: Ana Vazquez
Make up/Hair Dresser: Alicia de la Rosa
Steady Cam: David Echeverria

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