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Home / Simply Here To Stay: How Businesses Harness The Power Of Radio Ads Today

Simply Here To Stay: How Businesses Harness The Power Of Radio Ads Today


In the world of today, the digital medium and digital advertising have effectively gobbled up a huge chunk of the advertising market. This does not mean, however, that radio ads no longer have any power in today’s world. In fact, for every $1 spent on radio advertising, companies receive $12 in return sales, according to the data of Nielsen Catalina Solutions. To that end, how do businesses harness the power of radio ads today?

Emphasizing Benefit Orientation
Depending on the sort of radio station, the cost of a sixty-second Radio Ad can range from $3 to $500, based on the data of WebFX. The fee for multiple airings can vary, so it can become quite expensive over time. So companies or brands that make use of radio ads need to make sure that the listeners understand what they have to gain from the subject of the ad itself. This is what’s commonly called consumer benefit orientation. Instead of talking about the values of the product, it’s important to answer the question, “What’s in it for me?” This helps to catch the attention of listeners and have them ponder the merits of the ad long after it’s been heard.

Widening The Scope Of Range
Each radio station has its own scope of range, so the number of people who get exposed to the ad may vary. So other options like ham radio or amateur radio needed to be entertained in order to widen the range of ad exposure. There are nearly 900,000 ham radio operators across the US, based on the data of Hamdata. Depending on the sort of radio that the operator uses, the broadcast can be crisp and is able to transmute and pick up a wide range of signals. Amateur radio operators also have the freedom to be mobile, which allows their broadcast range to be wider than most. Ham radio users greatly benefit smaller brands that don’t have much in terms of advertising money. 

Planned Timing
In the field of advertising, timing is pretty much everything. In order for radio ads to be effective, the brand needs to understand the listening schedule and exposure of the market they aim to target. For example, companies like Dunkin Donuts play ads across several platforms during the mornings when people are just starting their day. Home Depot time their ads for the cusp of the weekend, when people are primed to do their errands. So companies harness the power of timing to drive home the efficacy of their radio ads. Should a brand want to get the most out of their radio ad money, they need to have an intimate understanding of their audience in order to play it during prime hours.
Despite the increasingly digital direction that the world is taking, radio ads will continue to play a fixed part in promoting brands and enticing consumers. Of course, it takes a carefully crafted ad to really be effective. So for those aiming to tap into the power of radio ads, it would help to keep abreast of the sort of techniques and approaches established brands make. 

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All You Need to Know About Power BI


As businesses grow, it's increasingly becoming difficult to manage data being produced regularly. In turn, this creates a roadblock for enterprises seeking to harness their data for making business decisions. Moreover, the siloing effect and subjective reporting structures across businesses develop a circumstance where major decision-makers are compelled to make decisions based on partially accurate data.


For this reason, enterprises are embracing intelligent systems considerably. Specifically, power bi provides a platform where users access tools for analyzing, aggregating, and sharing data.


If you're having a difficult time connecting your business data to significant insights, EPC Group has experts who'll help you analyze and visualize enterprise data to transform your operations through Power BI. Here's a list of ways in which your organization can benefit from the analytics tool.


The Uses of Power BI

Power BI seeks to find insights within an organization's data. Power BI experts use this tool to help connect incongruent data sets, clean, transform the data into a model, and produce graphs or charts to offer visuals of the data.


All other Power BI users can share this within the company. The data models generated from power BI can function in various ways for companies, including storytelling through data visualizations and charts. The generated reports can further answer queries in real-time and aid with predicting to ensure departments fulfill business metrics.


The platform can also offer executive dashboards for managers or administrators, giving management additional insight into departmental performance. While the self-service tool brings analytics to personnel, data analysts and BI professionals use it by creating the data model before circulating reports throughout the company.

How Power BI Works

Analysts and other users can produce data models, connections, and reports through the BI Desktop. The Power service is where sharing of reports can take place, allowing other users to interact with and view the reports.


Generating a power BI report starts by linking data sources. Subsequently, users query the data to produce reports depending on their needs. The publishing and sharing of the report take place on the Power BI service so mobile and cloud users can interact with and see the report. Power BI experts can add permissions to give colleagues the capacity to create dashboards, edit reports, or restrict their ability to edit.

Benefits of Power BI

Store and Access Any Amount of Data

Power BI has remarkable compression capacities for text/, CSV files and Microsoft Excel. It permits you to analyze, view, and visualize large data quantities that can't open in Excel. Therefore, there's no need to cut down and aggregate huge datasets to reveal a more inclusive analysis.

Identify data trends easily and fast

Power BI makes it easy to analyze trends. With incorporated time intelligence facets, it takes seconds to view any size data. Users can view data by different attributes and dimensions, including date-time dimensions. If you lack the data in the form of a schema, you can generate a date dimension table in a few seconds to enable the intelligence functions to operate.


In this era of big data, it's crucial to have actionable, real-time data, which is where Business Intelligence comes in. It seeks to provide insightful and meaningful data to the right users at the appropriate time. If you're thinking of transforming organizational data, EPC Group is ready to help. 

