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Home / Pringles ‘Sad Device’ Super Bowl Ad Features More Flavor Stacking Fun

Pringles ‘Sad Device’ Super Bowl Ad Features More Flavor Stacking Fun



The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold flavors, playful nature and endless stacking possibilities, will be showcasing a new advertisement in their ‘Flavor Stacking’ campaign. The ad will feature an emotional smart device and an iconic song. Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon that is ‘Flavor Stacking.’

Due to their unique shape, Pringles crisps are perfect for stacking, leading to 318,000 unique ‘Flavor Stacks’. Pringles flavors are insanely-accurate on their own, but they can also be stacked together to create a mind-blowing taste with each combination. Check out these flavor stack combos for game day:
  • Pringles Napkin Free Nachos:
  • Flavors Required: Jalapeño, Original, Cheddar & Sour Cream
  • Pringles No Mess Chicken Wings:
  • Flavors Required: BBQ, Buffalo Ranch, Ranch
  • Pringles Delivery Free Pizza:
  • Flavors Required: Pizza, BBQ, Cheddar Cheese
“Pringles is thrilled to be back after making its debut last year with the concept of ‘Flavor Stacking’,” said AnneMarie Suarez-Davis, vice president of marketing for Pringles. ‘Flavor Stacking’ has been a fun and delicious way for our fans to create even more mind-blowing Pringles flavor combinations, and this year’s ad imagines the extreme sadness one would feel if they couldn’t enjoy the taste of Pringles.”

The :30 ad created by Grey Group will air during the 2nd quarter and will be seen nationally on TV and online streaming versions of the game. The full ad can also be seen on Pringles’ social channels ahead of the Game, including on YouTube and Pringles.com. The ad will be supported by a fully integrated marketing campaign including PR, digital, social media, e-commerce, and product sampling.

“‘Flavor Stacking’ is so uniquely ‘Pringles’ – and has been fundamental to the brand’s recent success – we knew it was the right place to play again for this year’s Super Bowl. There are literally hundreds of thousands of combinations, almost too many to comprehend. Creatively we looked to culture to bring that fact to life in a relevant – and funny – way.” John Patroulis, worldwide chief creative officer at Grey.


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Burger King’s Flame-Grilled Glasses: “Collect Them, Don’t Eat Them”



BURGER KING unveils with Buzzman its first collection of flame-grilled glasses in a huge 360° campaign. As of April, and for a limited time, more than a million grilled glasses are invading french restaurants!

Since 1954, BURGER KING has roasted burgers around the world. It’s this unique particularity that gives them this inimitable taste. And since 2019, BURGER KING also grills its glasses.

As a world exclusive, the brand launches today its very first collection of grilled glasses, imagined by Buzzman and produced in France to 1,519,229 unique copies with its partner ARC (world leader in tableware).

But if we can afford an advice: “collect them, don’t eat them”.

From April 9 to May 6, for any purchase of a WHOPPER Cheese & Bacon menu, a flame-grilled glass will be offered. But some of these glasses are grilled more than others. The lucky ones who will fall on these glasses collectors will be able to exchange it for a WHOPPER.

CREDITS
BURGER KING FRANCE
Chief Marketing Officer Alexandre Simon
Product Marketing Officer Carole Rousseau
Marketing Product Manager Marc Durand Perdriel
Communication Manager Lucile Zoude
Marketing Project Manager Anne Bermond

CREDITS
BUZZMAN
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Directors Mickaël Krikorian & Victor Sidoroff
Copywriters Mickaël Krikorian & Victor Sidoroff
Account Director Loïc Coelho
Account Manager Adélaïde Destaillats
Account Executive Marc-Antoine Fiard
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
PR & Communication Assistants Nina Barbanel & Clémentine Eouzan
Head of TV Production Vanessa Barbel
Producer Katya Violi
Rights Management Dee Perryman

Production My Kitchen Society
Post Production Firm
Sound Production Schmooze
Director Brice Vassault

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