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Tag Archives: celebrity commercials

New Holiday Campaign Starring Andy Roddick and Brooklyn Decker



In partnership with its creative agency of record, Red Tettemer O’Connell + Partners, Philly-based premium meats and cheese manufacturer Dietz & Watson has launched a new set of holiday ads featuring real-life couple Brooklyn Decker and Andy Roddick. The ads mark the latest iteration of the brand’s “It’s a Family Thing” campaign, which launched earlier this year.

“Ham for the Holidays” shows Brooklyn snapping a picture of her perfect holiday ham, while “Say Cheese” shows the beloved model and actress preparing a meat and cheese plate. In both spots, she almost knocks the food onto the floor. Luckily, Andy cheekily catches the snacks with his tennis racket in a fun callback to his profession. In addition to “Say Cheese” and “Ham for the Holidays,” the campaign consists of two other 15-second spots that launched on social and digital back in November, which kicked off the holiday-centric creative, and one :30-second TV spot which will run throughout November and December.

A social initiative called Ham-O-Gram also accompanies the spots. Knowing that everyone, Brooklyn included, loves a ham at the holidays, Dietz & Watson has asked its social followers to offer up peoples who might enjoy receiving one. Then, each Friday, three recipients get picked to receive one.

“It’s a Family Thing” – RTO+P’s first national brand campaign for Dietz & Watson – first launched back in May with a series of playful TV spots featuring Brooklyn and Andy in relatable couple situations, like devouring a meat cheese plate during a game night for two and creating the perfection sandwich.

Team Credits
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor, Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executives: Carla Mote, Susan Baraczek, Alex Cabrera
Photographer/Designer: Dominic Episcopo
Production Company: Pretty Bird
Director: Matt Piedmont
Director of Photography: Giles Dunning
Executive Producer: Ali Brown
Line Producer: Carr Donald
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix: Shake
Mixer: Mark Schultz



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North Keeps Celebs Comfortably Uncomfortable in Film Series for Columbia


Columbia Sportswear and agency North have launched a series of branded videos that puts influencers into uncomfortable situations outdoors—a TV star scaling a glacier, a singer fishing in Baja, a comedian trekking through the Highlands for a whiskey tasting.

“Date Night” is the latest film created by Columbia Sportswear and North, featuring Actor Justin Hartley and his wife looking for a break from their hectic schedules and ending up on a desolate Alaskan glacier for an off-the-grid camping trip. In “Orca Songs,” singer and songwriter Kesha kayaks in the San Juan Islands, paddling among her favorite animals: orca whales.“The Highland Way,” features comedian and YouTube personality Mamrie Hart hiking the West Highland Way with a rugged Scottish adventurer Aldo Kane—perhaps only because there’s a scotch distillery at the end. “The Bucket List FKT” follows ultra-runner Joe McConaughy across seventy miles of wild terrain in Ireland. And “This One’s for My Crew” helps country music artist (and Columbia fan) Luke Combs surprise his crew with a spontaneous fishing trip to Los Barriles, Mexico off the Baja Peninsula.

“Columbia is a brand that encourages people to spend more time in the outdoors,” says Mark Ray, Chief Creative Officer at the Portland, Oregon­ based North. “So we took celebrities and influencers out of their comfort zone and kept them comfortable outside.”

The films were produced and edited by North, with CCO Ray directing most of them and “The Bucket List FKT” directed by North creative director Ashod Simonian. The series kept North and Columbia on the road for almost a month, in Mexico, Scotland, Ireland, Alaska and the San Juan Islands. They shared the same occasionally rough surroundings with their subjects, including staying in yurts in Alaska.

Justin Hartley, Date Night



Kesha, Orca Songs


FKT Bucket List


Mamrie Hart, The Highland Way



CREDITS

Client - Columbia Sportswear
President - Joseph Boyle
Vice President, Global Brand Marketing - Ethan Pochman
Global Brand Director - Gian Colombo
Global Brand Stories - Elizabeth Mackay
Senior Manager, Public Relations - Andy Nordhoff
Entertainment Marketing Manager - Doug Williams
Global Creative Director - Dan Richards

Agency - North
Chief Creative Officer - Mark Ray
Creative Director - Ashod Simonian
Executive Producer - Steve Rauner
Senior Producer - Bill Ballard
Account Director - Alex Gatewood
Brand Strategy Director - Jordan Delapoer

Bucket List F.K.T
Director - Ashod Simonian
Editor - Heidi Zimmerman

The Highland Way
Director - Mark Ray
Editors - Mark Ray, Ben Mercer

Orca Songs
Directors - Mark Ray, Lagan Sebert (Magic Seed Productions)
Editor - Kelly Lyon

Date Night
Director - Mark Ray
Editor - Kelly Lyon


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John Lewis & Partners launches 2018 Christmas advertising campaign, The Boy & The Piano


Today at 8.00am, John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano.

