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Renault Clio Celebrates 30 Years in the Making



Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis•Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over fifteen million sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period.

The 30-second, 60-second, and 2-minute commercial spots set to of the iconic Oasis’ track Wonderwall, portray the story of two young friends and their shared experience of the quintessentially 90’s school ‘French exchange’ and the relationship that blossoms over the following thirty years, one punctuated by each edition of the famous Clio. Bolstering the launch, the OOH campaign focuses on the progress of the car’s product features through each era of the Renault Clio.

The fifth generation All-New Renault Clio is the latest model of the best-selling car of its type in Europe and features the latest technological innovations and iconic style that have marked out its ultra-successful predecessors over the past three decades. With an evolutionary exterior styling and a revolutionary interior, the Clio sets new standards for quality, technology and practicality.

Adam Wood, Marketing Director at Renault UK said: “Renault brings people’s passion for life a little closer through our cars. We wanted to humanise and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been.”

Dave Monk, Executive Creative Director at Publicis•Poke said: “Britain has had a love affair with the Renault Clio since the 90’s halcyon days of Papa & Nicole and wind up windows. Many things have changed in those thirty years. While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”

The All-New Clio is one of the safest cars in its class, as highlighted by its five-star EuroNCAP rating. Priced from £14,295, the All-New Renault Clio is on sale now. A hybrid version that is capable of doing 80 per cent of its urban journeys with zero tailpipe emissions will follow in Spring 2020.

The campaign kicks-off on Friday 8th November across the UK. It will run across TV, cinema, VOD, OOH, DOOH, press, social, eCRM . There will be further opportunities to interact with the content via Spotify.

PUBLICIS•POKE CREDITS
TITLE: All New Renault Clio: The French Exchange
CLIENT: Renault UK
ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
GROUP CREATIVE DIRECTOR: Colin Byrne
CREATIVE DIRECTORS: Rob Butcher, Tom Genower
STRATEGISTS: Miranda Ross, Calvin Lyon
BUSINESS DIRECTOR: Stuart Pond
ACCOUNT MANAGEMENT: Abby Fox, Luke Cox, Fraser Thomson
HEAD OF FILM PRODUCTION: Colin Hickson
ASSISTANT AGENCY PRODUCER: Joss Haynes
MEDIA BUYING AGENCY: MG OMD
MEDIA PLANNERS: Laura Henderson, Rach Murray
PRODUCTION COMPANY: Academy Films
DIRECTOR: Frederic Planchon
DIRECTOR OF PHOTOGRAPHY: Stéphane Fontaine
PRODUCERS: Dulcie Kellett & Simon Cooper
EDITORS: Assembly Rooms
EDITOR: Sam Rice-Edwards
POST-PRODUCTION COMPANY: MPC
COLOURIST: Jean-Clemant Soret
VFX: Timo Huber
AUDIO POST-PRODUCTION COMPANY: Wave Studios
SOUND DESIGNER: Parv Thind
MUSIC: Soundtree
MUSIC COMPOSER: Luis Almau
MUSIC PRODUCER: Jay James
DATE RELEASED: 08.11.19
CITY / COUNTRY: United Kingdom

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Daniel Riccardo ‘Enjoys the Moment’ in New Renault Clio Commercial by Publicis Italy

DANIEL RICCIARDO DISCOVERS NEW RENAULT CLIO

While he is having fun, the director despairs.

A Publicis Italy idea planned for all over Europe.



A set, a Formula 1 driver and a car to test. Everything’s normal, except that the car to test is the New Renault Clio, a car able to impress even Daniel Ricciardo – Renault Formula 1 Team racing driver – who during the spot will have fun finding out the technology on board instead of follow the Director’s indications and disobeying one scene after another.

This is the idea of the new TV commercial developed by Publicis Italy that will air all over Europe. Beyond the TV, the whole commercial will be uploaded on nuovaclio.it website,

completely dedicated to the best seller of the French House, with a wide section concerning all the innovations of the car at its fifth edition.

Supporting the campaign, a targeted content strategy on digital and on the main social channels.

CREDITS
Client: Renault Italy
Advertising, Digital e CRM Manager: Azzurra Lucignani
Advertising Executive: Cinzia Terragno, Giulia Freré

Agency: Publicis Italy
Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli
Chief Creative Officer Publicis Italia: Cristiana Boccassini
Creative Director: Stefano Battistelli
Digital Creative Director: Massimo Guerci
Art Director: Dario Citriniti
Copywriters: Giovanni Coviello, Fabio Caputi
Digital Art Director: Iacopo Gioffrè
Digital designer: Simona Caldarini

General Manager: Daniela Di Maio
Account Director: Giada Salerno
Account Manager: Chiara Marotta
Head of Digital: Pierluigi Roselli
TV Producer: Luana Strafile, Eva Maio

House of production: Mercurio Film
Director: Augusto Zapiola
DOP: Nilkolai Brunel
Executive Producer: Luca Fanfani
Editor Hero Video: Francesco Loffredo
Editor Content Strategy: Fulvio Rossetti
Musica: Sizzer
Sound design: Daniele Virgilio
Sound mix: General Jingles
Color grading: MPC
Post production: Prodigious

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