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Home / Subway Advert Disrupts TV Show in New Campaign

Subway Advert Disrupts TV Show in New Campaign

Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway.

The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut it down, in protest to showing customers the amount of choice available at Subway stores.

Launching Subway’s new global ‘Make It What You Want™’ platform in the UK & Ireland, the campaign also introduces the brand's new and improved menu which gives customers even more ways to customise their lunch exactly how they want.

Alongside all the old favourites, Subway’s re-vamped menu now features 21 new and improved ingredients including sriracha hot chilli sauce, crispy onions and chilli & paprika bread, and is part of the broader ‘Fresh Forward’ business update including new store fits.

The launch TV ads, directed by Michael Clowater through Smuggler, go live on 15th July and include executions for TV, online, cinema and digital channels. In addition to this, Subway will be celebrating customisation and introducing the improved menu with further executions across radio, print, outdoor, social and in-store.

The campaign is the first by Above+Beyond for Subway UK & Ireland since winning the contract in April.

Colin Hughes, country director at Subway UK & Ireland, said: "We’re really excited about the new direction Above+Beyond have identified for Subway, and this first campaign is a reflection of the bold strategy and creative energy they have brought to the table. It’s been a truly collaborative process so far, and the team and franchisees are very excited about what’s to come – we couldn’t ask for a better start to the relationship.”

Above+Beyond Partner and Chief Creative Officer, David Billing, said: “It’s hugely exciting to have met Subway at such a pivotal point in the brand’s journey. There’s a real energy, a fighting spirit in the brand now and they’re committed to making bold work that gets noticed. It’s a dynamic category that demands full participation – you can’t just sit on the sidelines. This work has been a lot of fun, and we’ve only just started.”


Agency: Above+Beyond
Production company: Smuggler
Director: Michael Clowater
DoP: Stephen Keith Roach

Producer: Jason Scanlon (Smuggler)

Editor: Saam Hodivala @ Work
Grade: Toby Tomkins @ Cheat
Post: No.8
Sound: No.8
Music: No.8
Media: MediaCom
PR and Social Media: Good Relations

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After being off air for more than 10 years, Walkers is launching the biggest snacks campaign ever, reminding parents just how irresistible Wotsits, Monster Munch and Quavers are.

The campaign aims to reignite the latent love that parents have for these brands. It is inspired by the insight that parents across the nation are hiding snacks (64%!) to avoid having to share them.

Walkers understand that parents’ need to time enjoy themselves and reconnect with their inner-child.

The campaign, created by AMV BBDO, working alongside Splendid Communications (PR) and OMD (Media), is a 360-campaign featuring a hero TVC, competition, interactive social and partnership.

The 30-second TVC shows parents across the nation stashing their Walkers Snacks in hiding places around the house. The TV ad will launch on key shows over the weekend including Coronation Street, The Latish show with Mo Gilligan and Celebs go dating.

The campaign also features a competition asking the nation to share their snack hiding methods and an interactive version of the ad on social media with extra packs hidden. The public will be challenged to find all the hidden packs and share their guess.

In addition to this, Walkers have partnered with YouTube star, stuntman and inventor Colin Furze to create four inventions for hiding snacks. He will post a video for each invention on his owned channel.

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