Home / Simply Here To Stay: How Businesses Harness The Power Of Radio Ads Today

Simply Here To Stay: How Businesses Harness The Power Of Radio Ads Today


In the world of today, the digital medium and digital advertising have effectively gobbled up a huge chunk of the advertising market. This does not mean, however, that radio ads no longer have any power in today’s world. In fact, for every $1 spent on radio advertising, companies receive $12 in return sales, according to the data of Nielsen Catalina Solutions. To that end, how do businesses harness the power of radio ads today?

Emphasizing Benefit Orientation
Depending on the sort of radio station, the cost of a sixty-second Radio Ad can range from $3 to $500, based on the data of WebFX. The fee for multiple airings can vary, so it can become quite expensive over time. So companies or brands that make use of radio ads need to make sure that the listeners understand what they have to gain from the subject of the ad itself. This is what’s commonly called consumer benefit orientation. Instead of talking about the values of the product, it’s important to answer the question, “What’s in it for me?” This helps to catch the attention of listeners and have them ponder the merits of the ad long after it’s been heard.

Widening The Scope Of Range
Each radio station has its own scope of range, so the number of people who get exposed to the ad may vary. So other options like ham radio or amateur radio needed to be entertained in order to widen the range of ad exposure. There are nearly 900,000 ham radio operators across the US, based on the data of Hamdata. Depending on the sort of radio that the operator uses, the broadcast can be crisp and is able to transmute and pick up a wide range of signals. Amateur radio operators also have the freedom to be mobile, which allows their broadcast range to be wider than most. Ham radio users greatly benefit smaller brands that don’t have much in terms of advertising money. 

Planned Timing
In the field of advertising, timing is pretty much everything. In order for radio ads to be effective, the brand needs to understand the listening schedule and exposure of the market they aim to target. For example, companies like Dunkin Donuts play ads across several platforms during the mornings when people are just starting their day. Home Depot time their ads for the cusp of the weekend, when people are primed to do their errands. So companies harness the power of timing to drive home the efficacy of their radio ads. Should a brand want to get the most out of their radio ad money, they need to have an intimate understanding of their audience in order to play it during prime hours.
Despite the increasingly digital direction that the world is taking, radio ads will continue to play a fixed part in promoting brands and enticing consumers. Of course, it takes a carefully crafted ad to really be effective. So for those aiming to tap into the power of radio ads, it would help to keep abreast of the sort of techniques and approaches established brands make. 

About Abdi

Check Also

All You Need to Know About Power BI


As businesses grow, it's increasingly becoming difficult to manage data being produced regularly. In turn, this creates a roadblock for enterprises seeking to harness their data for making business decisions. Moreover, the siloing effect and subjective reporting structures across businesses develop a circumstance where major decision-makers are compelled to make decisions based on partially accurate data.


For this reason, enterprises are embracing intelligent systems considerably. Specifically, power bi provides a platform where users access tools for analyzing, aggregating, and sharing data.


If you're having a difficult time connecting your business data to significant insights, EPC Group has experts who'll help you analyze and visualize enterprise data to transform your operations through Power BI. Here's a list of ways in which your organization can benefit from the analytics tool.


The Uses of Power BI

Power BI seeks to find insights within an organization's data. Power BI experts use this tool to help connect incongruent data sets, clean, transform the data into a model, and produce graphs or charts to offer visuals of the data.


All other Power BI users can share this within the company. The data models generated from power BI can function in various ways for companies, including storytelling through data visualizations and charts. The generated reports can further answer queries in real-time and aid with predicting to ensure departments fulfill business metrics.


The platform can also offer executive dashboards for managers or administrators, giving management additional insight into departmental performance. While the self-service tool brings analytics to personnel, data analysts and BI professionals use it by creating the data model before circulating reports throughout the company.

How Power BI Works

Analysts and other users can produce data models, connections, and reports through the BI Desktop. The Power service is where sharing of reports can take place, allowing other users to interact with and view the reports.


Generating a power BI report starts by linking data sources. Subsequently, users query the data to produce reports depending on their needs. The publishing and sharing of the report take place on the Power BI service so mobile and cloud users can interact with and see the report. Power BI experts can add permissions to give colleagues the capacity to create dashboards, edit reports, or restrict their ability to edit.

Benefits of Power BI

Store and Access Any Amount of Data

Power BI has remarkable compression capacities for text/, CSV files and Microsoft Excel. It permits you to analyze, view, and visualize large data quantities that can't open in Excel. Therefore, there's no need to cut down and aggregate huge datasets to reveal a more inclusive analysis.

Identify data trends easily and fast

Power BI makes it easy to analyze trends. With incorporated time intelligence facets, it takes seconds to view any size data. Users can view data by different attributes and dimensions, including date-time dimensions. If you lack the data in the form of a schema, you can generate a date dimension table in a few seconds to enable the intelligence functions to operate.


In this era of big data, it's crucial to have actionable, real-time data, which is where Business Intelligence comes in. It seeks to provide insightful and meaningful data to the right users at the appropriate time. If you're thinking of transforming organizational data, EPC Group is ready to help. 

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