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Sky campaign announces the November launch of Netflix on Sky Q




Brothers and Sisters
has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q.

The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland

In the main 40” TV spot we see Idris transported through the worlds of different Netflix and Sky shows to highlight how it’s never been easier to go from a Netflix show, to a Sky show, back to a Netflix show and then to a Sky show again.

Travelling first into the world of hit Netflix drama, The Crown, Idris gets to witness Phillip becoming a Prince, before moving into the domain of Tin Star where Idris has a quick chat with Jim Worth. Next, he moves into the dark upside down of Strangers Things and finally he gets to witness the landing of a mighty Dragon in Game of Thrones.

The summation that the spots ends on is, “The best TV, all in one place.”

“Now that Netflix is on Sky, it’s frankly a TV lover’s dream,’ said Aaron Willmer, ECD at Brothers and Sisters. We had a lot of fun getting Idris to teleport seamlessly from a Sky show to a Netflix show and back again. Hopefully people enjoy watching it and marvel at the possibility of having both amazing content worlds at their fingertips.”

In the campaign’s OOH elements strong images from Netflix and Sky shows are placed side by side, again within one screen to highlight that the best TV is now all in one place and accessible from the Sky homepage.

“Integrating Idris into the content is not something we have done before with him,” Willmer continued. “It is a very simple storyline but the integration allows us to visualise the proposition in a new interesting and engaging manner.”

Media planning and buying was handled by MediaCom.

CREDITS
Agency: Brothers and Sisters
Director/Production Co.: Neo / Stink
Producer: Juliett Naylor
Editor: Tim Thornton Allan
Post Production: Framestore
Sound Design: Factory – Dan Beckwith
DoP: Nanu Segal





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Love Island Stars get their teeth into Halloween Campaign for NHS Blood and Transplant


Creative agency 23red has secured a partnership between ITV2 and NHS Blood and Transplant which will see Love Island stars front a campaign to attract young blood donors.

The Love Islanders will form the ITV2 Blood Squad to help quell young people’s fears about blood donation and encourage them to register and book an appointment at a local donation centre.

In a poll of 1,000 adults, the fear of giving blood was considered scarier than public speaking, heights and going to the dentist, with the main barrier being a fear of needles.



But NHS Blood and Transplant needs 600 new donors every day to replace people that can no longer donate, so it’s vital that they engage with a younger audience to break down barriers to blood donation.

Having been introduced by 23red, ITV2 secured some of their biggest talent names to work with NHSBT – Love Island stars Dani Dyer, Jack Fincham, Wes Nelson, Dr Alex George and Laura Anderson – and to star as the ITV2 Blood Squad in a series of Halloween-themed promos and other social content made by ITV Creative to take the fear out of blood donation this Halloween.

Launched on the 17th October, the ITV2 Blood Squad will be directing people to a bespoke ITV2 landing page where people can view additional content including myth-busting videos featuring the ITV2 Blood Squad as well a click through to register to become a blood donor.



Jane Asscher, CEO and Founding Partner at 23red say: “Having worked with NHS Blood and Transplant over the years, delivering campaigns to drive blood donor registrations, it was great to be involved in addressing this new challenge of overcoming fears and myths surrounding blood donation - and so drive donations from younger people.

“Given the popularity of Love Island, this partnership with ITV2 will enable NHS Blood and Transplant to engage with younger people in a tone of voice that resonates with them.”

Mike Stredder, Director of Blood Donation at NHS Blood and Transplant says: “There are many myths associated with giving blood, but it really isn’t scary.”



Join us by visiting www.itv.com/itv2bloodsquad

To sign up to the blood donation register and book an appointment today. If you can’t book an appointment straight away, please don’t worry. Blood donors are needed every day so please book an appointment in the future. Save a life. Give blood #ITV2BloodSquad

CREDITS

ITV2 Blood Squad Promo Credits:
Executive Creative Director - Tony Pipes
Creative Director - Alex Mathieson
Head of Campaign Production - Katie Carew
Producer -Louise Jones
Production Manager - Brendan Barry
Production Assistant - Ruby Mclynn
Senior Campaign Manager - Vanessa Wise
Campaign Manager - James Lester

ITV2 Marketing Credits:
Marketing Executive- Joanna Deadman
Marketing Manager- Joss Patterson
Head of Marketing & Media Entertainment | Comedy | ITV2| ITVBe | CSR -Rosalind Godber
Head of Marketing & Media Entertainment | Comedy | ITV2| ITVBe | CSR -Jess Byars

NHSBT Credits:
Nadine Eaton - Head of Marketing - Blood
Tom Aggett - Marketing Manager- Acquisition and Planning

23red Credits:
Laura Spooner – Account Director
Alice Muir – Business Director

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