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New Print Magazine EMBER Shifts Cannabis Conversation


Venturing inside the lives of a Los Angeles-based celebrity chef who infuses cannabis into his signature dishes to a former NFL player who advocates for the holistic benefits of marijuana on and off the field, the mainstream marijuana movement has permeated every layer of today’s culture and society. EMBER, a new quarterly print publication that explores the lifestyles of today’s most fascinating individuals who openly embrace pot in all forms and chronicles that cultural evolution. EMBER also puts a spotlight on the best in cannabis products for all occasions.

EMBER celebrates the convergence of cannabis and culture by introducing a new, artful, and upscale editorial platform. Pot is increasingly part of our everyday conversation with the legalization of marijuana in various forms across 30 states—where the majority of the American population reside.

To chronicle this conversation, EMBER is a collaboration between MedMen, the most recognized cannabis brand in the country today, and PAPER Magazine, who remains a leader at the forefront of fashion, pop culture, and lifestyle. The inaugural issue boasts interviews with a myriad of intriguing subjects across the cultural spectrum in long-form, captivating editorials, including:

  • Scott Campbell, celebrity tattoo artist and founder of Beboe
  • Neal Fraser, notable chef and owner of LA-based restaurant Redbird
  • Eben Britton, former NFL player
  • Kacy Hill, American model and acclaimed singer-songwriter
  • And more
Mainstreaming marijuana for everyone, EMBER’s pages champion the legalization movement, bringing it out of the shadows and into consumer purview in an aspirational, yet accessible narrative.

“We’re honored to join forces with PAPER Magazine to position EMBER at the forefront of marijuana culture.” said Andrew Modlin, co-founder and president of MedMen and editorial director of the magazine. “We are on a mission to change the face of cannabis in everything we do, and this gives us the opportunity to really shape the larger conversation.”

EMBER will be available onsite at all MedMen retail locations starting April 11, 2018.

PAPER Magazine Creative Director Drew Elliott adds, "With EMBER we are taking you out of the weeds of stoner culture, and introducing you to an exciting community, growers and innovators who are taking pot to new places. Pot is Pop Culture, and finally we are seeing it legalized and new ways to consume it. It is not just about smoking anymore. When I walked into the MedMen store, I was transformed. There was so much more than cannabis being sold. This was a culture...and a cool one at that. This magazine is going to open your eyes to a whole new point of view on pot, and let’s just say, it’s not what you think…it’s even better.”

Be on the lookout for more news and announcements about MedMen and EMBER soon.


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New Print Magazine EMBER Shifts Cannabis Conversation


Venturing inside the lives of a Los Angeles-based celebrity chef who infuses cannabis into his signature dishes to a former NFL player who advocates for the holistic benefits of marijuana on and off the field, the mainstream marijuana movement has permeated every layer of today’s culture and society. EMBER, a new quarterly print publication that explores the lifestyles of today’s most fascinating individuals who openly embrace pot in all forms and chronicles that cultural evolution. EMBER also puts a spotlight on the best in cannabis products for all occasions.

EMBER celebrates the convergence of cannabis and culture by introducing a new, artful, and upscale editorial platform. Pot is increasingly part of our everyday conversation with the legalization of marijuana in various forms across 30 states—where the majority of the American population reside.

To chronicle this conversation, EMBER is a collaboration between MedMen, the most recognized cannabis brand in the country today, and PAPER Magazine, who remains a leader at the forefront of fashion, pop culture, and lifestyle. The inaugural issue boasts interviews with a myriad of intriguing subjects across the cultural spectrum in long-form, captivating editorials, including:

  • Scott Campbell, celebrity tattoo artist and founder of Beboe
  • Neal Fraser, notable chef and owner of LA-based restaurant Redbird
  • Eben Britton, former NFL player
  • Kacy Hill, American model and acclaimed singer-songwriter
  • And more
Mainstreaming marijuana for everyone, EMBER’s pages champion the legalization movement, bringing it out of the shadows and into consumer purview in an aspirational, yet accessible narrative.

