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Tag Archives: European Ads

Romance’s New Film “Maman, la Plus Belle du Monde” Promotes Intermarché’s Own Brands


They say kids always tell the truth, but can we really believe them when it comes to cookies?

That’s the idea behind this film, about a boy who proudly offers Chabrior cookies to everyone he happens upon… bragging about how his mom baked them.

But what’s he hiding?

Last year, Intermarché launched its Eat Better movement with the love story “L’Amour L’Amour”. One year on, with its new film “Maman, la plus belle du monde”*, Intermarché aims to highlight its unique status as both producer and distributor with the same emotion seen in its previous work.

This time, the grocery chain, which is the only French distributor to produce over 2,000 products in its own factories, is pushing its own brands, specifically, its line of cookies, Chabrior.

Like with their last two films, which featured the music of Mouloudji (“l’Amour l’Amour”) and Henri Salvador (“J’ai tant rêvé”), Intermarché and its agency Romance carefully selected “Maman, la plus belle du monde” by Luis Mariano, to reinforce the emotion of the film, which was directed by Rudi Rosenberg (Insurrection).

Vincent Bronsard, Operational and Strategic Marketing Manager, Intermarché notes, “Our “Producers and Distributors” model is unique. We’re the only ones who make our brand products in our 62 production houses in France.”

Christophe Lichtenstein, President, Romance, adds, “Intermarché is the 3rd largest French distributor. It’s also the 5th largest agroalimentaire group thanks to its brands, each of which has a story. We wanted to use this film to tell people that don’t shop at Intermarché about them, as they symbolize the chain’s modernity and attractivity.”

“Our challenge was to give the brands the same emotional discourse as that of the store. Each of these brands belongs in the communication landscape we’ve been building over the last year and a half, they reinforce the perception of the proximity and quality that Intermarché offers.” sasys Alexandre Hervé, Creative Director, Romance.




CREDITS

Brand Credits:
Strategic and Operational Marketing Director: Caroline Puechoultres
Marketing Manager: Vincent Bronsard
Brand and Communications Director: Vincent Fièvre
External Communications Manager: Véronique Legueult
Advertising Director: Augustin de Vulpian
Advertising Manager: Camille Sassi
External Communications Manager: Sandrine Bousquet

Agency Credits:
President: Christophe Lichtenstein
Creative Director: Alexandre Hervé
Director, Strategy: Romain Roux
Copywriter: Damien Veillet
Art Director: Vincent Boursaud
Associate Director: Marie-Laure Dangeon
Account Manager: Estelle Littaye
TV Producer: Sophie Mégrous
Post-Producer: Jérôme Deplatière

Director: Rudi Rosenberg
Production Company: Insurrection
Sound Production: THE

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Romance’s New Film “Maman, la Plus Belle du Monde” Promotes Intermarché’s Own Brands


They say kids always tell the truth, but can we really believe them when it comes to cookies?

That’s the idea behind this film, about a boy who proudly offers Chabrior cookies to everyone he happens upon… bragging about how his mom baked them.

But what’s he hiding?

Last year, Intermarché launched its Eat Better movement with the love story “L’Amour L’Amour”. One year on, with its new film “Maman, la plus belle du monde”*, Intermarché aims to highlight its unique status as both producer and distributor with the same emotion seen in its previous work.

This time, the grocery chain, which is the only French distributor to produce over 2,000 products in its own factories, is pushing its own brands, specifically, its line of cookies, Chabrior.

Like with their last two films, which featured the music of Mouloudji (“l’Amour l’Amour”) and Henri Salvador (“J’ai tant rêvé”), Intermarché and its agency Romance carefully selected “Maman, la plus belle du monde” by Luis Mariano, to reinforce the emotion of the film, which was directed by Rudi Rosenberg (Insurrection).

Vincent Bronsard, Operational and Strategic Marketing Manager, Intermarché notes, “Our “Producers and Distributors” model is unique. We’re the only ones who make our brand products in our 62 production houses in France.”

Christophe Lichtenstein, President, Romance, adds, “Intermarché is the 3rd largest French distributor. It’s also the 5th largest agroalimentaire group thanks to its brands, each of which has a story. We wanted to use this film to tell people that don’t shop at Intermarché about them, as they symbolize the chain’s modernity and attractivity.”

“Our challenge was to give the brands the same emotional discourse as that of the store. Each of these brands belongs in the communication landscape we’ve been building over the last year and a half, they reinforce the perception of the proximity and quality that Intermarché offers.” sasys Alexandre Hervé, Creative Director, Romance.




