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Tag Archives: celebrity commercials

Cara Delevingne Strips Down for Balmain’s 2019 Spring-Summer Campaign


Cara Delevingne strips down for the spring-summer 2019 campaign, Naked Truth, from Balmain. Posing alongside designer Olivier Rousteing, the model and actress wear no top in a black and white image. In the second image, Cara wears no clothes while showing off her tattoos.



CREDITS
Advert Title: Naked Truth
Advertiser: Balmain
Media: Print
Industry: Clothing
Model: Cara Delevingne & Olivier Rousteing
Photographer: Dan Beleiu
Executive Creative Director: Neel Majumder
Published: February 2019

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M&M’s Super Bowl LIII Commercial has Christina Applegate Dealing with a Few ‘Bad Passengers’



M&M'S Super Bowl LIII ad campaign features a 30-second spot that will be airing during Sunday's game. Emmy award-winning actress and comedian Christina Applegate has been tapped to star in the ad and marks the first time M&M'S has debuted a new product during a Super Bowl advertisement.

In the commercial, titled "Bad Passengers," created by BBDO New York, Christina finds herself in a universal situation many can relate to – dealing with squabbling passengers in the back seat that just won't behave. Throughout the spot, Christina's patience wears thin and she threatens to break the passengers apart…or worse, eat them. But finally, it's revealed that the bickering isn't coming from rambunctious children, it's coming from Red, Yellow and Orange, who are stuck together inside of a M&M'S Chocolate Bar.

"Our fans look forward to seeing our commercials, but they've never seen us like this. That's because this year, we made a decision to use entertainment's biggest stage to debut one of the most notable innovations in our brand's history," said Allison Miazga-Bedrick, Brand Director, M&M'S. "The surprising reveal at the end of the ad showcases the colorful fun of our brand in its newest form – M&M'S stuck together in a creamy chocolate bar."

Christina Applegate's involvement in the M&M'S Super Bowl LIII commercial was announced with a teaser video last week, with the actress comically yelling at her locked car in frustration. The full 30-second spot will air during the first commercial break following the kickoff of Super Bowl LIII on Sunday, Feb. 3, 2019 on CBS.

The new line of M&M'S Chocolate Bars is now available in retail stores nationwide in five flavors including Peanut, Milk Chocolate, Crispy, Almond and Crispy Mint. The bars consist of rich and creamy milk chocolate with whole M&M'S Minis throughout a large bar format, adding delicious, colorful fun to a new section of the chocolate aisle.

For more information, fans can visit M&M'S on Facebook, Twitter, Instagram or at www.mms.com.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

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Pepsi Has ‘More Than OK’ Celebrities Starring in Their 2019 Super Bowl Ads



Pepsi is no stranger to the Super Bowl and this year, the brand is using the world's biggest stage to answer the question "Is Pepsi OK?," showing the world – and the internet – once and for all that Pepsi is so much "more than OK!"

The brand's highly anticipated in-game advertisement, "More Than OK," stars Academy Award-nominated and Golden Globe Award-winner Steve Carell, Grammy Award-nominated artist Cardi B and Grammy Award-winner Lil Jon. It takes on a humorous and playful approach to directly address the exchange people have often been asked by restaurant wait staff when ordering a certain cola – "Is Pepsi OK?" instead. Viewers quickly learn that when it comes to Pepsi, it is so much "more than OK!" Pepsi's "More Than OK" conversation will come to life in a number of engaging ways across social media throughout the week and in local Pepsi pours in Atlanta, so fans can proudly share their Pepsi pride.

Steve Carell's Decision - #SBLIII | Pepsi


"Every day, there are millions of people who enjoy Pepsi – people who love this brand – yet they continue to be asked 'Is Pepsi OK?,'" said Todd Kaplan, Vice President of Marketing, Pepsi. "We felt that it was time to address this question head-on, by celebrating our fans, our valued restaurant partners, and our core consumers by unapologetically letting everyone know that Pepsi is way more than OK. With the help of a star-studded lineup, we're taking this concept, and playfully flipping it on its head to show the world how refreshing, exhilarating, and downright awesome a delicious ice-cold Pepsi truly is."

Lil Jon’s Long Pour - #SBLIII | Pepsi


As a long-time sponsor of the Super Bowl, Pepsi knows what it means to celebrate the biggest moment in sports and music by bringing impactful and dynamic experiences to the fans. This year in Atlanta, Pepsi will be painting the town "blue" with bold outdoor advertising, custom packages, epic celebrations and a number of other surprises. In addition, Pepsi will once again present the Pepsi Super Bowl LIII Halftime Show and the Pepsi NFL Rookie of the Year winner – all while providing a number of ways for consumers to get involved and participate in this year's big game.

Cardi B's Diamond Can - #SBLIII | Pepsi



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LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn Feature in New Campaign for Ladder


Agency Human Design has created an integrated media campaign for Ladder, a new celebrity wellness brand founded by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn that engages consumers with content, community and personalized product, bringing a level of simplicity and accessibility that is unprecedented in the health industry.

