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Tag Archives: Food and Drink

Haul or Nothing: No Frills Gets Animated with Video Game Launch



No Frills has done it again with the release of Hauler: Aisles of Glory™, a retro 8-bit 2D animation video game. A web-based game played in-browser on mobile, tablet and desktop, Hauler: Aisles of Glory is a key part of the new No Frills marketing campaign that launched on May 6th. Available in Canada, No Frills wants Canadians to get their virtual shopping carts ready for the ultimate Hauler™ experience and the opportunity to earn PC Optimum points in real life.

“Every major sport has a video game franchise, so why should hauling be any different?” says Uwe Stueckmann, SVP Marketing, Loblaw Companies. “Much like the best athletes, the best haulers aren’t born - they’re made through mental and physical preparedness. We wanted to demonstrate to the world what goes into an epic haul. After all, No Frills is the best place to purchase fresh quality groceries at a low price, and saving money isn’t celebrated enough.”

Based off the in-store shopping experience, Haulers will train for their next shopping trip by running through an 8-bit animated No Frills, collecting points for hauling groceries and avoiding unnecessary frills and obstacles not commonly found at grocery stores like diamonds, limousines, and expensive speed boats. The Hauler will dash seamlessly between the different sections of the store through produce, packaged goods, bakery, meat and even outside through the parking lot.

After the virtual haul is complete and gameplay ends, players can enter their PC Optimum card number to claim their daily reward of 500 PC Optimum points. The game will reward players until they have awarded 50,000,000 PC Optimum points cumulatively to Canadians.

To play the game, please click here to haul like you never have before.

In addition to the video game, the new No Frills Hauler campaign includes a new commercial, community events at local stores as well as new items on haulershop.com, which is slated to rollout in June.

About Loblaw Companies Limited
Loblaw Companies Limited is the nation’s largest retailer, providing Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. Loblaw’s purpose – Live Life Well® – promotes the needs and wellbeing of Canadians, who make one billion transactions annually in the company’s stores. With more than 2,400 corporate, franchised and associate-owned locations, Loblaw, its franchisees, and associate-owners employ almost 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.


TV + Game Credits

CLIENT
SVP Marketing: Uwe Stueckmann
VP Marketing: Mary MacIsaac
Director, Brand Marketing: Ashley McGill
Senior Brand Manager: David Becker
Brand Manager: Naveet Nanwa
Brand Specialist: Teresa Tornatore

AGENCY
Agency: john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Cher Campbell
Copywriter: Robbie Percy
Art Director: Caroline Friesen
Executive Director, Design: Mooren Bofill
Design Director: Jacqueline Lane
Designer: Ming Mikaeo
Head of Production: Aimee DeParolis
Executive Producer (TV): Brittani Wilcox
Executive Producer (Game): Matthew DeWaal
Producer (Game): Summer Mitterhuber
Director of Creative Technology: Joshua Richards
Account Service: Nick Pigott, Lindsay Day, Kelly Brennan
Strategy: Megan Towers, Mario Ramirez Reyes

PRODUCTION + POST (TV)
Director: Ian Schwartz
Production Company: Radke Films
Executive Producers: Scott Mackenzie, Tony DiMarco
Line Producer: Rob Jacklin
Director of Photography: Albert Salas
Casting: Powerhouse
Editorial (Editor, Company): Graham Chisholm, Married to Giants
Colour (Colourist, Company): Clinton Homuth, Artjail
VFX / Online (Lead VFX Artist, Company): Sean Cochrane, The Vanity
Audio (Creative Director, Company): Didier Tovel, SNDWRx

PRODUCTION (Game)
Game Creative + Development: Relish Interactive
Producer: Colin Marson
Associate Producer: Phil Leuenberger
Creative Director: Justin Sadler
Game Design: Aaron Worrall
Art Director: Alyssa Munaretto
Illustration & Animation: Jesse Millest
Game Developers: Rocco Briganti, Cody Chartrand
Web Developer: David Blonski
Dev Ops Lead: Rick Mason
Lead Tester: Damien Rochon

Arcade Unit Fabrication: wonderMakr
President & Chief Innovation Officer: Mark Stewart
Chief Creative Technologist: Garrett Reynolds
Manager, Creative Technology: Jonathan Warren
Jr. Creative Technologist: Alec Mulder
Director, Digital Development: Chris Fairhurst
Technical Producer: Al Macrae
Senior Producer: Rasheed Hussain

Game Music: SNDWRx Ltd
Music Creative Director: Didier Tovel
Executive Producer: Alison Lawee
Engineer: Stephen Cullen

Read More »

Beck’s Turns WhatsApp Chats into Personalised Comics in Latest Campaign by Serviceplan


With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way.

