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Tag Archives: Food and Drink

New Burger King Masters Campaign Gets Even Tastier and More Visually Satisfying



Burger King France wants to tell you about their new burgers. And not just any: they’re the bee’s knees. Charolais breed to be more precise with a 150G steak for the first time.

Two new burger recipes to discover in a tasty “Cantal AOP” version enhanced by its mustard sauce or the “Grill” version with melting cheddar cheese and smoked crispy bacon. You choose. But a little advice: try both.
And both of them are obviously flame grilled by a master’s hand. Sorry. By a MASTERS hand.

Watch the campaign on TV (films of 6, 10 and 20 ”) from the evening of 7 October and through a national OOH, digital and in-store campaign.

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New Burger King Masters Campaign Gets Even Tastier and More Visually Satisfying



Burger King France wants to tell you about their new burgers. And not just any: they’re the bee’s knees. Charolais breed to be more precise with a 150G steak for the first time.

Two new burger recipes to discover in a tasty “Cantal AOP” version enhanced by its mustard sauce or the “Grill” version with melting cheddar cheese and smoked crispy bacon. You choose. But a little advice: try both.
And both of them are obviously flame grilled by a master’s hand. Sorry. By a MASTERS hand.

Watch the campaign on TV (films of 6, 10 and 20 ”) from the evening of 7 October and through a national OOH, digital and in-store campaign.

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Meet the Captains: J.P. Wiser Releases Alumni Whisky Series


J.P. Wiser's scores a hat trick with its third installment of the Alumni Whisky Series: The Captains Line. Just in time for this season's puck drop, this lineup includes some of the game's greatest who wore the captain's badge: Mark Messier, Yvan Cournoyer and Dave Keon.

As with the previous releases in the Series, each of these whiskies have been meticulously blended to celebrate the featured Alumni and their profound impact to the game:

  • Mark Messier: Arguably one of the game's best captains, Mark led his teams with a combination of skill and strength. This bold & tenacious 3-grain whisky is skillfully blended to deliver on Messier's strength at 47% ABV. Aged 11 years in Speyside Malt barrels, this whisky celebrates #11's impact on the game.
  • Yvan Cournoyer: Aged 12 years to honour Yvan's playing number, this whisky was inspired by Cournoyer's game-winning pass to Paul Henderson in the Canada 1972 Summit Series. Much like Cournoyer's smooth hands led to the gritty game-winning goal, this complex liquid is a smooth 3-grain blend with gritty rye flavours.
  • Dave Keon: With a 45% ABV to celebrate the 45-points Dave scored in his 1st season, this well-balanced whisky compliments his offensive and defensive abilities on the ice. To truly pay homage to this hockey legend, this whisky is aged 14 years for Dave's playing number and uses 4 different barrels to commemorate his 4 Cup wins.
Whether you are a fan of the sport, grew up watching these players, or simply appreciate genuine Canadian spirit, this collection is for you. Not to mention, part of the proceeds from this whisky collaboration go back to the NHL Alumni Association ("NHLAA") to help support their social ambitions.

"We are proud to partner with the NHLAA, and with proceeds from this collaboration, knowing that we have a role in supporting their ambition of helping retired players, the hockey community, and celebrating a sport loved by so many Canadians. With an extensive pool of retired players to work with and a talented whisky team able to deliver great liquids, the sky truly is the limit." said Vanessa Clarke, Senior Brand Manager, Corby Spirit and Wine Limited.

The Alumni Whisky Series is a one-time-only player whisky release. This 3rd lineup of premium, collectible player whiskies will be available this season in select stores across Canada.


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Heineken Rugby World Cup 2019 Campaign to Proves Anyone Can Become a Fan



Publicis Italy celebrates the launch of Rugby World Cup 2019 with its first global advert. An inclusive spot that invites all to celebrate in enjoying the games.

Non-fans are often turned off by rugby - it looks too complicated to be enjoyed. Heineken’s fresh perspective is that the rugby fans are so inclusive, everyone can have fun watching a match - whether you’re a hardcore fan or a newbie.

Bruno Bertelli, Global CCO of Publicis Worldwide says “We wanted to tap into a fanship moment and make it bigger. Invite everyone to watch the Cup not just the fans, because we know during RWC the enjoyment comes from sharing a game and a beer as much as from what happens on the field. For us it was important to make RWC accessible to a wider audience with our first Heineken® Global Rugby sponsorship TVC.”

Held every four years, Rugby World Cup is not only one of the largest sports events in the world, but also a centerpiece, a pinnacle of rugby for players and fans.

For the first time in Rugby World Cup history the tournament will be taking place in Japan, which will host more than 500k visitors from across the globe. The event has over 1.7million tickets being sold for all 48 matches. With fans travelling from across the globe to Asia and lucky locals finding themselves at the heart of the action, this tournament will prove that rugby crosses all divides and has the potential to bring people together - no matter where they come from or how much they know about rugby.

