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Tag Archives: Christmas Commercials

Manor & BETC Digital Launch the Third Film of their Christmas Saga



Manor and its agency BETC release another touching Christmas ad, “The Guardians”. This year’s film captures the festive spirit as Elfred and his team are faced with new challenges.

We are once again allowed a glimpse behind the scenes as the elves prepare for Christmas. To their surprise, one house is not ready. Something has clearly kept the family from preparing everything, but what? It’s up to the elves, curious and quirky as ever—and with a little help from Manor, of course—to try and save Christmas, giving this new family a celebration they will never forget.

After the success of previous films “The Drawing” and “The Gift”, Manor does not disappoint, creating a film fused with excitement and tenderness.

The elves are once again brought to life by Kevin Grady, director at AgainstAllOdds, a now multi award-winning production company after the success of their film “Justino” in 2016.

BETC Digital developed a completely integrated 360° campaign for this film, accessible from the 14 November on TV, cinema, print products, SoMe, CRM and holiday merchandising.

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German Supermarket PENNY Encourage People To Rediscover Their Inner Child



This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’.

PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a group of OAPs revisiting their carefree youth by sledging down a snow-covered hill. The joyful spot has struck a chord with the public and already has more than 10 million views: https://youtu.be/pJ8f5plLbiw.

Motivated by a desire to find reassurance in the current climate of political, economical and environmental uncertainty in Germany and globally, PENNY and lead agency Serviceplan Campaign wanted to create a Christmas campaign that would provide some relief from the problems of contemporary society.

Consequently, ‘Christmas is for Children: So for all of us’ is the message of the PENNY Christmas 2019 campaign, which embraces Christmas as a time for people to return to a more naïve and positive outlook on life – in the same way that children do. The campaign is about to getting back your inner child and seeing how this can change your life. Why PENNY? Because the customers at PENNY are no strangers to the difficulties that life can pose, and PENNY hopes to alleviate some of those difficulties.

The motto of the PENNY 2019 Christmas campaign is ‘Christmas is for Children: So for all of us’, and follows the successful 2018 and 2017 Christmas films from Serviceplan Campaign. Intended to make people forget their fears and worries and view Christmas again with the carefree attitude of a child, the heart of the campaign is an online film directed by Stuart McIntyre with Production from ANORAK films.

We Are Walker reinterpreted the Alphaville track „Forever Young“ with the voice of a child, to complement the theme of the PENNY film. In addition to the film, print motifs will be shown in PENNY's own media channels. The PENNY Instagram Channel will also feature the #KindBleibenChallenge in which PENNY, together with influencers, calls on adults to be children again for a moment. The three Challenge winners can look forward to a trip to Disneyland.

Christoph Everke, Creative Managing Director of Serviceplan Campaign commented: "Not all of us are parents. But we are all children. Sometimes we seem to forget that. The film and the song 'Forever Young' are intended to give people the opportunity to reflect on their childhood".

Stefan Magel, Divisional Director Trading Germany REWE Group and COO of PENNY added: "As a discount store at the heart of people's lives, it is important to us to give something back to our customers. Christmas makes it easy for us to feel the anticipation and the childlike excitement. Being able to be a child again is a gift to which we all share the message: 'Christmas is for children. So for all of us".

For further information go to: http://sp-url.com/penny-xmas19-en

CREDITS
Client: PENNY
Agency: Campaign Serviceplan
Christoph Everke - Managing Director
Matthias Schuster - Creative Director
Moritz Dornig - Creative Director
Laura Müller Rossbach - Creative Director
Alessia Coschignano - Senior Copywriter
Elena Sorokova - Junior Art Director
Philipp Stremlau - Junior Copywriter
Marina Ludwig - Account Director
Julia Leibetseder - Account Manager

Neverst GmbH
Aisha Blackwell - Executive Producer
Jochen Hirt - Senior Producer
Madeleine Benning - Production Assistant

Achtung! Mary Düsseldorf
Babette Kemper - Managing Director
Kathleen Kleibrink - Strategy & Editing

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Catch Christmas with Orange and Publicis Conseil



Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the "Connected House" and a theme worthy of our childhood dreams: for the first time, we will be able to capture the real Santa Claus when he comes to the house... in shops or on the street.

