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Sneak Peek at Target’s Fall Fashion Show That Turns into Latest Commercial



Target's Fall Fashion Show Turns into Latest Commercial
As models strutted down the circular catwalk (a red-and-white Bullseye, to be exact) at Target's fall fashion show, cameras captured the action for the fall style campaign. You might have seen a few sneak peeks on TV already, but get ready for the full commercial later this week, which will premiere during the Emmy Awards on Sept. 22.

Directed by Grammy Award winner Jonas Åkerlund, and styled by former ELLE fashion director and stylist to the stars Isabel Dupre. the show was filled with elaborate dance numbers by famed Spanish choreographer Blanca Li.

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New Skechers Commercials Featuring Golf Greats Brooke Henderson, Matt Kuchar, and Others




Erik Moe reunites with Skechers and ad agency Siltanen & Partners for a new campaign featuring golf greats Matt Kuchar, Russell Knox, Balen Mozo, Brooke Henderson and others, as they demonstrate how the right shoes positively impact life on the green – day or night. erik directs the preeminent athletes in a performance that may not come as naturally as golf: comedy. But with just the right touch, erik and Skechers find that sweet spot – or, spots that go beyond par for the course.

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CREATIVE CREDITS:
CLIENT: Skechers
Kristen Van Cott: SVP, Creative Director
Rick Higgins: SVP, Performance Division
Anna Amador: VP, Performance Marketing
Marcel Goldman: Director, Project Management
George Van Cott: Director, Sports Marketing, Performance Division
Lafe Christopherson: Director, Design

AGENCY: Siltanen & Partners
Rex Fish: Creative Director, Writer

PRODUCTION COMPANY: kaboom
erik moe: director
doug werby: editor
lauren schwartz: executive producer / owner
steven sills: head of production

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