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Tag Archives: canada

You Can All Be Lesbians

I have never heard of the CBC show Mr D, that this clip comes from but I don't think it really matters. It's funny because kids have no frame of reference to things from the past. Usually I say that sarcastically but in this case, it's actually very ...

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Agency59’s Latest Work For Gay Lea Nordica Cottage Cheese is Some Kind of Smooth






Nordica Smooth Plain cottage cheese is making its presence felt on countertops and fridges because it's loaded with protein.

Client: Gay Lea Foods Ltd./ Nordica Smooth
Agency: Agency59, Canada
Director: Rob Fiocca
Chief Creative Officer/Copywriter: Brian Howlett
Creative Director/ art director: Andrew Gillingham
Production company: Skin + Bones
Agency Producer: Bob Kirk
Editing Company: Rooster
Music + Sound Production: VO2 Mix
Account manager: Gavin Ball

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Laughter is not the best medicine in these comedy festival ads via Toronto’s Cossette




The Corner Comedy Club is launching the “It’s Not Medicine. It’s Comedy.” campaign to promote The No Refunds Comedy Festival happening in Toronto July 20th – 30th.

Developed by creative agency Cossette, the integrated campaign promotes the underground and independent comedy festival with an edgier style of humour than what’s typically shown at large scale comedy events. The No Refunds Comedy Festival doesn’t offer family-friendly acts like Just For Laughs and so they turned the old expression "laughter is the best medicine" on its head with "It's Not Medicine. It's Comedy."

An online video, directed by Tim Godsall, opens in a hectic emergency room where a nurse and doctor urgently run through a series of jokes in order to save a critically injured patient, since laughter is the only form of medicine. From observational and standup to topical and one-liners, they desperately try every style of humour to keep the patient from flatlining.

Additionally, out of home posters further promote “It’s not medicine. It’s Comedy.” by displaying pieces of prescription paper with handwritten jokes as a doctor’s prescribed dose of medication.




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Print all In new window Public Mobile settles on audition tapes in honest trade-off with ‘Less For Less’ campaign


Public Mobile, Canada's prepaid wireless brand, is launching its first ever brand campaign, ‘Less for Less’. The campaign promotes the cooperative wireless company backed by TELUS’ mission to trim the excess frills other networks offer and provide Canada’s largest mobile network at the lowest rates possible.

Developed by creative agency Cossette, the tongue-in-cheek campaign shines a spotlight on the unnecessary extras Public Mobile doesn’t offer to show how they keep their rates so low. Instead of providing stores, kiosks, call centres and big budget advertising campaigns, Public Mobile would rather operate with fewer frills and keep costs low for their customers.

Since Public Mobile has trimmed its advertising budget, shooting a commercial would have been too expensive. Instead, four online videos were created using only the audition tapes of actors hilariously acting out scenes – from paragliding to rock climbing – in an empty casting room.









Additionally, a single billboard is setup in downtown Toronto with “This is our only billboard. We need it to say a lot.” as the headline. Long and condensed copy follows to squeeze in descriptions of all the benefits Public Mobile offers.

Public transit ads, wild postings and digital banners are also posted in Toronto, using an antagonist manner that advocates for the brand’s offerings. For example: “Con: No call centres. Pro: No call centres.” and “Con: No stores. Pro: You don’t pay for our stores.”



“We do wireless differently – no stores, no call centres, no overages, simple and straightforward plans, and loyalty rewards to earn even more savings. Consumers are looking for the best phone plans on the market without having to compromise on network quality. With less frills, they can have their cake and eat it too,” says David MacLean, Head of Public Mobile.

“Public Mobile champions the wireless consumer and Cossette wanted to showcase its values in a thoughtful manner. ‘Less for Less’ demonstrates how the brand truly challenges the norm to keep rates so low,” says Carlos Moreno, Chief Creative Officer at Cossette.

The out-of-home campaign will run for nine weeks, with online videos running until the end of August.

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Kevin Pillar celebrates Canada by throwing ‘fire’ to put out flame on cake




While the rest of Canada is getting ready to celebrate Canada’s 150 birthday, Kevin Pillar has been celebrating the best way he knows how - by throwing ‘fire’. Last year we saw Pillar take down a drone. But this year, the Blue Jays’ human highlight reel once again took his training to the next level by throwing ‘fire’ to put out fire from a candle 150 feet away.

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Home Hardware Pack with care #MovingDay and Don’t Forget Your Pet




Every July 1st in Québec, thousands of residents pack up and move out of their apartments. It’s called moving day, and it can make a city like Montreal chaotic. Even worse is the fact that every year, more than 1,600 pets are left behind by their moving owners.

