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Home / Reclame / SYFY and Black Spot Conquer ‘The Con’ Proving That the Biggest Heroes at New York Comic Con Don’t Wear Capes

SYFY and Black Spot Conquer ‘The Con’ Proving That the Biggest Heroes at New York Comic Con Don’t Wear Capes


New York, New York – October 2018SYFY knows Comic Con is a fan thing, so who better to help them cover it than the superfans at New York’s content creation agency Black Spot?

SYFY and Black Spot headed to New York Comic Con this past weekend, marking an expansion of their Comic Con collaboration. Together, SYFY and Black Spot partnered to bring the SYFY voice and point of view through its NYCC coverage, topical news hits, and editorial coverage. Their goal? Growing and expanding the type of coverage and commentary SYFY WIRE is producing. The amplification gave fans the extra insight they crave into what’s happening at NYCC, a four-day phenomenon dedicated to fans of comic books, graphics novels, video games, anime, movies, television, and more, with celebrity appearances, panels, and sneak previews of the year’s biggest pop culture, entertainment events.

SYFY Creative Director Eve Penzer and Black Spot Creative Director Ian Collier brought together a team of extraordinary writers to brainstorm and write dozens of concepts for SYFY’s Comic Con leading coverage, providing SYFY WIRE with a template for all Con coverage for years to come.

“It was truly a collaborative enterprise between all the creatives at both SYFY and Black Spot to give the best fan experience for SYFY WIRE at New York Comic Con,” noted Penzer. “We knew that Black Spot had a shared vision and the expertise to execute the scale and scope SYFY WIRE hoped to produce and take to the next level.”

These new creative executions produced by Black Spot with SYFY WIRE’s editorial vision were a part of “SYFY WIRE from the Con,” the network’s primetime NYCC coverage from the convention floor. In their fourth Comic Con appearance, Black Spot’s team spearheaded creative, production, and post services for SYFY’s coverage of this fan-focused extravaganza, providing both the creative and production team services for the live stage, as well as overseeing post. With a creative and production unit of 35 and 6 editors, Black Spot delivered six pieces between 60 seconds and two minutes each and every day of Comic Con.

This collaboration marks the first time SYFY has worked this closely with an outside creative agency for one of the biggest genre events of the year.

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DQ Provides Happy Experiences for Families via Subscription Box Campaign


As the school year comes to a close and millennial families gear up for summer, DQ launched a first-of-its-kind subscription box filled with experiences aimed at IRL family moments. Even the box itself is designed to be part of the fun.

The DQ Box of Happy was rolled out this June and was offered as a limited three-month subscription box service with a different summer-themed activity each month. Starting with “Camp-In”, the box transforms into a non-flammable, family-room-safe campfire that is illuminated by a flame video via smartphone, using tech to heighten the experience instead of competing with it. The box also includes a shadow puppet storybook, flashlight, playing cards, and a “forest floor blanket” where the camp-in can take place. July’s “Water Park” box includes a built-in sprinkler and water-themed soundtrack families can play from their phones, and in August subscribers can “Road Trip” with a box that features a cardboard smartphone camcorder case, encouraging families to record their memories. Each box comes with a $10 DQ gift card.



The concept came from Kansas City-based creative agency Barkley, which drew inspiration for the boxes from their modern consumer knowledge that millennials prefer to use their purchasing power on experiences over material things. “Subscription boxes by nature are just a way to accumulate more stuff,” says Tim McCracken, Creative Director at Barkley, “We wanted to turn the subscription box concept on its head and create a box that offers what families really want this summer: time together.”

“Families create sweet memories whenever they visit a DQ store,” says Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation (ADQ), “Box of Happy extends this delightful experience outside of our restaurants, bringing families together over campfires, road trips and more—experiences that shape the season just as much as enjoying soft-serve in the sunshine.”

The DQ Box of Happy subscription includes all three boxes for $45 and is currently sold out, but those who missed out will still be able to download an activity from a box each month at DQBoxofHappy.com.

This is the latest campaign under DQ’s newly launched tagline “Happy Tastes Good,” which positions the iconic brand as a destination for happy moments and memories. The new tagline replaces “Fan Food. Not Fast Food,” which has been the brand’s tagline since 2014.

CREDITS:

Dairy Queen
Maria Hokanson - EVP, US Marketing
Whitney McChane - VP, Marketing Communications
Cassie D’Kae - Integrated Communications & Public Relations Manager
Lisa Jesser - Integrated Marketing Manager
Jenell Lammers - Content & Social Media Marketing Manager


Barkley
Tim Galles - Chief Idea Officer
Katy Hornaday - Executive Creative Director
Berk Wasserman - Group Creative Director
Tim McCracken - Creative Director
Justin Smith - Sr. Copywriter
Chris Larberg - Sr. Art Director
Jasmine Henry - Producer
Chris Cardetti - Executive Strategy Director
Molly Griffin - Sr. Strategist
Justin Sutton - VP, Brand Leader
Julia Unverfehrt - Brand Supervisor
Madison Stanze - Assistant Brand Manager
Shelley Schulenberg - Senior Print Production Manager
Bailey Grover - Social Director
Katy Zimmerman - Social Supervisor
Macy Kaufman - Social Specialist

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