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Tag Archives: NHL

New Shot on iPhone XS Campaign Features NHL Teammates: Matthews & Marner


Auston Matthews, of the Toronto Maple Leafs, takes viewers on a 'day-in-the-life-of' style video of with himself and teammate/best friend, Mitch Marner.

Matthews says, "I just really wanted to give fans something cool to watch that they could relate to and show a more personal and real side to us... With this, fans get a look into our lives off the ice, our friendship. We're always using our iPhone to take pics, shoot video in between games or on the road. I hope it makes them want to go shoot their own videos with their friends."

Matthews shot all the footage on an iPhone XS and the Maple Leafs forward picked some of his and Marner's favorite spots around Toronto, including Ristorante Sotto Sotto, Moss Park Arena and Lift Gym, to give fans a genuine look at their everyday lives away from Scotiabank Arena.

Watch the video below to get a peek behind the curtain into the lives of two of the biggest stars in the NHL.



Learn more: https://www.apple.com/iphone-xs/

Song: “Friction” by The Lytics: https://apple.co/2uRFo2O


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Boston Bruins Tap Fuseideas For Winter Classic Promotion



BOSTON — In anticipation of the upcoming 2019 Bridgestone NHL Winter Classic, the Boston Bruins turned to Fuseideas to help promote and drive sales of their limited series Winter Classic jersey at The ProShop at TD Garden, according to Dennis Franczak, CEO of the full-service advertising firm.
Fuseideas, who has worked with the Bruins since 2007, has created a variety of frozen and eye-catching work that will appear as an in-arena promotion with video displayed on Garden HDX, New England Sports Network, in-arena signage and retail display prior to the January 1st game between the Bruins and the Blackhawks at Notre Dame Stadium.

The 2019 Bridgestone NHL Winter Classic Jersey is available on the BostonProShop.com site and in the ProShop on Level 2 at TD Garden.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigate the chaos that exists in the media landscape today. Fuseideas clients can achieve their brand and marketing objectives across all relevant channels. These include brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics. Fuseideas is headquartered in Boston with additional offices in Portland, Maine, San Francisco and Prague. For more information, visit Fuseideas online at www.fuseideas.com

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Durable Goods Director Neil Tardio Surprises Fans with Player Pitches in NHL Shop Campaign


Vegas Golden Knights goalie Marc-Andre Fleury, Edmonton Oilers center Connor McDavid and Dallas Stars center Tyler Seguin are the featured stars in the National Hockey League’s latest national TV campaign to promote Shop.NHL.com and NHLShop.CA. The three spots, which showcase the authenticity of NHL licensed products available at Shop.NHL.com and the whimsical personalities of the players, are currently running in the U.S. and Canada during NHL game broadcasts and shoulder programming on national rightsholders (NBC, NBCSN, Sportsnet, TVA), on regional sports networks and across the NHL’s broadcast, digital and social media platforms – including NHL Network™, NHL.com, in-arena, Facebook (facebook.com/NHL), Instagram (instagram.com/NHL) and Twitter (@NHL).
n each 30-second spot, the NHL stars approach hockey fans browsing the online store and recite the product description for the item the fan is admiring to persuade them to make the purchase. McDavid helps a young dad select an Oilers onesie for the new addition to his family. Seguin makes a literal elevator pitch to convince a fan to buy an adidas ADIZERO authentic Stars jersey. Fleury successfully sways a Golden Knights fan to buy his favorite team’s Fanatics t-shirt.
“This campaign was designed to accomplish two important things,” said Brian Jennings, NHL Chief Branding Officer and Executive Vice President. “The spots continue to establish Shop.NHL.com as the top online destination for NHL products and team merchandise with the widest selection. But most importantly, this campaign puts the best players in the game front and center. There are no greater ambassadors of Brand NHL than our players, and this campaign demonstrates our commitment to promote the stars of the NHL and their personalities.”
The creative was developed by the NHL and directed by Neil Tardio of Durable Goods, with collaborative input from New York-based creative shop, Baby Bear's Porridge. A fourth spot featuring Chicago Blackhawks right wing Patrick Kane will debut in mid-November in time for the holiday season.

