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Fiat 500 Celebrates Individuality In ‘Lose The Labels’ Outdoor Campaign By Krow

Fiat is promoting two limited editions of its iconic 500 model in an outdoor campaign ‘Lose the Labels’, celebrating nonconformity and expressing your own individuality. krow Communications created the campaign to support the 500 Rockstar and 500 Star models.

The idea behind ‘Lose the Labels’ is to challenge conformity over individuality. Taking perceived wisdom of what you have to look like, or how you behave head on. As the 500 breaks away from the homogeneous looks of cars in the A segment and expresses its individuality, the first executions in this campaign look at labels in fashion and celebrates people’s own individual style over the myth that to be chic, you need to follow the obvious trends.

There are two different executions. In one, a self-possessed man poses casually next to the 500 Star under the headline ‘Dedicated follower of nothing’. The other shows an equally confident woman next to the 500 Rockstar, with the headline ‘Individuality has no catwalk’.

The posters are running across DOOH and OOH channels across the UK, including major sites in London, Birmingham and Leeds. The outdoor campaign breaks on the 20 May with other channel activation to follow.

Kate Barrett, Fiat Brand Communications Manager, said: “We’re launching this campaign because we wanted to evolve the 500 from being the ultimate fashion accessory into something new and different from the category. This campaign brings to life the individuality of the car, which we believe will resonate with the audience.”

Nick Hasting at Krow Communications, said: “The Fiat 500 gets offended by the merest suggestion that it’s part of the ‘A-segment’ herd. It has a style all of its own, recognised in particular by like minds.”

The 500 Rockstar and 500 Star models are part of the new Fiat 500 range.

Creative Director Nick Hastings
Creatives Nick Hastings & Georg Thesmann
Business Director Emma Christmas
Account Director Rosie Morahan
Agency Producer Mark Coldham
Photographer Max Oppenheim
Production Co Twin Productions

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New Fiat Film from Krow Shows Style-Conscious ‘Thirtysomethings’ the Perks of Growing Older

A young woman finds solace for turning 30 in her new Fiat 500X in a new campaign for the Italian car brand created by krow communications.

The new Fiat 500X is targeted at style-conscious thirtysomethings who are coming to terms with their new life order. ‘Farewell Twenties’ is a two-minute film that celebrates the passing of well-known twenties behaviours and the dawn of a new ‘adult’ age – the thirties.

In the film, the heroine holds a funeral for her twenties as she enters her next decade. The service is conducted by an earnest vicar and attended by her family and friends who gathered around her for support.

The film ends on a high, however, as we see she her successfully pass into her thirties with the arrival of a new Fiat 500X – a car that can handle everything you need for your new life as a thirtysomething without having to compromise on style.

‘Farewell Twenties’ will run on social and digital from the first week of October.

Vicki Saunders, Managing Partner at krow communications, said: “Like most rewarding pieces of content, this film is the product of a true and relevant behavioural insight: there’s a lot you give up when you move into your thirties but driving in style shouldn’t have to be one of them.

“‘Farewell Twenties’ was written to raise a smile amongst everyone out there who has made the sometimes painful move from carefree singleton to responsible adult.”

Kate Barrett, Brand Communications Manager at Fiat, said: “The Fiat 500 brand has always been synonymous with stand-out style, but the new Fiat 500X also brings the space and technology young people are looking for when they move to the next stage of their adult lives.

“What krow has created in ‘Farewell Twenties’ is a piece of insight-led content which demonstrates that growing up doesn’t have to mean growing ‘old’.”

Creative Director - Nick Hastings & Darryl George
Executive Creative Director - Nick Hastings
Account Director - Rosie Morahan
Agency Producer - Kate Bailey/Sushi Tester
Director/ Production Co. - James Lord - Seldom Differ/Jungle Creations
Producer - Jeanette Sutton
Scriptwriters - Seldom Differ
Editor - Emma Baggott
Post Production - Emma Baggott
Sound Design - Emma Baggott
Typographer - Charlie Colwill
DoP - Garath Whyte

About krow:
krow is a creative communications agency, founded in 2005 by Barry Cook, John Quarrey, Malcolm White and Nick Hastings. Currently ranked No. 17 in the Campaign Top 100 Agencies list, with Nielsen billings of £122.m and a lovely team of people striving to make leaps to transform their clients' businesses. Clients include: DFS, Digital Realty, Ferrero UK, Fiat, Kinder, Nutella, The Labour Party, Team GB, RNLI, Sky Vegas & Tic Tac.
In April 2018 krow was acquired by themissiontm, the publicly listed marketing communications and advertising Group.

