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Tag Archives: Featured Creatives

Meet Duncan Channon – A Small Award-Winning Agency That’s Growing with the Times

Duncan Channon is an independent, integrated advertising and design agency with offices in San Francisco, Los Angeles and New York. Founded in 1990 by Robert Duncan and Parker Channon, the agency has continued to thrive in the fast-changing world of advertising and has done award-winning work for clients such as StubHub, the Golden State Warriors and Kona Brewing Co. The agency recently acquired award-winning experiential, influencer and digital agency A2G, which brings a dynamic, new roster of creative talent to the agency. Learn more about what makes Duncan Channon unique in this fascinating Q&A with their co-founder and CMO, Parker Channon.

What is the name of your creative agency?
Duncan Channon

Tell us a little bit about Duncan Channon. How did your agency get started? What inspired the founders to start your creative agency?
Duncan Channon was built from humble beginnings, which is why it still feels crazy to think about how far we’ve come. We’ve been an Ad Age Small Agency of the Year a few times over now and have a roster of clients that are household names like SweeTARTS, the Golden State Warriors and Kona Beer. Robert Duncan and I were escaped Foote, Cone & Belding creatives who hung up our own shingle in 1990 – literally working out of a garage. We were inspired to do great things creatively – and to have fun with the people we were working with in the process. We wanted creativity, trust and camaraderie to coexist at Duncan Channon in a way he hadn’t seen at the big agencies we’d come from. Almost 30 years later, we’re still fiercely independent and proud of the close, collaborative relationships we have with our clients and colleagues.

Is there any significance or meaning to your agency’s name?
When we started, every new agency was named after a color, an animal or a number. So, we thought we’d zig when everyone zags. That meant just using our names.

How would you describe the working culture of your agency?
Our agency’s rallying cry for close, friendly and fun collaboration is summed up in our philosophy of “guanxi,” a Chinese business term we discovered over late-night whiskey drinking on a trip to Shanghai. Guanxi says that there is no successful business without a successful relationship first. You have to take the time to get to know, understand and, heaven forfend, even like the people you work with (and for) before you can even hope to make great stuff. We’ve found that deep, trusting relationships and mutual understanding, among clients and staff, lead to more insightful and effective work. And, these internal habits of listening, caring and collaborating are just as important to clients who want to build relationships with today’s highly skeptical and social-media-active consumers. Guanxi is particularly relevant at a time when people want to be seen and understood by brands, not marketed to.

How big is your team now?
We’re now over 80 strong. It’s an exciting time for us. We recently acquired the award-winning agency A2G, who are real pioneers in experiential, influencer and social marketing. A2G created the first pop-up shop for GAP before the term even existed, and found influencers for Nintendo before modern social media was born. As part of this move, we welcomed a new partner and Chief Experience Officer Amy Cotteleer as well as new teams specializing in experiential, influencer and social activations for brands.

How would you describe the working dynamic of your team?

We’re now over 80 strong. It’s an exciting time for us. We recently acquired the award-winning agency A2G, who are real pioneers in experiential, influencer and social marketing. A2G created the first pop-up shop for GAP before the term even existed, and found influencers for Nintendo before modern social media was born. As part of this move, we welcomed a new partner and Chief Experience Officer Amy Cotteleer as well as new teams specializing in experiential, influencer and social activations for brands.
Our working dynamic is all about collaboration and trust. Now, we’re excited to have forward-thinkers like Amy and her team at A2G to help us dream up more big ideas that break into culture and reach consumers online and IRL.

What’s a typical day like at your agency?
We think people love our agency because there’s no typical day. Some of us may be flying to Hawaii for a shoot for Kona Beer, while others are heading to Sacramento to brainstorm new ideas to end the teen vaping epidemic with our clients at the California Department of Public Health. Those of us at the office are working hard, but also working smart. We’re making things, writing things, and talking to clients from varied industries like food, beauty, e-commerce, sports and health. Yet, we make time to eat lunch together in the open, communal café we recently built to create more space to spend time with each other. On Fridays (and some other afternoons), we finish the day with drinks upstairs in The Tip, our agency’s rooftop speakeasy and temple of ‘guanxi.’

