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Tag Archives: funny commercials

Laughter is not the best medicine in these comedy festival ads via Toronto’s Cossette




The Corner Comedy Club is launching the “It’s Not Medicine. It’s Comedy.” campaign to promote The No Refunds Comedy Festival happening in Toronto July 20th – 30th.

Developed by creative agency Cossette, the integrated campaign promotes the underground and independent comedy festival with an edgier style of humour than what’s typically shown at large scale comedy events. The No Refunds Comedy Festival doesn’t offer family-friendly acts like Just For Laughs and so they turned the old expression "laughter is the best medicine" on its head with "It's Not Medicine. It's Comedy."

An online video, directed by Tim Godsall, opens in a hectic emergency room where a nurse and doctor urgently run through a series of jokes in order to save a critically injured patient, since laughter is the only form of medicine. From observational and standup to topical and one-liners, they desperately try every style of humour to keep the patient from flatlining.

Additionally, out of home posters further promote “It’s not medicine. It’s Comedy.” by displaying pieces of prescription paper with handwritten jokes as a doctor’s prescribed dose of medication.




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Dad’s “Caught On Snap” In Hilarious A&W Root Beer Ad




Oh snap! The holy grail of fatherhood — Cool Dad Status. “Caught On Snap” features phone-wielding kids who spark social media envy capturing their dad's bold charisma in this new ad for A&W, encouraging consumers to "Bring Home The Root Beer"

CREATIVE CREDITS:
Agency: The Richards Group
Producer: JR Dixon
Art Director: Andrew Harper
Writer: Lynn Bossange

Production Co: Honor Society
Directors: Cary Murnion & Jonathan Milott

Post: Lucky Post
Editor: Logan Hefflefinger
Assistant Editor: Juan Vargas
EP: Jessica Berry
Color: Neil Anderson
Finish: Tim Nagel
Audio Mix: Scottie Richardson


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du Tuesday: Man Sitting Next To You via Leo Burnett Dubai




du Tuesday is a ‘buy 1 movie ticket and get 1 free’ promotion that is exclusively available to cinema goers in UAE who are on/use the du telecom network. For three consecutive years, Leo Burnett Dubai have produced award-winning campaigns for the ‘du Tuesday product’ historically. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers.

UAE is a well-cultured nation and rarely would you see someone behave in an inappropriate manner. However, movie theaters are still an exception once the lights dim down. People can be inconsiderate by doing disturbing activities inside (such as talking/crunching/slurping loudly etc) that can totally sour a cinema goer’s experience.

Leo Burnett Dubai and the director duo tackled this insight through a film that has been crafted to depict the dark side of movie goers’ experiences being ruined when they are seated next to a discourteous person. Hence, urging movie lovers to use the ‘du Tuesday’ product and sit next to someone they know won’t spoil the magic at the movies. The acclaimed directors captured the nightmares that spoil movie experiences through compelling storytelling and visually matching the sarcastic noir tone of the narrator through the lighting, art direction and production design.

CREATIVE CREDITS:
LEO BURNETT: AD AGENCY
BECHARA MOUZANNAR: CHIEF CREATIVE OFFICER
RAFAEL AUGUSTO: CREATIVE DIRECTOR
HAYTHAM DAYEH: COMMUNICATION SERVICING DIRECTOR
SAAD YUSUF: GROUP ACCOUNT DIRECTOR
OMAR KISHK: ACCOUNT MANAGER
SHEREEN MOSTAFA: HEAD OF TV
AHMED ZAKI: DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) CLIENT
ALI ALI / MAGED NASSAR: GOOD PEOPLE CREATIVE / COPYWRITER
SAAD YUSUF: LEO BURNETT DUBAI PLANNER
ALI ALI / MAGED NASSAR: DIRECTOR
CYNTHIA CHAMMAS: PRODUCER
PIERRE MOUARKECH: DOP
MICHEL ABOUZEID: EXECUTIVE PRODUCER
GOOD PEOPLE: PRODUCTION HOUSE
CHRIS ROEBUCK: EDITOR
GEORGE KYRIAKOU: COLORIST
PARV THIND: SOUND DESIGN
GOLDSTEIN: MUSIC COMPOSER
KARIM MIRA: LIZARD EDITOR

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du Tuesday: Man Sitting Next To You via Leo Burnett Dubai




du Tuesday is a ‘buy 1 movie ticket and get 1 free’ promotion that is exclusively available to cinema goers in UAE who are on/use the du telecom network. For three consecutive years, Leo Burnett Dubai have produced award-winning campaigns for the ‘du Tuesday product’ historically. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers.