In cooperation with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app. Each individual comic can be saved and shared. The “Heroes of the Night” app, which is available now from the App Store, transforms every member of the group chat into a comic character. Up to ten different characters are available in total, and background scenes and other features can also be adapted individually.



Serviceplan Campaign International, the beer brand’s agency of choice, and Plan.Net Campaign were responsible for the idea, concept development and realisation of the “Heroes of the Night” app.

Susanne Koop, Marketing Director Germany at Anheuser-Busch InBev explained: “As a brand, we are continuously seeking new ways to come into contact with our consumers. For me, ‘Heroes of the Night’ is an app that combines technological know-how and creativity to result in a highly relevant consumer experience,”

Markus Kremer and Thomas Heyen, Partners and Executive Creative Directors at Serviceplan Campaign International commented: “The intelligence of the app makes it possible to depict any WhatsApp chat in an extremely authentic way – with locations, times and a varied selection of characters that makes every comic fun.”



Markus Maczey, Chief Creative Officer of the Plan.Net Group and Managing Director of Plan.Net Campaign added: “The main complexity of the programming consisted in bridging the non-existent interfaces of WhatsApp and bringing an entertaining logic to the generated comic.”

The user-generated comics can be saved as an image file or PDF and shared on all social media platforms.

Read More »

Unicorns & Instagram: 14 Hands Invites You To “Chillhang”


Agency Copacino + Fujikado and Production Company The New Blank Create New Campaign For Broadcast & Social. The unbridled spirit of Washington, winery 14 Hands comes alive in a new campaign created by full-service production company The New Blank for agency Copacino + Fujikado. 14 Hands’ origin is rooted in a love of horses and, as the preferred wine of the Kentucky Derby, festiveness is in it’s core. So even if you live in Denver, you can transform any get-together into an animated celebration - fascinators and unicorn masks encouraged.



Working closely with agency Copacino + Fujikado, The New Blank created the confab-to-celebration in “Chillhang” using a blend of live action comedic performance and motion graphics designed to stand out in a crowded content landscape. Connecting with audiences on broadcast and social platforms was integral to the creative concept and production approach, with over 20 deliverables in a variety of formats produced in just over two weeks.

14 Hands takes winemaking seriously - from cultivating to production, with an eye to sustainable practices. But when it comes to making an impression and enjoying wine, preciousness and pretensions are banished. From portable (and on point) wine cans, to Pinot Grigio that pairs well with music, and a smooth red blend named Hot To Trot, 14 Hands fits any mood and moment.

CREDITS
Client: 14 Hands

Agency: Copacino+Fujikado
ECD: Mike Hayward
ACD: Nicole Koestel
Copywriter: Caroline Henry
Social Content Creator: Sam Stuesser
Head of Production: Kelly Green
Project Manager: Kirsten Speller

Production/Animation Production: The New Blank
Director: Bobby Hougham
DP: John Jeffcoat
CD: Eric Edwards
Illustration: Eric Edwards, Lena Lee
Animation team: Eric Edwards, Lena Lee, Ben Strickland, Jethro Paler
Color: Eric Edwards
Producer: Steiner Kierce
EP: Sevrin Daniels
ECD: Bobby Hougham

Editorial: Copacino + Fujikado
Editor: Bryan Alter

Sound Dept: Hearby Sound
Sound Design/Foley/Mix: John Buroker

Read More »

Unicorns & Instagram: 14 Hands Invites You To “Chillhang”


Agency Copacino + Fujikado and Production Company The New Blank Create New Campaign For Broadcast & Social. The unbridled spirit of Washington, winery 14 Hands comes alive in a new campaign created by full-service production company The New Blank for agency Copacino + Fujikado. 14 Hands’ origin is rooted in a love of horses and, as the preferred wine of the Kentucky Derby, festiveness is in it’s core. So even if you live in Denver, you can transform any get-together into an animated celebration - fascinators and unicorn masks encouraged.



Working closely with agency Copacino + Fujikado, The New Blank created the confab-to-celebration in “Chillhang” using a blend of live action comedic performance and motion graphics designed to stand out in a crowded content landscape. Connecting with audiences on broadcast and social platforms was integral to the creative concept and production approach, with over 20 deliverables in a variety of formats produced in just over two weeks.

