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Home / Samsung Campaign Showcases Apollo 11 Documentary to Launch Global QLED 8K TV

Samsung Campaign Showcases Apollo 11 Documentary to Launch Global QLED 8K TV



Samsung has today announced the launch of its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC

The “Making History Again” campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV.

As part of the campaign, Samsung has partnered with Statement Films and CNN on the “Apollo 11” documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot will also air within CNN’s broadcast premiere of the documentary.

“TV technology has been essential in bringing the world together to experience critical moments in modern history,” said Grace Dolan, Vice President, Home Entertainment Demand Generation, Samsung Electronics America. “As we mark the 50th anniversary of Samsung Electronics and the first steps on the moon by a human, it’s only fitting that our “Making History” QLED 8K TV commercial and multimedia campaign with CNN celebrates the past while giving a glimpse into how Samsung will continue to bring people together in the future through the power of 8K.”

David Brown & Daniel Bonder, ECDs, adam&eveNYC added: “Apollo 11 was one of those unforgettable moments where the world came together to watch something beyond anything they’d seen before . Samsung QLED 8K TV is allowing a new generation to experience the power seeing something truly groundbreaking.”

In addition to “Making History Again” creative running across broadcast, OLV, digital, in-store and social, the cross-platform campaign also includes globally-produced branded content featuring astronaut Scott Kelly, and a globally-led sponsorship of a three-part digital video series spotlighting a new generation of female leaders who are determining where the next great discoveries will be made, developing the groundbreaking technology to send humanity to the farthest reaches of the universe, and tapping a younger, more diverse recruiting pipeline that is opening doors for the next crop of dreamers.


Credits

Client: Samsung
Brand: Consumer Electronics
Project name: QLED 8K

Clients:
Jesse Coulter, CCO
Grace Dolan, VP of Marketing, Demand Generation
Brian Choi, Director of Marketing, Demand Generation
Nicole Murakami, Marketing Manager

Chief Creative Officer: Richard Brim
Executive Creative Directors: David Brown, Daniel Bonder
Associate Creative Directors: Jordy Molloy, Toby Kennedy
Head of Design: Mitch Horton

Agency Head of Production: Victoria Bennett
Agency Associate Producer: Erica Serio
Digital Production: Sion Prys

Group Strategy Director: Stuart Harrison
Comms Strategy Director: Lindsay Orosco

Managing Director: James Rowe
Group Account Director: Lily Waters
Account Supervisor: Erin Brogan

Media agency: Starcom

Production company: Pulse Films
Global President: Davud Karbassioun
Producer: George Saunders
Director: James Marsh
D.O.P: Alwin Küchler

Editing Company: Work Editorial
Editor: Neil Smith
Post Production: The Mill
Post Producer: Luis Martin
VFX Supervisor: Kshitij Khanna
2D Artist: Krissy Nordella
Colorist: Fergus McCall

Composer: Benjamin Wallfisch
Music Supervision & Licensing: North America - R 3 D Music (ASCAP), Global Du Vinage Publishing Ltd. (PRS)
Audio Post Production: Wave Studios
Sound Design: Aaron Reynolds


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24 Young Creatives From Around the World Selected as 2019 One Club Portfolio Night All-Stars



The One Club for Creativity today announced the latest group of Portfolio Night All-Stars, the top young creative as selected by industry professionals from each of the cities around the world that participated in its recent global Portfolio Night 2019.  

Long recognized as the world’s largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in numerous cities all across the globe on the same date to help the next generation of creative talent enter the industry.  

A highlight of this one-of-a-kind program is Portfolio Night All-Stars, where industry professionals from each host city select the single most outstanding young creative in their market with the best portfolio.  These Portfolio Night All-Stars are invited to be flown to New York in August, courtesy of The One Club, where they will spend a week working as a team on a creative brief for a major global brand.

Portfolio Night 2019 All-Stars, as selected by leading professional creatives from their city hosts, are:
  • Atlanta (hosted by Edelman) — Nita Thompson
  • Austin (hosted by McGarrah Jessee) — Adrianna San Roman
  • Beijing (hosted by Serviceplan) — Ziyi Tong
  • Beirut (hosted by BWR) — Carine Howayek
  • Boston (hosted by Arnold Worldwide) — Madison Umbrello
  • Buenos Aires (hosted by El Círculo de Creativos Argentinos) — Lucas Frigerio
  • Chicago (hosted by Edelman) — Astha Thakkar
  • Cleveland (hosted by Brokaw) — Corinne Baker
  • Detroit (hosted by GTB) — Andrew Montana Flaherty
  • Dubai (hosted by BWR) — Neel Layth Abdulrasool
  • Guangzhou (hosted by Insight) — Shigang Yan
  • Ho Chi Minh City (hosted by Happiness Saigon) — Anh Thu Dam
  • Lima (hosted by Lanfranco/Cordova) — Florencia Luna
  • Lisbon (hosted by Clube Criativos de Portugal) — Pedro Barroso
  • Lyon (hosted by TBWA\ Groupe — Corentin Magnetti
  • Melbourne (hosted by Melbourne Advertising & Design Club) — Cale Berry
  • Mumbai (hosted by Kyoorius) — Shreya Arora
  • New York (hosted by Edelman) — Diane Danneels
  • Paris (hosted by BETC) — Amélie Lazure-Ratte
  • San Francisco (hosted by Edelman) — Chiara Martini
  • São Paulo (hosted by AlmapBBDO) — Victor Piva
  • Shanghai (hosted by Proximity, PwC Shanghai, Experience Center) — Chenwei Xu
  • Singapore (hosted by Temasek Polytechnic, TGH Collective, Association of Accredited Advertising Agents Singapore) — Ken Vicera Kaneko
  • Zurich (hosted by Voy Talent) — Luigi Vitiello
“By all reports, the quality of portfolios and level of participant enthusiasm was truly impressive this year,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “As a global nonprofit organization with a focus on professional development, it’s one of the highlights of our year to see the next generation of creatives show their stuff and provide advertising and design professionals with the opportunity to give back to the industry and their local creative community by mentoring this young talent.”

This unique global event serves as a high-visibility opportunity for agencies, schools and organizations to give back to the industry by guiding the earliest steps of future copywriters, art directors and technologists.  Host agencies also benefit as Portfolio Night is a crucial tool for them in recruiting top young talent, provides them with recognition from local industry peers and gives them a place on the global stage as the ad world tunes in to this one-of-a-kind annual event.


ABOUT THE ONE CLUB FOR CREATIVITY
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.  The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution.  The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines.  Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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