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Renault Clio Celebrates 30 Years in the Making



Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis•Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over fifteen million sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period.

The 30-second, 60-second, and 2-minute commercial spots set to of the iconic Oasis’ track Wonderwall, portray the story of two young friends and their shared experience of the quintessentially 90’s school ‘French exchange’ and the relationship that blossoms over the following thirty years, one punctuated by each edition of the famous Clio. Bolstering the launch, the OOH campaign focuses on the progress of the car’s product features through each era of the Renault Clio.

The fifth generation All-New Renault Clio is the latest model of the best-selling car of its type in Europe and features the latest technological innovations and iconic style that have marked out its ultra-successful predecessors over the past three decades. With an evolutionary exterior styling and a revolutionary interior, the Clio sets new standards for quality, technology and practicality.

Adam Wood, Marketing Director at Renault UK said: “Renault brings people’s passion for life a little closer through our cars. We wanted to humanise and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been.”

Dave Monk, Executive Creative Director at Publicis•Poke said: “Britain has had a love affair with the Renault Clio since the 90’s halcyon days of Papa & Nicole and wind up windows. Many things have changed in those thirty years. While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”

The All-New Clio is one of the safest cars in its class, as highlighted by its five-star EuroNCAP rating. Priced from £14,295, the All-New Renault Clio is on sale now. A hybrid version that is capable of doing 80 per cent of its urban journeys with zero tailpipe emissions will follow in Spring 2020.

The campaign kicks-off on Friday 8th November across the UK. It will run across TV, cinema, VOD, OOH, DOOH, press, social, eCRM . There will be further opportunities to interact with the content via Spotify.

PUBLICIS•POKE CREDITS
TITLE: All New Renault Clio: The French Exchange
CLIENT: Renault UK
ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
GROUP CREATIVE DIRECTOR: Colin Byrne
CREATIVE DIRECTORS: Rob Butcher, Tom Genower
STRATEGISTS: Miranda Ross, Calvin Lyon
BUSINESS DIRECTOR: Stuart Pond
ACCOUNT MANAGEMENT: Abby Fox, Luke Cox, Fraser Thomson
HEAD OF FILM PRODUCTION: Colin Hickson
ASSISTANT AGENCY PRODUCER: Joss Haynes
MEDIA BUYING AGENCY: MG OMD
MEDIA PLANNERS: Laura Henderson, Rach Murray
PRODUCTION COMPANY: Academy Films
DIRECTOR: Frederic Planchon
DIRECTOR OF PHOTOGRAPHY: Stéphane Fontaine
PRODUCERS: Dulcie Kellett & Simon Cooper
EDITORS: Assembly Rooms
EDITOR: Sam Rice-Edwards
POST-PRODUCTION COMPANY: MPC
COLOURIST: Jean-Clemant Soret
VFX: Timo Huber
AUDIO POST-PRODUCTION COMPANY: Wave Studios
SOUND DESIGNER: Parv Thind
MUSIC: Soundtree
MUSIC COMPOSER: Luis Almau
MUSIC PRODUCER: Jay James
DATE RELEASED: 08.11.19
CITY / COUNTRY: United Kingdom

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Kia Celebrates Football Fans’ Dedication with Cinematic UEFA Partnership Follow-Up




Kia Motors has teamed up with Innocean, Sydney/Seoul-based production company Calltime, and production service company Flatpack for a cinematic follow-up to last year’s epic UEFA Europa League partnership. In a continuation of 2018’s tribute to Europe’s dedicated football fans, the new spot captures commitment to the sport in a number of locations and a variety of manners.

The film is a sprawling celebration of football’s dedicated fans, capturing the fanaticism of those in love with the beautiful game. An older man is shown surrounded by a whole host of his team’s memorabilia, contrasting with the image of a baby holding his first ever football. A dedicated family (dog included) has their portrait taken in their team’s shirt and scarves while football stickers and graffiti cover the streets. Fans are seen entering the stadium, gathering in the pub, and running into each other on the road. The spot finishes in a stadium during a football match, as fans watch with bated breath, kiss their badges, and cheer on their team. The numerous locations – ranging from a secluded 1900s housing estate, a barbershop, and sports stadium – provided different characteristics for the spot, combining a cinematic style with still-like moments that build tension before the climactic scene.