UAE is a well-cultured nation and rarely would you see someone behave in an inappropriate manner. However, movie theaters are still an exception once the lights dim down. People can be inconsiderate by doing disturbing activities inside (such as talking/crunching/slurping loudly etc) that can totally sour a cinema goer’s experience.

Leo Burnett Dubai and the director duo tackled this insight through a film that has been crafted to depict the dark side of movie goers’ experiences being ruined when they are seated next to a discourteous person. Hence, urging movie lovers to use the ‘du Tuesday’ product and sit next to someone they know won’t spoil the magic at the movies. The acclaimed directors captured the nightmares that spoil movie experiences through compelling storytelling and visually matching the sarcastic noir tone of the narrator through the lighting, art direction and production design.

CREATIVE CREDITS:
LEO BURNETT: AD AGENCY
BECHARA MOUZANNAR: CHIEF CREATIVE OFFICER
RAFAEL AUGUSTO: CREATIVE DIRECTOR
HAYTHAM DAYEH: COMMUNICATION SERVICING DIRECTOR
SAAD YUSUF: GROUP ACCOUNT DIRECTOR
OMAR KISHK: ACCOUNT MANAGER
SHEREEN MOSTAFA: HEAD OF TV
AHMED ZAKI: DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) CLIENT
ALI ALI / MAGED NASSAR: GOOD PEOPLE CREATIVE / COPYWRITER
SAAD YUSUF: LEO BURNETT DUBAI PLANNER
ALI ALI / MAGED NASSAR: DIRECTOR
CYNTHIA CHAMMAS: PRODUCER
PIERRE MOUARKECH: DOP
MICHEL ABOUZEID: EXECUTIVE PRODUCER
GOOD PEOPLE: PRODUCTION HOUSE
CHRIS ROEBUCK: EDITOR
GEORGE KYRIAKOU: COLORIST
PARV THIND: SOUND DESIGN
GOLDSTEIN: MUSIC COMPOSER
KARIM MIRA: LIZARD EDITOR

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AAMI, Queen Of The Desert – Roadside Assist TV Ad ‘Not Very Insurancey’




Broken down, doll? It’s hot and dusty and you're frocked up in glitter and lashes! Lucky, AAMI offers service anywhere, anytime. The AAMI Insurance ad features the very entertaining duo of Art Simone and Philmah Bocks.

Nan is someone special and you’re lucky to have the space for her. But what would you do if something happened to your home and you needed to repair or rebuild? Do you have insurance to cover the beloved Granny Flat?


CREATIVE CREDITS:
Ad Agency: Ogilvy, Melbourne, Australia

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Axel Kiener is the Old Spice ‘Jungle Hero’ in W+K’s Latest Ad




Some journeys define a man. But with Old Spice Odor Blocker, a man defines the journey. And with a dictionary, he can define himself. And with a Gorilla-to-English dictionary, he can teach Chuck how to write YouTube descriptions.

Axel: Sometimes the search for answers takes us on a journey.
Sometimes those journeys never end.
With Odor Blocker, Old Spice’s most powerful antiperspirant, I escaped sweat’s curfew on my body and I was free to break down barriers between man and beast.
But how do you measure success if you’re doing something that’s never been done?
Gorilla Signing: You’re so funny.
Axel Signing: Thank you. I’m surprised you got that. You know… with your simple animal mind.
Axel: And how do you respond to a question that’s never been questioned? Good question.
When you’ve pushed the limits of success further than they’ve ever been, sometimes it smacks you in the face. But I’d rather be smacked in the face by success than tickled weirdly by failure.
Axel Signing: Hello… Old Friend.

CREATIVE CREDITS:
Ad Agency: Wieden + Kennedy, Portland

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CP+B & Gifted Youth’s Peter Atencio Tackles Every Parent’s Worst Nightmare In Canary Spot




Fire, kids, cats, dogs and overflowing bathtubs come together to create a parent's worst nightmare in Emmy Award-winning director Peter Atencio's new commercial for Canary, the fast growing smart home security system. Produced by Gifted Youth and created by CP+B Miami, the thrillingly delightful spot entitled “While You Were Out” marks Canary's inaugural voyage into the world of television advertising.

