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Twelve Challenges Perceptions of Insurance Marketing with New Co-Op Insurance Campaign: ‘For Life’s Adventures’



Co-op Insurance has launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’.

The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do.

The centrepiece of the advert is a unique branded podium featuring a button labelled ‘press for adventure’. The adverts show curious pedestrians walking towards the flashing sign before receiving cards with a suggested adventure on it: a little girl is encouraged to give a+ gift, a woman dances with a hula hoop, and a holiday-goer is challenged to pack a suitcase as quickly as possible.

The work advertises Co-op Insurance’s full range of services including Travel, Car, Pet, Life and Home, each scenario reflecting that the company is there to take care of customers as they embark on their life’s adventures, big and small.

Neame Ingram, Creative Director at PSONA Twelve, said: “When it comes to insurance, most brands typically sell it on price, prangs and peace of mind. We wanted to take a different approach that brought people’s minds back to fun and away from seeing buying insurance as mundane or complex.”

Chris Twigg, Head of Digital added: “We wanted PSONA Twelve to deliver a campaign that fit with the persona and voice of the wider Co-op Group: friendly, helpful, and community-focused. Their work has achieved this brilliantly and illustrates that insurance doesn’t have to be something to be afraid of.”

The campaign launches on the 18th April for one month across social media (Facebook, Twitter and Instagram Stories).

The podium that has been created will also be used at events throughout the UK, allowing Co-op Insurance to maximise value of the campaign.

Credits:
Title/Project: Co-op Insurance: For Life’s Adventures
Agency: Psona Twelve / Twelve
Agency contact: Kate Knight
Agency contact job title: Group Account Director
Client name: Debbie Aspery
Client job title: Social Media & SEO Specialist

Client name: Anna Morley
Client job title: Digital Engagement Lead
Creative Director: Neame Ingram
Creative team: Dave Paul & Natascha Davis
Planner / CSU director: Pierce Calnan
Exposure: Facebook, Twitter, Instagram

About Co-op Insurance:
Co-op Insurance is part of the Co-op, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, we have the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.
As well as having clear financial and operational objectives, the Co-op is a recognised leader for its social goals and community-led programmes.

About Twelve:
It’s in our people and our work.
People who do more: experts in every area, whose energy and ideas spill into every other area.
Work that works harder: advertising that creates action, experiential that makes headlines, shopper that builds brands, B2B that touches people and social that sells. Ideas that do a lot, sometimes with not a lot: without huge budgets or lots of time. We think that matters, especially now.
For more information go to: https://www.twelve.agency/

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New Shot on iPhone XS Campaign Features NHL Teammates: Matthews & Marner


Auston Matthews, of the Toronto Maple Leafs, takes viewers on a 'day-in-the-life-of' style video of with himself and teammate/best friend, Mitch Marner.

Matthews says, "I just really wanted to give fans something cool to watch that they could relate to and show a more personal and real side to us... With this, fans get a look into our lives off the ice, our friendship. We're always using our iPhone to take pics, shoot video in between games or on the road. I hope it makes them want to go shoot their own videos with their friends."

Matthews shot all the footage on an iPhone XS and the Maple Leafs forward picked some of his and Marner's favorite spots around Toronto, including Ristorante Sotto Sotto, Moss Park Arena and Lift Gym, to give fans a genuine look at their everyday lives away from Scotiabank Arena.

Watch the video below to get a peek behind the curtain into the lives of two of the biggest stars in the NHL.



Learn more: https://www.apple.com/iphone-xs/

Song: “Friction” by The Lytics: https://apple.co/2uRFo2O


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McCann New York, Ogilvy Chicago and BBDO New York Are Top Finalists For The One Show 2019


McCann New YorkOgilvy Chicago and BBDO New York lead the way with finalists entries for The One Show 2019, as announced today by The One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design.

McCann New York has the most finalists this year with 41.  Sixteen of their finalists are on behalf of client March for Our Lives, including nine for “Price On Our Lives” and seven for “The Most Vicious Cycle”.  The agency also has 12 finalists spots for MGM Resorts International “Universal Love Songs” and eight for National Geographic work (five for “Astronaut Reality Helmet” and three for “Planet or Plastic”).