Director Kyu Ha Kim reunited with Flatpack for the shoot, specifically requesting Art Director Tünde Csáki. Tünde, celebrated for her cinematic eye, faced meticulous client demands with a clear understanding of the shoot requirements. For the family photo scene, for example, she sourced hand-picked objects from sports museums and vintage stores to enhance the authenticity of the spot’s visuals.

Production service company Flatpack returned for the second year running, with director Kyu Ha Kim and Innocean specifically requesting the crew’s expertise, having previous experience with the high-profile services on offer. The film, shot entirely in Budapest, features locations including the recently rebuilt football stadium Illovszky Rudolf Stadion. The atmospheric alley scenes were shot near a secluded housing estate from the early 1900s. Flackpack met several challenges on the shoot with expert on-the-spot solutions, most notably as this summer saw 70% of Budapest municipalities halt the issuing of film permits to reduce the number of film crews and parking restrictions in the neighbourhoods. Shooting was thus incredibly restricted, with the crew unable to park vehicles or shoot car scenes with a full block. With little space available on the pavements, the team relied on more mobile alternatives such as handheld and steady cameras, unable to set up a base for the shoot or use lights, stands, or frames.

Flatpack Owner and Executive Producer Zita Kisgergely said: “It was a pleasure working on the new Kia UEFA film and building on our partnerships from last year’s campaign. Our key considerations were maintaining strict attention to detail and staying true to the creative vision, despite the numerous external production challenges. We used our insider knowledge of the area to provide a number of prime locations that offered solutions to the filming issues, whether this was finding appropriate spaces for the latest Kia models to drive, to operating the Russian Arm with limited space on the shoot.”

Speaking of specific issues, she notes: “The creative team fell in love with the area around the barbershop, yet restrictions meant we could not attain a permit. We thus shot the scene from the car lane, through a window and into the shop, with all equipment made as mobile as possible for easy transportation. Director of Photography, In Chun Byun, was extremely flexible in the face of this challenge, shooting the scene with a handheld camera whilst maintaining a sleek style.”

“Furthermore, this year saw Budapest’s local football teams perform better than in previous years and, at the last minute, one team booked our intended stadium just before we signed the contract to shoot there. Fortunately, the government is dedicated to building a number of sporting facilities in the area and provided us with the brand new Illovszky Rudolf Stadium – it was the perfect fit for the shoot and the team loved it.”

Credits:
Client: Kia Motors
Client: Sae Gyul Yoon

Creative Agency: Innocean Worldwide
Creative Director: Young Ho Hwang
Account Executive: Dae Geon Ko

Production Company: Planit / Calltime
Executive Producer: Sung Won Jung
Producer: Chi Yoon Kim
Director: Kyu Ha Kim
Director of Photography: In Chun Byun
1st Assistant Director: Ji Woong Kim
2nd Assistant Director: Min Kyoung Song
Calltime Executive Producer: Min Kang
Calltime Producer: Aaron Yoon

Production Service Company: Flatpack
Service Producer: Zita Kisgergely

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Subaru Introduces the G.O.O.A.T to Canada




Subaru Canada is taking a bold and unconventional approach in launching their flagship vehicle. The brand is leveraging the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time).

Using an integrated, multi-media approach, the campaign features a showdown between one of Canada’s most rugged, capable and majestic animals, the Mountain Goat versus Canada’s newest, boldest and most capable vehicle, the All-New 2020 Subaru Outback. 

“We operate in a very competitive environment where the expectation for new vehicles are, they perform and handle everything Canada has to throw at it,” says Ted Lalka, Vice President, Marketing & Product Management. “For the launch of the new 2020 Subaru Outback, we knew it had to be disruptive and talk-worthy.”
    
