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Tag Archives: Food and Drink

Hershey’s “Heartwarming the World” Campaign featuring “Bells”



 
Hershey’s has always warmed hearts. Now through the “Heartwarming the World” campaign, the Hershey’s brand is on a mission, melting boundaries and dissolving distances--all to create a better, sweeter world.


This holiday season, the company is leveraging the iconic “Bells” TV commercial—beloved for nearly 30 years—into an active experience via broadcast, digital and social. Instead of just watching the commercial, for the first time ever, people get the chance to play the bells themselves, share the videos, and heartwarm everyone in their social circles.

On Instagram Stories, people can play and hear new bell sounds associated with KISSES Chocolates—hand bells, church bells, door bells, cow bells, DJ horn, and southern bells. Then, they can share the video with their friends and family and spread the holiday cheer.

The heartwarmed :15 “Bells” spot runs on TV and online (sites like Hulu) through Christmas. The “Bells” social experience is hosted on playthekisses.com, supported with an Instagram Story and in-feed Facebook and Instagram posts to drive audiences to playthekisses.com.

Credits: 


Hershey’s Team:
Chief Marketing Officer: Jill Baskin
Senior Director: Ian Norton
Sr. Brand Manager: Kriston Ohm

Digital Content and Strategy: Ryan Riess
Brand Manager: Clark Boyer

Agency: Dentsu Aegis Network’s Sidebar
Executive Creative Directors: Dave Reger, Michael Straznickas
Creative Directors: Pam Mufson
Associate Creative Directors: June Lee
Senior Copywriter: Casey Stern
Senior Art Director: Stacy Randolph
Experience Designer: Sheila Schook
Designer: JoJo Uhila
Director of Content Production: Steve Ross
Producer: Christen James
Director of Digital Production: Lisa Zitella
Director of Technology: Reed Roussel
Digital Producer: Matt Swieca
Executive Music Producer: Jarrett Mason
Talent Supervisor: Jamika Logan
Director of Business Affairs: Joann Baker
Business Manager: Alica Townsend
Group Strategy Director: Anna Conroy
Senior Strategist: Lee Boshes
Strategist: Kelly Dittrich
Community Manager: Lauren Hurlburt
Director of Marketing Science: Dan O’Connell
Marketing Science Associate: Denise Nguyen
Group Managing Account Director: Betsy Ross
Account Director: Elizabeth Sandoval
Account Director: Kate Pinelli
Account Executive: Sari Bernfield
Assistant Account: Executive: Meghan Harris

Post Production: Framestore
Head of Production: Raven Sia 
VFX Producer: Darci Dunnagan
Flame Artist: Jamie Beckwith

Post Production: Music Playground
Arrangers: Jeff Richardi & Jason Payne 
Creative Director: James Panepinto
Chief Creative Officer: Eric Hillebrecht
Executive Producer: Eric Kaye 

Post Production: Another Country
Sound Designer/Mixer - David Gerbosi
Audio Assistant - Logan Vines
Audio Producer - Louise Rider

Media agency: UM


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Les Recettes Ferme d’Anchin honors vegetables with a new campaign created by CLM BBDO


The all-natural, innovative French soup brand Les Recettes Ferme d’Anchin is launching its first campaign, “The Soup that Honors Vegetables”, with the help of CLM BBDO.

Les Recettes Ferme d’Anchin loves vegetables, and respects them. Respects them so much that they’ll do everything possible to honor them in their soups.

Why? Because even today, far too often, vegetables are frequently mishandled and poorly cooked. Not to mention the reputation they have – just think of the expressions: “you’re full of beans!”, “couch potato” “be in a pickle”… What’s wrong with being full of beans? Vegetables deserve better.. and that’s why CLM BBDO created a campaign that gives them the respect they deserve.

The Recettes Ferme d’Anchin is the brand that celebrates vegetables in all their forms
The campaign, which showcases vegetables in all their glory, consists of 2 films, outdoor posters (in partnership with retailer Monoprix), and an activation.