Tyler Seguin - Shop.NHL.com


Marc-Andre Fleury - Shop.NHL.com


Connor McDavid - Shop.NHL.com



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Durable Goods Director Neil Tardio Surprises Fans with Player Pitches in NHL Shop Campaign


Vegas Golden Knights goalie Marc-Andre Fleury, Edmonton Oilers center Connor McDavid and Dallas Stars center Tyler Seguin are the featured stars in the National Hockey League’s latest national TV campaign to promote Shop.NHL.com and NHLShop.CA. The three spots, which showcase the authenticity of NHL licensed products available at Shop.NHL.com and the whimsical personalities of the players, are currently running in the U.S. and Canada during NHL game broadcasts and shoulder programming on national rightsholders (NBC, NBCSN, Sportsnet, TVA), on regional sports networks and across the NHL’s broadcast, digital and social media platforms – including NHL Network™, NHL.com, in-arena, Facebook (facebook.com/NHL), Instagram (instagram.com/NHL) and Twitter (@NHL).
n each 30-second spot, the NHL stars approach hockey fans browsing the online store and recite the product description for the item the fan is admiring to persuade them to make the purchase. McDavid helps a young dad select an Oilers onesie for the new addition to his family. Seguin makes a literal elevator pitch to convince a fan to buy an adidas ADIZERO authentic Stars jersey. Fleury successfully sways a Golden Knights fan to buy his favorite team’s Fanatics t-shirt.
“This campaign was designed to accomplish two important things,” said Brian Jennings, NHL Chief Branding Officer and Executive Vice President. “The spots continue to establish Shop.NHL.com as the top online destination for NHL products and team merchandise with the widest selection. But most importantly, this campaign puts the best players in the game front and center. There are no greater ambassadors of Brand NHL than our players, and this campaign demonstrates our commitment to promote the stars of the NHL and their personalities.”
The creative was developed by the NHL and directed by Neil Tardio of Durable Goods, with collaborative input from New York-based creative shop, Baby Bear's Porridge. A fourth spot featuring Chicago Blackhawks right wing Patrick Kane will debut in mid-November in time for the holiday season.

Tyler Seguin - Shop.NHL.com


Marc-Andre Fleury - Shop.NHL.com


Connor McDavid - Shop.NHL.com



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“This Is Our Ice” Campaign Builds on the Strong Community of NHL’s Minnesota Wild Fans

ICF Olson recently partnered with NHL team, the Minnesota Wild, to create a heartwarming and unique campaign for their upcoming season, aimed at bringing together their diehard fans, engaging new fans, and overall, creating a stronger sense of community. ICF Olson understood that in order to do this, they needed to find a shared passion amongst all Minnesotans, and leverage this commonality to strengthen their connection and loyalty to the Minnesota Wild team. The result was “This Is Our Ice” – a campaign that went beyond marketing and built an entirely new tradition: inviting people from all over the state to bring their own water – whether from a local lake, pond or stream – to create the new ice surface at the Xcel Energy Center for the Minnesota Wild players to play on throughout the season. ICF Olson understood that Minnesotans, coming from the land of 10,000 lakes, truly revere the state’s water and this new tradition would honor those lakes, ponds and rivers, while providing fans with a unique opportunity to feel as if they were contributing directly to their favorite sports team. You can view their promo video below, which were all shot and edited by ICF Olson. The campaign ran across broadcast TV, pre-roll, paid social, display banners, in-arena, arena OOH and PR.

Credits:
Client: Minnesota Wild
                  Matt Majka, President
                  Mitch Helgerson, SVP, Marketing and Ticket Sales
                  John Maher, VP, Brand, Broadcast & Production
                  Matt Minnichsoffer, Manager, Web and Creative Services
                  Bridget Johnson, Senior Marketing Manager
                  Phil Ervin, Digital Managing Editor/Content Strategist
                  Maggie Kukar, Senior Manager, Broadcasting and Production
                  Paul Loomis, Manager, Game Presentation
                  Aaron Sickman, Media Relations Director
Agency: Olson
                  Tom Lord, Creative Director
 Corey Price, Designer / Art Director
                  Derek Pletch, Copywriter
                  Jeremy Pinches, Account Director
                  Meredith Engelen, Associate Strategy Director
                  Ryan O’Hara Theisen, Integrated Production Director
                  Abby Stavig, Sr. Producer & Line Producer
                  Kirsten O’Callaghan, Sr. Producer
                  Steve Peckham, General Manager/SVP, Olson Engage
                  Caroline Geiser, Account Director, PR
                  Abby Kiefer, Associate Project Manager
Production Company: Olson
                  Ryan O’Hara Theisen – Director
                  Cody Brown – Editor

Post:
                  
Music – Marmoset
                  Recording Studio + Mix – Echo Boys
                  Color Correction – MPC NY through Ditch

Crew:
                  
Chris Hadland – Director of Photography
                  Steve Speers – Director of Photography
                  Michael Welsh / Sky Candy Studios – Drone + Operator
                  Nathan Armstrong – Assistant Camera / VTR
                  Chris Savage – Assistant Camera
                  Matt Muegge – Gaffer
                  Jeff Fischer – Grip
                  Bill Draheim – Grip
                  Jesse VanDenElzen – Production Assistant
                  Camera Rental – Cinemechanics
                 Grip Electric Equipment – Cinequipt

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Watch These Legendary NHL Stanley Cup Champions Come Together In Touching “Spelling” Commercial




Every letter on the Stanley Cup is earned, watch as these great NHL players spell it out for us in this new commercial for the NHL promoting the Stanley Cup Playoffs entitled "Spelling".

