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Tag Archives: Australian Ads

Australia’s Optus and Cuba Gooding Jr. Team up for iPhone Xs Commercial



Optus has launched a new ad for the new iPhone Xs which is playfully directed by Oscar-winning actor and director Cuba Gooding Jr.

Following last year's Optus iPhone 8 campaign featuring Cuba Gooding Jr., the Australian telecom company has launched its hugely anticipated new commercial directed by Cuba Gooding Jr, which stars Aussie actors selected by the Oscar-winning actor.

In the commercial, Cuba is seen in the director’s chair instructing the actors to look at an empty podium, “imagine” the newest mobile device available from Optus and show him what it makes them “feel”. The actors then show Cuba their honest and unscripted reactions while visualising the very latest mobile phone.

Optus Head of Marketing Melissa Hopkins said, “Optus is really excited to launch the very latest mobile device accompanied by an innovative and clever commercial which features the amazing Cuba Gooding Jr in the Director’s chair and some superb Aussie actors.”

In August, Cuba put a call out to Australian actors to audition for an Optus commercial and was inundated with videos from up-and-coming actors wanting to show off their talents to the budding Hollywood director.

Thirty people, selected from everyday Aussies who had submitted videos and some trained actors, were chosen to audition, with the process filmed in a reality-television style from beginning to end. The actors had no idea the audition would turn out to be the commercial, and so their reactions were genuine, unfiltered and captured in one take.

“At Optus, we like to challenge the status quo and with this commercial we did that. We placed up-and-coming Aussie actors in front of a Hollywood director to capture their genuine reactions in an unscripted and spontaneous reality-television style commercial, which is a really innovative concept for a marketing campaign,” Mrs Hopkins said.

“The finished commercial is a combination of CCTV footage and audition tape, because we knew that a phone this good didn’t need a big scripted ad. We love working with Cuba because he always brings spontaneity and creativity to the set, and he absolutely did that in the role of director for this shoot.”

The campaign was created by Emotive, one of Optus’ creative partners.



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Hyundai Recruits Australian Sports Legends to Have a Fling with Football for FIFA World Cup Ad Campaign



Australia is a sports mad nation. They’re rugby obsessed, love football, cricket and swimming. However, every 4 years something comes along so exciting that Australians everywhere put their first love aside and embrace something new: the FIFA World Cup™.

Hyundai has recruited high-profile athletes Wendell Sailor (Rugby), Damien Fleming (Cricket) and Luke Hodge (Aussie Rules) as campaign ambassadors. The three athletes worked with Hyundai to entice Australians to switch from their regular sporting loves to football as part of their FIFA World Cup campaign.

Oliver Mann, Marketing Director, Hyundai Motor Company Australia, notes: “Hyundai loves football. As the naming rights partner for the Hyundai A-League since its inception in 2005, we also support everything from grassroots football to the National Teams and the FIFA World Cup. This World Cup, Hyundai is inviting all Australians have a fling with football and get swept up in World Cup fever.”

Credits:
Octagon: Lead agency
Innnocean: Creative agency
Initiative: Media buying
Reprise: Social media
Orchard: Web design
Greenroom: CRM
Chasing Albert: PR
Co-Maker: Social influencers


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Chris Hemsworth and Danny McBride Star in Son of Dundee for Tourism Australia



Tourism Australia, the government agency responsible for attracting international visitors to the land Down Under cooked up a new ad for the North American market with the help of ad agency, Droga5.

Their brilliant ad which stars Australian native, Chris Hemsworth, and comedian Danny McBride took the form of a fake movie, which has garnered a lot of buzz. Son of Dundee features Hemsworth taking McBride on a tour of Australia's truest delights and even features a quick cameo from the original Crocodile Dundee himself, Paul Hogan.

“We wanted to make something really unique that was going to cut through,” notes Tourism Australia’s CMO,Lisa Ronson. “This is the biggest thing we’ve done, and we wanted to make sure we had the best concept.”

This “ultimate adventure in the land Down Under”—which was to co-star Chris Hemsworth as the son of Mick Dundee’s business partner Wally Reilly—was so ridiculously Hollywood that, during the presentation, it even fooled the brass at Tourism Australia, who originally thought it was going to be a real (and quite expensive) movie, but in reality, what they ended up with is the brilliant ad that you'll see below:




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Chris Hemsworth and Danny McBride Star in Son of Dundee for Tourism Australia



Tourism Australia, the government agency responsible for attracting international visitors to the land Down Under cooked up a new ad for the North American market with the help of ad agency, Droga5.

Their brilliant ad which stars Australian native, Chris Hemsworth, and comedian Danny McBride took the form of a fake movie, which has garnered a lot of buzz. Son of Dundee features Hemsworth taking McBride on a tour of Australia's truest delights and even features a quick cameo from the original Crocodile Dundee himself, Paul Hogan.

“We wanted to make something really unique that was going to cut through,” notes Tourism Australia’s CMO,Lisa Ronson. “This is the biggest thing we’ve done, and we wanted to make sure we had the best concept.”

This “ultimate adventure in the land Down Under”—which was to co-star Chris Hemsworth as the son of Mick Dundee’s business partner Wally Reilly—was so ridiculously Hollywood that, during the presentation, it even fooled the brass at Tourism Australia, who originally thought it was going to be a real (and quite expensive) movie, but in reality, what they ended up with is the brilliant ad that you'll see below:




Read More »

Chris Hemsworth and Danny McBride Star in Son of Dundee for Tourism Australia



Tourism Australia, the government agency responsible for attracting international visitors to the land Down Under cooked up a new ad for the North American market with the help of ad agency, Droga5.

