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Shaq and Tyga Star In Newest Foot Locker Reebok Ad

Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

Credits:
Advertising Agency: BBDO, New York, USA
Full credits after the clip.




Credits Con't:
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director & Copywriter: Jessica Coulter
Associate Creative Director & Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer
Sound: Heard City
Sound Mixer: Keith Reynaud
VFX / Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer / Animator: Santa Maria
Music: Philip Quinaz

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CREATIVE CREDITS:
Agency: Wieden + Kennedy
Creative Director: Ryan O’Rourke, Alberto Ponte, Dan Viens
Copywriter: Kevin Steele
Art Director: Brandon Viney
Executive Producer: Matt Hunnicutt
Producer: Deb Drumm
Associate Producer: Amy Berriochoa
Account Team: Alyssa Ramsey, Erik Wade, Tobin Kittoe
Strategic Planning: Nathan Goldberg, Reid Schilperoort
Media/Comms Planning: Reme DeBisschop, Ryan Craven, Justin Bradley
Business Affairs: Anna Beth Nagel
Creative Management: Shannon Hutchinson
Creative Management: Leticia Barajas
Studio Design: Denny Robles, Michael Rosenau, Seth Shelman
Production company: Doomsday Entertainment

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