Baby Bear’s Porridge is the creative shop behind the spot featuring such great as Bobby Orr, Brett and Bobby Hull and of course the Great One Wayne Gretzky. As these and 18 more legendary Stanley Cup champions come together and spell their names for viewers, the magnificence of having one’s name engraved on The Stanley Cup, the most revered trophy in professional sports becomes abundantly clear. Different eras, different teams… all united by this singular accomplishment.

Featured in the commercial are these 23 NHL players: Mike Bossy, Ray Bourque, Martin Brodeur, Bobby Clarke, Sidney Crosby, Phil Esposito, Sergei Fedorov, Wayne Gretzky, Bobby Hull, Brett Hull, Dave Keon, Mario Lemieux, Nicklas Lidstrom, Mike Modano, Mark Messier, Bobby Orr, Denis Potvin, Patrick Roy, Teemu Selanne, Billy Smith, Jonathan Toews, Bryan Trottier, Steve Yzerman.

CREATIVE CREDITS:
Client: NHL
EVP/CBO, Marketing: Brian Jennings
Group VP, Marketing: Casey Hall
Senior Manager, Marketing: Josh Dubin

Creative Shop: Baby Bear's Porridge
Production Company: Superprime Films
Director: Samuel Bayer
Director of Photography: Samuel Bayer
Managing Director/EP: Rebecca Skinner
Managing Director/Sales: Michelle Ross
Managing Director: Josh Lesher
Executive Producer/Head of Production: Roger Zorovich
Producer: David Kemp

Editorial, Audio and Finishing Company: Cutters Studios
Editor: Steve Bell
Assistant Editor: Roz Domingo
Flame Artist: Moises Tavera
Audio Mixer: TJ Dumser
Senior Producer: Stephanie Rose
Executive Producer: Elizabeth Krajewski

Color Correction Company: Twelve
Color: Lez Rudge
Music: Future Perfect
Stock Footage: NHL Archives


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NHL “Two Places” After they play for the world they play for you


The brief:
"Two Places" celebrates the idea that a person actually has two hometowns they are loyal to. A player plays for his country, then he goes and plays for his city - it's a truth that's a perfect fit with the World Cup of Hockey and the NHL. Proving players really can be from two places at once.

All involved are very proud to share this latest collaboration between the NHL, creative shop Baby Bear's Porridge Productions and Cutters Studios New York editor Steve Bell - the team behind numerous legendary NHL promotions, including the iconic "History Will Be Made" campaign, "Cup Raise," "Boys" and "No Words," as well as the Clio Sports Award-winning "Name" for the 2015 Stanley Cup Finals. Here's what Bell has to say about the new "Two Places" spot.

"The creative teams at the NHL and Baby Bear's Porridge know exactly what works with hockey fans in these anthemic, emotional, sports genre pieces. Once again, they pushed us to extract every ounce of emotional material from over 40 hours of footage. We loved the concept from the beginning; the script is beautiful. Every new project with the NHL allows us to focus on a different aspect of what makes the sport so amazing. In this case, we focused on those players who participated in the World Cup of Hockey. There, of course, they play for their country of origin, but NHL fans will soon see them playing for their home team. With the new NHL season, these world-class players will soon become one with their teams, fans and cities - establishing themselves as being 'from' two places at once".

The ad:

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The Credits:
Client: NHL
EVP/CMO, Marketing: Brian Jennings
Group VP, Marketing: Casey Hall
Manager, Marketing: Tom Lafe
Footage Coordinator: Georgia Roxon
Footage and Operations Coordinator: James Natalie
Creative Shop: Baby Bear's Porridge Productions
Editorial, Audio and Finishing Company: Cutters Studios
Editor: Steve Bell
Assistant Editors: Austin Rauterkus, Meghan Sims
Flame Artist: Moises Tavera
Audio Mixer: Eric Thompson
Producer: Stephanie Rose
Executive Producer: Elizabeth Krajewski
Color Correction Company: MPC
Color: Adrian Seery
Music: Found Objects
Stock Footage: NHL Archives

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