How do you keep your team inspired?
We’re a flat organization and believe a great idea can come from anyone, regardless of title or specialty. Rising creatives tell us they have real ownership over ideas and client relationships at Duncan Channon in a way that’s rare at other agencies where ego and hierarchy can constrain creative opportunities.
To be our best creatively, we also believe people need time to live lives and pursue their interests outside of the office – whether it be playing in a band like Kat Michie, our associate creative director, or organizing comedy nights like Davis Wolfe, an account supervisor.

Do you have any advice you’d like give to those looking to start a career in your industry?
Learn by doing. Get in there and go. It doesn’t matter where you went to school if you can start making things right away. The ramp from copywriter or designer to creative director can be short if the work and hustle is there.

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Featured Creatives

Whether you're a full-service advertising agency, a commercial photographer, a creative director, or a public relations professional, everyone needs exposure to boost your online profile, social-proof and most-importantly, trust in the eyes of both clients and consumers.

Adstasher has been providing the opportunity to showcase individual campaigns from creative industries around the world since 2007.With the rise of social media and the ever increasing need to develop a multi-channel, online presence that highlights your companies unique value propositions, Adstasher is proud to announce that we are now providing our valued partners with new opportunities to be featured on Adstasher.

Our new Featured Creatives section will provide an exclusive space to profile yourself and/or agency on Adstasher.  Placed in a highly visible area 'above-the-fold,' this section will ensure that there is maximum visibility for up to fifteen consecutive days, which will also include up to three of your most recent works/campaigns to profile.

  • Exclusive publication in a new ‘Featured Creatives’ section on Adstasher between three to fifteen consecutive days
  • The ‘Featured Creatives’ section will be placed in a highly visible area on the website (i.e. above the fold / above the ‘Latest Stories’ section)
  • Up to 1000 word creative agency/professional profile with at least one backlink to your website will be published on ‘Featured Creatives’ section
  • Up to three of the most recent published press releases on Adstasher to be included in the ‘Featured Creatives’ section

If you are interested in this exclusive advertising opportunity, please contact Rey at greatads.rey@gmail.com to get pricing and availability details. 

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Female Leaders at Movement Strategy Talks About Women in Advertising

In celebration of Women's History Month, Adstasher has partnered with Movement Strategy, an independent, social-led creative agency with many of its key departments (Creative, Business Strategy, Production, Communications, and People & Culture) led by women! Meet some of the great, creative leaders below and find out their thoughts on how women can thrive and succeed in the dynamic and complicated world of advertising.

Christy Pregont, Partner and Executive Creative Director: With only 3% of Creative Directors in the industry identifying as women, Partner and Executive Creative Director Christy Pregont has served as Movement Strategy’s lead creative voice since joining in January of 2010. Hailed as one of Business Insider’s Most Creative Women in Advertising, Christy is also a key asset for business growth as she has helped expand Movement Strategy’s client roster across offices, which includes Netflix, Under Armour, Warner Bros., and more.

Kate Black, Partner and VP of Business Strategy: Following her role as Head of Client Services at Carrot, Kate Black joined Movement Strategy as a Partner and VP of Business Strategy with a vision to boost the agency’s bottom line. As the founding member of the Business Strategy department two years ago, Kate has since successfully built out a full team across three offices, all while winning new clients including Mars Wrigley, Just Energy, and Hudson Pacific Properties. With the help of her leadership and business acumen, the agency grew 30% in billings in 2018.

Juliette Richey, Head of Production: Director and Documentary Film Producer Juliette Richey brought her vision to create a top tier Production department at Movement Strategy. With over 10 years of commercial production knowledge, Juliette has worked with some of the largest brands in the industry including Target, General Motors, Diageo, Clinique and Under Armour.

Q&A with the Female Leaders at Movement Strategy

Your agency has an impressive number of women in leadership positions. Is there anything specific you've done to help foster and create opportunities for women to succeed in your company?

