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Southern Comfort – Shampoo Dude Whatever’s Comfortable

Southern Comfort is back with "Shampoo" from the Whatever's Comfortable campaign. The commercial featuring the song "The Beat" by Lou Johnson is just as awesome as the first ad from the campaign that featured the coolest dude on the beach sporting his Speedo with attitude.

Creative Advertising Agency: Wieden + Kennedy

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the community’s Corona Extra Campaign Shows the Language of Living in 2 New Ads

Running in English and Spanish on television, digital and out of home, this campaign created by the community shows that Corona Extra knows the “language of how to live.” The spots Amistad (“friendship” in Spanish) and Bienvenido (“welcome” in Spanish), show that with a Corona Extra a table for four really means a table of eight, that going to the beach really means a party at the beach, or that last call really means a party at my place. The final moment of the spots say it best – “Friendship se dice asi. Nuestro saber vivir tiene algo Extra” (Friendship is spoken like this. Our knowing how to live has something ‘Extra.’).

Agency: the community
Chief Creative Officers: Jose and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Senior Copywriter: Federico Diaz
Senior Art Director: Guilherme Nobrega
VP of Integrated Production: Laurie Malaga
Producer: Lucia Riquelme
Group Account Director: Mattia Nicodano
Account Director: Agustina Massa
Senior Account Executive: Erika Rivera
Account Coordinator: Jacqueline Aran
VP, Executive Director of Planning: Andrew Speyer
Planner: Amilynn Soto
Manager of creative services: Maru Sokolowski

Production Company: Garage Films & Savage
Director: Albert Uria
Executive Producer: Fermin Vilanova

MD/Executive Producer: Pavla Burgotova
Unit Production Manager: Caleb Omens
1st AD: Chris Blanch
Director of Photography: Adam Frisch

Offline Editing House: Cut+Run
Online Post House: VaporPost
Editor: Gary Knight
Producer: Joanna Hall

Music House: Farias Production
Composer: Gustavo Farias
Producer: Gustavo Farias

Color Correction/VFX: VaporPost
Executive Producer: Denisse Zeigen
Colorist: Rudel Reyes

Audio Mix: VaporPost
Producer: Andres Morales
Mixer/Engineer: Jose Toledo

Jim Sabia, Sr. VP & Chief Marketing Officer, Constellation Brands
John Alvarado, VP, Brand Marketing, Constellation Brands
Carelys Hepburn, Senior Brand Manager, Constellation Brands
Saul Trejo, Associate Brand Manager, Constellation Brands


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