The offbeat digital films, directed by Béatrice Pégard of the ultra-creative production company La Pac introduce us to 2 characters, Louise Asperge (Louise Asparagus) and Samuel Poireau (Samuel Leek). These guys have had to put up with all kinds of taunting since childhood but now, thanks to Recettes Ferme d’Anchin, they can finally appreciate and celebrate their distinctive names.

To take things a step further, the brand is running an operation where anyone with a vegetable in their name has the chance of winning Les Recettes Ferme d’Anchin soup - they just need to comment on the videos online to enter.

And, in an online activation, BBDO & La Ferme d’Anchin sought out influencers who’ve willingly chosen vegetable-related handles - @emiliechoufleurlajolie (emilie cauliflower la jolie), @pititchampignon (little mushroom), @fraiseetbasilic (strawberry and basil), giving them a wood box with 2 Les Recettes Ferme d’Anchin soups, and a personalized bowl. A way of reminding everyone they should be proud to bear the name of a vegetable.

Les Recettes Ferme d’Anchin - Asparagus


Les Recettes Ferme d’Anchin - Leek


CREDITS:

CLM BBDO
Valérie Accary : President
Ani Radonova : Commercial Director
Alix Dunoyer De Segonzac : Account Director
Manon Debus Pesquet : Account Executive

Matthieu Elkaïm : Creative Director
Benjamin Dessagne : Creative Director
Stéphane Santana : Creative Director
Joseph Rozier : Copywriter
Théophile Robaglia : Art Director

Morgane Bohn : TV Producer
Martine Ferey : Post-Production Director
Simon Benitah : Post-Producer

Eleonore Berthier Milot : Social Strategist
Pauline Roussel : Social Media Manager

Lauren Weber : PR
Auriane Desplanches : Influencer & ePR Manager

Production
LAPAC : Anna Roudaut
Director : Beatrice Pegard
DOP : Léo Schrepel
Line Producer : Eunice Orsucci
Post producer : Laurence Lelong / Salome Karsenty

Sound : THE

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Michael B. Jordan Directs Latest Short Film for Bacardi



Premium Rum brand Bacardi recently debuted "The Angel's Share," a digital short film co-directed by actor and filmmaker Michael B. Jordan and Emmy-nominated director Paul Hunter, according to a news release provided to Marketing Dive. The content is the first to promote Bacardi's premium collection, which launched in April. The film tells the story of the legacy of Bacardi, centering on "the angel's share," which refers to the liquid that evaporates during the rum's aging process, and how because Bacardi premium rum is aged under the Caribbean sun, more angel's share is lost than for other spirits. The film, which Jordan and Hunter conceptualized, follows three characters, including a Maestro de Ron, a bartender and Bacardi family member, to tell their version of the angel's share story. The campaign, developed with BBDO New York, will run on digital channels and target connected TV, YouTube and full-episode players. It will also include out-of-home in markets including New York, Miami, Los Angeles, Chicago, Washington and Atlanta. In addition, social vignettes will air on Bacardi-owned channels and Jordan's Instagram page.

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New Holiday Campaign Starring Andy Roddick and Brooklyn Decker



In partnership with its creative agency of record, Red Tettemer O’Connell + Partners, Philly-based premium meats and cheese manufacturer Dietz & Watson has launched a new set of holiday ads featuring real-life couple Brooklyn Decker and Andy Roddick. The ads mark the latest iteration of the brand’s “It’s a Family Thing” campaign, which launched earlier this year.

“Ham for the Holidays” shows Brooklyn snapping a picture of her perfect holiday ham, while “Say Cheese” shows the beloved model and actress preparing a meat and cheese plate. In both spots, she almost knocks the food onto the floor. Luckily, Andy cheekily catches the snacks with his tennis racket in a fun callback to his profession. In addition to “Say Cheese” and “Ham for the Holidays,” the campaign consists of two other 15-second spots that launched on social and digital back in November, which kicked off the holiday-centric creative, and one :30-second TV spot which will run throughout November and December.