Subaru is teasing the launch across social media before launching nationally with TV, Digital, OOH, Print, and other social initiatives. The showdown between the G.O.A.T. and the G.O.O.A.T.  will also be finding its way into dealerships where people can test drive the G.O.O.A.T. for themselves.

“We figured a cheeky showdown between a Subaru Outback and a mountain goat would be a great way to get the attention of our target,” says Zak Mroueh, Chief Creative Officer and Founder at Zulu Alpha Kilo. 

Zulu Alpha Kilo lead the strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying.

About Subaru Canada, Inc:
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 94 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.

Credits:
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee, Jonathan Smith 
Art Director: Michael Siegers, Alem Duranovic
Writer: Jonah Flynn, Jackson Kemp
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Strategic Planner: Tim Hopkins, Carly Miller
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Broadcast Producer: Revital Grunberg
Agency Print Producer Houng Ngui, Allison Dick
Media Agency: OMD
Media Agency Planner: Michelle Jairam, Martine Farrow, Cobi Grein
Production House:  Spy Films
Director: Fatal Farm
Executive Producers: Natalia Winardi
Line Producer: Vanessa Lenarduzzi
Director of Photography:  Todd Duym


Editing: Zulubo, Jay Baker
Compositor / Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist/Transfer: Eric Whipp
Post Producer:  Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound 
Audio Director:  Adam Damelin
Producer:  Nicola Treadgold
Engineer:  Nathan Handy
Photographer: Noel Hendrickson
Studio Artist: Jeannette Downes, Brandon Dyson

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Subaru Introduces the G.O.O.A.T to Canada




Subaru Canada is taking a bold and unconventional approach in launching their flagship vehicle. The brand is leveraging the famous acronym G.O.A.T. (Greatest Of All Time) to dub the All-New 2020 Outback as the G.O.O.A.T. (Greatest Outback Of All Time).

Using an integrated, multi-media approach, the campaign features a showdown between one of Canada’s most rugged, capable and majestic animals, the Mountain Goat versus Canada’s newest, boldest and most capable vehicle, the All-New 2020 Subaru Outback. 

“We operate in a very competitive environment where the expectation for new vehicles are, they perform and handle everything Canada has to throw at it,” says Ted Lalka, Vice President, Marketing & Product Management. “For the launch of the new 2020 Subaru Outback, we knew it had to be disruptive and talk-worthy.”
    
Subaru is teasing the launch across social media before launching nationally with TV, Digital, OOH, Print, and other social initiatives. The showdown between the G.O.A.T. and the G.O.O.A.T.  will also be finding its way into dealerships where people can test drive the G.O.O.A.T. for themselves.

“We figured a cheeky showdown between a Subaru Outback and a mountain goat would be a great way to get the attention of our target,” says Zak Mroueh, Chief Creative Officer and Founder at Zulu Alpha Kilo. 

Zulu Alpha Kilo lead the strategy and creative development, Agence Rinaldi handled Quebec market creative and OMD was behind the media planning and buying.

About Subaru Canada, Inc:
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 94 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.

Credits:
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee, Jonathan Smith 
Art Director: Michael Siegers, Alem Duranovic
Writer: Jonah Flynn, Jackson Kemp
Clients: Ted Lalka, Cynthia Bouris, Gary Sappleton, Curtis Lang
Strategic Planner: Tim Hopkins, Carly Miller
Account Team: David Tremblay, Tony Ciccia, James Farquharson
Broadcast Producer: Revital Grunberg
Agency Print Producer Houng Ngui, Allison Dick
Media Agency: OMD
Media Agency Planner: Michelle Jairam, Martine Farrow, Cobi Grein
Production House:  Spy Films
Director: Fatal Farm
Executive Producers: Natalia Winardi
Line Producer: Vanessa Lenarduzzi
Director of Photography:  Todd Duym


Editing: Zulubo, Jay Baker
Compositor / Online: Alter Ego
Special Effects: Darren Achim/Eric Perrella
Animation: Ian Flaig, Tom Wolstenholme
Colourist/Transfer: Eric Whipp
Post Producer:  Pallavi Joshi-Firby
Audio Post Facility/Music House: Eggplant Music & Sound 
Audio Director:  Adam Damelin
Producer:  Nicola Treadgold
Engineer:  Nathan Handy
Photographer: Noel Hendrickson
Studio Artist: Jeannette Downes, Brandon Dyson

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Renault Collaborates with Amazon to Create ‘Wild Store’ Experience for New KADJAR Launch



Renault launches New KADJAR in its 4x4 version, a SUV that pledges exciting offroad performances. But, how to demonstrate this to an always connected target that does everything from the comfort of the couch? By turning an Amazon purchase in a unique offroad experience.

