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Tag Archives: print ads

Israeli Creative Agency GNS Boutique Publicis Delivers with Creative Print Ads


Here are a few print ads from GNS Boutique Publicis for Coca Cola Israel and Gett Delivery

GETT DELIVERY
Gett delivery with a creative take-off on the little red riding hood fairy tale communicating its quick and easy app-based delivery service, delivering its own message, that a delivery can make a long story short.


CREDITS
Client: Gett Delivery
Ad name: Make a long story short

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gabay
Head of Boutique: Dor Avnaim
Client Manager: Roei Wachtel


COCA-COLA ZERO LEMON
Coca-Cola launches a new Coca-Cola ZERO flavour in Israel for the first time in 10 years with a clever iconic print ad


CREDITS
Client: Coca-Cola Israel
Ad name: New Coca-Cola ZERO lemon

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gabay

COCA-COLA ISRAEL
Coca-Cola celebrates the announcement of it being the no. 1 brand in Israel in 2018 with what could truly turn out to be a timeless ad.


CREDITS:
Client: Coca-Cola Israel
Ad name: Timeless

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gab

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Israeli Creative Agency GNS Boutique Publicis Delivers with Creative Print Ads


Here are a few print ads from GNS Boutique Publicis for Coca Cola Israel and Gett Delivery

GETT DELIVERY
Gett delivery with a creative take-off on the little red riding hood fairy tale communicating its quick and easy app-based delivery service, delivering its own message, that a delivery can make a long story short.


CREDITS
Client: Gett Delivery
Ad name: Make a long story short

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gabay
Head of Boutique: Dor Avnaim
Client Manager: Roei Wachtel


COCA-COLA ZERO LEMON
Coca-Cola launches a new Coca-Cola ZERO flavour in Israel for the first time in 10 years with a clever iconic print ad


CREDITS
Client: Coca-Cola Israel
Ad name: New Coca-Cola ZERO lemon

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gabay

COCA-COLA ISRAEL
Coca-Cola celebrates the announcement of it being the no. 1 brand in Israel in 2018 with what could truly turn out to be a timeless ad.


CREDITS:
Client: Coca-Cola Israel
Ad name: Timeless

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gab

Read More »

Israeli Creative Agency GNS Boutique Publicis Delivers with Creative Print Ads


Here are a few print ads from GNS Boutique Publicis for Coca Cola Israel and Gett Delivery

GETT DELIVERY
Gett delivery with a creative take-off on the little red riding hood fairy tale communicating its quick and easy app-based delivery service, delivering its own message, that a delivery can make a long story short.


CREDITS
Client: Gett Delivery
Ad name: Make a long story short

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gabay
Head of Boutique: Dor Avnaim
Client Manager: Roei Wachtel


COCA-COLA ZERO LEMON
Coca-Cola launches a new Coca-Cola ZERO flavour in Israel for the first time in 10 years with a clever iconic print ad


CREDITS
Client: Coca-Cola Israel
Ad name: New Coca-Cola ZERO lemon

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gabay

COCA-COLA ISRAEL
Coca-Cola celebrates the announcement of it being the no. 1 brand in Israel in 2018 with what could truly turn out to be a timeless ad.


CREDITS:
Client: Coca-Cola Israel
Ad name: Timeless

Agency: GNS Boutique Publicis
Creative Director: Adam Peled
Art Director: Evgeni Zlatopolsky
Copywriter: Tom Gab

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Marie Claire Celebrates Women By Offering Them Her Cover Page



For the launch of the new edition of Marie Claire, the monthly magazine deploys an activation named Cover Stories.

Through this device, the female title offers her cover to all women, so that their voice mingles with that of Marie Claire.

This activation is based on a strong concept: Cover Stories.

Marie Claire has always been with and for women, discovering and sharing their stories. They are the ones inspiring Marie Claire, so to emphasize this tie with them, the magazine has designed a device that puts every woman's name on its cover, in the place of the brand’s.

It started with sending their customized version of the magazine to 50 of the most inspiring French women, who discovered their own first names on the front page.

In parallel, all women were invited to participate and to personalize their own cover on a dedicated website, Une Pour Toutes and this operation was also displayed on billboards across France.

In the end, women from 91 countries over the world took part in it and created thousands of covers.

CREDITS:
AGENCY: DARE.WIN
CEO: Wale GBADAMOSI-OYEKANMI
Creative Directors: Fabienne FIORUCCI & Damien FOUI
Art Director Senior: Marieke NAVAUX
Creative Ninja: Boris LAVERGNE
Creative Ninja: Thomas BROUCHON
Account Director: Edith CHAPIN
Account Manager Senior: Clément CHENIN
RP Manager: Manon FARGELAT
Content Creator Manager: Luna LEMAITRE & Claire SAURIN
Producer: Arthur DE CLERCK



ABOUT DARE.WIN:
Started in 2011, Dare.Win is a communications agency specialised in entertainment. At the intersection of content creation, social media and advertising, this independent agency, a veritable entertainment studio, is made up of just over 50 'Darewinners', with offices in both Paris and Berlin. Dare.Win thinks up and then produces creative campaigns both in France and overseas for clients wishing to produce entertaining, impactful and innovative brand experiences. Among its clients are big names such as Spotify, PlayStation, Ubisoft, YouTube, Hermès, Médecins du Monde (Doctors of the World), Marie Claire, Joon, ARTE, SFR, France Info, Babybel…

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Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything


Clever print campaign by In The Company of Huskies highlights the power of literacy for charitable organisation SUAS

Dublin-based creative agency, In The Company Of Huskies, launch an intriguing print campaign for literacy charity, Suas. The campaign, developed by Cannes Young Lions winners and creative duo, Emily Blaney and Niamh Ryan, utilises newspaper print to deliver a powerful message – ‘when you can read everything, it changes everything.’