It all begins when a group of children and teenagers from the same neighborhood embark on a mission that no one has ever succeeded before them: catching the real Santa Claus. Their ingenious organization, the solidarity of their crew and the help of the connected home technology will bring them considerably closer to their goal, to the rhythm of a jingle bells cover especially re-orchestrated by Orange in punk mode. Will this capture plan just be a dream or a reality? It's up to the viewer to decide.

The film, entitled "We got him! "and directed by Jeff Low, will be broadcast from 14th November in cinema and TV with a 60-second format broadcast during the half-time of the France-Moldova football game.

Other elements, print, digital, on social networks, in stores, in League 1 stadiums and special operations, will make this “#AttrapezNoël” (Catch Chistmas) mission the business of all French people through a powerful and jubilant global campaign for the holiday season.

CREDITS
Advertiser : Orange
Agency : Publicis Conseil
Brand Managers : Gaëlle Le Vu, Quentin Delobelle, Annabel Salesa, Caroline Fortabat et Ombline Thomine-Desmazures.

Account Managers Publicis Conseil : Marie Wallet, Claudia Weiss, Steven Roué, Pascaline Montroussier.
Creative Director : Fabrice Delacourt
Strategic Planner : Damien Sabatier

ON AIR: 2019, Novembre 14th

Films Got Him (TV & Cinéma)
Copywriter : Marc Rosier
Art Director : Jean-Marc Tramoni
AD Assistants : Caroline Delhoume et Célia Kuczynski
TV Producer Prodigious : Benjamin Auberdiac
Production Company : La Pac
Producer : Jérôme Denis
Director : Jeff Low
DOP : Marcel Zyskind
Editing : Adriana Legay
Color Grading : Thomas Canu
Post-production : La Pac
Post-Production Manager : Betty Bertrand
Sound Production : Boris Nicou, Joël Tessonneau
Music : Titre : Jingle bells punk
Arrangeur : P Uminski
Editeur : Orange Editions
Producteur : Orange SA

Print (Press & Outdoor, Point of Sale)
Copywriter : Marc Rosier
Art Director : Jean-Marc Tramoni
AD Assistants : Caroline Delhoume et Célia Kuczynski
Art Buyer : Flore Silberfeld
Agency Producer : Sandrine Martin
Photographer : Nick & Chloé
Production : Soixante-quinze, Benoît Dreyfus

Radio
Copywriter : Marc Rosier
Production : Boris Nicou, Thomas Corbel (Prodigious)
Agency Producer : Sandrine Martin

Flagship Dramatisation
Account Managers : Antoine Clergeot, Paul Lelievre, Paul Fialip
Production : Arc Worldwild

Digital activation
Account Managers Marcel : Pascal Nessim, Eric Guillod, Estelle Littaye, Julien Cassar
Social media manager : Constance Bonardi
Creative Director : Xavier Le Boullenger, Eulalia Bartolomeu
Creative team : Amélie Mariotti, Victor Renaux, Jean-Charles Paillat
Digital Production : Eva Castrillo, Charles Ramaré, Sacha Bassili
TV Production : Manon Lapeyre, Sveva Rossino
Director : Edouard Le Scouarnec

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Woolworths and M&C Saatchi Sydney Launch 2019 Christmas Campaign ‘Picked for Christmas’



Whether you’re looking for the perfect ham, beautiful fresh cherries or seafood, Woolworths ‘Picked for Christmas’ campaign celebrates the passion of The Fresh Food People in picking only the best to bring your festive feasts to life.

The supermarkets’ Christmas TVC, which launched overnight, is set at a ‘Woolworths Christmas’ fantastical garden cottage, reminiscent of Santa’s workshop.

Bringing the Christmas cheer, ‘Sleigh Ride’ by Leroy Anderson, provides the soundtrack to the fresh food people hard at work gathering the freshest produce and then baking and basting, testing and finessing a table full of tasty Christmas fare – just in time for Christmas.

Says Andrew Hicks, chief marketing officer, Woolworths: “As The Fresh Food People, our campaign represents the energy, care and hard work that goes on behind the scenes to make Christmas special and as easy as possible for our customers and their loved ones to celebrate together.

“From traditional roasts and perfect puddings, beautiful fresh mangoes, cherries and even a carrot being left out for the reindeer visit, Woolworths is proud to have picked everything for you to make this a Christmas to remember.

“We have also taken it up a notch this year with our Christmas execution in stores. Customers can expect lots of in-store theatre to help bring the season to life with lots of fun activities planned for parents and their kids.