Ogilvy Chicago is close behind with 40 One Show finalists, including 16 for nine different entries on behalf of Lyric Opera, and 15 for SC Johnson work (10 for Kiwi “First Steps” and five for Lysoform “Last Germ”).

BBDO New York has 38 finalists, including 12 on behalf of AT&T (seven for “The Face of Distracted Driving”), seven for Monica Lewinsky/Anti-Bullying “#DefyTheName” and six for Mars Chocolate North America-Snickers work.

Thirty-four finalists go to Droga5 New York, including 16 for The New York Times (13 for “The Truth is Worth It” and three for “Read More. Learn More”).  TBWA\Chiat\Day New York has 30 finalists, including 12 for Adidas (eight of them for “Billie Jean King Your Shoes”), nine for Columbia Journalism Review “The Fake News Stand” and four for Thomson Reuters “Unboxing the Truth”.

Other top agencies for One Show 2019 finalists are DDB Paris with 27, DDB Chicago with 25, Wieden+Kennedy Portland with 23, ServiceplanMunich with 22, TBWA\Media Arts Lab Los Angeles with 21 and Dentsu Tokyo with 20.  

The entry with the most finalists spots is “Broadway The Rainbow” for Mars Wrigley Confectionery by DDB Chicago with 25, followed by Burger King “The Whopper Detour” by FCB New York with 19.  Tied for third with 17 finalists each are Nike “Dream Crazy” by Wieden+Kennedy Portland and McDonald’s “The Flip” by We Are Unlimited Chicago with The Marketing Store Chicago, DDB New York and DDB Canada Vancouver. 

One Show 2019 juries selected 1,558 finalists representing 40 countries. To download the complete list of The One Show 2019 finalists by discipline, please visit http://oneshow.org/downloads/results/2019OneShow_Finalists.pdf.

This year’s winners will be announced at two nights of The One Show awards ceremonies on May 8, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St. and May 10, 6:00 pm-2:00 am at Cipriani, 55 Wall St., both in New York.

The awards ceremonies are part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York (https://www.creativeweek.org).  The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards ceremony, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

In a reflection of the tremendous creative opportunities now possible in today’s outdoor ad market, The One Club for Creativity announced a partnership this year with OUTFRONT Media, Inc (NYSE: OUT), who serve as exclusive sponsor for The One Show 2019 Outdoor category. OUTFRONT Media is one of the largest out-of-home media companies in North America, connecting brands and consumers in the "real world" on giant creative canvases.  Their focus on creative, through in-house creative boutique OUTFRONT Studios, has been recognized across the media industry.


ABOUT THE ONE CLUB FOR CREATIVITY
The One Club for Creativity (http://www.oneclub.org), producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The ADC Annual Awards honors the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

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Rakuten Launches First TV Spot with 3x NBA Champ Steph Curry


With the NBA playoffs around the corner, Rakuten is launching the brand’s first TV spot with three-time NBA champion Steph Curry since he signed a multi-year agreement as a Rakuten brand ambassador.

Rakuten is doubling down on a major marketing investment to introduce its brand and online loyalty platform to consumers in the U.S. and Canada with the launch of two new TV spots in its national ‘Life to the Power of R’ campaign by Duncan Channon. The new spots tap into our national obsessions with the reigning champion Golden State Warriors -- and adorable pups -- to show how cash back from Rakuten on the purchases you’re already making can propel you towards experiences that matter.

Moving In - places the viewer inside the world of a couple negotiating distinct opinions on how to decorate their new home. Friendly clashes over a basketball-themed rug and a recliner culminate in Rakuten cash back on home purchases that help the pair check out a live Golden State Warriors game together.

Good Boy - brings the viewer home with a young man who discovers his new puppy playfully tearing up his apartment. The Rakuten cash back on purchases to help clean up fido’s collateral damage helps power him and his pup to puppy training school.