The two-sided newspaper ad contains a story, half of which is printed on one page and the other half is printed on the back. By holding the page up to the light, an illusion is created where the additional worlds appear through the thin newsprint paper. When the page is read without light the text tells the struggles of an illiterate child, however when held up to the light the message revealed is a positive one of what can be achieved when you can read everything.

Niamh Ryan comments: “With this campaign we wanted to show the power that literacy has to change the lives of children around Ireland. Learning to read, write and practice numeracy can open up a world of opportunities to them and impact greatly on their self-esteem. This brought us to our campaign idea: ‘When you can read everything, it changes everything.’”



Emily Blaney comments: “To bring this idea to life as a press ad, we wanted to instantaneously show potential volunteers the difference they could make to a child’s life by simply helping them learn to read. To do this we used the characteristics of our chosen medium to its full advantage.

The campaign will run in The Irish Independent, The Herald, The Sunday World, and Living Magazine on June 19th, 2018.

CREDITS
Client: Suas Ireland
CEO: John Logue

Creative Agency: In The Company of Huskies
Creative Director: Damian Hanley
Art Director: Emily Blaney
Copywriter: Niamh Ryan
Account Executive: Cillian McSweeney
Producer: Brian DailyMedia: INM


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American Express Backs Artists Around the World



As the next step in American Express’ recently launched “Powerful Backing: Don’t Do Business / Don’t Live Life Without It” global campaign, the company is backing ‘up and coming’ local artists by giving them larger than life canvases across London, New York and Los Angeles. “The Backing Billboards by American Express” will showcase artists work on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level.

The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, colour, textures and everyday objects.”

The paint has just dried on the second billboard which features the artwork of Los Angeles artist, Hans Walor aka VALØR, whose style “invites viewersto move beyond their ordinary reality.” Hans was once laid off from his 9-5 job which led him to pursue his passion for art and now one of his paintings is showcased beautifully on the corner of Melrose Ave and N Genesee Avenue in LA.
 
American Express also recently invested $1 million dollars through its American Express Music Backers Program, backing Australia’s music industry, which is on the decline. As part of that investment, over the next 12 months American Express will offer music businesses, artists and fans the chance to access financial support, mentorship or other tools to help them succeed. The grant will also help to connect music fans with their favorite bands, rewarding them for their support of the live music scene.
 
Additional murals will launch across New York and Los Angeles in the coming weeks from artist including: Tiffany Alfonseca @yungtifff, Hashim  @softcircle, Dave Singley  _@singley, Sylvia Ji @Sylviaji, Josie Portillo @josie_portillo, and Leah Tinari @leahtinari


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Herezie Uses Books in Latest Campaign for Google Cloud Business in France



Check out this new operation coming for Google from the office of Herezie in Paris.

Google is investing a lot into its Google Cloud business to attract enterprise consumers and compete against Amazon Web Services who currently has a dominant market share.

Google challenged Herezie to reach high-profile CEOs of large companies in order to introduce them to its superior cloud offering.

Herezie came up with a brilliant idea that uses data in a creative way and relies on a very non-digital medium to sell a digital product: books.

But not any book. A book that tells the future of your professional life.

Jonathan Hadida, Head of Enterprise Marketing for Google Cloud France, notes: "Working with a publishing company was like meetings, lots of meetings. And it was very different from anything that we've ever done before at Google Cloud. Our goal was just to build a great mix of the vision that we had for these industries but also the publisher's capacity to write a story that would be a pleasure to read for anyone."

How does it work ?
A boatload of data was fed into Google Cloud that was able to predict from it what the next ten years of a CEO would look like.

Herezie then teamed up with a renowed publishing house and expert ghostwriters to pen unique biographies of ten CEOs of the largest firms in the country. An esteemed economist also wrote the foreword for each book. And only one copy of each book was produced that was hand delivered to each CEO. Imagine the surprise they got when they received their future biography.

That's a heck of a salespitch!

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NY Festival Winner – Volvo Spec Ad by Miami Ad School Students


Volvo "High Beam" lights is the new feature that all the brands latest cars come equipped with. This powerful new technology allows the driver to see the road better, further and in more detail compared to the regular car lights. This interactive print combines Ultraviolet technology and a smartphone to present the feature.

Advertised brand:Volvo
Advert title(s):Volvo - Extend your Senses
Headline and copy text (in English):Extend Your Senses
Media (see available options below): Intereactive Print Ad/ Bilboard
Advertising Agency: Name, City, Country Miami Ad School, Miami, United States.
Art Director: Giano Currie, , Mariana Von de Fak
Copywriter: Domingo Angelini, Agustina Lavignase
URL: https://domingo-angelini.squarespace.com/#/volvo/



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