Told through the lens of two parents out on a date night, the viewer is treated to a dizzying onslaught of unsavory and irrational “What if” scenarios that could possibly be going on back at home. In the 60-second spot, the calamity kicks in when the babysitter invites her bad-news boyfriend over, ignoring all three kids, two of whom give the cat a bath (thereby flooding the house) and one who takes Dad's classic car for a spin (right through the garage wall). Elsewhere, the dog eats spicy pizza and the boyfriend's pal falls through a second-story window, somehow igniting a fire around the periphery of the house. Yet back in wondrously uneventful reality, all worries are alleviated when Mom and Dad check in on home with Canary HD cams right from their smartphone.

The high-stakes hijinks caught on camera aren't just a parent's worst-case scenario, they're also cause for many directors to run in the other direction. Thankfully Atencio, the visionary director behind the iconic sketch show Key & Peele as well as the feature film Keanu and Amazon’s Jean Claude Van Johnson, isn't most directors.


“What initially attracted me to the project was the level of ambition behind it,” remarks Atencio. “Technically speaking, it’s everything you're not supposed to do – work with kids, animals, fire, water gags...immediately it struck me as a fun challenge and my instincts were spot-on. The process was great. We bounced off ideas and went back and forth to ultimately find the way that would make it work logistically, while making it big and exciting at the same time.”

Thankfully the madness was an onscreen-only affair. Atencio worked with editor Sean Lagrange at Arcade Edit in Santa Monica, California, to seamlessly craft highly cinematic and suspenseful storylines for both the 30 and 60 second edits. A top-notch Canadian crew along with the keen eye of DP Jas Shelton came together to create a complex piece that is an exciting pivot for Atencio creatively, giving commercial audiences and the ad industry a preview of the filmmaker's vision and versatility.

CREATIVE CREDITS:
AGENCY: CP+B Miami
EXECUTIVE CREATIVE DIRECTOR: Jay Gelardi
CREATIVE DIRECTOR: Graham McCann
DESIGNER: Andrea Novo
PROJECT MANAGER: Ethel Jones
VP/DIRECTOR OF VIDEO PRODUCTION: Kate Hildebrandt
INTEGRATED PRODUCER: Jackie Maloney
DIRECTOR, STRATEGY: Sam Alonso
VP/GROUP ACCOUNT DIRECTOR: Marci Miller
MANAGEMENT SUPERVISOR: Julie Pfleger
CONTENT SUPERVISOR: Katie Perez
EXECUTIVE BUSINESS AFFAIRS MANAGER: Katherine Graham-Smith
CANARY: Bob Stohrer, Jon Troutman, Nicole Kruse

PRODUCTION COMPANY & CITY: Gifted Youth. Los Angeles, CA
DIRECTOR: Peter Atencio
MANAGING DIRECTOR/EP (PRODUCTION CO): Dal Wolf
EP OF PRODUCTION (PRODUCTION CO): Anthony Ficalora
PRODUCER (PRODUCTION CO): Michele Robb
DIRECTOR OF PHOTOGRAPHY: Jas Shelton

EDITORIAL COMPANY & CITY: Arcade Edit. Santa Monica, CA
EDITOR: Sean Lagrange
EXECUTIVE PRODUCER (EDITORIAL CO): Crissy DeSimone
PRODUCER (EDITORIAL CO): Alexa Atkin
MUSIC COMPANY & CITY: Beacon Street Studios. Venice, CA
EXECUTIVE PRODUCER (MUSIC CO): Leslie DiLullo
PRINCIPALS: John Nau, Andrew Feltstein
SOUND DESIGN COMPANY & CITY: Lime Studios. Santa Monica, CA
SOUND DESIGNER: Rohan Young
EXECUTIVE PRODUCER (MIX AND SOUND DESIGN CO): Susie Boyajan
MIXER: Mark Meyuhas
TELECINE COMPANY & CITY: Co3. Santa Monica, CA
SENIOR COLORIST: Stefan Sonnenfeld
EXECUTIVE PRODUCER (TELECINE CO): Rhubie Jovanov
VISUAL EFFECTS COMPANY & CITY: Method Studios. Santa Monica, CA
VISUAL EFFECTS SUPERVISOR: Michael Kennedy
SENIOR EXECUTIVE PRODUCER (VISUAL EFFECTS CO): Robert Owens
PRODUCER (VISUAL EFFECTS CO): Cara Lehr
LEAD COMPOSITOR: Kelly Bumbarger

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