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Chapeau Studios Helps Create Unconventional Campaign for Post Malone & Arnette



Post Malone has quickly become a celebrated artist worldwide and staple of modern pop culture - with multiple high-profile award wins and massive audiences who gravitate toward his true originality. To highlight the much-anticipated collaboration, Arnette tapped director Yoni Lappin who collaborated with Chapeau Studios to create a unique two chapter campaign set in a surrealistic desert artscape.

The branded music video was rolled out in two parts, with the just-launched second chapter picking up where the last left off -- flowing through an isolated desert environment where numerous Post Malones coexist, often within the same frame, each sporting different eyewear from the collection. To bring this reflective vision to life, Chapeau Studios’s Ben Looram and Camera Control’s Simon Wakley brought motion control expertise to Yoni Lappin’s shoot. The Chapeau Studios team then seamlessly united the motion control shots and enhanced the scenery with color, mirrors, and fauna to create Yoni Lappin’s surreal illusion with a nod to 90s style.

Arnette first announced Malone as brand ambassador in May 2019, fronting the Streetstyle and Sustainable Collections centered around eco-friendly practices, bio-based plastic and recycled elastane pouches. An extension of their successful alliance, the duo also teamed up for a unique offering of Post Malone Signature Style sunglasses, a range of three new shades “as bold and unconventional as the man himself.”

CREDITS
Client: Arnette

Director: Yoni Lappin

Production Company: RSA

Digital Production/VFX/Post: Chapeau Studios
On Set VFX Supervisor: Ben Looram
Senior Creative Director: Lauren Mayer-Beug
Senior Post Producer: Lauren Stepan
Post Producer: Chris Almerico
Lead Comp Artist: Francisco Garcia Nava
Flame Artist: Clarke Rives
Post Producer: Jesse Hoy

Motion Control: Camera Control
Titan Operator: Simon Wakley


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KLM Celebrates its Centenary with 100 Years of Progress


KLM Royal Dutch Airlines turned exactly one hundred years old on Oct. 9, 2019. Founded in 1919, KLM is the first commercial airline that is still flying under its original name to reach this milestone. A true pioneer in aviation, KLM is celebrating its centenary with a film that looks back at some of its remarkable history, while showing progress throughout the last ten decades. Underlining the evolution of aviation - and also that of society as a whole. Since KLM’s first commercial flight right up until today, the company has set its sight on progress.

Throughout the years, KLM has brought the wonder of air travel to generations. The new film, created by DDB Unlimited, tells the story of three generations of the same family who worked with KLM from the early days to the present, serving and caring for passengers. The first two featured women are inspired to fly and become flight attendants. However, the film closes with the granddaughter of the original woman, who ends up in the cockpit, taking off, as captain of KLM’s newest airplane, the Boeing 787-10 Dreamliner.


Recreating History
The film tracks KLM’s evolution from 1919 to the present day and features classic airplanes such as the Fokker F.II in 1934, the Douglas DC-4 in 1949, Boeing 747 in 1975 and ending with the brand-new Boeing 787-10 Dreamliner. All brought to life with the authentic uniforms, props and details from each decade.
The picture-perfect period detail was created by using some of the original airplanes, building historically accurate sets and by blending archive footage with cutting edge film techniques. The film is conceived and created by KLM’s long-time creative partner, DDB Unlimited. The team at DDB Unlimited worked closely with historians at the KLM Heritage Centre and fabled Dutch director Ismael ten Heuvel to ensure historical accuracy - paying minute attention to detail.

Fly Responsibly
One of the other ways that KLM is marking its centenary is by looking to the future. Earlier this year, the airline recently launched a global call to action on sustainable travel under the name ‘Fly Responsibly’. KLM has stepped forward to ask the aviation industry as a whole to join forces to create a more sustainable future for aviation.

