Reveal Your Inner Athlete – Rademar
Advertising Agency: Tabasco, Tallinn, Estonia
Creative Director: Indrek Viiderfeld
Art Director: Kerstin Raidma
Copywriter: Indrek Viiderfeld
Illustrator: Kerstin Raidma
Photographer: Kalle Veesaar
If FUTURECRAFT is the innovative platform, the adidas SPEEDFACTORY is the launch ground. We’re taking the lab to the street, paving the way for a faster, more innovative, reactive, tailored and sustainable manufacturing approach. It’s about shaking up the industry by rethinking the conventional in order to give you what you want, when you want it.