To introduce this subscription-based brand to the world, Human Design created a series of commercials and a viral media campaign. The 60-second anthem, “We Are Ladder,” launched in November, interlacing videos of the four active celebrities—and other happy, healthy-looking people—engaged in their daily activities, from yoga and weightlifting, to cooking and spending time with family, to group exercise classes and business meetings. Throughout the energetic spot, individuals repeat mantras such as, “There is strength in numbers,” There is no magic pill,” “Life is a workout” and “We are Ladder."

We Are Ladder - 60 Second Anthem

Additionally, the agency cut eight 30-second spots—two per celebrity founder focusing on how they live their life as a workout. Those will begin rolling out online in January since the new year is the prime season for resolutions, which often involve commitments to wellness. Social media cutdowns will also be created so the work can be featured as Facebook posts and Instagram posts and stories.

“The team at Ladder created a product that was born out of their own life experiences, and built using their unique resources. Helping them tell that story was an honor,” said Human Design’s Chief Creative Officer John Weiss.

Ladder makes reaching lifestyle and health goals attainable by providing direct-to-consumer energy powders and other supplements along with content, support and guidance from world-class advisors and experts. Eschewing the “one-size-fits-all” theory and traditional product endorsement, the founders built the brand from the ground up based on their collective experiences.

The goal of the work is to drive viewers to www.weareladder.com to customize a plan. The core products are two protein powders, a greens powder and an energy powder that are certified by the NSF International, a testing organization that works with major sports leagues.

“Ladder is on a mission to shift the mindset of the wellness industry and create a community that helps individuals sustain health and balance in their lives. Human Design had the talent and dedication to excellence that made it easy for us to share our vision,” added Jack Gray, Chief Marketing Officer at Ladder.


CREDITS

Agency: Human Design
Chief Creative Officer: John Weiss
Group Creative Directors: Jack Gray, Tim Twinem
Associate Creative Directors: Kendall Selverian
Art Director: Victoria Rafanelli
Copywriters: Adam Bornstein, Jacob Lewis
Photographer: Eric Ray Davidson

Production Company: Human Design
Director: Blaine Hogan
Executive Producer: Jacob Lewis
Producer : Autumn Hymes
Line Producer: Courtney Witherspoon
Director of Photography: Bjorn Amundsen

Post Production: Human Design

Editorial Company: Human Design
Editor: Tim Twinem

Music Company: The Music Bed

Audio Post Production: Jeremiah Dunlap with Foundry Mass

Colorist : Arianna Shining Star | Apache


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Dior Forever for Christian Dior featuring Natalie Portman



Introducing Christian Dior Diorskin Forever Foundation featuring 24-hour wear in two new velvet and luminous finishes: matte and glow. With the new release, Dior has created a Dior Skin Forever film with actress Natalie Portman.

CREDITS
Campaign: Dior Forever
Advert Title: Dior Forever.
Industry: Cosmetic
Photography - David Sims
Executive Creative Director: Neel Majumder.
Dior Creative Director - Peter Philips
Dress Design - Maria Grazia Chuiri
Published: January 2019.

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New Holiday Campaign Starring Andy Roddick and Brooklyn Decker



In partnership with its creative agency of record, Red Tettemer O’Connell + Partners, Philly-based premium meats and cheese manufacturer Dietz & Watson has launched a new set of holiday ads featuring real-life couple Brooklyn Decker and Andy Roddick. The ads mark the latest iteration of the brand’s “It’s a Family Thing” campaign, which launched earlier this year.

“Ham for the Holidays” shows Brooklyn snapping a picture of her perfect holiday ham, while “Say Cheese” shows the beloved model and actress preparing a meat and cheese plate. In both spots, she almost knocks the food onto the floor. Luckily, Andy cheekily catches the snacks with his tennis racket in a fun callback to his profession. In addition to “Say Cheese” and “Ham for the Holidays,” the campaign consists of two other 15-second spots that launched on social and digital back in November, which kicked off the holiday-centric creative, and one :30-second TV spot which will run throughout November and December.

A social initiative called Ham-O-Gram also accompanies the spots. Knowing that everyone, Brooklyn included, loves a ham at the holidays, Dietz & Watson has asked its social followers to offer up peoples who might enjoy receiving one. Then, each Friday, three recipients get picked to receive one.

“It’s a Family Thing” – RTO+P’s first national brand campaign for Dietz & Watson – first launched back in May with a series of playful TV spots featuring Brooklyn and Andy in relatable couple situations, like devouring a meat cheese plate during a game night for two and creating the perfection sandwich.

Team Credits
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor, Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executives: Carla Mote, Susan Baraczek, Alex Cabrera
Photographer/Designer: Dominic Episcopo
Production Company: Pretty Bird
Director: Matt Piedmont
Director of Photography: Giles Dunning
Executive Producer: Ali Brown
Line Producer: Carr Donald
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix: Shake
Mixer: Mark Schultz



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North Keeps Celebs Comfortably Uncomfortable in Film Series for Columbia


Columbia Sportswear and agency North have launched a series of branded videos that puts influencers into uncomfortable situations outdoors—a TV star scaling a glacier, a singer fishing in Baja, a comedian trekking through the Highlands for a whiskey tasting.