That’s why the 2019 campaign will demonstrate how, during Rugby World Cup everyone can become a fan, even if you don’t know all the rules.


HEINEKEN RWC2019 - DELAY

HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Global Heineken® Integrated Communication and Innovation Manager: Els Dijkhuizen
Global Heineken® Communication Manager: Javier Galindo Jimenez
Sponsorship Manager Global Heineken®: Ben Blanco

PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Luca Cinquepalmi

Global Executive Creative Director: Marco Venturelli
Art Director: Hugo Wahledow
Copywriter: Claudia Illan
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano
Producer: Viviana Biondolillo
Post-Producer: Sabrina Sanfratello
Worldwide Account Director: David Pagnoni
International Client Service Director: Davide Gonzato
International Client Service Director: Eleni Charakleia
Account Director: Tommy Cottam
Global Account Director: Alexandra Stoica
Account Supervisor: Barbara Ruscio Levi
Global Account Manager: Derek Müller
Account Executive: Lischa Steiper

PRODUCTION
Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Lasse Frank
Executive Producer: Charlotte Marmion
Line Producer: Guillaume Lefrancois
Production Coordinator: Emma Palatin
Production Designer: Marco Puig
Costume Designer: Mimi Lempicka
Casting Director: Emma Skowronek
Editor: Adriana Legay
Post Production Company: THE MILL London
Executive Producer: Misha Stanford-Harris
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

DIGITAL
Digital Agency: POKE London
Group creative director: Colin Byrne
Creative Director: Tim Wild
Strategic planner: Sol Ghafoor
Senior producer: Anthony Fernandez
Producer: Suzanne Schurgers
Business Director: Juyong Kim
Account Director: Alex Augustyn

DIGITAL PRODUCTION
Production Company: Iconoclast Paris
Director: Jason Yan Francis
Director of Photography: Oriol Barcelona
Producer: Manon Leurent
Line Producer: Benjamin Zorilla
1st Director Assistant: Gaetan Hamon

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Life Cereal Reveals Their ‘Next Mikey’ in Latest Campaign



To help remind parents of Life Cereal’s great taste, they launched a search for the “next Mikey.” After multiple rounds of auditions and evaluating over 100 kids with great talent, Caroline Hughes was selected to be part of the new ad, which launched August 12 on TV. The contest was one component of a larger casting and audition process, and after reviewing all the auditions, the casting agency felt Caroline was the perfect modern “Mikey.” The new 15 and 30 second TV spots feature a dad holding a box of Life Cereal and preparing for a “standoff” with his daughter Mikey who according to her sister “won’t eat anything healthy.” The dad pours a bowl of cereal, slides it across the table and she eats a spoonful. A smile creeps over her face and to their surprise, she likes it!

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Heineken & Publicis Italy – New UCL Global Campaign



A UCL match is football as good as it gets. That’s why UCL nights are always great. But also why many people think all they need is a screen to follow the match. So they end up watching it alone. We think company is the one thing that can make even the greatest UCL match greater. Heineken®’s fresh perspective aims to demonstrate that even the best matches are better together.

Gather your friends, clink your glasses and cheers to the new #UCL season. #BetterTogether

CREDITS
HEINEKEN
Sr. Director Global Heineken® Brand: Gianluca Di Tondo
Global Heineken® Integrated Communication and Innovation Manager: Els Dijkhuizen
Global Heineken® Communication Manager: Ita Bassey
Digital Manager Global Heineken® Brand: Obabiyi Fagade
Sponsorship Manager Global Heineken®: Ben Blanco

PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Senior Art Director: Giulia di Filippo
Copywriter: Sara Rosset
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
TV Producer: Michela Fiaschi
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Account Supervisor: Barbara Ruscio Levi
Account Supervisor: Codruta Arbore
Account Executive: Lischa Steiper

PRODUCTION
Production Company: Iconoclast Paris
Director: MEGAFORCE
DOP: Matias Boucard
Executive Producer: Charlotte Marmion
Line Producer: Lucile Baruchel
Production Designer: Arno Roth
Costume Designer: Elise Bouquet and Reem Kuzayli
Post Producer: John Meunier
Editors: Nicolas Larrouquere
Post Production Company: MPC
Executive Producer: Dafydd Upsdell
Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