The new TV spots will air nationally in the U.S. and Canada alongside Rakuten spots “Runner” and “RSVP” that launched during the 2019 Grammy Awards. The campaign increased aided awareness of Rakuten by 8 points during just the first 3 weeks on air, and daily search has quadrupled since launch. “Life to the Power of R” is the first campaign for Rakuten by Duncan Channon, which was selected as the creative lead for Rakuten’s North American launch in a review last fall.

Rakuten allows members to earn cash back while shopping at more than 2,500 retailers accessed through Rakuten.com or Rakuten’s app -- while also accumulating rewards from their credit card or retailer loyalty program. Rakuten has been working toward its entry in the North American market since it acquired cashback shopping platform Ebates -- with its 12M customers -- for $1B in 2014. In addition to TV advertising, Rakuten has aggressively been building its U.S. presence as an official partner of the NBA, a three-year $60M jersey-badge partnership with the Golden State Warriors and recent partnership with Stephen Curry on his “Underrated Tour.”



Campaign Credits

Client: Rakuten
Kimberly Miller – Chief marketing officer
Trever Gregory – VP of brand marketing
Brad Hebebrand – VP, creative

Agency: Duncan Channon

Creative
Michael Lemme – Creative director
Adam Zash – Senior art director
Andy Whalen – Senior copywriter
Shannon Burns – Senior designer

Account
Suzanne Montgomery – Account director
August Fischer - Account manager

Production
Rita Ribera Channon – Senior broadcast producer
Michelle Mirasol – Project manager

Strategy

Kelleen Peckham – Strategy director

Production Partners
Iconoclast – production
Vania & Muggia – Director
Charles-Marie Anthonioz – Managing director/EP
Valerie Romer – Executive producer
Julien Lemaitre, Paul Laurens – Producers
Roman Vasyanov, Jason McCormmick - Directors of Photography “Moving In”
Rachel Morrison - Director of Photography “Good Boy”

Rock, Paper, Scissors – editorial
Adam Pertofsky – Editor
Derrick Monks - Assistant Editor
Janae Abraham – Producer
Dre Krichevsky & Esther Gonzalez - Head of Production
Raná Martin - Executive Producer
Eve Kornblum - Managing Director

a52 – color
Daniel de Vue - Colorist
Jenny Bright - Producer
Thatcher Peterson - Executive Producer
a52 – VFX Studio
Patrick Murphy – VFX supervisor
Andy Wilkoff – CG supervisors
Andy Wilkoff, Andrew Romatz – CG lead
Stefan Gaillot, Michael Vaglienty, Rod Basham, Chris Riley - 2D VFX Artist(s)
Andy Wilkoff, Ariana Ziae Mohseni, Seunghyuk Kim, Eric Molina, Josh Dyer, Jose Limon, Mike Bettinardi, Michael Cardenas, Joseph Chiechi, Mason Dash - 3D ArtistsSteven Biggert – Animator
Pete Sickbert Bennett – Designers
Dan Ellis, Sam Kolber, Chris Riley – Online editors
Michael Steinmann – Producer
Andrew Rosenberger – Production coordinator
Patrick Nugent & Kim Christensen – Executive producers
Jennifer Sofio Hall – Managing director

Squeak E Clean – sound design
Drew Fischer – Sound designer
Rob Barbato – Creative director
Amy Crilly – Head of production
Amanda Patterson – Senior producer

Good Ear Music Supervision – music supervisors
"Perfect Combination" by HAEL - for “Good Boy”
“Go Get It” by Ruby Velle - for “Moving In”

One Union – final mix
Joaby Deal – Senior sound engineer

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New SKYN arise Erectile Pill Aims to Replace Stigma with Style



SKYN, the premium condom and lubricant brand of LifeStyles Healthcare LLC., is embracing a new era with the
launch of SKYN arise™ – erectile disfunction pills. Prescribed through a secure online telemedicine service and
shipped directly, SKYN arise aims to simplify the life of men who are increasingly affected by this problem.
Studies indicate ED issues are on the rise and, by 2025, 322 million men will experience erectile issues. Yet, even as
it becomes more wide-spread, there’s still a stigma attached to ED, which can make it difficult to get it treated.
SKYN® wants to take away that anxiety by making the experience of getting erectile pills much more user-friendly
and by making the product itself more available to those that need it. Online questionnaires are reviewed by a
doctor to make sure it’s right for each person. If all conditions are met, SKYN arise is prescribed and shipped
safely and legally, all through SKYN’s online store at skyn.com/arise.