“Date Night” is the latest film created by Columbia Sportswear and North, featuring Actor Justin Hartley and his wife looking for a break from their hectic schedules and ending up on a desolate Alaskan glacier for an off-the-grid camping trip. In “Orca Songs,” singer and songwriter Kesha kayaks in the San Juan Islands, paddling among her favorite animals: orca whales.“The Highland Way,” features comedian and YouTube personality Mamrie Hart hiking the West Highland Way with a rugged Scottish adventurer Aldo Kane—perhaps only because there’s a scotch distillery at the end. “The Bucket List FKT” follows ultra-runner Joe McConaughy across seventy miles of wild terrain in Ireland. And “This One’s for My Crew” helps country music artist (and Columbia fan) Luke Combs surprise his crew with a spontaneous fishing trip to Los Barriles, Mexico off the Baja Peninsula.

“Columbia is a brand that encourages people to spend more time in the outdoors,” says Mark Ray, Chief Creative Officer at the Portland, Oregon­ based North. “So we took celebrities and influencers out of their comfort zone and kept them comfortable outside.”

The films were produced and edited by North, with CCO Ray directing most of them and “The Bucket List FKT” directed by North creative director Ashod Simonian. The series kept North and Columbia on the road for almost a month, in Mexico, Scotland, Ireland, Alaska and the San Juan Islands. They shared the same occasionally rough surroundings with their subjects, including staying in yurts in Alaska.

Justin Hartley, Date Night



Kesha, Orca Songs


FKT Bucket List


Mamrie Hart, The Highland Way



CREDITS

Client - Columbia Sportswear
President - Joseph Boyle
Vice President, Global Brand Marketing - Ethan Pochman
Global Brand Director - Gian Colombo
Global Brand Stories - Elizabeth Mackay
Senior Manager, Public Relations - Andy Nordhoff
Entertainment Marketing Manager - Doug Williams
Global Creative Director - Dan Richards

Agency - North
Chief Creative Officer - Mark Ray
Creative Director - Ashod Simonian
Executive Producer - Steve Rauner
Senior Producer - Bill Ballard
Account Director - Alex Gatewood
Brand Strategy Director - Jordan Delapoer

Bucket List F.K.T
Director - Ashod Simonian
Editor - Heidi Zimmerman

The Highland Way
Director - Mark Ray
Editors - Mark Ray, Ben Mercer

Orca Songs
Directors - Mark Ray, Lagan Sebert (Magic Seed Productions)
Editor - Kelly Lyon

Date Night
Director - Mark Ray
Editor - Kelly Lyon


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John Lewis & Partners launches 2018 Christmas advertising campaign, The Boy & The Piano


Today at 8.00am, John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano.

This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift.

With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.

Craig Inglis, Partner and Customer Director, John Lewis & Partners said: “Think back to all of the Christmases that you have enjoyed over the years - I’m sure there is one very special gift that stands out above all others. That’s the magical feeling we wanted to bring to life this year. The ad tells the story of why Elton’s piano was more than just a gift and we hope to remind customers of that special moment when they’ve given a gift at Christmas time that they know will be treasured forever.

Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family. It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life. The ad is absolutely fantastic and I've truly loved every minute of being a part of it.”

The speculation in recent months around the costs associated with this year’s ad is wildly inaccurate and our total spend is similar to previous years. The Christmas TV ad is an important investment for John Lewis and is a crucial part of our overall marketing campaign, driving sales throughout the key Christmas trading period. To date it has proven to be one of the most effective marketing campaigns in the industry, delivering an excellent return on investment.
When first approached to be part of this year's John Lewis Christmas ad, Elton requested that a portion of his fee was to be donated to the Elton John Charitable Trust.

In John Lewis's most experiential Christmas campaign to date, customers shopping on Oxford Street are invited to step into the set of the ad and experience if for themselves. John Lewis’s flagship shop is hosting a 2,000 sq ft experiential space on the 3rd floor where customers can explore the dressing room, recording studio and living room sets from the ad, and interact with props, listen to recordings from Elton John’s 17-11-70 album and have photos taken at the piano.The set is just one of a range of ad experiences in the shop that will have customers stepping into Christmas on every floor. The shop, along with 14 further shops across the UK, will also have a Yamaha piano for customers to play.

In a first for the UK high street, customers will also be able to enjoy a musical light show, being projected from the shop’s Oxford Street windows every 30 minutes from 4pm. Performing Elton John’s Christmas classic, “Step Into Christmas”, the shop’s window displays will fill Britain’s busiest shopping street with music and display a one minute light show to entertain passers by.

The advert can be viewed on www.johnlewis.com/christmas-advert and below.
  

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