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Home / Sweden’s Bowers & Wilkins Presents the Worlds First Christmas Song with a Calming Effect

Sweden’s Bowers & Wilkins Presents the Worlds First Christmas Song with a Calming Effect


Here comes an innovative idea from one of the most premium sound company, Bowers & Wilkins. The outcome? A creative piece of sound made togheter with some of Sweden's best sound experts. Check out the process behind the case: https://www.youtube.com/watch?v=ctUwJSvLP-g&feature=youtu.be

Every year, as the holidays approach, we hear the same Christmas songs played over and over again. But instead of spreading joy, experts and media warn that this can actually increase stress. To help counter the negative effects of repetitive seasonal music, Bowers & Wilkins introduces ’Sound SPA’ – a song scientifically proven to reduce stress.

’Sound SPA’ is the first song for the holidays that is uniquely designed to help people relax. Produced by world famous music producer and sound expert Marcus Bergqvist and composer Joel Danell in collaboration with stress scientist and internationally renowned professor Töres Theorell.

Sound SPA gives the listener a unique audio experience, a track that is the perfect combination of scientific research and sound. As cars are getting smarter and the user experience evolving rapidly, the in-car audio experience plays an even bigger role. In a future where the car is not just a place for driving, the experience for passengers will evolve even more, becoming a place of work, relaxation, play. We see tracks such as Sound SPA to be a major part of that experience. The soothing melody and de-stressing effects of Sound SPA are heightened further by the high quality in car audio system, where the sound surrounds the listener, transporting them to a place of stillness, bringing them closer to the music“
– Georgina Lovegrove, marketing manager at Bowers & Wilkins.


The song is available both as an edited version and a longer “session” – fifteen minutes being the recommended time needed for people to truly unwind. But to really feel the relaxing benefits of the song, it's recommended to be experienced in the right conditions. And there is nowhere better than a car with a high-quality sound system when you want a piece of music to transport you out of the everyday. The song is the most effective played in a car fitted with a high-quality sound system. When you’re traveling from A to B, you are almost forced to unwind and block out any unwanted noise or intrusive thoughts. But the song is still available for everyone!

Listen on Spotify: https://open.spotify.com/album/1bIdqkmcANOIE8YiC9DP2r
Listen on Itunes: https://itunes.apple.com/se/album/sound-spa-ep/1445911657

Credits: Bowers & Wilkins and acency Stendahls, Sweden.

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The One Club and The 3% Movement Announce Global Jury for Next Creative Leaders 2019


The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, and The 3% Movement, a leading ad industry voice for gender equality and diversity, today announced the global jury for their joint Next Creative Leaders 2019 program.

Developed collaboratively by the two organizations in 2015, Next Creative Leaders identifies, celebrates and gives a global platform to talented creative women who are making their mark on the world with both game changing work and a unique point of view on creative leadership that’s changing the industry for the better.  

Entries highlighting a candidate’s creativity, leadership and unique point of view can be submitted to http://nextcreativeleaders.org.  Deadline for submission is August 9, 2019, there is no fee to enter.  

This year’s Next Creative Leaders judges, representing 10 countries and including seven past NCL winners, is as follows:  
  • Nedal Ahmed, senior creative, 72andSunny, Amsterdam (NCL ’18)
  • Gail Anderson, creative director, School of Visual Arts, New York
  • Lisa Balser, creative director, freelance, Atlanta
  • Endre Berentzen, chief creative officer, cofounder, ANTI Norway, Bergen
  • Ron Burrage, head of beverage design, Pepsico, New York
  • Luis Camano, chief creative officer, founder, Key Activations, Los Angeles
  • Bram Ceuppens, senior creative, Heat, San Francisco
  • Soham Chatterjee, senior creative, Leo Burnett, Chicago
  • Charlotte Clymer, press secretary, Human Rights Campaign, Washington, DC
  • Elaine Cox, executive creative director, Heat, San Francisco
  • Sarah DiLeo, executive producer, Sister, New York
  • Jenny Ehlers, executive creative director, King James, Cape Town
  • Karrem Fahmi, executive creative director, cofounder, Factor, Oakland
  • Roberto Fara, executive creative director, R/GA, New York
  • Amy Ferguson, executive creative director, TBWA\Chiat\Day, New York
  • Raul Garcia, executive creative director, Momentum, Toronto
  • Kim Goulbourne, founder, Made by Bourne, New York
  • Piper Hickman, executive creative director, 360i, New York
  • Maddy Kramer, associate creative director, Anomaly, New York (NCL ’18)
  • Nils Leonard, chief creative officer, Uncommon, London
  • Eduardo Marques, chief creative officer, Publicis Spain, Madrid
  • Julie Matheny, associate creative director, Droga5, New York (NCL ’18)
  • Mietta McFarlane, senior copywriter, Droga5, New York (NCL ’18)
  • Megan McGlynn, creative director, writer, freelance, Chicago
  • Krystle Mullin, creative director, RPA, Santa Monica (NCL ’18)
  • Julia Neumann, executive creative director, TBWA\Chiat\Day, New York
  • Malcolm Poynton, global chief creative officer, Cheil Worldwide, London
  • Ryan Robertson, brand director, Diageo, New York
  • Adama Sall, cofounder, Apollo 51, head of strategy, East, Mekanism, New York
  • Julie Scelzo, global executive creative director, mcgarrybowen, New York
  • Lora Schulson, director of production, 72andSunny, New York
  • Aaron Shimer, director of product marketing, HiRoad, Chicago
  • Jessica Shriftman, creative director of brand, Billie, New York (NCL ’18)
  • Sbu Sitole, chief creative officer, The Odd Number, Johannesburg
  • Gayatri Sriram, digital creative head, FCB Ulka, Delhi (NCL ’18)
  • Tea Uglow, creative director, Google Creative Labs, Sydney
  • Mike Wente, chief strategy officer, Swirl mcgarrybowen, San Francisco
  • Pete Williams, creative director, GPJ, New York
  • Sherman Winfield, creative director, Fitzco, Atlanta
  • Kelly Woh, group creative director, Ogilvy, Shanghai
This year’s 10 winners will be revealed at The 3% Conference at the Navy Pier in Chicago, November 7-8, 2019, with some of them in attendance to speak.  

To make Next Creative Leaders as open and accessible as possible, there is no fee to enter the competition.  Entrants are judged on four-to-six pieces of creative work, their background and information about how they — and their work — are pushing the industry forward and making a positive contribution in terms of diversity, mentoring and advocacy.  Winners will be selected by a jury of top creatives and diversity advocates, including past Next Creative Leaders winners.


ABOUT THE 3% MOVEMENT:
Started as a passion project to spotlight a huge business opportunity in advertising -- the lack of female creative leadership and its impact on connecting with an overwhelmingly female marketplace -- the 3% Movement has grown exponentially since its 2012 launch and has hosted events in 22 cities globally. Now moving beyond awareness to activation, the 3% team offers consulting services with agencies and brands to support more diverse leadership and a 3% Certified program that awards those demonstrating true leadership around gender diversity. 

ABOUT THE ONE CLUB FOR CREATIVITY: 
The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community.  The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of ideas and quality of execution.  The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines.  Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.


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