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Tag Archives: print ads

RKCR/Y&R creates “Seen it All” campaign for Randolph Engineering

Randolph Engineering, the iconic handcrafted American eyewear brand founded in 1972, is giving us a glimpse of the world as seen through a pair of Randolph sunglasses for a new campaign.

The “Seen It All” campaign, created by RKCR/Y&R, is inspired by the fact that many of the world’s most dramatic events over the last forty-four years have been witnessed through a pair of Randolph aviators.

The campaign kicks off with a series of print and outdoor ads launching this week, followed by an online content film in April.

The three print ads, called “Aviator”, “Raptor” and “Hawk”, show a pilot flying upside down, an off-piste skier, and a soldier climbing down a rope from an aircraft. These adrenaline-inducing situations are captured as though the viewer is looking directly through the lens.

In a bold statement, the only branding in the campaign is the word Randolph as it would appear to the wearer of the glasses, backwards, to create an immersive image.

There is no pack shot, no copy and no endline, just a perspective on the world made even more dramatic by the fact that it is viewed through the lens of the iconic glasses.

Creative Credits:  
Executive Creative Director: Mark Roalfe
Creative Director: Tim Brookes & Lee Aldridge
Account Director: Olly Boden
Agency Producer: Kate Manning
‘Aviator’: Patrice De Villiers and Daniel Karlson
‘Raptor’: Patrice De Villiers and Jakob Helbig
‘Hawk’: Patrice De Villiers and US Air Force
Art Buyer: Lisa Dickinson

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Fundraising Disguised As Real Estate Advertising for OOH Rainforest Trust Campaign

Fundraising disguised as real estate advertising. Rather than “donate,” viewers are asked to “buy” land, in the location they choose, at $10/acre, Rainforest Trust’s typical cost. (The land is deemed critical to one or more species’ survival. Donors do not receive actual title.) 100% of every dollar goes to actual land purchases. Operating expenses are separately funded.

Creative Credits:  
Advertised brand: Rainforest Trust
Advert title(s): Hardwood
Headline and copy text: “2,000 Year Old Hardwood! Wow! Appreciate original hardwood architectural features that have taken hundreds of years to for! Just $10 per acre ensures these original wooden details don’t turn into lumber! Visit RainforestTrust.org or call (800) 456-4930.”
Advertising Agency: Darling Agency, New York, U.S.A.
Agency website: http://darlingagency.com
Creative Director: Kelly Platt
Art Director: Jeroen Bours
Copywriter: Kelly Platt
Photographer: stock

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Boutique Agency Gents unleashes Bulldog Gin in Streets of Antwerp

Boutique agency Gents takes their new client Bulldog Gin to the streets of Antwerp. With a slightly provocative, insightful and bold awareness campaign launching the ‘We Are Bulldog’ brand signature.

By combining clever guerrilla tactics with above-the-line media, Gents re-invents and re-writes the rules of visual propaganda.

Starting from the manifesto of Bulldog Gin, where Winston Churchill is quoted, Gents translated the bold and defiant attitude of the brand into a contemporary and visually unique campaign with a disruptive black and white personality. Bold words and statements communicate the attitude of Bulldog Gin in a straightforward way across the streets of Antwerp, addressing the social mavericks in Belgium’s - so they say - boldest city.

To accomplish the underground effect, propaganda-alike posters, stickers and stencils were spread across the city centre of Antwerp.

Creative Credits:
Ad Agency- Gents
Client— Bulldog
Marketing Manager Campari Benelux— Tihana Rapic
Senior Brand Manager Campari Benelux— Miek Pauwels
Creative Director— Tim Helsen
Concept— Tim Helsen, Sander Vanermen
Copywriting— Tim Helsen, Sander Vanermen
Account Director— Leen Van der Mijnsbrugge
Account Coordinator— Magali Deckers
Graphic Design— Martijn Leenaers
Digital Design— Simon Pertz
Development— Ibe Vanmeenen, Diederik Van Hoorebeke

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Nat Geo Wild’s six-part series, Africa’s Wild Kingdom Reborn, features one of the most exciting conservation stories happening in the world today. To reflect this, National Geographic Channels International created a hopeful and inspiring creative campaign to launch the show on Nat Geo Wild.

The creative, executed in-house by National Geographic Channel’s South African team, reflects the series’ focus on the incredible rebirth of Gorongosa National Park. The campaign focuses on the concept that what was destroyed by man is now being reclaimed by nature.

The fabric of life across this million-acre paradise in Mozambique was shredded during a long civil war. Now, an international team of scientists and conservationists has assembled to repair it. Emmy Award-winning wildlife cameraman Bob Poole documents one of the most ambitious wilderness restoration projects ever attempted, touching on every species in the park, including lions, crocodiles, zebras and elephants.

The stunning and heart-warming campaign is currently airing on Nat Geo Wild in all territories outside the US.

Creative Credits:
Emanuele Madeddu – SVP of Creative and Marketing
Alyshia Linares – Director of Creative and Marketing
Waldo Büchner – Motion Graphics Supervisor
Zozette Balsaras – Promo Producer (concept & copywriter)
Suné Smalberger – Junior Motion Graphics Artist
Navina Chinnamunian – Promo Producer (editor)
Samira Gerin-Singh – On-Air Creative Manager

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Susanin Fitness “For the prominent result” Print Ads via Russia’s Braind Creative Agency

Creative Credits:
Advertised brand: Susanin Fitness
Advert title(s): For the prominent result
Headline and copy text (in English): For the prominent result
1. From ‘Ass!’ to ‘Wow!’
2. From ‘Weight!’ to ‘Yes!’
3. From ‘Mass!’ to ‘Yee-haa!’
4. From ‘Flank!’ to ‘Ok!’

Advertising Agency: Braind Creative Agency, St. Petersburg, Russia
Agency website: http://braind-agency.com
Creative Director: Yury Malyarenko
Art Director: Sergej Ponomarev
Copywriter: Yury Malyarenko
Published: October, 2015
Short rationale: Not everyone believes that the desired result could be achieved. What should they do? We have developed a series of prints that clearly shows how the problem solution becomes a reason for joy. For example, the weight after a training at the club becomes the reason for a happy exclamation: "YES"!

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