This year Home Hardware decided to do something about it. They partnered with the Society for the Prevention of Cruelty to Animals (SPCA) to produce these unique moving boxes in the shapes of common household pets. The message is simple: if you move, don’t leave your pet behind. Created by john st., the light-hearted initiative is designed to bring awareness to this serious issue and raise money for the SPCA to help with the boost in abandoned pets.



Real animal boxes will collect donations near checkout in participating Home Hardware locations in the Montreal area in the weeks leading up to moving day.

"Each year, pet abandonments almost triple around July in Montréal, so an initiative like Home Hardware’s will help to raise awareness to this issue," says Élise Desaulniers, general manager of the Montreal SPCA.

“We’re hoping that this small activation will help keep this issue top of mind for Quebecers moving this year,” says Mario Durocher, Director of Quebec Retail Operations at Home Hardware.

If you wish to make a donation, or adopt from your local SPCA, please visit spca.com.

CREATIVE CREDITS:
Campaign Title: Pet Packaging
Client: Home Hardware

Agency: john st.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Creative Directors: Mark Scott, Cedric Audet
Art Director: Sebastien Lafaye
Design Director: Mooren Bofill
Associate Design Director: Jacqueline Lane
Designer: Carol Hung
Producers: Anne-Christel Rajoelina, Andrew LaGrave
Account Team Lead: Nick Pigott
Account Director: Bianca Myers
Account Supervisor: Stuart Milligan
Production Artist: Valerie Bertrand

Production: Consulat, Montreal
Director and DOP: Simon Duhamel
Assistant director: Marc-Antoine Dubois
Papercraft: Pascal Brousseau
Post-production: Pascal Brousseau
Production: Eliane Sauvé, Consulat
Sound design & mix: Studios Apollo, Vincent Dufour, Pierre-Hugues Rondeau

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Cossette’s latest for SickKids: SickKids VS: DadStrong




In anticipation of Father’s Day, SickKids Foundation and Cossette have released the latest installment in the SickKids VS campaign, SickKids VS: DadStrong.

This new spot centers on a real father of a SickKids patient, Frank. Frank and his wife Stephanie had twin baby girls last year. One of the babies, Naya, has a complex heart condition that required open-heart surgery, as well as other health conditions. She has been living at SickKids since she was born 14 months ago.

The spot follows Frank throughout a typical workday while he laboriously runs his own HVAC business working on residential construction sites in Toronto. The video ends with Frank ending his workday, only to drive to SickKids hospital to greet his wife and take over the “night shift” to be with his daughter as she’s in the neonatal intensive care unit (NICU).


The inspiration for this spot is that parenting is a 24/7 job at the best of times. For parents with a sick child, the regular routine of family is completely thrown off. What people may not realize is that when kids need to stay overnight in hospital, it’s likely that a parent is also spending the night with them. Add to that, the need to maintain their jobs, household routine … and everything else.

The spot ends with the tagline “This Father’s Day, support the night shift” and a call to support SickKids Foundation by purchasing a gift online at getbettergifts.com

CREATIVE CREDITS:
Ad Agency: Cossette

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Cossette’s latest for SickKids: SickKids VS: DadStrong




In anticipation of Father’s Day, SickKids Foundation and Cossette have released the latest installment in the SickKids VS campaign, SickKids VS: DadStrong.

This new spot centers on a real father of a SickKids patient, Frank. Frank and his wife Stephanie had twin baby girls last year. One of the babies, Naya, has a complex heart condition that required open-heart surgery, as well as other health conditions. She has been living at SickKids since she was born 14 months ago.

The spot follows Frank throughout a typical workday while he laboriously runs his own HVAC business working on residential construction sites in Toronto. The video ends with Frank ending his workday, only to drive to SickKids hospital to greet his wife and take over the “night shift” to be with his daughter as she’s in the neonatal intensive care unit (NICU).


The inspiration for this spot is that parenting is a 24/7 job at the best of times. For parents with a sick child, the regular routine of family is completely thrown off. What people may not realize is that when kids need to stay overnight in hospital, it’s likely that a parent is also spending the night with them. Add to that, the need to maintain their jobs, household routine … and everything else.

The spot ends with the tagline “This Father’s Day, support the night shift” and a call to support SickKids Foundation by purchasing a gift online at getbettergifts.com

CREATIVE CREDITS:
Ad Agency: Cossette

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