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Sainsbury’s 2017 Christmas Campaign Features a Festive Song Sung by Britons Everywhere


Sainsbury's official Christmas Advert for 2017 uses the hashtag, #everybitofChristmas that is basically a wonderfully fun and festive song, that's sung by people all over Britain.

In a departure from previous years, the UK retailer has extended it's black and white 'Living well' ad campaign that has been running all year long.

Sainsbury's head of broadcast communications, Laura Boothby, noted that, "Living well has been at the heart of our advertising all year and there is no better time to celebrate that than at Christmas."

As the company notes on their YouTube Channel, "Christmas is the time of the year with the most ‘Living Well’ moments, so instead of celebrating just one bit, Sainsbury is celebrating every bit - with a song that captures what the season really means to every one of us. The silly bits, the annoying bits, the tasty bits, the snoozy bits, the exciting bits, the cheesy and embarrassing bits. From munching on a cheeky chocolate gold coin at breakfast, to watching another festive movie with Kermit the Frog, to being gifted another novelty sock, to spending time with the extended family you only see once a year... #everybitofChristmas is living well. And you? Can you sing-along to every bit of Christmas? Watch our karaoke video and have a crack yourself."



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Hershey’s “Heartwarming the World” Campaign featuring “Bells”



 
Hershey’s has always warmed hearts. Now through the “Heartwarming the World” campaign, the Hershey’s brand is on a mission, melting boundaries and dissolving distances--all to create a better, sweeter world.


This holiday season, the company is leveraging the iconic “Bells” TV commercial—beloved for nearly 30 years—into an active experience via broadcast, digital and social. Instead of just watching the commercial, for the first time ever, people get the chance to play the bells themselves, share the videos, and heartwarm everyone in their social circles.

On Instagram Stories, people can play and hear new bell sounds associated with KISSES Chocolates—hand bells, church bells, door bells, cow bells, DJ horn, and southern bells. Then, they can share the video with their friends and family and spread the holiday cheer.

The heartwarmed :15 “Bells” spot runs on TV and online (sites like Hulu) through Christmas. The “Bells” social experience is hosted on playthekisses.com, supported with an Instagram Story and in-feed Facebook and Instagram posts to drive audiences to playthekisses.com.

Credits: 


Hershey’s Team:
Chief Marketing Officer: Jill Baskin
Senior Director: Ian Norton
Sr. Brand Manager: Kriston Ohm

Digital Content and Strategy: Ryan Riess
Brand Manager: Clark Boyer

Agency: Dentsu Aegis Network’s Sidebar
Executive Creative Directors: Dave Reger, Michael Straznickas
Creative Directors: Pam Mufson
Associate Creative Directors: June Lee
Senior Copywriter: Casey Stern
Senior Art Director: Stacy Randolph
Experience Designer: Sheila Schook
Designer: JoJo Uhila
Director of Content Production: Steve Ross
Producer: Christen James
Director of Digital Production: Lisa Zitella
Director of Technology: Reed Roussel
Digital Producer: Matt Swieca
Executive Music Producer: Jarrett Mason
Talent Supervisor: Jamika Logan
Director of Business Affairs: Joann Baker
Business Manager: Alica Townsend
Group Strategy Director: Anna Conroy
Senior Strategist: Lee Boshes
Strategist: Kelly Dittrich
Community Manager: Lauren Hurlburt
Director of Marketing Science: Dan O’Connell
Marketing Science Associate: Denise Nguyen
Group Managing Account Director: Betsy Ross
Account Director: Elizabeth Sandoval
Account Director: Kate Pinelli
Account Executive: Sari Bernfield
Assistant Account: Executive: Meghan Harris

Post Production: Framestore
Head of Production: Raven Sia 
VFX Producer: Darci Dunnagan
Flame Artist: Jamie Beckwith

Post Production: Music Playground
Arrangers: Jeff Richardi & Jason Payne 
Creative Director: James Panepinto
Chief Creative Officer: Eric Hillebrecht
Executive Producer: Eric Kaye 

Post Production: Another Country
Sound Designer/Mixer - David Gerbosi
Audio Assistant - Logan Vines
Audio Producer - Louise Rider

Media agency: UM


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