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Sainsbury’s 2017 Christmas Campaign Features a Festive Song Sung by Britons Everywhere


Sainsbury's official Christmas Advert for 2017 uses the hashtag, #everybitofChristmas that is basically a wonderfully fun and festive song, that's sung by people all over Britain.

In a departure from previous years, the UK retailer has extended it's black and white 'Living well' ad campaign that has been running all year long.

Sainsbury's head of broadcast communications, Laura Boothby, noted that, "Living well has been at the heart of our advertising all year and there is no better time to celebrate that than at Christmas."

As the company notes on their YouTube Channel, "Christmas is the time of the year with the most ‘Living Well’ moments, so instead of celebrating just one bit, Sainsbury is celebrating every bit - with a song that captures what the season really means to every one of us. The silly bits, the annoying bits, the tasty bits, the snoozy bits, the exciting bits, the cheesy and embarrassing bits. From munching on a cheeky chocolate gold coin at breakfast, to watching another festive movie with Kermit the Frog, to being gifted another novelty sock, to spending time with the extended family you only see once a year... #everybitofChristmas is living well. And you? Can you sing-along to every bit of Christmas? Watch our karaoke video and have a crack yourself."



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Miller Lite and Jason Witten Surprise Dallas Football Fans with a Beer Delivery



New video from DDB Chicago shows football legend Witten trading in his jersey for a delivery uniform.

Beers are here! To kick off the football season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries at their homes.

“Miller Lite believes in celebrating and rewarding fans because not only are we football fans at heart, but we’ve enjoyed almost 30 years as the official beer of Dallas football,” said Anup Shah, Vice President, Miller Family of Brands. “We chose loyal fans who hold true to their love of the game, their team and their beer. When Jason Witten arrived at their door in his Miller Lite gear to surprise them with ice cold beers, the reactions were priceless.”

DDB Chicago created a video of Witten’s “Beer Delivery” experience for fans that’s now live on YouTube.

“This was a perfect way to kick off the season,” said Witten. “For me, it’s always been about the fans. They deserve to be celebrated, so when Miller Lite offered me the chance to surprise some of the most loyal Dallas football fans, I couldn’t turn it down. Plus, I got to enjoy a couple of Miller Lites along the way.”

Witten surprised three different viewing parties in the Dallas–Fort Worth area on a Sunday during the football pre-season. Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.”

Miller Lite is The Only Beer of the Dallas Cowboys, and has been a Sunday staple for football fans for years. With only 96 calories and 3.2 grams of carbs, Miller Lite is the perfect beer to enjoy as you watch games on football Sunday.

MILLER LITE “BEER DELIVERY” CREDIT LIST

Miller Coors, Brand Team
Anup Shah, VP Miller Family of Brands
Sheryl Rosa, Activation Marketing Director
Caroline Flood, Associate Marketing Manager
Kirby Nardo, Senior Manager, Marketing Communications

DDB Chicago, Creative Agency
Ari Weiss, Chief Creative Officer, DDB North America
John Maxham, Chief Creative Officer, DDB Chicago
Diane Jackson, Chief Production Officer, DDB Chicago
Myra Nussbuam, SVP Group Creative Director
Nick Stoner, Associate Creative Director
Nick Howard, Associate Creative Director
Jason Cohen, Copywriter
Sarah Berkley, Art Director
Keith Jamerson, Executive Producer
Adam Battista, Sr. Producer
Kiska Howell, SVP Group Account Director
Sara Abadi, Account Director
Katelyn Ledford, Account Supervisor
Katie Sullivan, Account Executive
Patrick O’Rouke, Strategy Director
Darren Allison, Sr. Strategist
Nicholas Papaleo, Senior Sound Designer, DDB Audio
Cameron Aper, Audio Producer, DDB

Olson Engage, PR Agency

Gifted Youth, Production Company
Sergio Cilli, Director
Anthony Ficalora, Executive Producer
Dal Wolf, Managing Director

Optimus, Post Production Company
Mike Berg, Editor
Jenny Schaye, Edit Assistant
Tracy Spera, Executive Producer

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