To promote the approach and ease any complex men facing this problem have , the brand’s agency, Sid Lee Paris,
decided to create new packaging aimed at changing the perception of the pill itself, turning it into something we’re
no longer ashamed of, but rather something to talk about: a container that always stands up. Thanks to the work
of designer Jean-Baptiste Fastrez, the SKYN arise pill container replaces the standard unsexy pharmacy bottle
for a sophisticated design that’s functional, elegant, and, above all, dispels any complex.

“We felt the erectile enhancement space was a missing link in offering a holistic intimate experience. We thought
about the way erectile dysfunction is usually approached and wanted to push boundaries on how we package the
product and normalize the condition,” said Jeyan Heper, CEO of LifeStyles. “SKYN arise was born out of the
desire to be a disruptive force in our industry, and so we created a cool, always-up package for our ED medication
– something that visually demonstrates what men are after.”

“We wanted to come up with a design that reflected the pill’s purpose but had a sleek look, something that could
just as easily be an accessory. Most consumers now understand what this product does – so it was really about
entering the category boldly, with something simple but impactful, says Mehdi Benali, Managing Director at Sid Lee
Paris.

As the first condom company to enter the ED territory, SKYN is proud to diversify its product portfolio to be able
to offer everything needed for better intimacy, in order to anchor itself as the true leader in the sexual well-being
category. Because helping men change their view of erectile pills, helps them change how they view themselves.



Credits:
LifeStyles Global – SKYN
Chief Executive Officer: Jeyan Heper
Vice President Global Marketing: Matthew Groskorth
Global Marketing Strategy Director: Marta Toth
Global Brand Lead SKYN®: Nicolas Woussen
Advertising Agency: Sid Lee Paris
Chairman & Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Creative Directors: Céline & Clément Mornet-Landa
Managing Director: Mehdi Benali
Creatives: Julien Sens, Romain Lehur
Strategist: Patrice Zamy
Account Director: Héloïse Marchal
Account Manager: Trisha Mitra
Head of Production: Thomas Laget
Producers: Marine Redon, Julia Flusin, Laurie Jeanson
Design
Designer: Jean-Baptiste Fastrez

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New Museum Installation at Amsterdam’s Tropenmuseum Aims to Make Plastic Waste History



Plastic soup is contaminating our oceans. So much so that the European Union has just announced plans to introduce new laws on single-use plastic to reduce marine litter (27 March 2019). But, how many people have actually seen plastic soup? Not a lot. To date, our oceans have already been contaminated with 150 billion kilograms (165 million US tons) of plastic waste, and billions of kilos more are added every year*. However as long as the problem is out of sight, it’s out of mind. This is exactly why Dopper, producer of reusable water bottles with a mission, wants to create awareness and change behavior by bringing people eye to eye with plastic soup.



World exclusive: the first Oceanic Plasticarium
The world’s very first Oceanic Plasticarium is literally bringing plastic soup to the people. The glass cube is a brand new museum piece, which contains 2,700 liters (713 gallons) of plastic soup, sampled directly from the Pacific Ocean, brought to the Institutes founded to educate people about the history of mankind and nature. Filling in a crucial – but missing - part of history.

“People often see plastic waste as such an overpowering problem, that feels like it’s too big to do anything about. Our goal with this project is to change that. We are encouraging everyone to take ownership. Plastic soup is something we have created together, and we’re all part of both the problem and the solution. By altering our behavior, together we can make single-use plastics a thing of the past. Our aim is to banish plastic soup to the history books. So that in the future, the only place you will ever be able to see it will be in museums like the Tropenmuseum,” says Merijn Everaarts, founder of Dopper and initiator of the Oceanic Plasticarium.



