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Run for The Cure – Canadian Breast Cancer Foundation



Credits:
Agency: DARE
Executive Creative Director: Paul Little
Copywriter: Paul Constantakis, Paul Little
Art Director: Paul Little
Agency Producer: Mike Hasinoff, Matthew Sy, Jeff Maynard
Account Lead: Penny Norman, Jillian Pearson
Planner: John Hall
Media Agency: Vizeum
Media Lead: Lynn Mayer
Director: Philistine (currently Tim Godsall and Steven Diller)
Production Company: OPC //FS
Executive Producer: Harland Weiss, Donovan Boden
Producer: Isil Gilderdale
Director of Photography: Andre Pienaar
Editorial: School
Editor: Brian Wells
Telecine: Company3
Colorist: Tom Poole
Online & Finishing: Fort York
Sound Design & Mix: Grayson Matthews
Photographer: Melodie McDaniel at Brydges Mackinney

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FCB Canada Compares Sticking Your Finger In A Parking Meter To Getting A Prostate Exam


How is a parking pass machine like a prostate exam? Prostate Cancer Canada teams up with CFL legend Damon Allen to help get a serious message across about early detection during Prostate Cancer Awareness Month.

Have you ever retrieved a parking pass from a machine and thought "Gee, this is as easy as getting my prostate checked?" No? Well, now you might, thanks to this cheeky initiative intended to raise awareness that prostate cancer is the most common cancer in men, and that, when detected early survival can be over 90%.

The time-limited social awareness campaign is running this September, during Prostate Cancer Awareness Month. It's all intended to trigger a discussion about prostate cancer and to encourage men to talk to their doctor about their personal risk and an early detection strategy that's right for them, including when to get a baseline PSA test. via: Prostate Cancer Canada

The ad is a little strange but the message is important gentlemen, go here for more http://www.prostatecancer.ca/TalkProstate

Credits:
Ad Agency: FCB, Toronto, Canada

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