A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Pringles ‘Sad Device’ Super Bowl Ad Features More Flavor Stacking Fun

Pringles ‘Sad Device’ Super Bowl Ad Features More Flavor Stacking Fun



The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold flavors, playful nature and endless stacking possibilities, will be showcasing a new advertisement in their ‘Flavor Stacking’ campaign. The ad will feature an emotional smart device and an iconic song. Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon that is ‘Flavor Stacking.’

Due to their unique shape, Pringles crisps are perfect for stacking, leading to 318,000 unique ‘Flavor Stacks’. Pringles flavors are insanely-accurate on their own, but they can also be stacked together to create a mind-blowing taste with each combination. Check out these flavor stack combos for game day:
  • Pringles Napkin Free Nachos:
  • Flavors Required: Jalapeño, Original, Cheddar & Sour Cream
  • Pringles No Mess Chicken Wings:
  • Flavors Required: BBQ, Buffalo Ranch, Ranch
  • Pringles Delivery Free Pizza:
  • Flavors Required: Pizza, BBQ, Cheddar Cheese
“Pringles is thrilled to be back after making its debut last year with the concept of ‘Flavor Stacking’,” said AnneMarie Suarez-Davis, vice president of marketing for Pringles. ‘Flavor Stacking’ has been a fun and delicious way for our fans to create even more mind-blowing Pringles flavor combinations, and this year’s ad imagines the extreme sadness one would feel if they couldn’t enjoy the taste of Pringles.”

The :30 ad created by Grey Group will air during the 2nd quarter and will be seen nationally on TV and online streaming versions of the game. The full ad can also be seen on Pringles’ social channels ahead of the Game, including on YouTube and Pringles.com. The ad will be supported by a fully integrated marketing campaign including PR, digital, social media, e-commerce, and product sampling.

“‘Flavor Stacking’ is so uniquely ‘Pringles’ – and has been fundamental to the brand’s recent success – we knew it was the right place to play again for this year’s Super Bowl. There are literally hundreds of thousands of combinations, almost too many to comprehend. Creatively we looked to culture to bring that fact to life in a relevant – and funny – way.” John Patroulis, worldwide chief creative officer at Grey.


About Abdi

Check Also

AMV BBDO Creates Major New Campaign for Walkers Family Snacks



After being off air for more than 10 years, Walkers is launching the biggest snacks campaign ever, reminding parents just how irresistible Wotsits, Monster Munch and Quavers are.

The campaign aims to reignite the latent love that parents have for these brands. It is inspired by the insight that parents across the nation are hiding snacks (64%!) to avoid having to share them.

Walkers understand that parents’ need to time enjoy themselves and reconnect with their inner-child.

The campaign, created by AMV BBDO, working alongside Splendid Communications (PR) and OMD (Media), is a 360-campaign featuring a hero TVC, competition, interactive social and partnership.

The 30-second TVC shows parents across the nation stashing their Walkers Snacks in hiding places around the house. The TV ad will launch on key shows over the weekend including Coronation Street, The Latish show with Mo Gilligan and Celebs go dating.

The campaign also features a competition asking the nation to share their snack hiding methods and an interactive version of the ad on social media with extra packs hidden. The public will be challenged to find all the hidden packs and share their guess.

In addition to this, Walkers have partnered with YouTube star, stuntman and inventor Colin Furze to create four inventions for hiding snacks. He will post a video for each invention on his owned channel.

Leave a Reply

Your email address will not be published. Required fields are marked *