CREDITS

Brand Credits:
Strategic and Operational Marketing Director: Caroline Puechoultres
Marketing Manager: Vincent Bronsard
Brand and Communications Director: Vincent Fièvre
External Communications Manager: Véronique Legueult
Advertising Director: Augustin de Vulpian
Advertising Manager: Camille Sassi
External Communications Manager: Sandrine Bousquet

Agency Credits:
President: Christophe Lichtenstein
Creative Director: Alexandre Hervé
Director, Strategy: Romain Roux
Copywriter: Damien Veillet
Art Director: Vincent Boursaud
Associate Director: Marie-Laure Dangeon
Account Manager: Estelle Littaye
TV Producer: Sophie Mégrous
Post-Producer: Jérôme Deplatière

Director: Rudi Rosenberg
Production Company: Insurrection
Sound Production: THE

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Volkswagen Golf Commercial: Humans




Human beings are incredible. They eat in space, find ingenious solutions to protect themselves, to be entertained, to warm themselves, until they learn to put on makeup in the bus. Man has always adapted to his environment. What if it was cars? Discover the new Volkswagen Innovations film, a poetic look at our little habits, commercial created by DDB Paris.

CREATIVE CREDITS:
Advertising Agency: DDB, Paris, France
Creative Director: Alexander Kalchev
Head of Copy: Patrice Dumas
Copywriter: Constance Godard
Art Director: Raphaël Ghisalberti
Production: Big Productions
Director: Martin Kalina
Producers: Raphael Carassic, Pierre Rambaldi
TV Producer: Quentin Moenne Loccoz
Music Supervisor: Marine Cremer
Sound Production: Studio 5
Post-Production: Mikros Images
Post-Producer: Toby Ridgway

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Dutch agency Onesize creates visual identity for final season of hit FX series The Strain


Award-winning creative studio Onesize, the internationally-focused, Amsterdam-based agency for distinctive design in motion, continues its strong dive into the US market with its latest project for FX Networks. The final season of hit TV show The Strain premiered last night (16 July), featuring a visual identity by the creative digital minds at Onesize, in collaboration with artist Susi Sie.

After creating the teaser promo for cult US show American Horror Story 6, Onesize was the logical choice to take part in – and subsequently win – the pitch on FX-series The Strain’s fourth and final season, directed by the critically-acclaimed Guillermo del Toro. Inspired by the series’ storyline – in which a vampire virus infects the human race – the creatives chose the theme of blood to visually recreate the nightmarish world of The Strain.

Inspiration was found in surreal paintings and graphic novel-style artwork, combining objects and liquids, and the team set to work in the studio to work on digital paint-mapping effects. Their search for the perfect footage of moving fluids brought them to Berlin-based artist Susi Sie whom they approached to collaborate on live action footage of fluids.

See how the graphics package was created...


Watch the trailers...


“Once we’d finalized the concept, we started off by shooting the live action content in artist Susi Sie’s Berlin studio” says Chris Coopmans, Art Director at Onesize, “where we first created laser-cut frameworks of the FX and The Strain logo. Then Susi Sie set to work with her box of tricks, which we shot on high-speed film in order to have full control. Once back in our own studio in Amsterdam, details from the footage were extracted and extruded upwards to create a more in-depth 3D effect. Painterly textures were then mapped on 3D models. Everything, except for the logos was later digitally recreated.”

Two colours formed the basis of the visual identity, with white representing the vampire blood and red for humans. The footage was crafted and then turned into an episodic package, which includes promos, teasers, count downs, in the show itself in between breaks, both online and for TV.

"We love taking the creative lead – but we strongly believe in working collaboratively with clients, artists, and wherever the creative brief takes us. We can take a project right through from concept to final rendering, covering art direction, design, direction, visual effects, editing, (post) production. This approach works, as validated by the fact that our last promo campaign for American Horror story won 8 awards – including six golds – at the PromaxBDA awards.” Kasper Verweij, Creative Director, Designer & Partner at Onesize.

CREATIVE CREDITS:
FX NETWORKS
President, Multi-Platform Marketing: Stephanie Gibbons
EVP, Multi-Platform Marketing: John Varvi
SVP, Motion & Digital Design: Steve Viola
SVP, Content & Editorial: Carol Weiler
VP, Motion Design: Albert Romero
VP, Production, Motion Design: Dara Barton
VP, Content & Editorial: Paul Harris
Art Director, Motion Design: Andre Carbonari

Agency & Post production: Onesize
Executive producer: Pepijn Padberg
Creative / director: Kasper Verweij
Art Director: Chris Coopmans
Fluid Artist: Susi Sie
Design & Animation: Rogier Hendriks, Chris Coopmans, Harm van Zon, Jeff Beukema, Johannes Mattson, Eric Groeneveld

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Boy builds impressive world inside Samsung Space Max refrigerator in new emotional ad




Cheil Worldwide Ukraine has created a heartwarming campaign for Samsung's new Space Max fridge.

The ad, which features the strapline “More space than you can imagine,” shows a boy counting down the days until his father returns home from work on a polar station.

At the end of a month-long wait, the father returns to find his son has created his own polar world inside the fridge, featuring paper animals, machines and a paper version of himself. A “Welcome home!” message has also been woven into the scene.

The ad uses the insight that many people in the Ukraine have to be smart with storage due to kitchen size. The Samsung Space Max fits perfectly into the place of your old refrigerator, but can store many more goods. SpaceMax Technology has also made the walls thinner and increased the inner capacity without compromising energy efficiency.