A social initiative called Ham-O-Gram also accompanies the spots. Knowing that everyone, Brooklyn included, loves a ham at the holidays, Dietz & Watson has asked its social followers to offer up peoples who might enjoy receiving one. Then, each Friday, three recipients get picked to receive one.

“It’s a Family Thing” – RTO+P’s first national brand campaign for Dietz & Watson – first launched back in May with a series of playful TV spots featuring Brooklyn and Andy in relatable couple situations, like devouring a meat cheese plate during a game night for two and creating the perfection sandwich.

Team Credits
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor, Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executives: Carla Mote, Susan Baraczek, Alex Cabrera
Photographer/Designer: Dominic Episcopo
Production Company: Pretty Bird
Director: Matt Piedmont
Director of Photography: Giles Dunning
Executive Producer: Ali Brown
Line Producer: Carr Donald
Editing House: Red Tettemer O’Connell + Partners
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy
Composer: Jamie Lokoff
Producer: Tommy Joyner
Sound Design: Shake
Sound Designer: Mark Schultz
Audio Mix: Shake
Mixer: Mark Schultz



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J. Walter Thompson Amsterdam’s Christmas Campaign Keeps Family Traditions Alive



New ad for PLUS Supermarkets features family recipes passed down through the generations
Amsterdam, 6 December 2018 – For millions of people all over the world, Christmas is all about keeping the old family traditions alive. And not surprisingly, most family traditions are rooted in the kitchen. So what does the festive season look like when a key family member has just passed away? And what about if it’s the one who also just happens to cook the Christmas meal - year in and year out?

This question is explored with subtlety and room for ambiguity in today’s new Christmas campaign for PLUS Supermarket by J. Walter Thompson Amsterdam. The film shows a woman lovingly preparing a Christmas meal, under the careful watching eyes of her mother. To get it just right, the younger woman frequently checks an old and battered family recipe book – one just like most families have tucked away at home. But during the film it becomes increasingly clear that Christmas this year is different than any other… The woman’s mother has in fact recently passed away. But by way of her family recipes and traditions, she lives on. And is represented in a ghost-like form, guiding her daughter while she honours her mother by preparing the meal in exactly the same way as her mother always did.

Bas Korsten, Creative Partner at J. Walter Thompson Amsterdam notes, “All families have their tales and their traditions. And Christmas is an especially poignant time of the year to explore these stories. In this particular case, the hero of our narrative for PLUS Supermarkets is that old recipe book - connecting the generations and ensuring that the family recipes will never get lost or forgotten.”

The campaign is scored with a new version of Robbie Williams’ smash-hit ‘She’s the One’ which was originally released almost 20 years ago this December. The track is sensitively performed by British recording artist, Frances, who was nominated for a BRIT in the category ‘Critic’s Choice’ for 2016. The track was produced by Amp.Amsterdam.

The new campaign follows in PLUS Supermarket’s (new) tradition of exploring family narratives at Christmas, which started last year with J. Walter Thompson’s campaign showing a co-parenting family during the festive season.

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McDonald’s is Turning Reddit’s ‘Hamburger Menu’ into an Real Burger Menu



On December 3, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honor of its inventor, Norm Cox.

In the 1980s, Norm Cox changed the Internet forever by simplifying the dropdown menu on websites to create what is now known as the “Hamburger Menu.” As fellow burger lovers, McDonald’s is inviting fans to celebrate Norm’s Hamburger Menu on his birthday, December 3, through a creative activation that will make Internet history.

