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Shaq and Tyga Star In Newest Foot Locker Reebok Ad

Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

Credits:
Advertising Agency: BBDO, New York, USA
Full credits after the clip.




Credits Con't:
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director & Copywriter: Jessica Coulter
Associate Creative Director & Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer
Sound: Heard City
Sound Mixer: Keith Reynaud
VFX / Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer / Animator: Santa Maria
Music: Philip Quinaz

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Yves Saint Laurent, La Nuit De L’Homme Eau Electrique




Yves Saint Laurent Beauté launches new male fragrance, La Nuit De L’Homme Eau Electrique, with a commercial created by BETC Luxe & BETC Pop.
The film shot by famed music video director Colin Tilley and featuring fascinating models Jacquelyn Jablonski and Vinnie Woolston is a collection of six adventures (The Entrance, The Concert, The Pool, The Mirror, The Lift, The Rooftop) showing how the night never ends.

The spot also features the song: "The Ghost City" from Dutch musician, Thomas Azier.

CREATIVE CREDITS:
Brand: Yves Saint Laurent Beauté
Ad Agencies: BETC Luxe & BETC Pop
Creative Director: Jasmine Loignon
Art Director: Mathilde Fallot
Copywriter: Güllit Baku
Director: Colin Tilley
Production Company: Phantasm

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