Jason Mitchell: This was a conscious choice. Being an agency started by two men, Eric and I knew that the agency would benefit greatly by ensuring there are women in leadership positions. As we continue to grow, we are now asking our People + Culture team (our name for HR) to evaluate how we are doing across diversity, inclusion, and equality. We’re ensuring that pay is the same across genders, and that we are continuing to actively build a more diverse workplace not just in terms of gender, but across a number of categories we feel are important to make us a strong agency and place to work.

What do you think are some of the big challenges that women in advertising today face?

Christy Pregont: While the industry has certainly made great strides from the boys’ club that it once was, like so many industries there remains a lack of diverse leadership--including women. In a lot of ways, it also remains an industry that celebrates certain personality types and certain ways of working. Without women in leadership positions in all sorts of roles within an agency it may be a difficult barrier for advancement to see how you, as a woman, can fill that seat at the table.

I’ve certainly experienced being in meetings with all men and feeling like I needed to speak up louder and ensure I had a very strong presence there. If you are in a more junior role, and have that same experience of sitting around a table and not seeing any other women there, I think that can really impact your short-term and long-term view of your place within the industry.

Whether it is at your own agency or within your larger industry network it’s so important to be able to talk to others that are experiencing the same things that you are--and in the same way that you are. For me, that’s been so crucial to continuing to navigate my role within the industry. I hope that the more women leaders at our agency, and within our industry, the more barriers we will be able to break down.

Kate Black: While I acknowledge that the industry has significantly evolved from the Mad Men era, in my opinion it's still far from where it should be when it comes to equality and diversity - especially in leadership positions. The biggest frustration I've faced is not being taken as seriously as my male counterparts, or feeling that my thoughts were being tolerated vs. listened to. It's forced me to learn how to speak louder and do that extra due diligence in finding new ways to present my thinking in a way that makes everyone sit up and listen.

I've found it helpful to talk to, and learn from, other people who have gone through similar experiences in this industry. Surrounding myself with a network of strong women has helped me tremendously in my career, especially when it comes to navigating gender-biased situations. I think Madeleine Albright said it best, “There is a special place in hell for women who don't help other women." It's important that we lead by example in this respect, and women supporting women is a great step in continuing to break down the barriers we still face today and teach others that success comes in every size, shape, color and gender.

Juliette Richey: Women in production are challenged to expand their knowledge set to include the constant shift and spread of technology. It won’t be enough to call upon years of photo and video skill to make a commercial or film for clients. Experienced, professional women in production are also the first to be affected by economic downturn in the industry. As we push the conversation about diversity on production sets for women and people of color, although it signals virtue, it perpetuates the pay gap disparity since, simultaneously, budgets continue to shrink. Creating opportunities for women should and will always be important, but as the pay for their role decreases, the industry should be held accountable and reevaluate these pay structures. As women are given more responsibility, the challenge is making sure that they are paid accordingly.

What advice would you have for women looking to enter the creative and/or advertising industry?

Christy Pregont: Advocate for yourself. Whether that is for the role you want, the work you want to be on, your salary or who you are working with--find the ways to advocate for yourself and keep doing it.

When it comes to the creative work, especially if you have a student book, get as much variety in there as you can. Stretch yourself and show that your range of ideas, and your voice or visual style, include different types of clients and different audiences. You can be passionate about certain verticals, but by showing range you’ll set yourself up as a well-rounded candidate and not be pigeon-holed into one type of work or just working on the brands or campaigns targeting women.

Don’t rule out the industry if you have a bad experience or aren’t set up in a place to succeed. Be open and honest about that, and find a place that is going to let you grow and have a voice, not just a seat, at the table.

Kate Black: Have a respectfully bold point of view. When you're first starting out in this industry, speaking up and vocalizing your opinion may be scary. But what's even scarier is not having one at all. Add value with your thinking every chance you get - don't just talk to hear yourself speak, rather say something that leaves zero doubt where you stand on a certain subject and moves the conversation forward, or spark new thinking with an educated and well-informed thought. Empower yourself to have a voice.