To help with pulling off a birthday celebration for an Internet Icon, McDonald’s is partnering with Reddit, the Internet’s front page. For the hamburger themed party, McDonald’s is dressing up Reddit’s beloved mascot Snoo, posting unique content, and taking over Reddit.com’s ‘Hamburger Menu’. Snoo will become the Snooburglar and wear McDonald’s iconic Hamburglar costume. Snooburglar is the perfect way for McDonald’s to incorporate Hamburglar’s burger-loving legacy and makes them the third brand that Reddit has ever allowed to ‘decorate’ Snoo.

On December 3, the adorable Snooburglar will show Redditors and burger fans alike how to get a hamburger through the Internet’s ‘Hamburger Menu’ for the first time ever. Content abouthow McDonald’s is changing up the hamburger menu in honor of Norm’s birthday will appear on Reddit and McDonald’s social media channels. Watch the launch video here. Also, Redditors can ask the one and only Norm Cox questions in an “Ask Me Anything” session hosted by McDonald’s at 2 p.m./CT on December 3.

Also, McDonald’s is celebrating Norm by making even more internet history and letting you get a burger through a Hamburger Menu. For one day only, fans can redeem deals on the McDonald’s app by clicking on the Hamburger Menu featured on the mobile versions of Reddit.com and McDonalds.com. Lastly, McDonald’s is updating the ‘Hamburger Menu’ icon to resemble a delicious McDonald’s burger.

McDonald’s Hamburger Menu Takeover Credits \

CLIENT: McDonald’s, US
Chief Marketing Officer: Morgan Flatley
Vice President of Marketing and Brand Content: Kenny Mitchell
Marketing Manager, US Brand Engagement and Social Content: Joseph Piaskowy
Marketing Supervisor, US Brand and Digital Content: Jaclyn Holtzman
Digital Optimization Manager: Shaurice Terry
Supervisor, U.S. Communications: Jessica Shulze
Manager, Media Relations, Global Communications: Andrea Abate
Manager, Brand Public Relations and Reputation: Emily Lyons

CREATIVE AGENCY: We Are Unlimited
Chief Creative Officer, DDB North America: Ari Weiss
Chief Creative Officer, We Are Unlimited: Toygar Bazarkaya
Chief Technology Officer, DDB North America: Alexander Rhea
Executive Creative Director: A. Chris Moreira
Executive Creative Director: Mark Schöller
Associate Creative Director/Art: Jon Leachman
Associate Creative Director/Art: Jon Pliego
Associate Creative Director/Copy: Jeff Barry
Copywriter: Sarah Dembkowski
Art Director: Georgia Taylor
Account Supervisor: Carly Richter
Group Account Director: Chris Bergen
Integrated Project Manager: Andy Sandrick
Lead Developer: Ryan Carlos
Digital Art Director: Jim White
Digital Copywriter: Patrick Winegar
VP, Platforms and Partners: Justin Hood
Talent Manager: Shirley White
Motion Graphics Designer: Shane Swinnea
Senior Motion Graphics Designer: Chris Guy

PRODUCTION COMPANY: We Are Unlimited
Director: Nikki Calabrese
Director of Photography: Jake Wilganowski
Audio Supervisor: Jack Cline
Production Coordinator: CHRISTOPHER MARTIN
AC: Blake McNay
Editor: Mike Schwab
Audio Engineer: Justin Mayer

Media Agency: OMD
Associate Director of Social Media: Maura McNulty
Group Account Director: Erin Kienast
Media Supervisor: Kelly Martin
Media Coordinator: Marianna Bonadonna

Public Relations Agency: Golin

Media Partner: Reddit
Brand Strategist: Kyle Rogers
Account Manager: Anthony Gaba

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McDonald’s Gets #ReindeerReady with Christmas Campaign by Leo Burnett London



Building on the success of its Christmas campaign last year, McDonald’s is getting #ReindeerReadyagain.

Created by Leo Burnett London, the activity aims to build brand affinity for McDonald’s during the chaotic Christmas period and increase visits.

