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Shaq and Tyga Star In Newest Foot Locker Reebok Ad

Foot Locker and Reebok have brought together NBA Legend Shaquille O'Neal and hip-hop superstar Tyga in it's latest commercial where Tyga needs a left device to raise him to Shaq's level to have a conversation. As you can see there is a large height differential, so Tyga constructs a way to even the playing field.

Credits:
Advertising Agency: BBDO, New York, USA
Full credits after the clip.




Credits Con't:
Chief Creative Officer: David Lubars
Senior Creative Directors: Chris Beresford-Hill, Dan Lucey
Associate Creative Director & Copywriter: Jessica Coulter
Associate Creative Director & Art Director: Matt Sorrell
Executive Producer: Anthony Curti
Executive Music Producer: Melissa Chester
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Assistant Editor: Nick Divers
Executive Producer: Sasha Hirshfeld
Sound Design: Sam Shaffer
Sound: Heard City
Sound Mixer: Keith Reynaud
VFX / Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer / Animator: Santa Maria
Music: Philip Quinaz

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The Creative Mind of Christian Louboutin is Revealed in Latest Kaleidoscope-like Ad Campaign for French Luxury Brand


The latest ad campaign for global luxury brand, Christian Louboutin, is designed by New York-based agency RXM Creative. This campaign introduces a new size of their three original fragrances, which now come in a 30ml bottle.

The campaign, called “Entering Christian’s Mind,” is comprised of various digital shorts and images, that will live on Christian Louboutin social channels (including Instagram stories) and the brand’s website. The videos give the viewer a peek at the whimsical, fantastical, beautiful world and mind of the man and face behind his namesake brand.

Notably, this is the first time Christian Louboutin has worked with a creative agency.

CREDITS:
Agency: RXM Creative

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