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Tag Archives: Iphone Xs

New Shot on iPhone XS Campaign Features NHL Teammates: Matthews & Marner


Auston Matthews, of the Toronto Maple Leafs, takes viewers on a 'day-in-the-life-of' style video of with himself and teammate/best friend, Mitch Marner.

Matthews says, "I just really wanted to give fans something cool to watch that they could relate to and show a more personal and real side to us... With this, fans get a look into our lives off the ice, our friendship. We're always using our iPhone to take pics, shoot video in between games or on the road. I hope it makes them want to go shoot their own videos with their friends."

Matthews shot all the footage on an iPhone XS and the Maple Leafs forward picked some of his and Marner's favorite spots around Toronto, including Ristorante Sotto Sotto, Moss Park Arena and Lift Gym, to give fans a genuine look at their everyday lives away from Scotiabank Arena.

Watch the video below to get a peek behind the curtain into the lives of two of the biggest stars in the NHL.



Learn more: https://www.apple.com/iphone-xs/

Song: “Friction” by The Lytics: https://apple.co/2uRFo2O


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Australia’s Optus and Cuba Gooding Jr. Team up for iPhone Xs Commercial



Optus has launched a new ad for the new iPhone Xs which is playfully directed by Oscar-winning actor and director Cuba Gooding Jr.

Following last year's Optus iPhone 8 campaign featuring Cuba Gooding Jr., the Australian telecom company has launched its hugely anticipated new commercial directed by Cuba Gooding Jr, which stars Aussie actors selected by the Oscar-winning actor.

In the commercial, Cuba is seen in the director’s chair instructing the actors to look at an empty podium, “imagine” the newest mobile device available from Optus and show him what it makes them “feel”. The actors then show Cuba their honest and unscripted reactions while visualising the very latest mobile phone.

Optus Head of Marketing Melissa Hopkins said, “Optus is really excited to launch the very latest mobile device accompanied by an innovative and clever commercial which features the amazing Cuba Gooding Jr in the Director’s chair and some superb Aussie actors.”

In August, Cuba put a call out to Australian actors to audition for an Optus commercial and was inundated with videos from up-and-coming actors wanting to show off their talents to the budding Hollywood director.

Thirty people, selected from everyday Aussies who had submitted videos and some trained actors, were chosen to audition, with the process filmed in a reality-television style from beginning to end. The actors had no idea the audition would turn out to be the commercial, and so their reactions were genuine, unfiltered and captured in one take.

“At Optus, we like to challenge the status quo and with this commercial we did that. We placed up-and-coming Aussie actors in front of a Hollywood director to capture their genuine reactions in an unscripted and spontaneous reality-television style commercial, which is a really innovative concept for a marketing campaign,” Mrs Hopkins said.

“The finished commercial is a combination of CCTV footage and audition tape, because we knew that a phone this good didn’t need a big scripted ad. We love working with Cuba because he always brings spontaneity and creativity to the set, and he absolutely did that in the role of director for this shoot.”

The campaign was created by Emotive, one of Optus’ creative partners.



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