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Tag Archives: print ads

Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything


Clever print campaign by In The Company of Huskies highlights the power of literacy for charitable organisation SUAS

Dublin-based creative agency, In The Company Of Huskies, launch an intriguing print campaign for literacy charity, Suas. The campaign, developed by Cannes Young Lions winners and creative duo, Emily Blaney and Niamh Ryan, utilises newspaper print to deliver a powerful message – ‘when you can read everything, it changes everything.’



The two-sided newspaper ad contains a story, half of which is printed on one page and the other half is printed on the back. By holding the page up to the light, an illusion is created where the additional worlds appear through the thin newsprint paper. When the page is read without light the text tells the struggles of an illiterate child, however when held up to the light the message revealed is a positive one of what can be achieved when you can read everything.

Niamh Ryan comments: “With this campaign we wanted to show the power that literacy has to change the lives of children around Ireland. Learning to read, write and practice numeracy can open up a world of opportunities to them and impact greatly on their self-esteem. This brought us to our campaign idea: ‘When you can read everything, it changes everything.’”



Emily Blaney comments: “To bring this idea to life as a press ad, we wanted to instantaneously show potential volunteers the difference they could make to a child’s life by simply helping them learn to read. To do this we used the characteristics of our chosen medium to its full advantage.

The campaign will run in The Irish Independent, The Herald, The Sunday World, and Living Magazine on June 19th, 2018.

CREDITS
Client: Suas Ireland
CEO: John Logue

Creative Agency: In The Company of Huskies
Creative Director: Damian Hanley
Art Director: Emily Blaney
Copywriter: Niamh Ryan
Account Executive: Cillian McSweeney
Producer: Brian DailyMedia: INM


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American Express Backs Artists Around the World



As the next step in American Express’ recently launched “Powerful Backing: Don’t Do Business / Don’t Live Life Without It” global campaign, the company is backing ‘up and coming’ local artists by giving them larger than life canvases across London, New York and Los Angeles. “The Backing Billboards by American Express” will showcase artists work on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level.

The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way we think about space, colour, textures and everyday objects.”

The paint has just dried on the second billboard which features the artwork of Los Angeles artist, Hans Walor aka VALØR, whose style “invites viewersto move beyond their ordinary reality.” Hans was once laid off from his 9-5 job which led him to pursue his passion for art and now one of his paintings is showcased beautifully on the corner of Melrose Ave and N Genesee Avenue in LA.
 
American Express also recently invested $1 million dollars through its American Express Music Backers Program, backing Australia’s music industry, which is on the decline. As part of that investment, over the next 12 months American Express will offer music businesses, artists and fans the chance to access financial support, mentorship or other tools to help them succeed. The grant will also help to connect music fans with their favorite bands, rewarding them for their support of the live music scene.
 
Additional murals will launch across New York and Los Angeles in the coming weeks from artist including: Tiffany Alfonseca @yungtifff, Hashim  @softcircle, Dave Singley  _@singley, Sylvia Ji @Sylviaji, Josie Portillo @josie_portillo, and Leah Tinari @leahtinari


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Herezie Uses Books in Latest Campaign for Google Cloud Business in France



Check out this new operation coming for Google from the office of Herezie in Paris.

Google is investing a lot into its Google Cloud business to attract enterprise consumers and compete against Amazon Web Services who currently has a dominant market share.

Google challenged Herezie to reach high-profile CEOs of large companies in order to introduce them to its superior cloud offering.

Herezie came up with a brilliant idea that uses data in a creative way and relies on a very non-digital medium to sell a digital product: books.

But not any book. A book that tells the future of your professional life.

Jonathan Hadida, Head of Enterprise Marketing for Google Cloud France, notes: "Working with a publishing company was like meetings, lots of meetings. And it was very different from anything that we've ever done before at Google Cloud. Our goal was just to build a great mix of the vision that we had for these industries but also the publisher's capacity to write a story that would be a pleasure to read for anyone."

How does it work ?
A boatload of data was fed into Google Cloud that was able to predict from it what the next ten years of a CEO would look like.

Herezie then teamed up with a renowed publishing house and expert ghostwriters to pen unique biographies of ten CEOs of the largest firms in the country. An esteemed economist also wrote the foreword for each book. And only one copy of each book was produced that was hand delivered to each CEO. Imagine the surprise they got when they received their future biography.

That's a heck of a salespitch!

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NY Festival Winner – Volvo Spec Ad by Miami Ad School Students


Volvo "High Beam" lights is the new feature that all the brands latest cars come equipped with. This powerful new technology allows the driver to see the road better, further and in more detail compared to the regular car lights. This interactive print combines Ultraviolet technology and a smartphone to present the feature.

