A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / Starkist Launches New Chicken Creations Pouches

Starkist Launches New Chicken Creations Pouches




After 100 years at sea with its line of tuna and salmon, StarKist and Charlie the Tuna, have come ashore with the launch of the brand’s first-ever line of chicken products. The Chicken Creations line will be backed by a national paid media campaign that includes print, digital media and two television spots.

The campaign, from Harrisburg, Pennsylvania-based food & beverage agency quench(www.quenchagency.com), enlists both Charlie and Candace Cameron Bure, star of "Full House" and "Fuller House.” Bure will help launch the new chicken line-up by positioning the single-serve pouches as a way to fuel her active lifestyle as an actor, director, producer, exercise enthusiast and busy mom.

The TV spot, called “Chicken,” launches July 23 and features Bure backstage on a set reacting to Charlie’s news about the arrival of Chicken Creations.

The appearance by Charlie in the Chicken Creations TV spot is part of recent efforts by quench and StarKist to revitalize the iconic spokestuna, including a 3-D makeover and a more prominent marketing role.

CREDITS

Advertised Brand: StarKist
Execution Title: “Chicken”
Advertising Agency: quench, Harrisburg, PA (USA)

About Abdi

Check Also

Miller Lite and Jason Witten Surprise Dallas Football Fans with a Beer Delivery



New video from DDB Chicago shows football legend Witten trading in his jersey for a delivery uniform.

Beers are here! To kick off the football season, Miller Lite partnered with former tight end and longstanding Miller Lite fan, Jason Witten, to surprise select diehard Dallas football fans with beer deliveries at their homes.

“Miller Lite believes in celebrating and rewarding fans because not only are we football fans at heart, but we’ve enjoyed almost 30 years as the official beer of Dallas football,” said Anup Shah, Vice President, Miller Family of Brands. “We chose loyal fans who hold true to their love of the game, their team and their beer. When Jason Witten arrived at their door in his Miller Lite gear to surprise them with ice cold beers, the reactions were priceless.”

DDB Chicago created a video of Witten’s “Beer Delivery” experience for fans that’s now live on YouTube.

“This was a perfect way to kick off the season,” said Witten. “For me, it’s always been about the fans. They deserve to be celebrated, so when Miller Lite offered me the chance to surprise some of the most loyal Dallas football fans, I couldn’t turn it down. Plus, I got to enjoy a couple of Miller Lites along the way.”

Witten surprised three different viewing parties in the Dallas–Fort Worth area on a Sunday during the football pre-season. Although fans knew they were being filmed by Miller Lite, they had no idea that Witten would be arriving at their door, cooler in hand. Highlights of the video include fans’ surprise reactions to Witten’s arrival, a group running a football play with him, and one fan declaring, “oh my gosh, we just drank a Miller Lite with Jason Witten.”

Miller Lite is The Only Beer of the Dallas Cowboys, and has been a Sunday staple for football fans for years. With only 96 calories and 3.2 grams of carbs, Miller Lite is the perfect beer to enjoy as you watch games on football Sunday.

MILLER LITE “BEER DELIVERY” CREDIT LIST

Miller Coors, Brand Team
Anup Shah, VP Miller Family of Brands
Sheryl Rosa, Activation Marketing Director
Caroline Flood, Associate Marketing Manager
Kirby Nardo, Senior Manager, Marketing Communications

DDB Chicago, Creative Agency
Ari Weiss, Chief Creative Officer, DDB North America
John Maxham, Chief Creative Officer, DDB Chicago
Diane Jackson, Chief Production Officer, DDB Chicago
Myra Nussbuam, SVP Group Creative Director
Nick Stoner, Associate Creative Director
Nick Howard, Associate Creative Director
Jason Cohen, Copywriter
Sarah Berkley, Art Director
Keith Jamerson, Executive Producer
Adam Battista, Sr. Producer
Kiska Howell, SVP Group Account Director
Sara Abadi, Account Director
Katelyn Ledford, Account Supervisor
Katie Sullivan, Account Executive
Patrick O’Rouke, Strategy Director
Darren Allison, Sr. Strategist
Nicholas Papaleo, Senior Sound Designer, DDB Audio
Cameron Aper, Audio Producer, DDB

Olson Engage, PR Agency

Gifted Youth, Production Company
Sergio Cilli, Director
Anthony Ficalora, Executive Producer
Dal Wolf, Managing Director

Optimus, Post Production Company
Mike Berg, Editor
Jenny Schaye, Edit Assistant
Tracy Spera, Executive Producer

Leave a Reply

Your email address will not be published. Required fields are marked *