“We’re honored to join forces with PAPER Magazine to position EMBER at the forefront of marijuana culture.” said Andrew Modlin, co-founder and president of MedMen and editorial director of the magazine. “We are on a mission to change the face of cannabis in everything we do, and this gives us the opportunity to really shape the larger conversation.”

EMBER will be available onsite at all MedMen retail locations starting April 11, 2018.

PAPER Magazine Creative Director Drew Elliott adds, "With EMBER we are taking you out of the weeds of stoner culture, and introducing you to an exciting community, growers and innovators who are taking pot to new places. Pot is Pop Culture, and finally we are seeing it legalized and new ways to consume it. It is not just about smoking anymore. When I walked into the MedMen store, I was transformed. There was so much more than cannabis being sold. This was a culture...and a cool one at that. This magazine is going to open your eyes to a whole new point of view on pot, and let’s just say, it’s not what you think…it’s even better.”

Be on the lookout for more news and announcements about MedMen and EMBER soon.


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ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching


The powerful campaign reframes the traditional Births, Deaths & Notices section to highlight the threat of the white rhino population.

ROTHCO reframes the traditional 'Birth, Deaths & Notices' section of an Irish National newspaper to highlight Africa's threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species.

The touching ad subverts readers' expectations by framing the killings of white rhinos in the context of the Births, Deaths & Notices section found in newspapers. Orchestrated by creative agency ROTHCO, the segment, which is traditionally found at the end of newspapers, was moved to the front few pages. A solemn contrast is made as one page, filled with entries detailing the deaths of the mammals caused by poachers, sits next to a sparse-looking page of births. On this page, is the single entry of the rhinoceros calf welcomed by Dublin Zoo in late 2017.



To showcase the importance of the baby rhino's birth, ROTHCO accelerated the celebration by conceptualising the campaign as a means for, not only showcasing Dublin Zoo's conservation and protection efforts of the threatened species, but by cleverly transforming the occasion into a powerful force for awareness raising.

A sad estimate of just 20,000 white rhinos exist in the wild worldwide. Since 2008, the species has been under threat as the animals are poached for their horns. The ad serves to highlight the urgent need for the conservation and protection of rhinos.

Alan Kelly, Executive Creative Director at ROTHCO, comments: "It's great to know that even the oldest advertising medium print can still surprise and delight readers. Our 'Births, Deaths & Notices' execution seemed the perfect way to celebrate the rhino calf's birth without ignoring the wider tragic context of what's happening to the rhino population worldwide."
Leo Oosterweghel, Director of Dublin Zoo adds: "A powerful and brilliant concept to turn statistics into individual animals telling their story. When I saw it, it made me sit up straight and think!"

The print campaign took place on Friday 16th February 2018.


CREDITS

Agency ROTHCO
Executive Creative Director Alan Kelly
Creative Director Jonathon Cullen
Copywriter Rob Turner
Art Director Dave Kelly
Head of Account Management Miriam Hendrick

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New Volkswagen Polo Photographs its Own Outdoor Campaign

For the launch of the new Volkswagen Polo, DDB Brussels imagined an original and surprising stunt. To highlight the efficiency of its pedestrian recognition system, a standard feature on the new model, the Polo was equipped with a camera that was directly connected to this active security technology. As a result, each time the Polo automatically braked for a pedestrian, the camera took a picture of him crossing the road. The actual pictures taken are currently being used in posters on our streets.



In September, Volkswagen launched the new Polo. The compact member of the Volkswagen family now comes equipped with Front Assist pedestrian recognition as standard equipment. To highlight this technology, DDB Brussels imagined an original stunt. For the first time, the pictures for the new outdoor campaign were not shot by a photographer, but by the car itself.

The cross-media production company Fish Eye did the required engineering for this ingenious concept. A smart webcam detected the visual signals on the car’s dashboard, when the security system was activated, immediately setting off a camera that was fixed to the car’s bonnet. After a test phase, the Polo started collecting pictures from the pedestrians. Three pictures were selected by the young and promising photographer Frederik Buyckx, who supervised the project, and then used for the new Polo’s outdoor campaign.



