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Shaq and Tyga Star In Newest Foot Locker Reebok Ad

Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

Credits:
Advertising Agency: BBDO, New York, USA
Full credits after the clip.




Credits Con't:
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director & Copywriter: Jessica Coulter
Associate Creative Director & Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer
Sound: Heard City
Sound Mixer: Keith Reynaud
VFX / Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer / Animator: Santa Maria
Music: Philip Quinaz

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Air Paris And Miniac Films Reveal ‘The Encounter’ For Longchamp Featuring Kendall Jenner




A story steeped in legacy meets the culture of now in the striking new brand film featuring Kendall Jenner and celebrating freedom in Paris at the heart of French luxury brand Longchamp. 'The Encounter/La Rencontre' was produced by Miniac Films and directed by John Christopher Pina for agency Air Paris, which concepted this cinematic statement of freedom, audacity and creativity. A breathtaking sequence portrays the Longchamp horse and Kendall Jenner, Longchamp's new Brand Ambassador, speeding through an iconic yet modern Paris. The Encounter is a symbolic meeting between the authentic French fashion and leather goods House and the dynamic and empowered new generation.

The emblematic horse logo is a symbol of the company's inception and was named after the Hippodrome de Longchamp, a racecourse located on the bank of the Seine a short stroll from where founder Monsieur Jean Cassegrain resided in 1948. Paris is inextricably tied to everything Longchamp and the intoxicating city plays a third character in the brand film. From its signature cream-grey stone to wide boulevards and narrow side cafe-lined streets, Paris sets the ultimate stage for 'The Encounter,' even as the sense of place and time is dizzyingly turned on its head.

Miniac Films specializes in branded stories, often blending action with artistry as showcased in 'The Encounter.' For Director John Christopher Pina, the collaboration with Air Paris for Longchamp was, "The opportunity to explore the interplay between the athleticism and beauty, legacy and contemporary, all for one of the best known brands in the fashion world." DP Christian Sprenger whose credits include the hit television series 'Atlanta' lensed the film.

Marie-Laure Dubuisson, Longchamp Global Communications and Marketing Director, underlines that the freedom concept expressed in the film applies not only to the daring spirit of Longchamp, but also to its status as one of the rare independent, family-owned houses in the luxury business. "For us, Kendall Jenner was a completely natural choice," she elaborates. "Her drive, her energy and her cosmopolitan outlook reflect the pioneering ethos of Longchamp, which very early in its history moved into international markets and realized that the world of the future would be increasingly mobile and connected."

CREDITS
Agency: Air Paris
Creative Director: Tanguy Pinte
Account Executive: Iryna Shkorubska
Agency Producer: Noelle Duperrier-Simond
General Manager: Cecile Begue-Turon

Production Company: Miniac Films
Director: John Christopher Pina
Executive Producer: Stephen Roesler
Director of Photography: Christian Sprenger
2nd Unit Director of Photography: Hermes Marco

Score: ROB
Editor: Josh Hegard

Sound Design/Mix: Tom Joyce / Vaudeville

Color: Ricky Gausis / MPC


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