A huge collection of 3400+ free website templates JAR theme com WP themes and more at the biggest community-driven free web design site
Home / Reclame / SYFY and Black Spot Conquer ‘The Con’ Proving That the Biggest Heroes at New York Comic Con Don’t Wear Capes

SYFY and Black Spot Conquer ‘The Con’ Proving That the Biggest Heroes at New York Comic Con Don’t Wear Capes


New York, New York – October 2018SYFY knows Comic Con is a fan thing, so who better to help them cover it than the superfans at New York’s content creation agency Black Spot?

SYFY and Black Spot headed to New York Comic Con this past weekend, marking an expansion of their Comic Con collaboration. Together, SYFY and Black Spot partnered to bring the SYFY voice and point of view through its NYCC coverage, topical news hits, and editorial coverage. Their goal? Growing and expanding the type of coverage and commentary SYFY WIRE is producing. The amplification gave fans the extra insight they crave into what’s happening at NYCC, a four-day phenomenon dedicated to fans of comic books, graphics novels, video games, anime, movies, television, and more, with celebrity appearances, panels, and sneak previews of the year’s biggest pop culture, entertainment events.

SYFY Creative Director Eve Penzer and Black Spot Creative Director Ian Collier brought together a team of extraordinary writers to brainstorm and write dozens of concepts for SYFY’s Comic Con leading coverage, providing SYFY WIRE with a template for all Con coverage for years to come.

“It was truly a collaborative enterprise between all the creatives at both SYFY and Black Spot to give the best fan experience for SYFY WIRE at New York Comic Con,” noted Penzer. “We knew that Black Spot had a shared vision and the expertise to execute the scale and scope SYFY WIRE hoped to produce and take to the next level.”

These new creative executions produced by Black Spot with SYFY WIRE’s editorial vision were a part of “SYFY WIRE from the Con,” the network’s primetime NYCC coverage from the convention floor. In their fourth Comic Con appearance, Black Spot’s team spearheaded creative, production, and post services for SYFY’s coverage of this fan-focused extravaganza, providing both the creative and production team services for the live stage, as well as overseeing post. With a creative and production unit of 35 and 6 editors, Black Spot delivered six pieces between 60 seconds and two minutes each and every day of Comic Con.

This collaboration marks the first time SYFY has worked this closely with an outside creative agency for one of the biggest genre events of the year.

GEEKSPLAIN - POWER RANGERS and NINJA TURTLES


FANGRRLS DREAM CASTING - SHE RA


About Abdi

Check Also

Love Island Stars get their teeth into Halloween Campaign for NHS Blood and Transplant


Creative agency 23red has secured a partnership between ITV2 and NHS Blood and Transplant which will see Love Island stars front a campaign to attract young blood donors.

The Love Islanders will form the ITV2 Blood Squad to help quell young people’s fears about blood donation and encourage them to register and book an appointment at a local donation centre.

In a poll of 1,000 adults, the fear of giving blood was considered scarier than public speaking, heights and going to the dentist, with the main barrier being a fear of needles.



But NHS Blood and Transplant needs 600 new donors every day to replace people that can no longer donate, so it’s vital that they engage with a younger audience to break down barriers to blood donation.

Having been introduced by 23red, ITV2 secured some of their biggest talent names to work with NHSBT – Love Island stars Dani Dyer, Jack Fincham, Wes Nelson, Dr Alex George and Laura Anderson – and to star as the ITV2 Blood Squad in a series of Halloween-themed promos and other social content made by ITV Creative to take the fear out of blood donation this Halloween.

Launched on the 17th October, the ITV2 Blood Squad will be directing people to a bespoke ITV2 landing page where people can view additional content including myth-busting videos featuring the ITV2 Blood Squad as well a click through to register to become a blood donor.



Jane Asscher, CEO and Founding Partner at 23red say: “Having worked with NHS Blood and Transplant over the years, delivering campaigns to drive blood donor registrations, it was great to be involved in addressing this new challenge of overcoming fears and myths surrounding blood donation - and so drive donations from younger people.

“Given the popularity of Love Island, this partnership with ITV2 will enable NHS Blood and Transplant to engage with younger people in a tone of voice that resonates with them.”

Mike Stredder, Director of Blood Donation at NHS Blood and Transplant says: “There are many myths associated with giving blood, but it really isn’t scary.”



Join us by visiting www.itv.com/itv2bloodsquad

To sign up to the blood donation register and book an appointment today. If you can’t book an appointment straight away, please don’t worry. Blood donors are needed every day so please book an appointment in the future. Save a life. Give blood #ITV2BloodSquad

CREDITS

ITV2 Blood Squad Promo Credits:
Executive Creative Director - Tony Pipes
Creative Director - Alex Mathieson
Head of Campaign Production - Katie Carew
Producer -Louise Jones
Production Manager - Brendan Barry
Production Assistant - Ruby Mclynn
Senior Campaign Manager - Vanessa Wise
Campaign Manager - James Lester

ITV2 Marketing Credits:
Marketing Executive- Joanna Deadman
Marketing Manager- Joss Patterson
Head of Marketing & Media Entertainment | Comedy | ITV2| ITVBe | CSR -Rosalind Godber
Head of Marketing & Media Entertainment | Comedy | ITV2| ITVBe | CSR -Jess Byars

NHSBT Credits:
Nadine Eaton - Head of Marketing - Blood
Tom Aggett - Marketing Manager- Acquisition and Planning

23red Credits:
Laura Spooner – Account Director
Alice Muir – Business Director

Leave a Reply

Your email address will not be published. Required fields are marked *