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Tag Archives: BMB

LEGOLAND Parks Launch Global Ad Campaign Through BMB



BMB has created a global ad campaign for LEGOLAND® Parks that positions them as THE place for children to go to unlock their imagination.

The TV ad, which breaks on 16th March and will run across the UK, USA, UAE, Japan, Malaysia and other European countries, will show how LEGOLAND offers more than just attractions and hotels. The master brand spot follows the fictional story of a LEGOLAND Park Warden who has overslept and has to get the park and all its friendly LEGO® characters ready for the first guests of the day.

Paul Harvey, Global Marketing Director of LEGOLAND Parks, said: “A visit to LEGOLAND is like stepping into a life-size LEGO toy box, where all of your favourite sets are brought to life. For families, the prospect of visiting is full of excitement, wonder and imagination at what they’ll encounter. In our second brand campaign, we wanted to tell the story of our LEGO models coming to life before the park opens - from a giant multi-coloured LEGO Octopus to a tiny LEGO frog – and give a glimpse of the awesome world of play that the whole family will be a part of when they visit.”

Simon Hipwell and Matt Pam, creative directors at BMB, added: “Building on the fairy tale quality of the last LEGOLAND Parks campaign, we needed to create that same sense of wonder and scale that can only be found at a LEGOLAND theme park. The hardest part of working on this incredible campaign was keeping the wonderful LEGOLAND characters in check during the shoot. Luckily, we had our Park Warden there to help us.”

CREDITS

Creative Directors - Matt Pam & Simon Hipwell

Producer - Elin Tiberg

Business Director - Jake Goodman

Account Director - Camilla Gobourn

Account Manager - Rachel Adamec

Director/ Production Co - Conkerco @ Academy films

Producer - Mark Whittow-Williams and Georgina Smith

Editor - Nik Hindson @ Assembly rooms

Post Production - Electric Theatre Collective

Sound Design - Wave Music

Project Manager - Jon Saunders

Read More »

LEGOLAND Parks Launch Global Ad Campaign Through BMB



BMB has created a global ad campaign for LEGOLAND® Parks that positions them as THE place for children to go to unlock their imagination.

The TV ad, which breaks on 16th March and will run across the UK, USA, UAE, Japan, Malaysia and other European countries, will show how LEGOLAND offers more than just attractions and hotels. The master brand spot follows the fictional story of a LEGOLAND Park Warden who has overslept and has to get the park and all its friendly LEGO® characters ready for the first guests of the day.

Paul Harvey, Global Marketing Director of LEGOLAND Parks, said: “A visit to LEGOLAND is like stepping into a life-size LEGO toy box, where all of your favourite sets are brought to life. For families, the prospect of visiting is full of excitement, wonder and imagination at what they’ll encounter. In our second brand campaign, we wanted to tell the story of our LEGO models coming to life before the park opens - from a giant multi-coloured LEGO Octopus to a tiny LEGO frog – and give a glimpse of the awesome world of play that the whole family will be a part of when they visit.”

Simon Hipwell and Matt Pam, creative directors at BMB, added: “Building on the fairy tale quality of the last LEGOLAND Parks campaign, we needed to create that same sense of wonder and scale that can only be found at a LEGOLAND theme park. The hardest part of working on this incredible campaign was keeping the wonderful LEGOLAND characters in check during the shoot. Luckily, we had our Park Warden there to help us.”

CREDITS

Creative Directors - Matt Pam & Simon Hipwell

Producer - Elin Tiberg

Business Director - Jake Goodman

Account Director - Camilla Gobourn

Account Manager - Rachel Adamec

Director/ Production Co - Conkerco @ Academy films

Producer - Mark Whittow-Williams and Georgina Smith

Editor - Nik Hindson @ Assembly rooms

Post Production - Electric Theatre Collective

Sound Design - Wave Music

Project Manager - Jon Saunders

Read More »

The Three Bears Breakfast Cooking Show for Rowse Honey is a Fabulous New Campaign by BMB


BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil.

In response to Rowse Honey's challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, grizzlier and infinitely more fabulous bears than Goldilocks ever got to meet.

Matt, Joel and Phil are three gay men who identify with the term 'bear', often used to describe large, husky, gay men sporting a lot of body hair.

In the show, The Three Bears live together in a rustic wooden lodge surrounded by nature. Each episode sees them create a delicious new porridge using Rowse honey and follows their hilarious antics along the way.
The campaign launches with three online episodes and a 60 second teaser trailer, supported by Out Of Home, social activity, and a Stylist cover wrap.

