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Run for The Cure – Canadian Breast Cancer Foundation

Agency: DARE
Executive Creative Director: Paul Little
Copywriter: Paul Constantakis, Paul Little
Art Director: Paul Little
Agency Producer: Mike Hasinoff, Matthew Sy, Jeff Maynard
Account Lead: Penny Norman, Jillian Pearson
Planner: John Hall
Media Agency: Vizeum
Media Lead: Lynn Mayer
Director: Philistine (currently Tim Godsall and Steven Diller)
Production Company: OPC //FS
Executive Producer: Harland Weiss, Donovan Boden
Producer: Isil Gilderdale
Director of Photography: Andre Pienaar
Editorial: School
Editor: Brian Wells
Telecine: Company3
Colorist: Tom Poole
Online & Finishing: Fort York
Sound Design & Mix: Grayson Matthews
Photographer: Melodie McDaniel at Brydges Mackinney

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Allstate Foundation Purple Purse Partners with Serena Williams and Unveils 2017 Campaign Film: “Lost Purse”

Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse.

Purple Purse also unveiled its 2017 creative campaign with a powerful new social experiment-based short film, “Lost Purse,” that provides the public with a look into the life of a domestic violence victim through a purse she’s left behind in a Lyft.

The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”

Client: The Allstate Foundation
Agency: MSLGROUP Chicago/Leo Burnett
Campaign: Lost Purse

CCO: Britt Nolan
EVP, Executive Creative Directors: Mikal Pittman, Jon Wyville, Dave Loew
Associate Creative Directors: Donna Foster, Kristen Schwanz
Head of Production: Veronica Puc
Group Executive Producer: Denis Giroux
Senior Producer: Leah Karabenick
Music Producer: Alec Stern
VP, Account Director: Kaitlyn Nolan
VP, Communications Director: Lynsey Elve
Strategy Director: Ariel Tishgart
Account Supervisor: Lily Merritt

Production Company: Rival School Pictures
Executive Producer: James Blom
Director: Andrew Lane
DP: Megan Donnelly
Line Producer: Chris Lettley

Editorial: Whitehouse Post
Editor: Matthew Wood
Assistant Editor: Steve Kroodsma
Post Producer: Lauren Connolly
VFX & Color: Filmworkers
Colorist: Jeff Altman
VFX: Jeff Charatz
Post Producer: Derek Goldsmith
Recording Studio: Another Country
Recording Studio Executive Producer: Tim Konn
Sound Engineer: John Binder
Music: Nylon Studios
Composer: Lydia Davies


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