Advertised brand:Volvo
Advert title(s):Volvo - Extend your Senses
Headline and copy text (in English):Extend Your Senses
Media (see available options below): Intereactive Print Ad/ Bilboard
Advertising Agency: Name, City, Country Miami Ad School, Miami, United States.
Art Director: Giano Currie, , Mariana Von de Fak
Copywriter: Domingo Angelini, Agustina Lavignase
URL: https://domingo-angelini.squarespace.com/#/volvo/



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NY Festival Winner – Volvo Spec Ad by Miami Ad School Students


Volvo "High Beam" lights is the new feature that all the brands latest cars come equipped with. This powerful new technology allows the driver to see the road better, further and in more detail compared to the regular car lights. This interactive print combines Ultraviolet technology and a smartphone to present the feature.

Advertised brand:Volvo
Advert title(s):Volvo - Extend your Senses
Headline and copy text (in English):Extend Your Senses
Media (see available options below): Intereactive Print Ad/ Bilboard
Advertising Agency: Name, City, Country Miami Ad School, Miami, United States.
Art Director: Giano Currie, , Mariana Von de Fak
Copywriter: Domingo Angelini, Agustina Lavignase
URL: https://domingo-angelini.squarespace.com/#/volvo/



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Spittn Image & Founding EP Melissa Ciampa Entice the Masses with Print & Social Campaigns for FX’s Legion & Pose


An emerging, innovative model of production company, Spittn Image and founding Executive Producer Melissa Ciampa continue to make their mark with enticing print campaigns for FX Network's Legion & Pose. The Legion print & social campaign was shot at the end of 2017 in Los Angeles, which included motion & still images for respective social media platforms, while the Pose print & integrated social campaign was completed in New York. Ciampa worked closely with FX Networks SVP of Print Design Todd Heughens, photographer Pari Dukovic in New York, and Photographer Matthias Clamer in Los Angeles to bring the alluring visions to life.




Credits:

Client: FX Networks “Legion” & “Pose”

President of Marketing & On-Air Promotions - Stephanie Gibbons
SVP, Print Design - Todd Heughens
SVP, Production for Marketing & On-Air Promotions - Kenna McCabe
VP, Production & Programming - Julie Graham
VP, Production & Special Projects - Elizabeth Knight
VP, Print Design - Michael Brittain
Director, Print Design - Keath Moon
Director, Print Design - Todd Russell
Director, Print Design - Rob Wilson
Director, Production & Special Projects - Mike Drinkwater
Director, Production & Special Projects - Stephanie Machado
Senior Print Designer - Johnny Salinas
Print Designer - Sarin Markarian
Print Designer - Antoin Huynh
Senior Production Manager, Print Design - Lisa LeJeune
Senior Manager, Print Design - Laura Handy
Production Artist, Print Design - Phillip Agrusa
Manager, Production & Special Projects - Jordan Zavaleta
Producer - Iaian Smallwood

Print: “Legion”

Production Company: Spittn Image
Executive Producer / Producer: Melissa Ciampa
Photographer: Matthias Clamer

Print: Pose”

Production Company: Spittn Image
Executive Producer / Producer: Melissa Ciampa
Photographer: Pari Dukovic

About Spittn Image:
Spittn Image was founded by Executive / Creative Producer Melissa Ciampa and is co-headed by Creative Director / Director Shawnette Heard. Experts in producing truly integrated campaigns and shooting branded content projects for a variety of clients, Spittn Image is oftentimes called on to complete the theatrical, broadcast and print components of a launching campaign. The Spittn Image team finds and partners with reputable Directors and Still Photographers in the execution of films and music videos, as well as emerging and established music artists from all walks of life, choosing the right talent for each project. We align our passion for the arts with a commitment to giving back to the community, with a series of projects under the Spittn Image umbrella embedded with a strong social cause.

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Agency Squid Adds More Color in Latest Campaign for American Gem Trade Association



Agency Squid, a Minneapolis based consultancy/creative firm, has collaborated with the American Gem Trade Association in order to help push awareness of colored gemstones. The jewelry industry has been changing over the last few years as a younger audience looks beyond diamonds and to responsibly sourced gems. In order to appeal to these demographics, Agency Squid was tasked with creating a piece that told two stories: stones being picked from the earth and turned into beautiful pieces as well as reveal the variety of situations and pieces for which the stones are perfect for. Agency Squid met this challenge with a dynamic campaign showing the places where the elegance of gems and the diversity of life meet.



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Agency Squid Adds More Color in Latest Campaign for American Gem Trade Association



Agency Squid, a Minneapolis based consultancy/creative firm, has collaborated with the American Gem Trade Association in order to help push awareness of colored gemstones. The jewelry industry has been changing over the last few years as a younger audience looks beyond diamonds and to responsibly sourced gems. In order to appeal to these demographics, Agency Squid was tasked with creating a piece that told two stories: stones being picked from the earth and turned into beautiful pieces as well as reveal the variety of situations and pieces for which the stones are perfect for. Agency Squid met this challenge with a dynamic campaign showing the places where the elegance of gems and the diversity of life meet.



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