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Creative Agency Q&A with Movement Strategy’s Jason Mitchell

Learn more about what life is like working in a creative agency. Jason Mitchell, CEO of Movement Strategy, shares some of his thoughts on what makes agency life fun, unique and interesting in this quick Q&A with Adstasher.

Tell us a little bit about your agency. What inspired you to start Movement Strategy?

Jason Mitchell: Movement Strategy is a social-led creative agency. We have a team of just over fifty people with offices in New York, Denver and Los Angeles and work with companies like Netflix, Under Armour and Warner Bros.

The agency started through a friendship between myself and Eric Dieter (COO) while we were students at the University of Colorado. We formed a friendship over skiing, always pushing each other to see who could go faster and jump off something bigger - while also sharing classes in the school’s advertising program. As we were set to graduate in 2008 and looked out at the advertising and marketing landscape, we realized there was an opportunity in the disconnect between what they were learning about in school which was traditional advertising and how they were actually communicating and consuming media. This led Jason and Eric to launch their own agency, one that focused entirely on helping companies understand social media and utilize it as a new marketing channel to support their more traditional efforts.

The friendly competition that we had on the slopes translated into healthy competition in business, each working incredibly hard to do as much as possible to move the business forward. I took the lead on new business and Eric led operations. One of Movement Strategy’s first clients was the Denver Nuggets, and they have a great story about pitching the CMO that it would be a good investment to launch a Facebook page!

How would you describe the working culture at Movement Strategy?

JM: We started the company with the knowledge that there were better ways for companies to reach customers and better ways for agency to create a great working culture where we would actually want to work. Today, we still strive for both. We now have a decade of experience helping companies achieve business growth through social media, and the opportunities are only growing as marketing continues to leverage social channels to a greater extent.

Similarly, we know there is still so much work to be done in the agency landscape to create a truly great place to work, especially as more traditional cushy advertising budgets shrink and agencies like ours have sprung up to fill a need to operate in a more efficient and nimble manner. We believe that we can fill our clients’ needs while also creating a great environment for employees where they actually enjoy coming in everyday because they are challenged, supported and get to work with other passionate and smart people.

How big is your team and how would you describe the working dynamic of your team?

JM: We are currently at just over 50 full-time employees. We have a collaborative dynamic across our departments and offices. We know that the best work happens when we are tapping into the various skill sets of our team, and we are constantly doing that across nearly all of the work that we do. Whether it’s our Business Strategy team working closely with our Creative team to ensure the final product really hits on the client ask, or it’s a Community Manager in New York jumping into an assignment in our Denver office because they personally have a passion for the specific campaign.

At the leadership level, we also have a collaborative dynamic. There are five Partners at the agency and decisions are made through all of them meeting on a weekly basis and coming to a consensus. This ensures that we look at all of our challenges through a myriad of viewpoints and collectively get to the best decision. Sometimes this makes it so we aren’t quite as fast, but we have learned for high level decisions is better to be right than fast.

How do you keep your team inspired? How do try to ensure that everyone has the ability to contribute creatively?

JM: We keep people inspired by ensuring everyone has the ability to contribute creatively across the agency regardless of title or experience. Everyone has the opportunity to take on lead roles and be client facing. We have people joining client meetings their first day on the job if they are going to be able to contribute and take away information. We have junior-level creatives pitching our clients if they are the ones who put the concepts together. By giving our employees the opportunity to lead, be client facing and able to take ownership, our team feels inspired to do the best that they can knowing there is no one to hide behind. This also makes it so that everyone is encouraged to contribute, and the best ideas rise to the top regardless of where they come from.

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Movement Strategy Takes a Social-First Approach

Learn more about the diverse, creative team at Movement Strategy in Adstasher's Featured Creative Agency profile below.

