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Home / Pringles ‘Sad Device’ Super Bowl Ad Features More Flavor Stacking Fun

Pringles ‘Sad Device’ Super Bowl Ad Features More Flavor Stacking Fun



The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold flavors, playful nature and endless stacking possibilities, will be showcasing a new advertisement in their ‘Flavor Stacking’ campaign. The ad will feature an emotional smart device and an iconic song. Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon that is ‘Flavor Stacking.’

Due to their unique shape, Pringles crisps are perfect for stacking, leading to 318,000 unique ‘Flavor Stacks’. Pringles flavors are insanely-accurate on their own, but they can also be stacked together to create a mind-blowing taste with each combination. Check out these flavor stack combos for game day:
  • Pringles Napkin Free Nachos:
  • Flavors Required: Jalapeño, Original, Cheddar & Sour Cream
  • Pringles No Mess Chicken Wings:
  • Flavors Required: BBQ, Buffalo Ranch, Ranch
  • Pringles Delivery Free Pizza:
  • Flavors Required: Pizza, BBQ, Cheddar Cheese
“Pringles is thrilled to be back after making its debut last year with the concept of ‘Flavor Stacking’,” said AnneMarie Suarez-Davis, vice president of marketing for Pringles. ‘Flavor Stacking’ has been a fun and delicious way for our fans to create even more mind-blowing Pringles flavor combinations, and this year’s ad imagines the extreme sadness one would feel if they couldn’t enjoy the taste of Pringles.”

The :30 ad created by Grey Group will air during the 2nd quarter and will be seen nationally on TV and online streaming versions of the game. The full ad can also be seen on Pringles’ social channels ahead of the Game, including on YouTube and Pringles.com. The ad will be supported by a fully integrated marketing campaign including PR, digital, social media, e-commerce, and product sampling.

“‘Flavor Stacking’ is so uniquely ‘Pringles’ – and has been fundamental to the brand’s recent success – we knew it was the right place to play again for this year’s Super Bowl. There are literally hundreds of thousands of combinations, almost too many to comprehend. Creatively we looked to culture to bring that fact to life in a relevant – and funny – way.” John Patroulis, worldwide chief creative officer at Grey.


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Dairy Famers of Canada Takes An Honest Approach in Latest Campaign by DDB Canada


To better inform millennials about Canadian dairy and help clear up misconceptions they may have, Dairy Farmers of Canada (DFC), has launched a new campaign that takes an honest, candid approach to share truths about Canadian dairy products and the industry.

Developed by DDB Canada’s Toronto office the national campaign, “Honest. Canadian. Dairy.” reminds millennials of the positive aspects of Canadian dairy to help raise the day-to-day relevance of dairy products in millennials minds.

“There’s an opportunity to shift and change millennials perceptions about dairy products,” says Lucie Bérubé, acting director, marketing, DFC. “Canadian dairy products are considered a wholesome and natural source of nutrition by millennials; but this group shows some reluctance, versus older Canadians, to consume dairy products on a regular basis. The new campaign sets out to clarify misconceptions millennials may have.”

Accentuating both functional and emotional benefits associated with increasing usage of Canadian dairy, both English and French creative executions introduce dairy farmer characters, who share facts such as: there are no artificial growth hormones in milk that is produced in Canada, most Canadian dairy farms are family-run and span generations of dairy farmers; and most farmers keep under 100 cows.

“We wanted to be upfront with Canadians about what’s true and what’s not when it comes to Canadian dairy farming,” says Craig Ferguson, creative director, DDB Canada Toronto. “That carried over to the advertising. It felt natural to be upfront about the fact our ads were ads.”

Campaign creative includes television, social videos, out-of-home placements and Spotify audio advertising. The campaign launched at the end of January runs until March 2019 with Initiative responsible for the media strategy and buy.

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