This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift.

With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.

Craig Inglis, Partner and Customer Director, John Lewis & Partners said: “Think back to all of the Christmases that you have enjoyed over the years - I’m sure there is one very special gift that stands out above all others. That’s the magical feeling we wanted to bring to life this year. The ad tells the story of why Elton’s piano was more than just a gift and we hope to remind customers of that special moment when they’ve given a gift at Christmas time that they know will be treasured forever.

Elton John said: "The John Lewis Christmas campaign has so many warm memories for me and my family. It's been a lovely opportunity for me to reflect on my life in music and the incredible journey I have been on, and how first playing my Grandmother's piano marks the moment when music came into my life. The ad is absolutely fantastic and I've truly loved every minute of being a part of it.”

The speculation in recent months around the costs associated with this year’s ad is wildly inaccurate and our total spend is similar to previous years. The Christmas TV ad is an important investment for John Lewis and is a crucial part of our overall marketing campaign, driving sales throughout the key Christmas trading period. To date it has proven to be one of the most effective marketing campaigns in the industry, delivering an excellent return on investment.
When first approached to be part of this year's John Lewis Christmas ad, Elton requested that a portion of his fee was to be donated to the Elton John Charitable Trust.

In John Lewis's most experiential Christmas campaign to date, customers shopping on Oxford Street are invited to step into the set of the ad and experience if for themselves. John Lewis’s flagship shop is hosting a 2,000 sq ft experiential space on the 3rd floor where customers can explore the dressing room, recording studio and living room sets from the ad, and interact with props, listen to recordings from Elton John’s 17-11-70 album and have photos taken at the piano.The set is just one of a range of ad experiences in the shop that will have customers stepping into Christmas on every floor. The shop, along with 14 further shops across the UK, will also have a Yamaha piano for customers to play.

In a first for the UK high street, customers will also be able to enjoy a musical light show, being projected from the shop’s Oxford Street windows every 30 minutes from 4pm. Performing Elton John’s Christmas classic, “Step Into Christmas”, the shop’s window displays will fill Britain’s busiest shopping street with music and display a one minute light show to entertain passers by.

The advert can be viewed on www.johnlewis.com/christmas-advert and below.
  

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Louis Walsh Stars in New Christmas advert for Elves Behavin’ Badly Toy Range

Former X-Factor star Louis Walsh fronts new Christmas ad campaign for elf toy brand Elves Behavin’ Badly.



An appeal-style video released today sees the Irish music mogul take the lead role as ‘Elf Help’ ambassador, appealing to families to take in a naughty elf this Christmas.



The witty advert sees the Westlife manager telling the story of Elfie and Elvie – two troubled elves who have been kicked out of their homes for joyriding reindeer and getting up to no good. As the story unfolds, an ‘Elf Help’ worker delivers the elves to the Chowdhury family who generously take the dolls into their home. But the elves cause havoc by pulling pranks on the family; graffitiing the Dad’s face with marker pen, sneaking chilli sauce into the dinner and gift-wrapping the family dog.



Agency Taylor Herring were appointed in June by brand owner PMS International Group to build brand fame for the break-out doll range. The spot was created by Taylor Herring and produced by the agency’s production arm St Marks Studios.



The ad prompts families to share set-up pictures of their badly-behaved elves using the hashtag #ElvesBehavinBadly. The spot will feature on major online channels including Facebook and YouTube.



The campaign will be amplified across social media channels with comedians and Twitter influencers tasked to take on the elf photography challenge. The agency will produce daily content for the brand’s social media channels, alongside running a reactive Twitter newsroom fronted by naughty elves in a purpose-built micro office.



The Elves Behavin’ Badly doll range exploded onto the scene in 2017 with over TWO MILLION elves sold in the run up to Christmas, making it one of the biggest selling toy brands of the year. The brand is on track to sell a further two million naughty elves by Christmas 2018. Major retailers stocking the Elfie and Elvie elf dolls include; Poundland, Tesco, Morrisons, Asda, WH Smith and Amazon.



Parents have latched onto the elf doll craze setting up funny elf scenes for their children to wake up to. Once the kids are in bed, mums and dads place the naughty elves in unexpected locations in the house so the kids wake up with anticipation to find out what the naughty elves have been up to during the night.

Earlier this year Taylor Herring unveiled a mobile outdoor campaign in the form of lorries wrapped in witty elf designs. The toy manufacturer covered its entire fleet of 30 lorries with images of Elves Behavin' Badly in different playful set-ups.