DIGITAL
PUBLICIS ITALY
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Executive Creative Director: Luca Cinquepalmi
Executive Creative Director: Marco Venturelli
Associate Creative Director: Gustavo Lacerda
Digital Creative Director: Sandra Bold
Associate Creative Director: Arthur Amorim
Associate Creative Director: Dan Arango
Junior Art Director: Alex Eftimie
Junior Copywriter: Anton Kuerschner
Head of Strategy: Bela Ziemann
International Strategic Planner: James Moore
Senior Strategist: Stuart Williams
Data Strategist: Ilko Petkov
Head TV Production: Mariella Maiorano
Digital Video Producer: Sanam Bartoletti
Worldwide Account Director: David Pagnoni
International Client Service Director: Eleni Charakleia
International Client Service Director: Patricia Synephias
Digital Account Director: Alexandra Stoica
Account Supervisor: Codruta Arbore
Account Executive: Lischa Steiper

DIGITAL PRODUCTION
Digital Production Company: Iconoclast Studio Paris
Director: Jason Yan Francis
DOP: Mélodie Preel
Executive Producer: Manon Leurent
Line Producer: Rémi Farkas
Post producer: John Meunier
Editor: Philippe Roch
Post Production Company: MPC
Executive producer - Dafydd Upsdell
Post Production producer - Christopher Preston Barnes
VFX supervisor- Fraser Cleland
Colourist - Peter Oppersdorf


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Top Chefs Stand Up For Food In Month of Action as Part of Guardians of Grub Campaign


Independent behaviour change agency, 23red, has worked with sustainability experts WRAP, to develop and launch Stand Up For Food month; - a dedicated month of action within the Guardians of Grub campaign to help reduce the amount of food wasted within the UK hospitality sector.

Throughout September, the UK’s busiest bars, pubs, restaurants, hotels, cafes, and catering companies will be encouraged to ‘Target, Measure and Act’ on food waste. 23red has helped pioneer the strategy behind Stand Up For Food month, which included identifying the audiences that needed to be reached to mobilise behaviour change, designing key messages, and create the tools needed to deliver those messages.

The UK Hospitality and Food Service industry (HaFS) throws away one million tonnes of food per year . The Stand Up For Food campaign aims to combat this by aiding behavioural change at scale. It is encouraging the sector to measure food waste to find out where and why it occurs, so that simple prevention tactics can be introduced.

Now underway, the initiative is supported by the Government’s Food Surplus & Waste Champion, Ben Elliot, and well-known chefs including Hugh Fearnley-Whittingstall, Skye Gyngell, Adam Handling, Ken Hom, Melissa Hemsley, Thomasina Miers, and major trade bodies.

The strategy includes a full media and communications toolkit, designed and created by 23red, which has been launched to coincide with Stand Up For Food month. WRAP has worked directly with leading hospitality businesses to introduce the resources; including Apetito, Bartlett Mitchell, BaxterStorey, Bidfood, Castell Howell, Casual Dining Group, Compass Group UK & Ireland, Deliveroo, Greene King, Lexington Catering, OCS, Olympia London, Pizza Hut Restaurants, and Unilever Food Solutions.

The behavioural change-based strategy targets distinct audiences to help raise awareness and achieve this goal:
  • Those who own or are employed by a business that serves food: to lead from a senior management position and direct behaviour change internally.
  • Sector bodies and industry influencers, including: the British Beer and Pub Association, British Institute of Innkeeping, British Water, the Institute of Hospitality, the Royal Academy of Culinary Arts, the Sustainable Restaurant Association, and Too Good To Go
  • Ambassadors, such as Ben Elliot, government Food Waste Champion and Co-Founder of the Quintessentially Group.
The toolkit is available to download via guardiansofgrub.com. It contains posters, social posts, and email signatures, as well as Guardians of Grub branded food waste measurement tools and data submission guidance for use in kitchens.

Eleanor Morris, Specialist Advisor, Hospitality and Food Service at WRAP, says: “The sector throws one million tonnes of food away every year costing a staggering £2.9 billion to our industry. 75% of food waste last year could have been eaten. Given the wider environmental issues the world is facing today, it is crucial not just from a financial perspective, but for global environmental health that we do everything we can to prevent waste. We need to get the industry onside to do this and achieve our 2025 target.”

For more information about the Guardians of Grub, please visit: www.guardiansofgrub.com
Credits:
Title/Project Stand Up For Food
Agency 23red
Agency contact Sadie Westwood
Agency contact job title Business Director
Copywriter Ali Omar
Art director Daryll Arthur
Planner/CSU Director Kate Brennan-Rhodes
Designer Sam Marshall
Photographer Alex Telfer
Photographer's agency Peter Bailey
Production Company Peter Bailey
Media agency December 19

About WRAP
WRAP's vision is a world in which resources are used sustainably. WRAP works with governments, businesses and communities to deliver practical solutions to improve resource efficiency. Its mission is to accelerate the move to a sustainable, resource-efficient economy by: re-inventing how we design, produce and sell products, re-thinking how we use and consume products, and re-defining what is possible through re-use and recycling

About 23red
23red is the creative agency that gets people to do things. Because we know that getting people to do something (and do it now) is the most powerful way to make them feel and then think differently about your brand, a cause, or their own behaviour. We call it Do.Feel.Think.