About themission:
themission is a technology-embraced marketing communications and advertising Group employing 1,100 people in the UK, Asia and US. The Group comprises two divisions: Integrated Agencies and Sector Specialist Agencies, which work together to provide Clients with the expertise and resource to make them more successful in today’s challenging environment.

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Fiat 500 Celebrates 60th Anniversary with “See You In Future” Charming Film Created by Leo Burnett Italia

While the world keeps moving forward always faster, design, style and love prove to be timeless. To celebrate the 60TH anniversary of the 500, FIAT takes you for a spin… and like a record from a distant decade, the magical journey takes us full circle. Here’s to 60 years of an ageless icon that embodies this emotion: the New Fiat 500 Anniversario.

Featuring: Adrien Brody and Anna Manuelli
Music/Song: Mario Lanza, "Come Prima" (For The First Time)
Ad Agency: Leo Burnett, Milan, Italia
Director: Ago Panini


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Castiga un Fiat 500, concurs Melegatti de Craciun

Afla cum “Melegatti de Craciun, vine cu un Fiat acum!”. Castiga o masina Fiat 500, 10 E-book Reader Kindle Glare Free sau  100 premii constand in pachete Melegatti Natale Blu.
Concursul se desfasoara in perioada  15 octombrie 2015 - 10 ianuarie 2016 pe website-ul www.firenze.com.ro.

Cum poti participa la concurs?
Cumpara produse Melegatti aflate in concurs si se inscrie cu codul alfanumeric de pe eticheta prin SMS la numarul 1707 (numar cu tarif normal). Un cod promotional inscris in concurs prin sms reprezinta o sansa de castiga a unui premiu. Pnetru a avea mai multe sanse de castig, inscrie ccat mai multe coduri.
Premiile vor fi acordate prin tragere la sorti pe data de 14 ianuarie 2016.

- 1x masina Fiat 500 in valoar de 13.346 euro
- 10 x premii constand in E-book Reader Kindle Glare Free
- 100 x premii constand in pachete Melegatti Natale Blu

Intra pe www.firenze.com.ro pentru a afla mai multe detalii despre actualul regulament al acestui concurs.

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Sean “Diddy” Combs in New Mirage FIAT 500L TV Commercial

Watch the latest TV ad from FIAT, Mirage, featuring a sexy crew, the spacious FIAT 500L, a party hotter than the desert sands, and the signature style of the one and only, Sean "Diddy" Combs.

The spot also features the very entertaining Dave Christenson and the song Happy by Pharrell Williams.

Creative Credits:
Advertising Agency: Doner, Southfield, USA
Chief Creative Officer: Rob Strasberg
Creative Director: Jason Bergeron, Virgil Adams
Copywriter: Kenan Reel

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FIAT “Body Paint” Print Ad in ESPN’s Annual Body Issue

A behind-the-scenes look at pulling together one of the most complex, ambitious and beautiful body paint photos you've ever seen. FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts “Body Paint” in this year’s annual ESPN The Magazine’s Body Issue. The visually stunning print ad features more than a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine’s Body Issue (07/22) will be on newsstands starting Wed., July 10.

“‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.

“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”

"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

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New Fiat 500 Ad Features A Love Struck Kimberly Sharing Her Environmentally Sexy Story

In this testimonial for Environmentally Sexy we meet Kimberly, a mainstream, attractive American who hit the romance jackpot in her new match Fabrizio, an Italian eco-­‐fashion model. Although clearly in love with the down-­‐to-­‐earth Fabrizio and their life together in a solar-­‐powered love nest, we learn the sexiest thing about Fabrizio is actually not his looks, but his all-­‐electric FIAT® 500e that's just like him: shaped by fine Italian lines and powered by a heart of green.

Uh am I the only one who thinks this ad really makes American women like Kimberly look stupid and oh I don't know...desperate? If anything it did make me laugh, still not buying a Fiat 500 though.

Creative Credits:
Integrated Creative Director: Jake Wheeler
Creative Director: Boris Stojanovich
Business Lead, VP: Alyssa Altman
Account Lead: Alan J. Clisch
Design Director: Alejandro J. Mendoza
Tech Lead: Alejandro J. Toledo
Project Manager: Ronald Alvarez
Art Director: Stacey Fredrickson
Producer: Veronica Guardian
Copywriter: William Hughes
Account Manager: Kelly A. Wilson
Account Manager: Debbi Brasile
Video Editor: Javier Urquiza
Studio Manager: Ariel Belumio
Designer: Lisa Trucchio
Developer: Lior Gonda
Developer: Michael Valeron

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