This is The Wild Store: a temporary shop that can only be reached by driving the New Renault KADJAR. This will be the only way to take advantage of a very special online offer.

Inside The Wild Store, a Smart TV 49’’ (worth over 1,000 €) will be sold at only 10 € but only on one condition: to reach it, people will star in a real offroad test drive of the New Renault KADJAR.

By clicking on the promotion, users will be redirected to a video-experience that will show them how to get the TV.

In Between the campaign discovery and the actual TV purchase, a journey along dirty roads and mountain tracks will kick off.

A Publicis idea, created for Renault Italy and in collaboration with Amazon.

The campaign will be on air from October 17th on amazonwild.renault.it with a high-impact planning campaign on amazonwild.renault.it as well as on Renault social profiles.

CREDITS
Client: Renault Italy
Advertising, Digital e CRM Manager: Azzurra Lucignani
Advertising Executive: Cinzia Terragno
Agency: Publicis Italy
Global Chief Creative Officer Publicis WW & CCO Publicis Groupe Italy: Bruno Bertelli
Chief Creative Officer Publicis Italia: Cristiana Boccassini
Creative Director: Stefano Battistelli
Digital Creative Director: Massimo Guerci
Art Directors: Massimo Guerci, Dario Citriniti
Copywriters: Stefano Battistelli, Giovanni Coviello, Nicolò Santovincenzo
Digital Art Director: Iacopo Gioffrè
Digital designer: Simona Caldarini
General Manager: Daniela Di Maio
Account Director: Ilaria Lorenzetti
Account Manager: Chiara Marotta
Head of Digital: Pierluigi Roselli
Digital Project Manager: Claudia Gili
TV Producer: Manuela Fidenzi
House of production: Bedeschi Film
Director: Gigi Piola
DOP: Leandro Ferrao
Executive Producer: Federico Salvi
Producer: Giacomo Tabone
Editor Hero Video: Fabrizio Squeo
Editor Content Strategy: Samuele Schiavo/Fulvio Rossetti
Musica: Sizzer
Sound design: Daniele De Virgilio
Sound mix: General Jingles
Post production: Prodigious


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Mazda Puts Cars To Bed in Latest Campaign by Wunderman Thompson



Mazda is launching a new national campaign just in time for sweater weather. The multi-media campaign features various luxury vehicles unfit for Canadian winters being put to bed under car covers to a melodic lullaby remake of Aerosmith’s “Dream on”. The work is in support of the Mazda3 now available with all-wheel drive and capable of tackling all four seasons.

The work is inspired by an emerging social media trend of people taking photos of cars under slip covers which look like bed sheets tagged with the hashtag #SleepingCars and made famous by National Geographic photographer Gerd Ludwig. The campaign is rolling out nationally after debuting at a Chainsmokers concerts in key Canadian markets. Media includes :30 second television, digital display, online video, and paid social and is expected to run until the end of the year.

“Mazda has always supported those with a passion for driving” says Neal Bouwmeester, Director, Marketing at Mazda Canada. “But given the harsh conditions we experience in Canada we know that this passion has to be put to bed for a few months for some drivers which is a shame.”

This work comes on the heels of another national Mazda3 campaign called “Choose what moves you” which featured both the Mazda3 sedan and sport models. It’s the latest in an ongoing pursuit by Mazda to showcase their latest generation of premium vehicles while staying true to their passion for driving.