Kirstie Jamieson, Marketing Director of Valeo Foods UK said: “BMB tackled the brief of getting more people to put Rowse Honey on their porridge head on. Our Three Bears Breakfast show is the authority on porridge and honey and the simple but tasty recipes offer some charming breakfast inspiration for those dark winter mornings. It is really exciting to connect Rowse with a younger audience in an engaging & relevant way.”

Jules Chalkley, Chief Creative Officer at BMB said: “The Rowse Honey brand is the number one spread in the UK and we wanted a creative idea with the scale and stature to match. We took the very humble business challenge of encouraging more people to put honey on their porridge and invested it with as much heart and passion as we could. The Three Bears is a YouTube based recipe show that dusts down the 19th century fairy tale and sets it firmly in the 21st century. Our ambition is that hopefully it turns into a much bigger entity that plays in to the nations deep love of cookery shows.”

Matthew Lister, who stars in the campaign said: “The gay community is so vibrant and diverse, recently LGBT people have appeared at the forefront of several advertising campaigns. That said, it seems certain groups have been under represented in the media which is why I jumped at the opportunity to feature in The Three Bears. The filming process reminded me a bit of my experience of the Bear community. We arrived on the first day not knowing each other, but everyone was easy going and welcoming. Very quickly the banter and camaraderie between us all developed and by the end we all felt like great mates.”

The Three Bears - Trailer


Winter Survival - The Three Bears - Episode 1



CREDITS
Chief Creative Officer Jules Chalkley
Creative Director Matt Pam & Simon Hipwell
Art Director Jenny Piggott
Copywriter Harry Boothman
Business Director Richard Wilcock
Account Director Ben Clark
Agency Producer Elin Tiberg
Executive Digital Director Ben Lunt
Digital Producer Melanie Lowings
Photographer Clare Lewington
Director/ Production Co Chris Goulder / Bare Films
Producer Jessica Turner / Tim Marshall
Editor Chris Roebuck
Post Production Yoomin Lee and Andy Brown @ Jogger
Sound Design Tom Heddy @ Wave
Typographer Sam Kallen
DoP Chris Clarke

Read More »

The Three Bears Breakfast Cooking Show for Rowse Honey is a Fabulous New Campaign by BMB


BMB is launching a new campaign for Rowse Honey featuring three modern-day bears: Matt, Joel and Phil.

In response to Rowse Honey's challenge to encourage more people to put honey on their porridge, the agency decided to update the fairytale for a modern audience and create a YouTube cookery show, The Three Bears, with bigger, grizzlier and infinitely more fabulous bears than Goldilocks ever got to meet.

Matt, Joel and Phil are three gay men who identify with the term 'bear', often used to describe large, husky, gay men sporting a lot of body hair.

In the show, The Three Bears live together in a rustic wooden lodge surrounded by nature. Each episode sees them create a delicious new porridge using Rowse honey and follows their hilarious antics along the way.
The campaign launches with three online episodes and a 60 second teaser trailer, supported by Out Of Home, social activity, and a Stylist cover wrap.

Kirstie Jamieson, Marketing Director of Valeo Foods UK said: “BMB tackled the brief of getting more people to put Rowse Honey on their porridge head on. Our Three Bears Breakfast show is the authority on porridge and honey and the simple but tasty recipes offer some charming breakfast inspiration for those dark winter mornings. It is really exciting to connect Rowse with a younger audience in an engaging & relevant way.”

Jules Chalkley, Chief Creative Officer at BMB said: “The Rowse Honey brand is the number one spread in the UK and we wanted a creative idea with the scale and stature to match. We took the very humble business challenge of encouraging more people to put honey on their porridge and invested it with as much heart and passion as we could. The Three Bears is a YouTube based recipe show that dusts down the 19th century fairy tale and sets it firmly in the 21st century. Our ambition is that hopefully it turns into a much bigger entity that plays in to the nations deep love of cookery shows.”

Matthew Lister, who stars in the campaign said: “The gay community is so vibrant and diverse, recently LGBT people have appeared at the forefront of several advertising campaigns. That said, it seems certain groups have been under represented in the media which is why I jumped at the opportunity to feature in The Three Bears. The filming process reminded me a bit of my experience of the Bear community. We arrived on the first day not knowing each other, but everyone was easy going and welcoming. Very quickly the banter and camaraderie between us all developed and by the end we all felt like great mates.”