CREDITS:
Client: Volkswagen
Contact clients: Filip Vanrietvelde ; Frédéric Lequeu
Agency: DDB Brussels

Creative Director: Peter Ampe
Creation : Fred Zouag - Nicolas Gaspart – Jonathan d'Oultremont
Strategic planner: Philippe Gerin
Account Team: Sylvie De Couvreur, Quentin Maryns, Anneleen Vande voorde
Art Buyer & TV producer: Brigitte Verduyckt
Photographer: Frederik Buyckx & the new Polo

Production House : The Breakfast Club
Technical production : Fish Eye
DTP: Benjamin Hiffe

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New Volkswagen Polo Photographs its Own Outdoor Campaign

For the launch of the new Volkswagen Polo, DDB Brussels imagined an original and surprising stunt. To highlight the efficiency of its pedestrian recognition system, a standard feature on the new model, the Polo was equipped with a camera that was directly connected to this active security technology. As a result, each time the Polo automatically braked for a pedestrian, the camera took a picture of him crossing the road. The actual pictures taken are currently being used in posters on our streets.



In September, Volkswagen launched the new Polo. The compact member of the Volkswagen family now comes equipped with Front Assist pedestrian recognition as standard equipment. To highlight this technology, DDB Brussels imagined an original stunt. For the first time, the pictures for the new outdoor campaign were not shot by a photographer, but by the car itself.

The cross-media production company Fish Eye did the required engineering for this ingenious concept. A smart webcam detected the visual signals on the car’s dashboard, when the security system was activated, immediately setting off a camera that was fixed to the car’s bonnet. After a test phase, the Polo started collecting pictures from the pedestrians. Three pictures were selected by the young and promising photographer Frederik Buyckx, who supervised the project, and then used for the new Polo’s outdoor campaign.



CREDITS:
Client: Volkswagen
Contact clients: Filip Vanrietvelde ; Frédéric Lequeu
Agency: DDB Brussels

Creative Director: Peter Ampe
Creation : Fred Zouag - Nicolas Gaspart – Jonathan d'Oultremont
Strategic planner: Philippe Gerin
Account Team: Sylvie De Couvreur, Quentin Maryns, Anneleen Vande voorde
Art Buyer & TV producer: Brigitte Verduyckt
Photographer: Frederik Buyckx & the new Polo

Production House : The Breakfast Club
Technical production : Fish Eye
DTP: Benjamin Hiffe

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barrettSF Wants You To Make the Obvious Choice



Humboldt Redwood is the largest supplier of redwood in California. This year they wanted to target specifiers (the people who select building materials for construction projects) to educate them on why redwood timbers were the ideal building material compared to other types of wood. We created a print campaign for trade publications popular among the specifier audience that focused on the many reasons why redwood timbers are “the obvious choice” when it comes to choosing building materials.

  




Credits
Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Sr. Art Director: Byron Wages
Sr. Copywriter: Phil Fattore
Account Supervisor: Lyndsey Sotwick

Client: Humboldt Redwood
Director, Marketing: Jessica Hewitt
Marketing Associate: Jessica Chandler

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Laughter is not the best medicine in these comedy festival ads via Toronto’s Cossette




The Corner Comedy Club is launching the “It’s Not Medicine. It’s Comedy.” campaign to promote The No Refunds Comedy Festival happening in Toronto July 20th – 30th.

Developed by creative agency Cossette, the integrated campaign promotes the underground and independent comedy festival with an edgier style of humour than what’s typically shown at large scale comedy events. The No Refunds Comedy Festival doesn’t offer family-friendly acts like Just For Laughs and so they turned the old expression "laughter is the best medicine" on its head with "It's Not Medicine. It's Comedy."

An online video, directed by Tim Godsall, opens in a hectic emergency room where a nurse and doctor urgently run through a series of jokes in order to save a critically injured patient, since laughter is the only form of medicine. From observational and standup to topical and one-liners, they desperately try every style of humour to keep the patient from flatlining.

Additionally, out of home posters further promote “It’s not medicine. It’s Comedy.” by displaying pieces of prescription paper with handwritten jokes as a doctor’s prescribed dose of medication.




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