Their brilliant ad which stars Australian native, Chris Hemsworth, and comedian Danny McBride took the form of a fake movie, which has garnered a lot of buzz. Son of Dundee features Hemsworth taking McBride on a tour of Australia's truest delights and even features a quick cameo from the original Crocodile Dundee himself, Paul Hogan.

“We wanted to make something really unique that was going to cut through,” notes Tourism Australia’s CMO,Lisa Ronson. “This is the biggest thing we’ve done, and we wanted to make sure we had the best concept.”

This “ultimate adventure in the land Down Under”—which was to co-star Chris Hemsworth as the son of Mick Dundee’s business partner Wally Reilly—was so ridiculously Hollywood that, during the presentation, it even fooled the brass at Tourism Australia, who originally thought it was going to be a real (and quite expensive) movie, but in reality, what they ended up with is the brilliant ad that you'll see below:




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Heinz’s Heart-Warming Animated Short Shows the Sentimental Side of Beans

In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching a range of new can sizes perfect for every Aussie. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road.The heartwarming campaign, led by an animated short film, follows ‘Geoff’ - the Head of Innovation at Heinz Beanz. It tells the story of how, across the years, Geoff’s circumstances change, prompting him to create a new can size for every life stage.“Heinz Beanz is one of those classically iconic global products that only Don Draper and advertising school students get to work on. It’s not the kind of brief that falls in your lap in the real world. But it did and so the Y&R and Assembly teams came together and delivered Geoff, a truly beautiful piece of work that’s going to sell a hell of a lot of beans.” Says Josh Moore, CEO/CCO, Y&R ANZ. The campaign consists of a 3-minute film for online and cinema, individual product spots for TV, digital, and point of sale. And for the first time, it also acts as the sole catalyst for re-naming the Heinz Beanz product range across Australia.  “Launching an animated campaign which directly influences the real-world, on-shelf product is a unique, gratifying process. Hopefully the Australian public enjoy it as much as we’ve enjoyed making it”. says Tom Paine, ECD Y&R NZ. Damon Duncan, Director at Assembly says, “It was a pleasure working with the team from Y&R to create this piece. We loved bringing these characters to life and telling Geoff's story. The opportunity to tell a life story on this scale was a fun challenge and one the Assembly team relished.”  CREDITS:KraftHeinz Australia Chief Marketing Officer AMEA: Rodrigo WickboldChief Marketing Officer: Shalabh AtrayCategory Marketing Manager - Quick Serve Meals: Arjun TomarMarketing Director: Mughees AbidBrand Manager: Olivia PlyminY&R New ZealandCCO and CEO: Josh MooreManaging Director / Head of Planning: Jono KeyECD: Tom PaineCopywriter / Art Director: Ellen FrommSenior Account Director: Katie LoverichSenior Account Manager: Heike MiddletonHead of Design: James WendelbornHead of TV / Producer: Sacha Moore, Liz RosbyProduction Company: Assembly Ltd.Director: Damon DuncanTechnical Director: Rhys DippieExecutive Producer: Amanda ChambersLead Designer / Character Design: Josh Fourt-Wells3D Artists:Geoff Kirk Smith,Katie Naeher, Craig Speakman, Craig Baxter, Alex McLeod, Damon Duncan, Rhys Dippie, Josh Fourt-Wells, Marcos Godoy, Anastasia Fileva, Andrii Kryvuila, Gustavo Soares, Alex Scollay, Patrick BladesEnvironmental Design: Scotty WilsonCompositing: Rhys DippieGrade: Pete RitchieSound: Franklin RoadMusic Composed By: Mahuia Bridgeman CooperSound Design: Shane TapariExecutive Music & Sound Producer: Jonathan Mihaljevich Media Agency: Spark FoundryInvestor: Keily BrownDigital Director: Taylor SvarcAccount Manager: Marissa TaylorAccount Coordinator: Chelsea Caddey

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Foxtel Australia “Foxtel Now” TVC




CREATIVE CREDITS:
Agency TBWA Sydney
Executive Creative Director Gary McCreadie
Deputy Executive Creative Director Craig Brooks
Senior Art Director Mark Tallis
Senior Copywriter Cameron Dowsett
Planning Director Joel Pearson
Group Account Director Camilla Stapley
Account Manager Cosmo Haskard

Production Company Goodoil Films
Director Joel Kefali
Executive Producer Sam Long
Producer Llew Griffiths
DOP Germain McMicking
Art Director Arabella Lockhart
Editor Simon Price @ Arc Edit
VFX Fin Design + Effects
Composer Elliot Wheeler
Sound Design Abigail Sie @ Song Zu

Managing Director, Customer & Retail Mark Buckman
Director of Brand Marketing Rob Farmer
Head of Brand Marketing - Content & Products Olivia Nixon
Brand Marketing Manager Alex Bruce
Head of Production Dillon Hicks
Head of Design Daniel Evans
Senior Producer Galadriel Roussos
Creative Communications Manager Claire Blackall

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“Feelings Of Love” by Palmer Rockey Set The Tone For This Aldi Australia “Good Different” Ad




CREATIVE CREDITS:
Advertising Agency: BMF, Australia
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Associate Creative Directors: Rosita Rawnsley-Mason
Art Directors: Rosita Rawnsley-Mason, Nadia Ahmad
Copywriters: Tom Johnson , Millicent Malcolm
Designer: Matthew Hughes
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Agency Producer: Jenny Lee Archer
Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Executive Producers: Loren Bradley , Edward Pontifex
Managing Partner: Wilf Sweetland
Offline: Arc Edit
Grade / Online: Alt VFX
Editor: Peter Sciberras
Photographer: Gavin Johns
Art Buyer: Basir Salleh
Music Supervision: Level Two Music
Sound Production: Rumble Studios
DOP: Germain McMicking

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