A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / Shaq and Tyga Star In Newest Foot Locker Reebok Ad

Shaq and Tyga Star In Newest Foot Locker Reebok Ad

Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

Advertising Agency: BBDO, New York, USA
Full credits after the clip.

Credits Con't:
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director & Copywriter: Jessica Coulter
Associate Creative Director & Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer
Sound: Heard City
Sound Mixer: Keith Reynaud
VFX / Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer / Animator: Santa Maria
Music: Philip Quinaz

About Abdi

Check Also

Under Armour “Make That Old” Commercial with Stephen Curry: Curry 3 Signature Shoe Featuring The Song ‘nobody knows’ by Pastor T.L. Barrett

Under Armour and Stephen Curry kick off a new season, introduce a new shoe, and remind the world that he still has everything left to prove. To celebrate the start of the 2016-2017 basketball season, Under Armour launches a new campaign that elevates Curry and the newest addition to his signature footwear collection, the Curry 3.

The new spot, created in collaboration with the Droga5 agency, tells the story of a reborn Curry, proud of his accomplishments, but coming off last year’s disappointment, eager and motivated to write the next chapter in basketball history.

Shot by Director Harmony Korine, the spot is set in the Bay Area and features local athletes whose passion for basketball has been ignited by Curry. In the spot, this legion of young, progressive basketball players lists the ups and downs that have marked Stephen’s career, with each one urging him to “make that old.” With the utterance of each phrase, the players remind the viewer that for Curry, whether he’s celebrated as a global sport and cultural icon, or vilified for a heartbreaking loss, nothing in the past is as important as what is to come. For Curry and Under Armour, the message is that you can always find ways to rise above and get better. Click here to view the spot.

“The last year has been an incredible roller coaster of emotions, and this campaign completely captures those highs and lows,” said Curry. “This year, it’s all about recalibrating to understand there’s still so much left to do and achieve on the court and with Under Armour. This film, and the work we’ve done on the Curry 3, jumpstarts that mindset — knowing that the next chapter in our story will be written only by perseverance and the will to succeed.”

“Watching Stephen last season was an unreal experience for all basketball fans,” said Adrienne Lofton, Senior Vice President, Global Brand Marketing, Under Armour. “With the way the season ended, our team became determined — more than ever — to get Stephen back on top. Through the voices of local youth basketball players, we were able to share an intimate look at Stephen’s journey from last season to now, with the “Make That Old” campaign. We’re eager to see Stephen back on the court this season, inspiring the next generation of basketball players, one shot at a time."

The spot features the Curry 3, Stephen’s newest signature shoe, which debuted on October 21. The Dub Nation colorway, which is featured in the spot, will be available on UA.com and the UA Shop App on October 25. The SC Camo colorway will follow with a release at retailers nationwide on October 27. The Curry 3 retails for $140.00 and features UA’s newest technology, UA Threadborne™, a fabric innovation derived from the thread composition of a parachute (called paracord). It provides the wearer with lightweight, breathable support for optimal levels of dynamic performance on court. Additional colorways of the Curry 3 will be released throughout the season. Download the UA Shop App on iTunes and Google Play.

In addition to the spot, the “Make That Old” campaign will also feature fresh digital content, such as Snapchat videos and a suite of social content. The brand will launch the full campaign through both traditional and digital channels; with YouTube, Snapchat and more playing pivotal roles in the distribution of the campaign message. To follow the story and to learn more about the campaign visit youtube.com/underarmour and @UABasketball on Twitter, Instagram and Facebook. Download UA RECORD and join our fitness community on iTunes and Google Play.

Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Ted Royer
Group Creative Director Tim Gordon
Senior Creative Laurie Howell / Toby Treyer-Evans
Senior Creative Laurie Howell / Toby Treyer-Evans
Chief Creation Officer Sally-Ann Dale
Executive Producer David Cardinali
Senior Broadcast Producer Jennifer Chen
Music Supervisor Mike Ladman
Music Supervisor Ryan Barkan
Head of Interactive Production Niklas Lindstrom
Director of Integrated Production Business Affairs Dianne Richter
Sr. Integrated Production Business Manager Librado Sanchez
Global Chief Strategy Officer Jonny Bauer
Co-Head of Strategy Harry Roman
Group Strategy Director Will Davie
Strategy Director Sam Matthews
Strategist Newman Granger
Head of Communications Strategy Colleen Leddy
Communications Strategy Director Hillary Heath
Communications Strategist Kathryn Ruocco
Data Strategist Kaveri Gautam
Executive Group Account Director Julian Cheevers
Group Account Director Shane Chastang
Account Supervisor Jordan Cappadocia
Associate Account Manager Andrew Mullen
Senior Project Manager Bill Wilson
Project Manager Connor Hall


Leave a Reply

Your email address will not be published. Required fields are marked *