Louis Walsh said: “Last year Elves Behavin’ Badly caused a viral sensation but this year they’re set to top the Christmas toy charts. The naughty elves have become social media stars in their own right taking over the nation’s Instagram and Facebook feeds as parents get ever more creative and ingenious with the set ups. I can’t wait to see what people get up to with their elves in the run up to Christmas.”

Paul Beverley, Managing Director at PMS International Group PLC, said: “We wanted to make a splash this year with a Christmas advert unlike any other. In true Elves Behavin’ Badly style, it’s very tongue-in-cheek. We hope parents and children alike will get involved with sharing their elf antics on social media and we’ll be rewarding the best with prizes every week.”

James Herring and Sam Corry are the Taylor Herring creative team behind the campaign. The spot was directed by Jon Brooks and production managed by Max Gheysens at St Marks Studios.

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Richard Ayoade stars in new HSBC UK campaign by Grey London



Grey London has developed a campaign for HSBC UK supporting UK businesses. The work promotes HSBC’s belief that more than ever in today’s environment being open to new opportunities and connected to a wider network is critical for business.

The campaign is led by a 60” hero film, called ‘Mind Your Business’ starring comedian Richard Ayoade in his third outing for HSBC.

The film features Richard delivering a rousing monologue to the nation. It begins on a park bench, with Ayoade reading a business newspaper, telling a dog peering round the newspaper to mind its own business.

Richard then travels the length and breadth of UK, seeing how businesses that are open to new ideas, open-minded and open to new places and markets are best set to thrive. He finishes at the White Cliffs of Dover with a rallying cry that being open is good for business.

“The advert translates what our brand promise ‘together we thrive’ means for businesses and the message is simple: in times of uncertainty, being open and connected is key for businesses to thrive and grow.” Sarah Mayall, Head of Campaigns.

Deputy Executive Creative Director Nick Rowland from Grey adds: “In a world of increasing barriers, this is the perfect time for a brand to celebrate the power of UK businesses embracing an outward and open attitude. And work with one of the UK’s star talents. And a dog.”

The work runs throughout the UK across TV, Print, OOH, Digital and social as well as via a podcast sponsorship.

This is the third film in the series following on from the two previous executions produced by JWT London.

The media agency was PHD, with agency Sideshow developing social content.

CREDITS:
Head of Campaigns, HSBC UK: Sarah Mayall
Senior Campaigns Manager, HSBC UK: Rowena Williams
Campaigns Manager, HSBC UK: Jayden Taylor
Head of Marketing for Commercial Banking, HSBC UK: Marion Sanchez
Marketing Manager: Rob Webster
Deputy Executive Creative Director: Nick Rowland
Creative Director: Andy Garnett, Dan Cole
Copywriter: Emma Thomas
Art director: Ryan Delaney
Agency producer: Madeline Smith, Thea Evely
Creative producer: Julia Parry
Planner: Hayley Sivner
Media agency: PHD
Media planner: Mandy Cross, Georgia Vine
Production company: Darling Films
Director: Adam Gunser
Producer: Kelly Doyle, Carla Terranova
Editor: Ben Stephens @ Final Cut
DOP: Nanu Segal
Post-production: The Mill
Soundtrack composer: Nick Payne & Joe Rice @ SixtyFour Music
Audio post-production: Munzie Thind @ Grand Central

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American Express Launches New Campaign with Tina Fey


American Express - Pay It Plan It featuring Tina Fey (Mattress) from Adstasher on Vimeo.

American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey.

This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million U.S. Credit Card Members more options for how they pay for the things they buy (like paying off the coffee you bought yesterday or splitting up payments for your new mattress over a few months). It was designed based on insights from the payment habits of Millennial Card Members, which have been fueling its popularity since soft-launching last year.

In addition, this creative is part of an overall American Express pivot heading into 2019 of using above-the-line and talent to showcase products and services (the “how” American Express backs Card Members) now that the “Powerful Backing” brand platform has been established in the market.

In the :30 spot that will run across TV and digital, Tina humorlessly brings to life Pay It Plan It in an authentic shopping environment -- mattresses are very hot right now! Tina co-created the spot in partnership with American Express.


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Love Island Stars get their teeth into Halloween Campaign for NHS Blood and Transplant


Creative agency 23red has secured a partnership between ITV2 and NHS Blood and Transplant which will see Love Island stars front a campaign to attract young blood donors.

The Love Islanders will form the ITV2 Blood Squad to help quell young people’s fears about blood donation and encourage them to register and book an appointment at a local donation centre.