This unique museum piece is both disturbing and thought provoking: allowing the public to get up close and personal to the heavily polluted water, with the aim to create awareness and a dialogue. The Oceanic Plasticarium aims to empower people, so that they can take ownership of their part in changing the tide against plastic pollution. The idea is to spark a conversation about plastic waste, which will ultimately lead to actual lifestyle changes.

From SECTION 135°W 35°N in the Pacific Ocean to the Tropenmuseum
The Tropenmuseum wasn’t randomly selected as the location for this unprecedented project. As a ‘museum of world cultures’, it is renowned for its unique collection and exhibitions that represent the riches of cultures far and wide. The plastic soup has been allocated a prominent, eye-catching location in the museum – right in the main hall and central point of the museum – and deservedly so. After all, this is one of the most defining events in our recent history: distressing, controversial, and man-made. But contrary to the rest of the museum collection, this plastic soup isn’t a treasure to be admired. Instead, the goal is to make it history, by making it a part of history. Putting it where it belongs: in a museum.



Claim your part of the oceans
The Oceanic Plasticarium is created by Dopper, a social enterprise and B-Corporation known for their reusable water bottles. At the same time they revealed the Oceanic Plasticarium, they launched a new water bottle: Dopper Black & White. With this bottle you claim your part for the clean ocean, by choosing reuse over single-use. Dopper’s mission has always been to work for clean water, in every ocean, from every tap. For this very reason the organization actively invests in reducing single-use plastics. 5% of Dopper’s net sales revenues are invested into supporting water projects worldwide, in countries like Nepal (together with Simavi). The more Dopper water bottles sold, the greater the impact. Additionally Dopper encourages the use of tap water as an affordable and environmentally friendly alternative to bottled water. On average, every Dopper consumer protects our oceans from 40 single-use water bottles a year. This amounts to a total reduction of 40.763.203 kilograms (89867479 lbs.) of single-use plastic so far, that otherwise could have ended up in the environment (source: independent research by Avance, Dopper annual report). Nowadays, tap water in most western countries is kept to extremely high standards, making it perfectly suitable for drinking. All the more reason to make the switch from bottled water to tap water today.

The plastic in the Oceanic Plasticarium was sourced from the Pacific Ocean by Greenpeace in 2018. The container measures 140 x 140 x 140 cm (55 x 55 x 55 inches) and holds 2,700 liters (713 gallons) of water. The coordinates 135°W 35°N refer to an area in the north central Pacific Ocean.

The Oceanic Plasticarium will be on display in Amsterdam for April, after which the installation will start an international tour.

Let's do our part for the Oceans. Tap water. Save our oceans.

Credits:
Concept - Creative direction: Scott Kooken and Michael James Philips
PR consultant: Jessica Hartley
Film - Edit: Martijn Ras
Event photography: Fabian Calis

This Dopper project was realized and executed together with Dopper's in house (creative) team in collaboration with Het Tropenmuseum.

Source: Ocean Conservancy, https://oceanconservancy.org/trash-free-seas/plastics-in-the-ocean/


About Dopper Insulated Black & White
The launch of the Oceanic Plasticarium coincides with the introduction of the brand new Dopper Insulated Black & White. A bottle that sends a strong message: we need to make a change if we are going to turn the tide on plastic pollution. Claim your part in the oceans and keep it sparkly clean with a sustainably designed, reusable bottle, that keeps your water icy cold for up to 24 hours or piping hot for up to 9 hours. A limited edition is available, featuring unique coordinates on the cup. These coordinates refer to your own section of clean ocean – the exact place you have personally helped protect against single-use plastic pollution. Because when it comes to doing our part, the answer is black and white: drink tap water and save our oceans.