“We hope our campaign captures the imagination of Australians all across the country.”

The integrated multi-channel campaign will feature on TV, radio, press, digital, content and social, as well as in cinema and out of home.

A bespoke landing page on the Woolworths website, Fresh magazine, and recipe cards in-store will also offer tips and Christmas recipes to ensure customers can pick the best selection of ingredients, and products, to create a range of special dishes to share with family and friends.

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Clever Ideas, Great Ads 2019-11-14 22:01:00




Myer Australia has launched its 2019 Christmas campaign, accompanied by a fun and interactive new product, the Myer Global Positioning Stocking.

The new campaign recognizes the unique nature of Christmas in Australia as most Australian families aren’t at home on Christmas Day. Instead, most are spending the day at the beach, a campsite, a holiday house, or visiting family and friends. All of which makes Santa’s job of delivering presents to Aussie kids quite difficult.

With that in mind, this year, Myer is celebrating the Aussie Christmas, wherever it happens to be, with a new campaign spearheaded by Clemenger BBDO Melbourne called, “Christmas is where we are”.

Myers' Christmas ad features the story of Sally, a young girl whose family are going away at Christmas who is grappling with the important question of 'How will Santa find me?'

Myer and Clemenger BBDO Melbourne have answered this question for Sally and all Australian kids, with an innovative solution, the Myer Global Positioning Stocking. A product that ensures Santa can find everyone this Christmas.

The Bluetooth-enabled stocking pairs with a mobile device or tablet and includes a treasure trove of festive features, including:

  • An interactive map for kids to explore, allowing them to follow Santa’s journey on Christmas Eve.
  • A platform for children to communicate directly with Santa, ensuring those important letters and messages arrive on time.
  • Integration with Myer’s full range of toys to help create the ultimate Christmas wish list.
  • An illuminated Christmas countdown via twinkling LED lights on the stocking that change nightly in the lead up to Christmas.
The Myer Global Positioning Stocking is available exclusively at all Myer stores and online for $34.95 with two iconic designs from Australian illustrator Beci Orpin to choose from.




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John Lewis & Partners and Waitrose & Partners Team Up for ‘Excitable Edgar’ Christmas Ad



In their first ever joint Christmas campaign, John Lewis & Partners and Waitrose & Partners have come together to create an advert which tells the heartwarming story of a little girl and her friendship with an excitable young dragon.

‘Excitable Edgar’ is a two minute thirty second advert set to the iconic song ‘Can’t fight this feeling’ by REO Speedwagon and re-recorded by Dan Smith, lead singer of the band Bastille. It centres around the theme of bringing people together at Christmas time through delicious food and thoughtful gifts, which show loved ones how much you care.

The story follows a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends. This includes an enthusiastic dragon called Edgar who, unable to contain his excitement for the festivities, is finding it increasingly hard to control his instinct to breathe fire.

The ad follows the pair as they attempt to join in with seasonal activities - with some unexpected consequences. Ice-skating is brought to a standstill when Edgar, in his festive excitement, accidentally melts the ice-rink. A carefully built snowman is reduced to a puddle and the annual dressing of the village Christmas tree ends in disaster once Edgar is involved.

Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him. She presents him with the perfect gift - a delicious Christmas pudding - which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.

Martin George, Partner and Customer Director, Waitrose & Partners, said: “The magic of friendship and making our loved ones feel special, are some of the most wonderful things about this time of year. The Christmas pudding in the final scene is not just the showpiece of a spectacular feast which brings all the villagers together. It’s a reminder that a thoughtful gesture - whether that’s a delicious meal or a special gift - can mean so much.”

Craig Inglis, Partner and Customer Director, John Lewis & Partners, said: "I'm delighted our two brands have come together for this year's Christmas campaign. It started from a spark of an idea - a little dragon's excitement about Christmas - and became the story of how someone goes the extra mile for their best friend to give just the right gift. It's a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas.”

Dan Smith, lead singer of alt-pop band Bastille said; “It’s so great to be asked to be part of this year’s John Lewis Christmas ad. As a band we’ve always had a lot of fun putting a twist on classic songs, and it’s been so good to be a part of this orchestral version of an eighties classic. We’re hoping we get an Edgar for Christmas too!”

From 6.00am on Thursday 14 November, Partners at both John Lewis and Waitrose were the first to share the advert on their social media channels using the hashtag #WeArePartners and #ExcitableEdgar. The advert has launched on both brands’ social media channels and on Johnlewis.com and Waitrose.com.