Movement Strategy is an independent social-led creative agency with a focus on digital marketing initiatives through the combined use of strategic creative and a deep knowledge of the latest social features, tools and digital trends. Now at its 10-year tenure, Movement produces groundbreaking work for partners including Under Armour, Warner Bros., AB InBev, Netflix, TruTV and Just Energy, among others, and is consistently adapting to the ever-changing digital world. As an agency that came up with the rise of social media, Movement originated at the helm of discovering how to maneuver these infant platforms by building out social presences for sports teams like the Denver Nuggets, Miami Heat and the New York Knicks and partnering with music partners including Governor’s Ball, BET, and MTV to leverage artists across platforms, laying the groundwork for the early stages of influencer marketing.

With locations in New York, Denver and Los Angeles, Movement Strategy drives real business results through social-led campaigns and strives to push boundaries with strategies that encompass holistic, integrated and tailored approaches to all partnerships. Movement is primed to help define and transform the meaning of what a digital agency embodies by providing full service offerings while still maintaining our autonomy as an independent agency. Our capabilities include creative and business strategy, paid media and analytics, an in-house production team and a communications team that services traditional PR, influencer strategy and brand partnerships. Movement’s work runs the gamut from impactful digital campaigns to original video series to full-fledge experiential activations , each meticulously constructed with a social-first approach.

More on Movement Strategy at www.movementstrategy.com

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Future Art Director Andrea Baridon Hopes to Build a Creative Career Challenging the Way People See Things

Meet our first Featured Creative Student, Andrea Baridon. Andrea is a graduate of the world renowned Miami Ad School who has worked on a lot of student projects as a student and won some best advertising awards along the way. LIn the future she hopes to work as an Art Director. Learn more about Andrea in her Q&A profile below.

Tell us a little bit about yourself. What is your story? What do you want to share with other creative professionals?
My parents had three boys by the time they were looking to have a fourth child. Gambling with destiny, hoping I wasn’t another little boy, I came to life being curious about what was this all about. Born and raised in Uruguay I started to discover the world. Surrounded by nature, I found myself as a child shinning and smiling. The teenage years went on but I got lost in my identity. Until art saved me.

Art reconnected me with my inner child, curious and imaginative. I knew I had to follow this feeling so I moved to Miami, Florida to study visual arts at Miami International University of Art and Design. After finishing my BFA, I concentrated on abstract painting. On the side, I worked at an art gallery. There, I was responsible for designing the editorial content, curating exhibitions, and promoting the gallery through social media. At this time, my true self started to discover parts of me that I had oppressed. Each discovery was within each brush stroke with electronic music as the abstract sound waves that opened the door to my soul.

Where and what are you studying?
I Have a BFA in visual arts and I recently graduated as an art director from Miami Ad School, Miami.

What drew or motivated you to pursue studies in such a creative field?
It's in my soul. It just feels right! :)

What’s been the best project that you’ve worked on to date?
B.O.B. the biochemical observation buoy is a fishing bobber designed to turn millions of licensed fishermen into dead zone hunters. Dead zones are oxygen depleted bodies of water created by negligent dumping of waste.These dead zones are killing ecosystems, so if we can identify them before they become dead zones we can save them and economies alike. With this specific project my creative team and I got international recognition, the project was shortlisted for future lions in Cannes, won a summit creative award, and was featured in different advertising websites!

Where do you hope to see yourself in five years?
I hope to be an Art Director who is truly inspired by art and music, I aim to create bespoke concepts and ideas that can improve the way we think as a collective society. I want viewers to feel emotion when they see my work. In five years I hope to be leading a creative team with forward thinking minds where together we can enhance different sensations and provoking thoughts that challenge the way people see things.

Everyone needs time out. What do you do in your spare time to help re-energize your creative side?
To re-energize my creative side I like to do things where I can achieve a mentally clear and emotionally calm state. Some of the activities that I do are riding my longboard around the city, painting, going to the beach or lying on the grass.

Where can others see more of your work and how can they get in touch with you?
Here is a link to my website where they can find my work: www.andreabaridon.com and they can contact me through instagram @technoandsalads or email andreabaridon@gmail.com

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