The agency has created a film that depicts Father Christmas and his reindeer as they journey around the UK on Christmas Eve. While he receives an abundance of mince pies, people seem to have forgotten to put anything out for the reindeer. Theysoldier on as best they can on their biggest night of the year but eventually the lack of carrots catches up with them and they come to a bumpy landing . Fortunately, Father Christmas spots one of the McDonald’s restaurants, and rushes towards it to stock up on carrots for his reindeer.

With media planning and buying by OMD UK, the film will run on TV, cinema, VOD and social. In a media first, the campaign will launch with an advertising premier, with a broadcaster integrated partnership across ITV, Channel 4 and Sky. Following initial teaser idents, the full 90-second commercial launches on 18th November. Also in 60-second, 40-second, and 30-second cut down versions, the campaign will run for six weeks.

McDonald’s, which has rebranded its carrot bags asReindeer Treats to fit with the theme of the campaign, has also created a magical digital experience on Snapchat, ‘through a lens-based’ game that transforms the player’s face into a reindeer and prompts them to catch as many falling carrots as possible. The number of carrots caught can then be used as fuel for Father Christmas’reindeer, determining how fast they fly through the sky. Snapchat filters are available for customers visiting McDonald’s restaurants.

The #ReindeerReady website will host exciting competitions, including a Christmas jumper giveaway and an animated e-book for parents and children to read together in the lead up to Christmas. McDonald’s are also bringing families an extra piece of magic on Christmas Day itself with the return of Reindeer Ready Live, an augmented reality tool which allows parents to capture the magical moment a reindeer enters their home at Christmas to share with their children.

Chaka Sobhani, CCO at Leo Burnett London said:“After last year, we wanted to build even more fun ways to help get the country Reindeer Ready. With a unique and playful Snapchat lens and filters, an exclusive reindeer e-book, Christmas jumper giveaways, Festive branded carrots and the magical story of Father Christmas and his Reindeer, we hope this year’s McDonald’s campaign warms the hearts of the nation and captures a bit of the magical anticipation of Christmas.”

Ben Fox, Marketing Director for Brand Experience and Media at McDonald’s, said: “Our Reindeer Ready campaign aims to deliver a little magic for everyone this Christmas.”

In addition to the brand activity, Leo Burnett has created a campaign to support the McDonald’s promotional food and drink items this Christmas including the launch of the new Chicken Big Tasty and the Millionaire’s Latte for McCafé, featuring the limited edition festive cups. This activity runs across a variety of channels including OOH, press and digital.


CREDITS:

Leo Burnett credits
Chief Creative Officer: Chaka Sobhani
Creative Director: Pete Heyes
Creatives: Andrew Long and James Millers
Head of TV Production: Graeme Light
Client Services Director: Layla Potter
Board Account Director: Bethany Watts
Account Director: Jassmine Wixon
Senior Account Manager: Felicity Davies
Account Manager: Robert Ellen
Account Executive: Callum Matthews
Account Executive: Thomas Schofield
Head of Planning: Max Keane
Planner: Catherine Owen
Senior Digital Strategist: Carl Juresic
Senior Project Manager: Emily Green
Senior Social Media Manager: Rory O’Neill
Head of Design: Phil Bosher
Deputy Head of Design: Paul Reddington
Designer: Kinda Savarino

TVC Production Company: Outsider
Director: James Rouse
Producer: Benji Howell
Editor: Art Jones at Work Editorial

Production credits
VFX: Framestore
VFX Supervisor: Ben Cronin
CG Supervisor: Ahmed Gharraph, Grant Walker
2D Supervisor: Suzanne Jandu
Head of Animation: Ross Burgess
Animation Lead: Gez Wright
Lighting Lead: Mathias Cadyck
Asset Leads: Joel Best, Gabriela Salmeron, Andrew Butler
Colourist: Steffan Perry
Senior Producer: Josh King
Line Producer: Lucy Grist
Production Coordinator: Emma Hughes