Credits KLM ‘100 years of progress’

Client: KLM Royal Dutch Airlines

Agency: DDB Unlimited

Production: Pink Rabbit

Director: Ismael ten Heuvel

Editing: MRTN

Post production:
 Storm Post Production

Music: MassiveMusic, Joep Beving

Sound: Haaifaai

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Air Canada’s ‘Travel Like a Canadian’ Campaign Featuring Sandra Oh



The latest campaign from Air Canada celebrates some of the country’s unique values. 'Travel Like a Canadian' takes a playful look at how Canadians travel and interact with other cultures with the help of award winning actress and proud Canadian, Sandra Oh.

In the uber-friendly campaign, the 'Killing Eve' and 'Grey's Anatony' actress demonstrates how anyone can travel like a Canadian. Oh, who was born in Ottawa, drops references to quintessentially Canadian things like ketchup chips, bagged milk and apologizing for anything and for any reason.

“So no matter where you’re going, whether you’re Canadian or not, traveling like one can bring the world a little closer,” declares the “Killing Eve” star in the 97-second spot.

The 90-second spot from FCB Canada is directed by Adam Reid via Holiday Films.

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The One Club Announces Jury Chairs for ADC 99th Annual Awards


A group of top creative leaders have been named to serve as jury chairs for 10 disciplines of the global ADC 99th Annual Awards, one of the world’s longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

This year’s jury chairs are:


  • Advertising — Karen Costello, chief creative officer, The Martin Agency, Richmond, VA, USA
  • Brand/Communication Design — Tosh Hall, global chief creative officer, Jones Knowles Ritchie, New York, NY, USA
  • Experiential Design — Kate Dawkins, founder, creative director, Kate Dawkins Studio, London, UK
  • Illustration — Kadir Nelson, artist, author, Kadir Nelson, Inc./The JKBN Group, Los Angeles, CA, USA
  • Interactive — Mathias Appelblad, senior creative partner, Forsman & Bodenfors, Stockholm, Sweden
  • Motion/Film/Gaming Craft — Jean Batthany, vice president, global creative, Disney Parks, Experiences + Products, The Walt Disney Company, Los Angeles, CA, USA
  • Photography Design — Mark Seliger, photographer, Mark Seliger Studio, New York, NY, USA
  • Publication Design — Luke Hayman, partner, Pentagram, New York, NY, USA
  • Spatial Design — Refik Anadol, media artist, director, Refik Anadol Studio, Los Angeles, CA, USA
  • Typography — Lauren Hom, lettering artist, Hom Sweet Hom Studio, Detroit, MI, USA

Jury chairs for Packaging/Product Design and Fashion Design, as well as full juries for all disciplines, will be announced shortly.

The ADC 99th Annual Awards, part of The One Club for Creativity, is open for entries at http://www.adcawards.org, deadline January 31, 2020.

“Craft and innovation continue to be the intense focus of the ADC Annual Awards,” said Kevin Swanepoel, CEO, The One Club. “This year’s highly accomplished jury chairs are recognized creative leaders who are ideally suited to lead our juries and guide them to view the work through that lens during the judging process.”

Tiered pricing structure
This year’s competition marks the continuation of a tiered pricing system designed to make it easier for smaller studios, agencies and freelancers to participate in the ADC Annual Awards.

The fee structure varies depending on whether the submitting firm is a design studio or ad agency. Design studios with between 2-20 employees get a discount (amount varies by discipline), while ad agencies with between 2-50 employees qualify for the tiered pricing discount. Freelance creatives and one-person shops in either design or advertising are eligible for an even greater reduction in their entry fee.

For more information on the ADC 99th Annual Awards, please visit http://www.adcawards.org.


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India Gets Introduced to the NBA Experience with #NBAInMyBackyard



It all began in December 2018, when the world's most popular professional Basketball league, the National Basketball Association (NBA) announced that it will bring two preseason games to India in October 2019; making it the first North American Sports league to foray into the country.

While India was gearing up to witness history in the making with Sacramento Kings taking on Indiana Pacers in Mumbai, the NBA fans at the DDB Mudra Group saw an opportunity to make fellow Indians not just enjoy the first-ever NBA games in India, but also become a part of the NBA experience.