In a poll of 1,000 adults, the fear of giving blood was considered scarier than public speaking, heights and going to the dentist, with the main barrier being a fear of needles.



But NHS Blood and Transplant needs 600 new donors every day to replace people that can no longer donate, so it’s vital that they engage with a younger audience to break down barriers to blood donation.

Having been introduced by 23red, ITV2 secured some of their biggest talent names to work with NHSBT – Love Island stars Dani Dyer, Jack Fincham, Wes Nelson, Dr Alex George and Laura Anderson – and to star as the ITV2 Blood Squad in a series of Halloween-themed promos and other social content made by ITV Creative to take the fear out of blood donation this Halloween.

Launched on the 17th October, the ITV2 Blood Squad will be directing people to a bespoke ITV2 landing page where people can view additional content including myth-busting videos featuring the ITV2 Blood Squad as well a click through to register to become a blood donor.



Jane Asscher, CEO and Founding Partner at 23red say: “Having worked with NHS Blood and Transplant over the years, delivering campaigns to drive blood donor registrations, it was great to be involved in addressing this new challenge of overcoming fears and myths surrounding blood donation - and so drive donations from younger people.

“Given the popularity of Love Island, this partnership with ITV2 will enable NHS Blood and Transplant to engage with younger people in a tone of voice that resonates with them.”

Mike Stredder, Director of Blood Donation at NHS Blood and Transplant says: “There are many myths associated with giving blood, but it really isn’t scary.”



Join us by visiting www.itv.com/itv2bloodsquad

To sign up to the blood donation register and book an appointment today. If you can’t book an appointment straight away, please don’t worry. Blood donors are needed every day so please book an appointment in the future. Save a life. Give blood #ITV2BloodSquad

CREDITS

ITV2 Blood Squad Promo Credits:
Executive Creative Director - Tony Pipes
Creative Director - Alex Mathieson
Head of Campaign Production - Katie Carew
Producer -Louise Jones
Production Manager - Brendan Barry
Production Assistant - Ruby Mclynn
Senior Campaign Manager - Vanessa Wise
Campaign Manager - James Lester

ITV2 Marketing Credits:
Marketing Executive- Joanna Deadman
Marketing Manager- Joss Patterson
Head of Marketing & Media Entertainment | Comedy | ITV2| ITVBe | CSR -Rosalind Godber
Head of Marketing & Media Entertainment | Comedy | ITV2| ITVBe | CSR -Jess Byars

NHSBT Credits:
Nadine Eaton - Head of Marketing - Blood
Tom Aggett - Marketing Manager- Acquisition and Planning

23red Credits:
Laura Spooner – Account Director
Alice Muir – Business Director

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Australia’s Optus and Cuba Gooding Jr. Team up for iPhone Xs Commercial



Optus has launched a new ad for the new iPhone Xs which is playfully directed by Oscar-winning actor and director Cuba Gooding Jr.

Following last year's Optus iPhone 8 campaign featuring Cuba Gooding Jr., the Australian telecom company has launched its hugely anticipated new commercial directed by Cuba Gooding Jr, which stars Aussie actors selected by the Oscar-winning actor.

In the commercial, Cuba is seen in the director’s chair instructing the actors to look at an empty podium, “imagine” the newest mobile device available from Optus and show him what it makes them “feel”. The actors then show Cuba their honest and unscripted reactions while visualising the very latest mobile phone.

Optus Head of Marketing Melissa Hopkins said, “Optus is really excited to launch the very latest mobile device accompanied by an innovative and clever commercial which features the amazing Cuba Gooding Jr in the Director’s chair and some superb Aussie actors.”

In August, Cuba put a call out to Australian actors to audition for an Optus commercial and was inundated with videos from up-and-coming actors wanting to show off their talents to the budding Hollywood director.

Thirty people, selected from everyday Aussies who had submitted videos and some trained actors, were chosen to audition, with the process filmed in a reality-television style from beginning to end. The actors had no idea the audition would turn out to be the commercial, and so their reactions were genuine, unfiltered and captured in one take.

“At Optus, we like to challenge the status quo and with this commercial we did that. We placed up-and-coming Aussie actors in front of a Hollywood director to capture their genuine reactions in an unscripted and spontaneous reality-television style commercial, which is a really innovative concept for a marketing campaign,” Mrs Hopkins said.

“The finished commercial is a combination of CCTV footage and audition tape, because we knew that a phone this good didn’t need a big scripted ad. We love working with Cuba because he always brings spontaneity and creativity to the set, and he absolutely did that in the role of director for this shoot.”

The campaign was created by Emotive, one of Optus’ creative partners.



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