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Shaq and Tyga Star In Newest Foot Locker Reebok Ad

Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

Credits:
Advertising Agency: BBDO, New York, USA
Full credits after the clip.




Credits Con't:
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director & Copywriter: Jessica Coulter
Associate Creative Director & Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer
Sound: Heard City
Sound Mixer: Keith Reynaud
VFX / Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer / Animator: Santa Maria
Music: Philip Quinaz

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NBA Celebrates 2016 Draft with New Spot via Translation






The 2016 NBA Draft is coming to the Barclays Center in Brooklyn on June 23, and the league is celebrating with the launch of “Draft 16,” the latest installment in the ongoing “This Is Why We Play” campaign. “Draft 16” debuted during Game 4 of the NBA Finals.

The new spot captures the journey of 2015 Draft picks including the Timberwolves’ Karl-Anthony Towns, New York Knicks’ Kristaps Porzingis, Philadelphia 76ers’ Jahlil Okafor, and others and centers on the village of unsung heroes—the families, friends, coaches, and others—who’ve helped these budding superstars achieve their dreams. From driveway hoops to youth basketball league courts, it’s a powerful reminder that, when we make it, we don’t make it alone.

Creative Credits:
Brand/Client: NBA
Campaign Title: This Is Why We Play
Spot Title: Draft 16
First Air Date: June 10

Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Matthew McFerrin
Group Creative Director: Achilles Li
Senior Creative, Copywriter: Katie Edmondson
Senior Creative, Art Direction: Katie Yoder
Director of Broadcast Production: Miriam Franklin
Content Producer: Kristen Cooler
Account Team: Stanley Lumax, Agustina Marcos, Craig Mitchell
Senior Project Manager: Matt DeSimone

Editor: Fafu Pfafflin

Telecine/Conform Company: Company Three
Colorist: Rob Sciarratta

Audio Post: Heard City
Mixer: Mike Vitacco
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn

Music: “When My Time Comes”
Artist: Dawes

Footage Search & License: Visual Catch

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