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Shaq and Tyga Star In Newest Foot Locker Reebok Ad

Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

Credits:
Advertising Agency: BBDO, New York, USA
Full credits after the clip.




Credits Con't:
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director & Copywriter: Jessica Coulter
Associate Creative Director & Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer
Sound: Heard City
Sound Mixer: Keith Reynaud
VFX / Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer / Animator: Santa Maria
Music: Philip Quinaz

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Working closely with BBH and director GMUNK out of Nexus, The Mill created the remarkable spot ‘Pure Imagination’ for the launch of Audi’s global campaign for their new A5 model.

The 60 second spot creates the vision of the ‘super-computer’ and aims to answer the question; "What if artificial intelligence could dream?".

Starting from what feels like the inner-core of the machine, the film takes viewers on a vivid journey, through a world of lights, movement, and alternative reality; featuring segments of continuous and fast-travelling shots to ensure that an air of intensity and excitement remains throughout.

The result is a stunning piece that celebrates the magic of visual effects and far beyond, keeping viewers encapsulated in a world of the extraordinary from the opening frame until the closing frame.

CREATIVE CREDITS:
CREATIVE DIRECTOR: Ian Heartfield
CREATIVE: Adrian Merz, Mark Bushnell
ACCOUNT DIRECTOR: Jamie Bolton
PRODUCER: Michelle Kendrick
CREATIVE AGENCY: BBH

OFFLINE
EDITOR: David Slade
EDIT COMPANY: Nexus

POST PRODUCTION / VFX
COLOURIST: James Bamford
MOTION GRAPHICS: Rajnder Davsi
MATTE PAINTING: Jiyoung Lee
3D ARTISTS: Nick Smalley, Vaclav Cizkovsky, Yoann Gouraud
3D ARTIST: Sam Driscoll, Dan Yargici, Ian Baxter, James Hansell, Joshua Curtis
2D ARTISTS: James Pratt, John Thornton, David Wishart
2D ARTIST: Stefan Susemihl, Oscar Tornincasa, Richard McKeand
3D LEAD ARTIST: Alex Hammond
2D LEAD ARTISTS: James MacLachlan
SHOOT SUPERVISOR: James MacLachlan, Alex Hammond
PRODUCTION COORDINATOR: George Reid
PRODUCER: Carl Phillips
POST PRODUCTION HOUSE: The Mill

PRODUCTION COMPANY
PRODUCERS: Jo Bierton
EXECUTIVE PRODUCER: Jeremy Smith
DIRECTOR: GMUNK
PRODUCTION COMPANY: Nexus

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