Audio Company: Factory
Sound Engineer: Anthony Moore

McDonald’s Brand Team
Marketing Director for Brand Experience and Media: Ben Fox
Senior Brand Manager: Hannah Pain
Assistant Brand Manager: Sophie Williams
Campaign Assistant: John McClure

McCafé
Head of Marketing, Food & Beverages: Michelle Graham-Clare
Marketing Manager: Thomas O’Neill
Brand Manager: Jodie White
Campaign Assistant: Harry McLean

Social Team
Social Media Editor In Chief: William Bonaddio
Social Media Manager: Ashleigh-Jayne O’Connell



OMD UK
Jo Butler, Executive Business Director
Emma Carr, Business Director
Jamie Graham, Communications Planning Manager
Julia Smith, Strategy Director
Emma Parrett, Strategic Partnerships Director
Jamie Callaghan, Connections Planning Associate Director
Joseph Easter, Connections Planner
Tom Kirkham, Digital Connections Planning Associate Director
Bea Spring, Digital Connections Planning Manager
Paul Milsom, Investment Director
Alex Neary, Investment Associate Director
Ediz Osman, Social Associate Director

MPC Creative
Creative Director: Andre Assalino
InteraCtive Producer: Sinead Catney
Animators: Jess Gaynor and Paul Hunt
Front end developer: Joao Pescada
Back end developer: Jamie Whittle
Designers: Bruno Amorim and Adriano Esteves

SnapChat
Senior Creative Strategist - Mark Carroll
Project Manager - Charlotte Cauby
Creative Specialist - Rob Waterman
Business Solutions Lead - Camilla Schilbach

eBook
Writer and illustrator: Alex Latimer

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Supermarket Aldi Returns with Kevin the Carrot for 2018 Christmas Campaign



He was nearly toast after a perilous accident, but now, supermarket Aldi can announce Kevin the Carrot is back, reviving his role as the nations’ favourite Christmas hero with the campaign launching on Friday 9th November at 7pm during ITV News.

The 60 second film follows the Aldi Christmas teaser, which has been playing out to audiences over the last week. The social outpouring has further reinforced his popularity with tweets including:

  • 'Poor #KevinTheCarrot who will save him...'
  • 'Please @AldiUK tell me Kevin will be ok? #SaveKevin'
  • 'Christmas isn't Christmas without Kevin. I'm so worried about him, it's been days now and Katie & the kids must be so worried too. #Savekevin'

Viewers have been left in nerve-wracking suspense, guessing whether Kevin survives after crashing his truck in treacherous conditions in the snow. Friday’s 60-second launch advert introduces a new character, Pascal the Parsnip, who is on a mission to cause misery to returning favourites Kevin, his loving wife Katie and their three children: Chantenay, Baby Carrot and Jasper. With fatherly instincts at the root of Kevin’s bravery, he manages to overcome the perils of the Parsnip throughout the fairy tale adventure.

Award-winning actor Jim Broadbent returns to narrate the festive adventures of Kevin and his family and viewers may also recognise the soundtrack from Edward Scissorhands.

Aldi’s Christmas adverts will run throughout the festive season and will feature Kevin the Carrot re-telling well-loved bedtime fairy tales. Stories will include ‘Kevin the Carrot and Pea-nocchio’, ‘Katie the Carrot and the Fairy Cake Mother’ and ‘Kevin the Carrot and RhubarbStiltskin’.

Adam Zavalis, Marketing Director at Aldi UK, said: “Kevin the Carrot is loved by our customers and we felt it wouldn’t be an Aldi Christmas this year without the Carrot clan.

“Whilst Kevin gets up to more adventures, this time it’s all within the context of fairy tale stories being read to the family and each story brings to life our very best Christmas produce. From starters and turkeys to fresh meat offers and desserts, the campaign reminds our customers that with Aldi’s everyday amazing value, everyone can have a fairy tale Christmas!”

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