14 Hands takes winemaking seriously - from cultivating to production, with an eye to sustainable practices. But when it comes to making an impression and enjoying wine, preciousness and pretensions are banished. From portable (and on point) wine cans, to Pinot Grigio that pairs well with music, and a smooth red blend named Hot To Trot, 14 Hands fits any mood and moment.

CREDITS
Client: 14 Hands

Agency: Copacino+Fujikado
ECD: Mike Hayward
ACD: Nicole Koestel
Copywriter: Caroline Henry
Social Content Creator: Sam Stuesser
Head of Production: Kelly Green
Project Manager: Kirsten Speller

Production/Animation Production: The New Blank
Director: Bobby Hougham
DP: John Jeffcoat
CD: Eric Edwards
Illustration: Eric Edwards, Lena Lee
Animation team: Eric Edwards, Lena Lee, Ben Strickland, Jethro Paler
Color: Eric Edwards
Producer: Steiner Kierce
EP: Sevrin Daniels
ECD: Bobby Hougham

Editorial: Copacino + Fujikado
Editor: Bryan Alter

Sound Dept: Hearby Sound
Sound Design/Foley/Mix: John Buroker

Read More »

SweeTARTS New “Be Both” Campaign Celebrates Gen Z Diversity



Duncan Channon has released a new, culturally relevant brand campaign from iconic candy brand SweeTARTS. It’s SweeTARTS’ largest marketing effort since Ferrero acquired Nestle’s U.S. confectionary business in 2018.

The new “Be Both” campaign aims to introduce SweeTARTS to a new generation of candy lovers. At a time when Gen Z rejects one-dimensional definitions of identity, “Be Both” celebrates the intersection of their passions, expressions and tastes -- and connects this multiplicity back to SweeTARTS’ colliding flavors, textures and forms.

SweeTARTS - Science and Art


Developed by SweeTARTS’ new lead creative agency Duncan Channon, the work brings to life the brand’s new, vibrant and design-forward visual identity. In four new animated TV spots, people who appear to be one way -- a prim ballet dancer, a shy partygoer, a modest older woman, and a methodical scientist -- and are revealed to be much more than what they seem at first glance. The multiple aspects of the characters’ identities mirrors SweeTARTS’ diversity of flavors, textures and forms, which are visually woven throughout the spots.

SweeTARTS - Shy and Fly


Kelleen Peckham, Director of Brand Strategy at Duncan Channon notes, “We were inspired by the cultural truth that Gen Z lives in a world where no one wants to be just one thing, or be forced to choose between multiple aspects of their personal truth,” said Kelleen Peckham, director of brand strategy, Duncan Channon. “The ‘Be Both’ idea and campaign embraces surprising mash-ups in our personal expression, just as SweeTARTS candy offers unexpected collisions of flavor, texture and color.”

SweeTARTS - Grace and Grit


“Be Both” is the first work for SweeTARTS by Duncan Channon, which was selected as the brand’s creative agency of record in a competitive review last fall. In addition to developing the ‘Be Both’ platform, Duncan Channon provided strategic and visual guidance on how to express the refreshed SweeTARTS brand -- including an expanded color palette. Duncan Channon partnered with production firm Buck to produce the animated spots.

SweeTARTS - Wise and Wild


The: 15-second TV spots will air nationally on stations reaching audiences age 18-24, such as E!, Comedy Central, ESPN, FX, IFC, MTV and Vice WWE, as well as on Hulu and social channels. The brand’s heavy media investment will be supported with a robust social media presence and influencer activity.

The campaign reflects the modernization of the SweeTARTS product portfolio, which offers much more than the brand’s original sweet and tart hard candy that launched in 1963. The portfolio now includes SweeTARTS Ropes, SweeTARTS Gummies, and SweeTARTS Chewy. SweeTARTS Ropes are growing 5x faster than the category, according to IRI data from April 2018-April 2019.


SweeTARTS “Be Both” campaign credits

Client: SweeTARTS

Jill Manchester – Senior vice president
Annie Meyer – Brand director
Ashley Incarnato – Senior brand manager
Hope Hruska – Associate brand manager


Agency: Duncan Channon

Creative
John Kovacevich – Executive creative director
MJ Deery – Creative director
Jennifer Kellogg – Design director
Shannon Burns – Senior designer

Account
Jamie Katz – Director of account management
Sydney McComas – Senior account manager
Meghan Moran – Associate account manager

Production
Justine Mar – Producer
Rosheila Robles – Senior project manager
Keenan Hemje – Senior broadcast producer

Strategy
Kelleen Peckham – Strategy director
Brandon Sugarman – Senior digital strategist