After a challenging, pro-active pitch process of over a month, DDB Mudra Group joined the fold as NBA’s creative partners for the NBA India Games 2019. The brief was simple. Make NBA Games the biggest talking point in India.

The task at hand for the team was to challenge the existing perception of the NBA amongst Indians.

To tackle this, the team decided to focus on the social currency of the event in India, on the back of the bold cultural experience that the NBA brought along with it. To create a sporting spectacle while building a community, coded with culture. To introduce India to the complete NBA experience.

Thus was conceived, #NBAInMyBackyard. A multi-channel experience designed for the Basketball enthusiasts in India. A celebration of NBA’s India takeover through a complete cultural experience.

For the first-time ever, the NBA is coming to Indian backyards, and the agency wanted to welcome it with a film that’s larger than life as the game itself. A film that would live up to the adrenaline-pumping, gravity-defying and jaw-dropping spectacle that NBA truly is.

This thought was brought to life by showcasing an epic game between giant balloon players
of Sacramento Kings and Indiana Pacers being controlled and manoeuvred by an army of fans on the ground, through some of the most iconic backyards in Mumbai.

And in the process, showcased the crazy energy, madness and fervour that the NBA will bring to our backyards.

Following the digital and television release of the film, the campaign is being furthered with a print and an outdoor leg where #NBAInMyBackyard is being brought to life by showcasing larger than life shots of popular players from Sacramento Kings and Indiana Pacers, playing ball in some of the most iconic backyards in Mumbai.

And this is just the beginning. The campaign includes multiple, real-life community experiences which are sure to keep Mumbai and the rest of India glued to the NBA experience with #NBAInMyBackyard.

Speaking about the campaign, Rahul Mathew, National Creative Director, DDB Mudra Group said, “Everything about the NBA and Basketball as a game is very inclusive. A hoop and a ball is a game that you can play with friends or even alone. The game and the fashion around it is as much a part of the street as it’s a part of the court. And that’s what we sought to capture with NBA in my backyard. It’s also the first time the game is physically coming to the Indian backyard. We wanted to launch with something that marries this inclusivity with the larger-than-life excitement of the game.”

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Lucas Camargo’s ‘Resist’ Campaign for 2019 Brazilian Creative Club Festival



With illustrations by Brazilian artist Lucas Camargo, the new campaign created by FCB Brasil promoted the 2019 Creative Club Festival and introduces this year's topic: "Resist".

"Resist" stresses the importance of avoiding comfortable solutions during the creative process. Deadline pressures and everyday frustrations can lead us to do more of the same, to revisit old references and even do something that has been done before. It's essential to resist these easy and tempting situations, which can appear to simplify the process but don't necessarily lead to the best work.

"The greatest privilege in creating the campaign for the Festival was working with other professionals and artists, and truly giving them the freedom to genuinely explore the issue. This year we invited art director, illustrator, animator, and Instagram 'reference', Lucas Camarg; Lucas directs 3D animations, and his work has brought emotion and expression to this year's campaign theme. The other partner is audio production company Evil Twin; they loved the theme so much, they ended up creating not one, but two hypnotic soundtracks," says Fabio Simões, FCB Brasil Creative Executive Director.

Through 3D animations, the video portrays the cyclic, monotonous and automatic feeling of the creative process without resistance, in contrast with the joyful and sarcastic soundtrack created by audio production house Evil Twin, also responsible for soundtrack for the digital pieces.

"This is the final campaign in what has been a fun and award-winning partnership with the Creative Club, and it couldn't have a more relevant message for everyone who wants to do innovative and creative work: RESIST!", adds Fabio Simões.

The campaign aired on the Creative Club website and social networks, as well as universities, advertising agencies and newspapers, and will include animations, posters, ads, digital OOH, e-mail marketing and online posts. All that is in addition to the materials that were shown at the event itself, which took place on September 21, 22 and 23 at the Cinemateca Brasileira, in São Paulo.