“What got us really excited about this campaign was the opportunity to tap into this emerging trend” says Ari Elkouby, Executive Creative Director at Wunderman Thompson. “We hope that drivers across the country will relate to this uniquely Canadian insight and whenever they see a car covered up they’ll be reminded of the campaign and think – they should have gotten a Mazda.”

The agency behind the work is Wunderman Thompson Canada while Excelerator Media handled the media planning and buying.

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Mitsubishi Redefines Adventure with New Campaign from BSSP



Mitsubishi is redefining adventure with the launch of its new campaign, “Adventure Redefined,” created for the new 2020 Outlander Sport by Sausalito-based agency, BSSP. Despite what we commonly see in CUV/SUV advertising, the legacy car brand reminds us that adventure doesn’t always have to be about an epic trip into the wilderness but is unique, curated, and different for every person. The spot portrays the vehicle in an authentic manner that speaks to its real-world versatility while highlighting its new front-end and latest safety features.

The campaign builds upon the “Small Batch” brand campaign that launched back in April and established a new, sophisticated look and feel for Mitsubishi Motors North America, showcasing a small lineup of well-built vehicles that focus on the features that matter most to its drivers. The 2020 Outlander Sport is the newest update to Mitsubishi’s Small Batch lineup, crafted for any adventure in mind – whether that be off-road Saturdays, ice cream Sundays, or manic Mondays. The campaign consists of television/video, digital, paid social, and POS.

CREDITS

Mitsubishi Motors North America:
Fred Diaz (President and Chief Executive Officer)
Mark Chaffin (Chief Operating Officer)
Kimberley Gardiner (Vice President and Chief Marketing Officer)
Kimberley Ito (Manager, Advertising)
Vanessa Lam (Sr. Specialist, Marketing and Advertising)
Kathy Seshiki (Manager, Marketing)


Butler, Shine, Stern, and Partners:
Elizabeth O'Toole (Producer)
Vince Genovese (Exec Director Production / Partner
Chris Cummings (Chief Strategy Officer / Partner)
Anders Gustafsson (Group Creative Director)
Savannah Hicks (Senior Art Director)
Ashley Suarez Wood (Senior Copywriter)
Mike O'Malley (Group Business Director)
Michelle Finelli (Account Director)
Sohail Bhatia (Strategy Director)
Tricia Kresneski (Business Affairs Manager)


Production: Industrial Film
Vic Huber (Director)
Jeff McCoy (Producer)
Rosslyn Luke (Production Manager)
Ryan Lippert (1st AD)


Post Production Company: 1606 Studio SF
Brian Lagerhausen (Editor)
Cameron Maidenberg (Assistant Editor)
Jon Ettinger (Executive Producer)

Finishing House: Ntropic
Ayumi Ashley (Color Grade)
Ethan Chang (Conform)

Music: Massive Music



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MMA Chiropractor ‘Hammers’ Drivers’ Necks in Volvo Trucks Campaign


More than eight out of ten truck drivers suffer pain, mostly in their backs and necks, according to a new Volvo Trucks study. Some hurt so badly they even consider quitting their jobs. To raise awareness of this problem, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr. Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.

“Dr. Beau” normally spends his days treating muscular mixed martial arts (MMA) athletes who are highly in tune with their bodies’ aches and injuries. But on this day, his challenge was to work with truck drivers who are often reluctant to talk openly about their pain.

In a short video documenting the experience, called “Neck Cracking”, drivers start lining up outside the mobile clinic. The camera lingers on several faces as Dr. Beau administers bone-cracking treatments. The transformation from agony to relief is clear as Dr. Beau attacks these drivers’ pain by hammering a chiropractic chisel into their backs, conducting his professional treatment.

Watch to see the truck drivers’ reactions:


“These professional drivers are pushing their bodies to the limit. Over time they can develop serious muscular imbalances and which creates bone problems. They can have nerve issues where they start to lose the feeling in their hands, and headaches could start showing up. It’s very important that we get these people, who are the backbone of our economy, the care and improved driving technology they need,” said Hightower.