Production partners
Directed by Buck
Orion Tait – Executive Creative Director
Anne Skopas – Executive Producer
Yker Moreno – Creative Director
Yeojin Shin – Art Director
Billy Mack – Producer
Tucker Klein – Storyboard
Morgan Schweitzer – Storyboard
Yeojin Shin – Design
Carmel Gatchalian – Design
Amelia Chen – Design
Ricardo Villavicencio – Design
Jordan Scott – 2D Animation
Gonzalo Menechevian – 2D Animation
Peter Harp – 2D Animation
Hayato Yamane – 2D Animation
Nan Wei – 2D Animation
Rachel Park Goto – 2D Animation
Kavan Magsoodi – 2D Animation
Tucker Klein – Cel Animation
Sofia Pashaei – Cel Animation:
Alec Burns – Modeling, Texturing, Lighting
Chris Phillips – Modeling, Texturing, Lighting
Alec Burns – 3D Animation
Michael Russo – 3D Animation:
Cameron Kelly – Editor
Peter Brandi – Editor
Jose Fuentes – Colorist
Brian Bennhoff – Line Producer
Anibal Hernandez – Director of Photography


Squeak E Clean – Music

One Union – Sound Design/Final mix
Andy Greenberg + Eben Carr – Senior Engineer
Jaylen Smith – Executive producer

Read More »

SweeTARTS New “Be Both” Campaign Celebrates Gen Z Diversity



Duncan Channon has released a new, culturally relevant brand campaign from iconic candy brand SweeTARTS. It’s SweeTARTS’ largest marketing effort since Ferrero acquired Nestle’s U.S. confectionary business in 2018.

The new “Be Both” campaign aims to introduce SweeTARTS to a new generation of candy lovers. At a time when Gen Z rejects one-dimensional definitions of identity, “Be Both” celebrates the intersection of their passions, expressions and tastes -- and connects this multiplicity back to SweeTARTS’ colliding flavors, textures and forms.

SweeTARTS - Science and Art


Developed by SweeTARTS’ new lead creative agency Duncan Channon, the work brings to life the brand’s new, vibrant and design-forward visual identity. In four new animated TV spots, people who appear to be one way -- a prim ballet dancer, a shy partygoer, a modest older woman, and a methodical scientist -- and are revealed to be much more than what they seem at first glance. The multiple aspects of the characters’ identities mirrors SweeTARTS’ diversity of flavors, textures and forms, which are visually woven throughout the spots.

SweeTARTS - Shy and Fly


Kelleen Peckham, Director of Brand Strategy at Duncan Channon notes, “We were inspired by the cultural truth that Gen Z lives in a world where no one wants to be just one thing, or be forced to choose between multiple aspects of their personal truth,” said Kelleen Peckham, director of brand strategy, Duncan Channon. “The ‘Be Both’ idea and campaign embraces surprising mash-ups in our personal expression, just as SweeTARTS candy offers unexpected collisions of flavor, texture and color.”

SweeTARTS - Grace and Grit


“Be Both” is the first work for SweeTARTS by Duncan Channon, which was selected as the brand’s creative agency of record in a competitive review last fall. In addition to developing the ‘Be Both’ platform, Duncan Channon provided strategic and visual guidance on how to express the refreshed SweeTARTS brand -- including an expanded color palette. Duncan Channon partnered with production firm Buck to produce the animated spots.

SweeTARTS - Wise and Wild


The: 15-second TV spots will air nationally on stations reaching audiences age 18-24, such as E!, Comedy Central, ESPN, FX, IFC, MTV and Vice WWE, as well as on Hulu and social channels. The brand’s heavy media investment will be supported with a robust social media presence and influencer activity.

The campaign reflects the modernization of the SweeTARTS product portfolio, which offers much more than the brand’s original sweet and tart hard candy that launched in 1963. The portfolio now includes SweeTARTS Ropes, SweeTARTS Gummies, and SweeTARTS Chewy. SweeTARTS Ropes are growing 5x faster than the category, according to IRI data from April 2018-April 2019.