Credits:
Title: Resist
Product: Brazilian Creative Club (Clube de Criação)
Agency: FCB Brasil
Chief Creative Officer: Joanna Monteiro
Creative Executive Director: Fabio Simões
Creative Directors: Marco Monteiro and André Pallú
Creative: Antonia Zobaran, Sofia Calvit and Leonardo Marçal
Assistants: João Porto and Vinicius Chiconato
3D Art: UntitledArmy
Projects: Suélen Mariano and Leidiane Santana
Client Services: Elton Longhi
Media: Fabio Freitas, Cristina Omura, Renato Gabriel, Monica Oliveira and Gabrieli Miranda
RTV: Charles Nobili, Ricardo Magozo, Pedro Lazzuri, Murillo Moretti and Mariana Carneiro
Cutting and editing: Rodrigo Resende
Graphic Production: João Albertini, Daniela Fonseca, Miriam Audi and Marcel Teixeira.
Video Production: UntitledArmy
Sound Production Company: Evil Twin
Client Approval: Fernando Nobre and Ciça Bernardet

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IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape


The IMA® (Institute of Management Accountants) has launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the fourth consecutive year.

The campaign utilizes television, print, digital, social media and search engine marketing, including six spots to be aired on television. The advertisements emphasize how accounting and finance professionals who earn the CMA are better positioned to advance their careers and obtain more strategic roles, through greater expertise and confidence.

The television spots are running on spot TV during late night programming, on programmatic and connected TV platforms.

Chair Slide


Headbanger


Low Ceiling


Blown Away


“Earning the CMA certification is not just about staying relevant in today’s digital workplace, it is about thriving in it,” said Jeff Thomson, CMA, CSCA, CAE, IMA president and CEO. “Management accountants who have an understanding of advanced technologies and strategies will excel as the profession moves forward, and the CMA certification allows them to reach that potential.”

“For this year’s campaign, we started with a simple truth: ambitious accountants would rather connect the dots than count them,” said David Bernstein, Chief Creative Officer, The Gate | New York. “Which means they need to earn their CMA. But how do you break them out of their inertia? We empathized with their frustration by visualizing a handful of idioms. Like having a ‘low ceiling on your career,’ ‘pounding your head against the wall,’ ‘wanting to crawl under the table’ when you don’t know the answer to your boss’s question and, from the positive perspective, having the knowledge to ‘blow people away with your insights.’”


About IMA® (Institute of Management Accountants)
IMA®, named the 2017 and 2018 Professional Body of the Year by The Accountant/International Accounting Bulletin, is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe, and Middle East/India. For more information about IMA, please visit: http://www.imanet.org/

About The Gate | New York
The Gate | New York is part of The Gate Worldwide, an international agency network known for making considered purchases worth considering. Our panel of consumer, cultural and category experts helps us identify a client’s “Why Axis”: why customers should choose their product or service over someone else’s. This expertise has led to successful communication programs for clients in finance, consumer goods, luxury, insurance, mining, energy and more. The Gate manages over $250 million in client advertising and has a network of offices in New York, London, Edinburgh, and Shanghai. For more information, visit http://thegateworldwide.com.

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Life Cereal Reveals Their ‘Next Mikey’ in Latest Campaign



To help remind parents of Life Cereal’s great taste, they launched a search for the “next Mikey.” After multiple rounds of auditions and evaluating over 100 kids with great talent, Caroline Hughes was selected to be part of the new ad, which launched August 12 on TV. The contest was one component of a larger casting and audition process, and after reviewing all the auditions, the casting agency felt Caroline was the perfect modern “Mikey.” The new 15 and 30 second TV spots feature a dad holding a box of Life Cereal and preparing for a “standoff” with his daughter Mikey who according to her sister “won’t eat anything healthy.” The dad pours a bowl of cereal, slides it across the table and she eats a spoonful. A smile creeps over her face and to their surprise, she likes it!

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