This philosophy informs everything we do. It’s the foundation of our planning approach, it’s evident in the work we create, and it shines in the results we achieve.

Try it for yourself: smile, and you’ll feel happy. Instantly.

We’re masters in developing new strategies that focus on an immediate action and long-term change; creating new brands that are action orientated; and crafting activation campaigns that start with a do.

Our expert understanding of behaviour change means that we always deliver work that engages your audience through the most relevant channels – close to the point of purchase, influence, or change in behaviour.

To say hello, and see what we can do for you, simply visit: www.23red.com

We’re on LinkedIn, Facebook, Twitter, and Instagram.



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New ‘Got Milk?’ Campaign is Filled with Wholesome Claymation Goodness


Working together with agency of record Gallegos United and got milk? 1stAveMachine helped create a new, creative campaign made up of character-driven, clay-animation videos that utilizes humor to show the positive impacts of drinking milk.

Each spot focuses on a specific benefit. In one, a fun, goofy handshake between milk and a heart shows that they make a great team. In another, a wrestling match where milk beats the living sauce out of hot sauce points to  milk being a good antidote for spicy foods. In a third, a skinny girl knocks down an alien spaceship after drinking a carton of milk, emphasizing how milk improves muscle strength.

The result is a narrative that captivates, engages, and highlights the benefits of drinking milk through engaging animation and entertaining characters. In case you’re unfamiliar, 1stAveMachine is known for their work with Google, Apple, and Rag & Bone, among others.

According to 1stAveMachine Executive Producer, Peter Repplier, “Becho & Mab were so excited when these scripts came in and jumped on the opportunity to bring these vivid and humorous characters to life. Looking at the spots, it’s really hard to believe they started as mounds of clay!”



CREDITS
Client: California Milk Processor Board (got milk?)

Executive Director: Steve James


Advertising Agency:  Gallegos United

President / Chief Creative Officer: Harvey Marco

President / Chief Strategy & Engagement Officer: Andrew Delbridge

Executive Creative Director: Dino Spadavecchia

Creative Director: Sharon Cleary

ACD / Art Director: Aaron Onsurez

ACD / Copywriter: Jeb Quaid

AD / Type Designer: Arthur Amiune

Head of Production: Harry Lowell

Senior Producer: Valeria Maldini

Group Account Director: James Kulp

Account Supervisor: Carol Carlos

Director of Communications Planning: Angel Xie

Director of Strategy: Catarina Goncalves

Social Media Director: Aldo Chuc


Production Company:  1stAveMachine

Partner/Executive Producer: Sam Penfield

Executive Producer: Peter Repplier

Executive Producer: Michaela McKee

Head of Production:  Christos Mountzouros

Post Producer:  Malu Rodriguez


Service Production Company: Tronco

Executive Producer:  Leticia Christoph

Director:  Mab Bergara & Becho Lo Bianco

Line Producers:  Mercedes Serrano & Valeria Gigli

Assistant Director:  Victoria Ripoll & Rafael D’Andrea

Studio Involved:  Can Can Club

Pitch Creative:  Sole Torres, Flora Camilleri, Belen


Design Team:

Character Design:  Mab & Martín Santos

Background Design:  Juan Barabani

Types Design:  GanzToll

Storyboard Artist:  Iván Lublinsky


Shooting Production Team:

Production Chief:  Gabriela Robles

Assistant Producer:  Susi Mota

Assistant Director:  Victoria Ripoll & Rafael D’Andrea

Stop Motion Animators:  Mab & Becho

Stop Motion Animation Assistant:  Hernan Bruno

Stop Motion Animation Assistant:  Yarupa

Accommodation Set:  Julia Conde

Director of Photography:  Sergio Pineyro

Electric:  Lautaro Isern

Prop Manager & Grip:  Sebastian Hojnade

Character & Modeler:  Maximiliano Canosa

Art:  Leonor Garcia Versillo

Puppets Construction Lead:  Maximiliano Canosa

Set Construction Lead:  Leonor Garcia Versillo

Character & Backgrounds Construction Team:  Maximiliano Canosa, Porchi, Veronica Arcadi, Natalia Lopez, María Zambolli, Natalia Aguilar, Julieta Lavalle, Juan del Prado,

Florencia Colo, Hernan Bruno, Julia Iacono, Elian Pittaro, Nini, Analía Rodriguez, Sebastian Hojnade, & Elian Formula


Editorial & Post Production Team: 

Editor:  Marcelo Gottifredi

Post Production Coordinator:  Valeria Gigli

Digital Composition Lead:  Marcos Pezzani

Digital Composition Team:  Rodrigo Vivas, Juan Ignacio Lamonaco, & Joaquin García

Music and Sound Design:  Papa Music & Papa Post

Color Grading:  Anahí Piccinin

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