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Southern Comfort – Shampoo Dude Whatever’s Comfortable



Southern Comfort is back with "Shampoo" from the Whatever's Comfortable campaign. The commercial featuring the song "The Beat" by Lou Johnson is just as awesome as the first ad from the campaign that featured the coolest dude on the beach sporting his Speedo with attitude.

Credits:
Creative Advertising Agency: Wieden + Kennedy

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Anheuser-Busch: Meet The Busch Beer Guy in “Buschhhhhhhhhh” 2017 Super Bowl Commercial




Busch Beer has a new spokesman and a new can in for it's 2017 Super Bowl 51 commercial "Buschhhhhh". Same crisp, cold taste, they call him Busch Guy, and he’s as much a man of his word as he is a man of the outdoors. Spoiler alert, this commercial ends with BUSCHHHHH.

“We’re excited to be reintroducing Busch to the country at the big game. The creative, shot by director Harold Einstein, pays homage to the classic elements of Busch advertising while putting a fresh, comedic spin on it for today,” says Dan Kelleher, Chief Creative Officer of Deutsch NY in a statement.

“The goal for our first-ever Super Bowl commercial was to create a spot that was unmistakably Busch,” said Chelsea Phillips, Sr. Director of Value Brands at Anheuser-Busch. “By featuring our iconic ‘stream pull’ and the ‘BUSCHHHHH’ can crack sound, we created a relatable and funny spot, expected to resonate strongly with those consumers who have the same values that we do.”

CREATIVE CREDITS:
Ad Agency: Deutsch, New York
Chief Creative Officer: Pete Favat & Dan Kelleher
Executive Creative Director: Jeff Vinick
Associate Creative Director: Matthew Moyer & Jeff Kopay
Director of Integrated Production: Joe Calabrese
Sr. Producer: Shane Smith
Copywriter: Jim LeMaitre
Production Company: Dummy
Director: Harold Einstein
Editorial Company: Arcade Edit
Producer: Fanny Cruz
Editor: Dave Anderson
Asst. Editor: Sam Barden
Flame Artist: Tristian Wake
Flame Assistant: Mark Popham
Telecine: Company 3
Sr. Producer: Rochelle Brown
Sr. Colorist: Tim Masick
Post/VFX Production Company: NTropic
Audio Post Company: Sonic Union
Producer: Pat Sullivan
Mix Engineer: Paul Weiss
Studio Director: Justine Cortale

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