About the John Lewis Partnership 
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis & Partners and Waitrose & Partners. Started nearly a century ago, the Partnership is now the largest employee-owned business in the UK, with 81,500 employees who are all Partners in the business and share in its profits and have a say in how the organisation is run.

Today, John Lewis & Partners operates 50 shops across the UK (36 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. Waitrose & Partners has 336 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations, along with its omnichannel business including online grocery service, Waitrose.com, and specialist online shops - Waitrosecellar.com for wine and gifts and Waitroseflorist.com for plants and flowers. 

John Lewis is focused on three key areas - unique own brand and exclusive products that customers cannot buy anywhere else, exceptional Partner-centric service and experiences, and its expanding range of financial and home services that wrap around everything it sells. 

Waitrose & Partners combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.


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John Lewis & Partners and Waitrose & Partners Team Up for ‘Excitable Edgar’ Christmas Ad



In their first ever joint Christmas campaign, John Lewis & Partners and Waitrose & Partners have come together to create an advert which tells the heartwarming story of a little girl and her friendship with an excitable young dragon.

‘Excitable Edgar’ is a two minute thirty second advert set to the iconic song ‘Can’t fight this feeling’ by REO Speedwagon and re-recorded by Dan Smith, lead singer of the band Bastille. It centres around the theme of bringing people together at Christmas time through delicious food and thoughtful gifts, which show loved ones how much you care.

The story follows a little girl, Ava, who is eagerly preparing for Christmas along with her family and friends. This includes an enthusiastic dragon called Edgar who, unable to contain his excitement for the festivities, is finding it increasingly hard to control his instinct to breathe fire.

The ad follows the pair as they attempt to join in with seasonal activities - with some unexpected consequences. Ice-skating is brought to a standstill when Edgar, in his festive excitement, accidentally melts the ice-rink. A carefully built snowman is reduced to a puddle and the annual dressing of the village Christmas tree ends in disaster once Edgar is involved.

Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him. She presents him with the perfect gift - a delicious Christmas pudding - which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.

Martin George, Partner and Customer Director, Waitrose & Partners, said: “The magic of friendship and making our loved ones feel special, are some of the most wonderful things about this time of year. The Christmas pudding in the final scene is not just the showpiece of a spectacular feast which brings all the villagers together. It’s a reminder that a thoughtful gesture - whether that’s a delicious meal or a special gift - can mean so much.”

Craig Inglis, Partner and Customer Director, John Lewis & Partners, said: "I'm delighted our two brands have come together for this year's Christmas campaign. It started from a spark of an idea - a little dragon's excitement about Christmas - and became the story of how someone goes the extra mile for their best friend to give just the right gift. It's a funny, heart-warming story that will resonate with our customers as they seek out the perfect gifts for their loved ones this Christmas.”

Dan Smith, lead singer of alt-pop band Bastille said; “It’s so great to be asked to be part of this year’s John Lewis Christmas ad. As a band we’ve always had a lot of fun putting a twist on classic songs, and it’s been so good to be a part of this orchestral version of an eighties classic. We’re hoping we get an Edgar for Christmas too!”

From 6.00am on Thursday 14 November, Partners at both John Lewis and Waitrose were the first to share the advert on their social media channels using the hashtag #WeArePartners and #ExcitableEdgar. The advert has launched on both brands’ social media channels and on Johnlewis.com and Waitrose.com.


About the John Lewis Partnership 
The John Lewis Partnership owns and operates two of Britain's best-loved retail brands - John Lewis & Partners and Waitrose & Partners. Started nearly a century ago, the Partnership is now the largest employee-owned business in the UK, with 81,500 employees who are all Partners in the business and share in its profits and have a say in how the organisation is run.

Today, John Lewis & Partners operates 50 shops across the UK (36 department stores, 12 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. Waitrose & Partners has 336 shops in England, Scotland, Wales and the Channel Islands, including 61 convenience branches, and another 27 shops at Welcome Break locations, along with its omnichannel business including online grocery service, Waitrose.com, and specialist online shops - Waitrosecellar.com for wine and gifts and Waitroseflorist.com for plants and flowers. 

John Lewis is focused on three key areas - unique own brand and exclusive products that customers cannot buy anywhere else, exceptional Partner-centric service and experiences, and its expanding range of financial and home services that wrap around everything it sells. 