Keeping drivers healthy and comfortable in safe working conditions is more important than ever. The world depends more and more on trucking as the overall demend for transportation increases, boosted by amongst other things, incresed e-commerce. But the industry faces a driver shortage as older drivers retire and younger recruits choose other professions.

Back and neck pain is one reason drivers leave the industry prematurely or often have to call in sick to work.

In a recent study, commissioned by Volvo Trucks, more than 80% of professional drivers say they experience pain in their backs, necks and arms due to the long hours behind the wheel, bad road conditions and vibrations in the trucks’ steering. Still driving despite the pain, the majority tries to exercise regularly and see a doctor for their problems, but four out of ten question if they are able to continue working as truck drivers.

But a lot of driver discomfort can be prevented with better truck design and supporting features. For years trucks were built primarily for utility, not comfort. Today, the cab design is much more about the drivers’ needs, including more ergonomic seats and better tilt-steering options make driving a truck less tiring and stressful on the body.

A big step was taken when I-Shift, the best-in-class automated transmission introduced by Volvo Trucks in January 2007, helped to remove the shoulder-wrenching work of shifting heavy gears. And now, Volvo Trucks has introduced Volvo Dynamic Steering (VDS) in North America, which makes driving a truck even more like driving a car.

“Previously, steering a truck was hard work. All the bumps and potholes on the road were transferred right up the steering column and absorbed into the body, with the driver having to constantly counter-steer to keep the truck safely on track,” said Fredrik Klevenfeldt, director of brand marketing and communications at Volvo Trucks North America. “Constantly fighting wind shear wore on shoulder and wrist joints. In addition, the static forces of heavy loads at low speeds meant really wrestling with the steering wheel. VDS significantly improves all of those issues.”

Volvo Dynamic Steering specifically improves the overall driving experience through increased safety, comfort and reduced fatigue for drivers. The VDS system reads inputs from the steering wheel up to 2,000 times per second and supplies power from an electric motor to compensate for outside forces, such as unevenness in the road surface and vibration in the steering wheel.

When driving at low speeds in reverse or close-quarter maneuvering, steering wheel resistance is reduced by 85 percent. The steering wheel also automatically returns to center as soon as the driver's grip on the wheel lightens, enabling less repetitive turning of the steering wheel. When driving at higher speeds, VDS helps the truck maintain direction even on poor surfaces and in strong side winds.

“One of the main benefits of VDS is to help drivers minimize and mitigate the fatigue they experience after driving for long periods,” said Klevenfeldt. “It’s part of Volvo Truck’s continuing effort to help drivers be safer and more comfortable, and it’s a game changer. VDS is the only system of its kind in North America and it’s going to make a huge difference for drivers carrying out the demanding job of delivering goods and services across North America.”

CREDITS
Client: Volvo Trucks North America
Advertisers Supervisor: Rick Giamportone, Will Bender, Fredrik Klevenfeldt

Title: Volvo Trucks – Truck Stop Neck Cracking
Launch Day: Sep 17, 2019
Creative Agency: Forsman & Bodenfors
Account Director: Cilla Pegelow
Account Manager: Helena Lignell
Creatives: Mattias Berg, Maria Fridman, Björn Engström, Stefan Thomson
Designer: Jerry Wass
Brand Strategist/Planner: Daniel Sjöstrand
PR Strategist: Bjarne Darwall
Digital Strategist: Peter Gaudiano
Agency Film Producer: Anna Junker Lundin
Production company: BRF
Director: Tally-Ho (Nils Toftenow och Mathias Rosberg)
EP/Producer: Sandra Fohlin
Producer/Service prod. US: Tiffany Baxter
Casting: Kristin Lerace
DoP: Tony Johansson
1st AC: Aaron Martinenko
Key Sound: Hyun Lee
Set Designer: Francensca Palombo
Editor: Johan von Brömssen
Grade/Online: Johan Wiman
Music: Max Kiusalaas
Sound: Calle Buddee Roos – Ponytail Sound
Media agency: Verizon Media
Still photography BTS: John Sterling Ruth
Lead generation: Sandberg Trygg


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