Olga Kravchuk, HA Marketing Manager, Samsung Electronics, Ukraine, said: “In Samsung we truly believe that technology can help people to be more creative. With our new film, 'The Polar Story', Samsung describes how SpaceMax technology provides more space than it is possible to imagine: sufficient even for the creation of an imaginative polar landscape. Innovation and creative imagination go together in the modern world”.

Vladyslava Denys, Creative Director, Cheil Worldwide Ukraine, said: “Samsung's technology is designed to break barriers to make people's lives better. In this film we have continued developing the approach of emotional storytelling for Samsung in the home appliance category. People love stories. We wanted not only to tell the technology story but to do it in a way that touches people's hearts, too.”

CREATIVE CREDITS:
Ad Agency Cheil Worldwide, Ukraine
Creative Director Vladyslava Denys
Art Director of the project Alessandro Falcone
Art Director of product scenes Eugene Ovchar
Copywriter Olexander Korzh
Account Director Olexiy Polischuk
President Irina Solovyova
Photographer Vladimir Tochanenko
Director/ Production Co Max Ksjonda /DGTL RLGN
Producer Vitaliy Sheremetyev
Post Production Coffee Post
Sound Design Propeller Studio
DoP Lena Chekhovsky

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Air France introduces “La gomme ą mācher” with BETC Paris




Relieve your ears during the flight with La Gomme à Mâcher, the take off and landing chewing gum.

As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers' ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable.

The caring attitude is at the heart of Air France's concerns. To take care of its customers' ears, Air France has created its own French chewing gum “La Gomme à Mâcher” with the agency BETC. Two flavours are available, both embodying French-style pleasure: pistachio-macaroon and crème brûlée. The gum is made in France and 100% natural. With La Gomme à Mâcher, Air France is once again illustrating French savoir-faire throughout the world.

This new product will be available before take-off on flights AF066 from Paris-Charles de Gaulle to Los Angeles (USA), AF084 from Paris-Charles de Gaulle to San Francisco (USA) and AF178 from Paris-Charles de Gaulle to Mexico City (Mexico), on July 6th. The gum will also be on offer at various Air France lounges at Paris-Charles de Gaulle (Terminal 2E, hall M, K, L, and 2 F1, F2, G) and Paris-Orly (hall 3).

CREATIVE CREDITS:
Campaign: La Gomme à Mâcher
Brand: Air France
Ad Agency: BETC Paris
Chief Creative Officer: Remi Babinet
Executive Creative Directors: Ivan Beczkowski, Jasmine Loignon
Creative Directors: Marie-Eve Schoettl, David Soussan
Creatives: Chloe Perignon, Chrystel Jung
Art Director: Nathan Brunstein
Director: Flaminguettes
Production Company: RITA

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TMW Unlimited launches promotion for INFINITI F1 Renault Sport Formula One Team




Agency TMW Unlimited is launching a campaign for INFINITI, the luxury vehicle division of Japanese automaker Nissan, which will offer 5 lucky winners the opportunity to test drive a real Renault Sport Formula One ™ Team car this October.

The work breaks on 6th July and runs across five key European markets – Italy, France, Germany, Switzerland and UK – throughout the summer, until September 26th. TMW Unlimited will be responsible for all CRM, web and social amplification of the promotion.

INFINITI has serious credentials in the realm of automotive technology, performance and engineering. As Technical Partner of the Renault Sport Formula One™ Team, INFINITI has co-developed an integral piece of performance technology in their F1™ car – the hybrid ERS system.

As part of this relationship, the brand is offering a series of exclusive F1™-related events to customers this year. This includes regional activity in the UK, with the chance to visit the Renault Sport Formula One™ Technical Centre on race days to watch the Grand Prix by video link-up, and visits to the factory in France where the Renault Sport Formula One™ Team engine is made. This will culminate into the Ultimate Test Drive competition – a unique opportunity to drive a real Renault Sport Formula One™ Team car on track.

“In celebration of another year of INFINITI’s groundbreaking partnership with the Renault Sport Formula One ™ Team, INFINITI is offering a once-in-a-lifetime prize – the chance to experience the thrill of driving a real Renault Sport Formula One™ Car at the iconic Circuit Paul Ricard in France,” said Phil Rhodes, Creative Director at TMW Unlimited.

The winner and a guest will receive flights to the South of France, local accommodation, exclusive F1™ driving sessions, and a passenger ride in an official Renault Sport Formula One™ Car, as well as a debrief and data analysis with the Renault Sport Formula One™ Team engineers.

TMW Unlimited will use fresh F1™ content from the regional events to support the core promotion. A 50-second video showing cars racing at speed, using hybrid technology, highlights the superior performance of the vehicles as well as the human feat of engineering behind it. This will be shown on digital channels and is set to a fast-paced soundtrack.

CREATIVE CREDITS:
Ad Agency: TMW Unlimited
Creative Directors: Phil Rhodes and Mark Urey
Account Director: Natasha Martins
Agency Producer: Jane Rennie
Director/Production Co: Liz Tubb/Millie Jenkins


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