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Apple Music— Songwriter: Ed Sheeran [OFFICIAL TRAILER] — Apple

‘Songwriter’ is an intimate and personal look into the writing process of one of the world’s biggest artists – Ed Sheeran. Filmed by Murray Cummings, ‘Songwriter’ details the creation of Sheeran’s third studio album ‘÷’ and gives authentic insight into his life through never-before-seen home videos. Witness his creativity firsthand, …

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Apple Music Generates Buzz with New Ad Campaign Starring DJ Khaled & Kevin Hart



Earlier this month, Apple Music has managed to sign up more US-based subscribers than Spotify. Apple is now adding some marketing heat on its rival, with a goal to build on it's lead by going with high-budget ad campaign featuring DJ Khaled and Kevin Hart. The funny ad spot sees DJ Khaled, his baby boy Asahd, a range of Apple products and Kevin Hart's voice in the background.

This new ad campaign aims to promote the HomePod smart speakers and its integration with Apple Music. The ad opens with Khaled’s son plotting to overthrow his father’s music empire. Throughout, there are multiple tie-ins to Apple’s HomePod speakers, with DJ Khaled and his son both referencing the speaker directly by saying, “Hey Siri.”

The commercial is a partnership to promote both Apple Music and DJ Khaled’s latest single, “No Brainer,” which features vocals from Justin Bieber, Quavo, and Chance the Rapper. The single is a follow-up to the previous hit title, “I’m The One.” The track isn’t an exclusive to Apple Music and of course, Apple is trying to tie its various products into a cohesive ecosystem.

Apple has a long history of working with celebrities to promote its products, but this is the first time they’ve put a commercial focus on HomePod in such a high-profile way.


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