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Home / Real-Life Couples Get Intimate in Between Me and Mycalvins Campaign for Calvin Klein Jeans

Real-Life Couples Get Intimate in Between Me and Mycalvins Campaign for Calvin Klein Jeans



Calvin Klein Jeans unveils its fall-winter 2019 campaign starring real-life couples. Called, Get Between Me and Mycalvins, Director Neel Majumder and Photographer Theo Wenner capture models and entertainers in romantic shots. A diverse cast includes Lexi Boling and Ben Allen, Selena Forrest and Aqua, Iris Law and Jyrrel Roberts as well as Abby Champion and Patrick Schwarzenegger. Fall denim styles include jean jackets, logo embroidered separates and athleisure designs.

Brand: Calvin Klein
Campaign Name: Get Between Me and Mycalvins
Category: Clothing
Photographer: Theo Wenner
Director: Neel Majumder
Model: Abby Champion, Lexi Boling, Selena Forrest
Published: August 2019

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Los York Launches Creative Campaign for Motorola Razr Smartphone



It’s not everyday a company is tasked to help relaunch a product that once defined a generation. In partnership with Motorola, hybrid creative shop Los York took that challenge head-on and is helping redefine the iconic Razr phone, which launched Wednesday November 13. See the campaign here: The Razr has Arrived

Drawing upon the technological marvel, fashion and status symbol that was the original Razr flip-phone, Los York created the new smartphone campaign to tap into the Razr’s original DNA and launch it for today’s consumer. The Razr is a foldable, first-of-its-kind smartphone that collapses to fit comfortably inside any pocket.

Los York developed the 360 campaign delivering films, social, digital, tv, print, billboards, in store and on device (wallpapers, ringtones, start up screens). The agency also provided crucial creative insights for Motorola. Los York treated the Razr as a luxury item and piece of art, letting the device reveal itself without encumbering taglines and copy. The campaign showcases the Razr as a futuristic, high-end fashion accessory that speaks to new industry conversations, such as advancing tech along a utopian or dystopian future. This is highlighted by the elevated aesthetics within the campaign, including ethereal qualities heightened by a mix of sumptuous live action and CG.



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