The Three Bears - Trailer


Winter Survival - The Three Bears - Episode 1



CREDITS
Chief Creative Officer Jules Chalkley
Creative Director Matt Pam & Simon Hipwell
Art Director Jenny Piggott
Copywriter Harry Boothman
Business Director Richard Wilcock
Account Director Ben Clark
Agency Producer Elin Tiberg
Executive Digital Director Ben Lunt
Digital Producer Melanie Lowings
Photographer Clare Lewington
Director/ Production Co Chris Goulder / Bare Films
Producer Jessica Turner / Tim Marshall
Editor Chris Roebuck
Post Production Yoomin Lee and Andy Brown @ Jogger
Sound Design Tom Heddy @ Wave
Typographer Sam Kallen
DoP Chris Clarke

Read More »

BMB Asks ‘Could You Go It Alone?’ in New Campaign to End Loneliness

Could you go it alone? A young man is challenged to endure a week on his own with no social contact whatsoever in a new film made by BMB for Campaign to End Loneliness (CTEL). It’s the first campaign created by BMB, which won a competitive pitch for the CTEL account during the summer. The idea of the campaign is to create empathy for people who are socially isolated, particularly the 1.2 million older members of our community who are chronically lonely, and to motivate people to commit to doing something about it. It has been created in response to research showing that half a million older people in the UK go up to a week without seeing or speaking to anyone at all – a sad statistic that could easily be reduced with just a little effort. In the film, a young man called Joe records a video diary chronicling a week spent on his own in a flat, without any human or technological contact with the outside world. At the end of the experiment he is taken next door to meet a widower named Barry, and the two discuss their experiences of isolation. The spot will run as a three-minute film, with a shorter cutdown for social media. Marcus Rand, Director of Development and Communications at CTEL, said: “This film is all about revealing some of the impacts of loneliness in a daring new way. It will create empathy and drive actions – the key ingredients to help us end loneliness.” Simon Hipwell & Matt Pam, Creative Directors at BMB, said: “Loneliness is one of the single biggest threats facing our society. It’s invisible and pervasive, hiding all around us. We wanted to portray the issue in a new way that puts people in the shoes of someone suffering with loneliness and isolation.” CreditsChief Creative Officer Jules ChalkleyCreative Director Matt Pam and Simon HipwellArt Director Jenny PiggottCopywriter Harry BoothmanBusiness Director Richard WilcockAccount Manager Graihagh GoodeAgency TV Producer Catharine GriffithsAgency Producer Jade EvansPhotographer Calum HeadProduction In House - BMBContent Distribution Manager Lauren KirbySound Design, Brendan Feeney, Wave Studios

Read More »

BMB Asks ‘Could You Go It Alone?’ in New Campaign to End Loneliness

Could you go it alone? A young man is challenged to endure a week on his own with no social contact whatsoever in a new film made by BMB for Campaign to End Loneliness (CTEL). It’s the first campaign created by BMB, which won a competitive pitch for the CTEL account during the summer. The idea of the campaign is to create empathy for people who are socially isolated, particularly the 1.2 million older members of our community who are chronically lonely, and to motivate people to commit to doing something about it. It has been created in response to research showing that half a million older people in the UK go up to a week without seeing or speaking to anyone at all – a sad statistic that could easily be reduced with just a little effort. In the film, a young man called Joe records a video diary chronicling a week spent on his own in a flat, without any human or technological contact with the outside world. At the end of the experiment he is taken next door to meet a widower named Barry, and the two discuss their experiences of isolation. The spot will run as a three-minute film, with a shorter cutdown for social media. Marcus Rand, Director of Development and Communications at CTEL, said: “This film is all about revealing some of the impacts of loneliness in a daring new way. It will create empathy and drive actions – the key ingredients to help us end loneliness.” Simon Hipwell & Matt Pam, Creative Directors at BMB, said: “Loneliness is one of the single biggest threats facing our society. It’s invisible and pervasive, hiding all around us. We wanted to portray the issue in a new way that puts people in the shoes of someone suffering with loneliness and isolation.” CreditsChief Creative Officer Jules ChalkleyCreative Director Matt Pam and Simon HipwellArt Director Jenny PiggottCopywriter Harry BoothmanBusiness Director Richard WilcockAccount Manager Graihagh GoodeAgency TV Producer Catharine GriffithsAgency Producer Jade EvansPhotographer Calum HeadProduction In House - BMBContent Distribution Manager Lauren KirbySound Design, Brendan Feeney, Wave Studios

Read More »