About Dopper
Dopper is about crystal clear water. In every ocean, from every tap. But sadly, when it comes to ocean conservancy, our planet isn’t doing too well. And that’s an understatement. Every year, 8 million metric tons (almost 9 million US tons) of plastic ends up in our oceans. And it doesn’t help that we continue to purchase 1 million disposable water bottles worldwide, every minute of every day. There has got to be a better way. Right? This is why at Dopper, we make refillable water bottles. Uniquely designed – featuring an integrated cup that serves as its cap – with a Cradle-to-Cradle certificate. But Dopper does more. Like promoting the use of tap water, supporting clean water projects in countries like Nepal, and sparking a debate on our throw-away society. All of these projects, ranging from awareness campaigns to partnerships, are 100% focused on our mission.

Click here for more information about Dopper and its mission.

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Turning a Passion Project into a Full-Fledged Business



It's always fun to have a passion project that you enjoy working on, but what happens when you've decided to take it a step further? Many amazing businesses started off as beloved passion projects. Take a look at musicians, fashion designers and artists. They've made a living selling products they're passionate about. Your passion doesn't have to be music, fashion or art. You might love building websites, creating jewelry or cooking delicious vegan food. Whatever your passion is, know that you can turn it into a full-fledged business. Besides, the world needs a lot more people who come alive when it's time to go to work.

As you transition your passion project into a business, you'll want to proceed with caution and care. If you don't properly manage your resources, you run the risk of developing a business that you hate and project you're no longer passionate about. In order to avoid that travesty, implement a few steps within your transitional process. 


 
Defining the Business Model 
Get clear about what your business model is. If you're going to be providing meal prep services or selling graphic t-shirts with unique designs, get clear on what you're providing. Do your research to figure out how you'll want to make sure your products and services get to the masses. It's good to take a look at who you'd like your customer base to be. If you plan to ship overseas or take local clients only, it's up to you. It's wise to define your expectations from the beginning. It's okay if you decide that your capacity changes. As your business grows and you're able to handle more, you can open up more opportunities. However, it's wise to be clear about your model before opening up your business to the world.

Name, Logo and Branding 
Naming your business might one of the hardest decisions you'll have to make in the beginning. If it's a decision you don't want to make, you can always use a 
name generator in order to get some options. Pick a name that communicates what your business does in a succinct and professional manner. Hire a graphic designer to design your logo, business signage and more. As you build your website, social media presence and business cars, your branding needs to be consistent. The fonts need to be consistent as well as the language. A customer should be able to look at your branding and know that it's your company.

Developing a Digital Footprint 
Between social media marketing, video marketing and email marketing, you can make a major impact in developing your digital footprint. When you're getting started, choose one
social media platform and master it. As you elevate to mastery, you can branch out to other platforms to make an impact. Develop a strong YouTube presence by creating compelling videos with great sound and lighting. When people are able to connect a face to the company, this makes it easier to connect with the idea of supporting the brand. Furthermore, video marketing is an effective way to make more sales when you're actively providing content and value to the viewers. Make sure your content is directly related to your business. If you're transitioning into a full-time musician, do various covers of popular songs. This provides entertaining value and elevates your visibility.

Building a Team 
No man is an island. This is why you shouldn't try to run the show by yourself. Whether you're an organic farmer or a ceramicist, develop a team. If you've developed a unique process, hire people who are willing to sign non-disclosure agreements. This protects your brand and allows you to freely train and develop the talent who will help you grow your business. Customer service is one of the most important departments of any company. If you hire a
customer service agent who doesn't like people, you're doing yourself a great disservice. Don't underestimate the power of excellent customer service. The right customer service agent can transform a disgruntled customer into a loyal fan. If you don't have the financial margin to offer salaries, hire people for contract work at first. Get freelancers who are willing to grow with the company. Make sure you include an accountant and an attorney on your team. You definitely want to make sure your finances and legal matters are protected. 
 
Keeping a Pulse 

Once you've been selling products and services to your customers, take a look at what's working. Consider what your hot items are. Get feedback from customers to find out which items they liked the most. Develop a partnership with a mentor or business advisor who can show you where you can afford to improve. As you gain more clarity regarding what needs improvement, make the necessary changes. As you keep a pulse on what your customers want, you can deliver the goods, increase your sales and continue to develop as an excellent business.



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