SweeTARTS “Be Both” campaign credits

Client: SweeTARTS

Jill Manchester – Senior vice president
Annie Meyer – Brand director
Ashley Incarnato – Senior brand manager
Hope Hruska – Associate brand manager


Agency: Duncan Channon

Creative
John Kovacevich – Executive creative director
MJ Deery – Creative director
Jennifer Kellogg – Design director
Shannon Burns – Senior designer

Account
Jamie Katz – Director of account management
Sydney McComas – Senior account manager
Meghan Moran – Associate account manager

Production
Justine Mar – Producer
Rosheila Robles – Senior project manager
Keenan Hemje – Senior broadcast producer

Strategy
Kelleen Peckham – Strategy director
Brandon Sugarman – Senior digital strategist

Production partners
Directed by Buck
Orion Tait – Executive Creative Director
Anne Skopas – Executive Producer
Yker Moreno – Creative Director
Yeojin Shin – Art Director
Billy Mack – Producer
Tucker Klein – Storyboard
Morgan Schweitzer – Storyboard
Yeojin Shin – Design
Carmel Gatchalian – Design
Amelia Chen – Design
Ricardo Villavicencio – Design
Jordan Scott – 2D Animation
Gonzalo Menechevian – 2D Animation
Peter Harp – 2D Animation
Hayato Yamane – 2D Animation
Nan Wei – 2D Animation
Rachel Park Goto – 2D Animation
Kavan Magsoodi – 2D Animation
Tucker Klein – Cel Animation
Sofia Pashaei – Cel Animation:
Alec Burns – Modeling, Texturing, Lighting
Chris Phillips – Modeling, Texturing, Lighting
Alec Burns – 3D Animation
Michael Russo – 3D Animation:
Cameron Kelly – Editor
Peter Brandi – Editor
Jose Fuentes – Colorist
Brian Bennhoff – Line Producer
Anibal Hernandez – Director of Photography


Squeak E Clean – Music

One Union – Sound Design/Final mix
Andy Greenberg + Eben Carr – Senior Engineer
Jaylen Smith – Executive producer

Read More »

No Vote, No Choice – Mcdonald’s India Urges Youth to Vote and Make A Difference



The news channels, the social media platforms, even the social gatherings these days are abuzz with discussions, debates and deliberations as India, the largest democracy in the World goes into General Elections. This year, a whopping 130 million youngsters have been added to the country’s total voting population. Most of these Gen Z have been brought up in the era of social media and smartphones. They are believed to be more politically aware who actively fight the “hashtag war” for an India they believe they deserve.

To encourage these young voters to go out and make their choice in the ongoing general elections, Hardcastle Restaurants Pvt. Ltd., the master franchisee of McDonald’s in West and South, did a thought-provoking social activation. As a part of the activation, customers who didn’t vote in the ongoing General Elections were served something other than what they had ordered. When the baffled and somewhat frustrated customers complained about the wrong order, the crew pointejavascript:;d out that since they did not cast their vote, they have lost their right to choose what they want! The activation has been conceptualized and executed by the DDB Mudra Group. Once published across all McDonald’s India social properties, the film received immense engagement, reaching more than one million people on Facebook alone. A similar pattern was observed across Twitter, YouTube and Instagram, where the film was widely shared and appreciated.

Sharing his views on this campaign, Arvind R.P., Director - Marketing and Communications, Hardcastle Restaurants Pvt. Ltd., said “At McDonald’s, we believe in standing up for good and with this social initiative we are making a small yet significant effort to sensitize the youth about the power of their vote and urge them exercise their right to choose their elected representative. The message is simple – if you don’t vote, you lose the right to choose. We feel it is our duty as a responsible corporate citizen to drive the change that we want to see in the mindset of the Indian youth.”
He added, “In a few cases, we actually had customers who came back to our restaurants after voting and that is a testimony of the how small efforts can make a big difference.”

McDonald’s is delighted at the response on the social initiative and is hoping that more and more people will come and exercise their voting right. The initiative emphasized on encouraging the Gen Z to cast their vote and be responsible about who they want to give the reins of their country to.

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“It’s Trolli” Campaign Lets Fans into the Fantastical, Glowing Neon World of Trolli


Trolli has enlisted the help of Blinkink director duo Becky & Joe in the creation of their new creative campaign 'It's Trolli!' - in partnership with Wieden+Kennedy Portland.

"Cupboard" is the first in a series of content for the campaign. It depicts a troll being lured into a world of vibrant colour - a Narnia of deliciously chewy Trolli worms, if you will. This concoction of strange comedy darkness with psychedelic stop-motion animation comes courtesy of Becky & Joe, a director duo who are infamous for their cult-hit web series 'Don't Hug Me I'm Scared' which premiered its TV pilot at the Sundance Festival 2019. A suite of additional bespoke social films have also been created and co-directed by recent NFTS graduate Sam Gainsborough.



'It's Trolli' will appear across TV, online and Trolli social channels - watch this space for additional content to be released throughout this month.

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