Waitrose & Partners combines the convenience of a supermarket with the expertise and service of a specialist shop - dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service.


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Marks & Spencer Gets Jumpy For Their 2019 Christmas Campaign



British retailer, Marks & Spencer (M&S) has revealed its joyful and jumper-filled Christmas advert set to the iconic House of Pain track “Jump Around”. Supporting M&S’s powerhouse category of knitwear, in 60 seconds the advert shows off 50 different jumpers from the nation’s biggest knitwear retailer – from the best value £19.50 knits, to beautiful cashmere for gifting this Christmas. M&S expects to sell over five million jumpers this festive season across Womenswear, Menswear and Kidswear and the “Go Jumpers” campaign confidently shares the very best with the nation.

The ad premise is simple, M&S’s festive knitwear sparks “jumping around” across the UK – from friends in the local pub, to schoolkids at the bus stop, to a family chilling on the sofa. Starring a diverse bunch, the office scene even sees one of M&S’s own colleagues “jumping around” in a festive jumper. Monique, the Café Manager at M&S’s Marble Arch store who’s been dancing since the age of three attended an M&S colleague casting and was selected to appear in the ad. The advert reflects that M&S is changing to become more relevant, more often to busy families across the UK – but this Christmas it’s going to do that by having some fun. The upbeat ad created by ODD was directed by Jake Nava who famously directed Beyoncé’s Single Ladies music video.

The “Go Jumpers” advert is just the beginning for the exciting Christmas campaign which will be executed across multiple platforms, with more content created for an M&S campaign than ever before – both in-house, by social influencers and by customers who will be encouraged to share their attempts at dancing the shoulder roll as they #gojumpers in their M&S festive knitwear.

Digital channels are at the heart of the campaign as M&S continues to drive 1/3 of its Clothing & Home sales online. On social media M&S will make over 150 million impressions – an increase on last year that’s critical as the platforms have grown as selling channels – M&S revenue from social is already up 200% versus last year, alongside this M&S’s following has grown to 1.3million customers on Instagram. Emails will be used to reach some of M&S’s most loyal customers – with 6 million receiving campaign emails each week. Alongside this “Go Jumpers” imagery will dominate billboards across the UK with out of home marketing becoming more important as busy family customers increasingly shop on the go – 70% of searches for M&S products on Google are already via mobile.

Nathan Ansell, M&S’s Clothing & Home Marketing Director said, “This year our Christmas campaign really brings the changes we’re making at M&S in Clothing & Home to life – it’s all about great style and great value for the whole family. We’re backing with confidence our biggest commercial category for Christmas and importantly having some fun with our customers and colleagues. We can’t wait to see the nation Go Jumpers for Christmas.”

The “Go Jumpers” campaign follows on from M&S’s recent activity designed to broaden the retailer’s family appeal – including its collaboration with Disney’s Frozen 2 and the relaunch of sub-brand per una which has gone from “too frilly” to “stylishly feminine”. M&S is also working to improve the shopping experience for busy families – yesterday saw the launch of Frozen 2 selfie station in its kidswear sections and last month it launched Christmas gift shops earlier than ever before responding to customer shopping habits.

CREDIT LIST
Brand: Marks & Spencer
Client: Nathan Ansell, Marketing Director, Clothing & Home
Campaign Name: Go Jumpers for Christmas
Creative Agency: ODD
Executive Creative Director: Nick Stickland
Associate Creative Directors: Turhan Osman, Loui Bowes
Art Director: Emma Jordan
Head of Strategy: Kathryn Jubrail
Strategy Director: Jo Delaney
Account Handling: Sarah Johnston, Tom Peters
Agency Producers: Dannie Stewart, Tash Dean
Production Company: Cherry Studios
Director: Jake Nava
DoP: David Johnson
Exec Producer: Ben Cooper
Post Production: Moving Picture Company (MPC)
Flame Lead: Lora Nikoleava
Nuke Artists: Edward Taylor, Mauro Nodari, Amy Smith
Colourist: Yoomin Lee
Executive Producer: Louise Unwin
Producer: Amie Kingsnorth
Editing: Final Cut
Editor: Mike Radforth
Colourist: Yoomin Lee
Sound: Grand Central
Sound Designer: Munzie Thind
Original Track: Jump Around - House of Pain
Music Negotiators: Tom Stanford, Wake The Town
Media Agency: Mindshare

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