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Tag Archives: print ads

New Volkswagen Polo Photographs its Own Outdoor Campaign

For the launch of the new Volkswagen Polo, DDB Brussels imagined an original and surprising stunt. To highlight the efficiency of its pedestrian recognition system, a standard feature on the new model, the Polo was equipped with a camera that was directly connected to this active security technology. As a result, each time the Polo automatically braked for a pedestrian, the camera took a picture of him crossing the road. The actual pictures taken are currently being used in posters on our streets.



In September, Volkswagen launched the new Polo. The compact member of the Volkswagen family now comes equipped with Front Assist pedestrian recognition as standard equipment. To highlight this technology, DDB Brussels imagined an original stunt. For the first time, the pictures for the new outdoor campaign were not shot by a photographer, but by the car itself.

The cross-media production company Fish Eye did the required engineering for this ingenious concept. A smart webcam detected the visual signals on the car’s dashboard, when the security system was activated, immediately setting off a camera that was fixed to the car’s bonnet. After a test phase, the Polo started collecting pictures from the pedestrians. Three pictures were selected by the young and promising photographer Frederik Buyckx, who supervised the project, and then used for the new Polo’s outdoor campaign.



CREDITS:
Client: Volkswagen
Contact clients: Filip Vanrietvelde ; Frédéric Lequeu
Agency: DDB Brussels

Creative Director: Peter Ampe
Creation : Fred Zouag - Nicolas Gaspart – Jonathan d'Oultremont
Strategic planner: Philippe Gerin
Account Team: Sylvie De Couvreur, Quentin Maryns, Anneleen Vande voorde
Art Buyer & TV producer: Brigitte Verduyckt
Photographer: Frederik Buyckx & the new Polo

Production House : The Breakfast Club
Technical production : Fish Eye
DTP: Benjamin Hiffe

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New Volkswagen Polo Photographs its Own Outdoor Campaign

For the launch of the new Volkswagen Polo, DDB Brussels imagined an original and surprising stunt. To highlight the efficiency of its pedestrian recognition system, a standard feature on the new model, the Polo was equipped with a camera that was directly connected to this active security technology. As a result, each time the Polo automatically braked for a pedestrian, the camera took a picture of him crossing the road. The actual pictures taken are currently being used in posters on our streets.



In September, Volkswagen launched the new Polo. The compact member of the Volkswagen family now comes equipped with Front Assist pedestrian recognition as standard equipment. To highlight this technology, DDB Brussels imagined an original stunt. For the first time, the pictures for the new outdoor campaign were not shot by a photographer, but by the car itself.

The cross-media production company Fish Eye did the required engineering for this ingenious concept. A smart webcam detected the visual signals on the car’s dashboard, when the security system was activated, immediately setting off a camera that was fixed to the car’s bonnet. After a test phase, the Polo started collecting pictures from the pedestrians. Three pictures were selected by the young and promising photographer Frederik Buyckx, who supervised the project, and then used for the new Polo’s outdoor campaign.



CREDITS:
Client: Volkswagen
Contact clients: Filip Vanrietvelde ; Frédéric Lequeu
Agency: DDB Brussels

Creative Director: Peter Ampe
Creation : Fred Zouag - Nicolas Gaspart – Jonathan d'Oultremont
Strategic planner: Philippe Gerin
Account Team: Sylvie De Couvreur, Quentin Maryns, Anneleen Vande voorde
Art Buyer & TV producer: Brigitte Verduyckt
Photographer: Frederik Buyckx & the new Polo

Production House : The Breakfast Club
Technical production : Fish Eye
DTP: Benjamin Hiffe

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barrettSF Wants You To Make the Obvious Choice



Humboldt Redwood is the largest supplier of redwood in California. This year they wanted to target specifiers (the people who select building materials for construction projects) to educate them on why redwood timbers were the ideal building material compared to other types of wood. We created a print campaign for trade publications popular among the specifier audience that focused on the many reasons why redwood timbers are “the obvious choice” when it comes to choosing building materials.

  




Credits
Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Sr. Art Director: Byron Wages
Sr. Copywriter: Phil Fattore
Account Supervisor: Lyndsey Sotwick

Client: Humboldt Redwood
Director, Marketing: Jessica Hewitt
Marketing Associate: Jessica Chandler

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Laughter is not the best medicine in these comedy festival ads via Toronto’s Cossette




The Corner Comedy Club is launching the “It’s Not Medicine. It’s Comedy.” campaign to promote The No Refunds Comedy Festival happening in Toronto July 20th – 30th.

Developed by creative agency Cossette, the integrated campaign promotes the underground and independent comedy festival with an edgier style of humour than what’s typically shown at large scale comedy events. The No Refunds Comedy Festival doesn’t offer family-friendly acts like Just For Laughs and so they turned the old expression "laughter is the best medicine" on its head with "It's Not Medicine. It's Comedy."

An online video, directed by Tim Godsall, opens in a hectic emergency room where a nurse and doctor urgently run through a series of jokes in order to save a critically injured patient, since laughter is the only form of medicine. From observational and standup to topical and one-liners, they desperately try every style of humour to keep the patient from flatlining.

Additionally, out of home posters further promote “It’s not medicine. It’s Comedy.” by displaying pieces of prescription paper with handwritten jokes as a doctor’s prescribed dose of medication.




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Tic Tac Campaign Shows Everyone’s a Millionaire That Questions Their Friends

La Comunidad, the Buenos Aires office of innovative, cross-cultural agency the community, explores that very question in “Tic Tac Millionaires,” its new print campaign for Tic Tac. Now that Tic Tac comes in a 100-pack, everyone can walk in millionaires’ shoes and ponder their friends’ true motives.

Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.




“Tic Tac Millionaires” Team Credits
Agency: La Comunidad
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
Creative Team: Carlos Quesquén Cortez, Daniel Pérez Galeano
Group Account Director: Sebastián Díaz
Account Director: Solange Blanco
Account Executive: Catalina Gay
Director of Production: Ramiro Capisto
Production Assistant: Sebastián García
Ilustrator: Andrés Yeah

Client: Ferrero Argentina
Brand: Tic Tac
South America Marketing Manager, Regional Brand Head: Sofía Tiscornia

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Tic Tac Campaign Shows Everyone’s a Millionaire That Questions Their Friends

La Comunidad, the Buenos Aires office of innovative, cross-cultural agency the community, explores that very question in “Tic Tac Millionaires,” its new print campaign for Tic Tac. Now that Tic Tac comes in a 100-pack, everyone can walk in millionaires’ shoes and ponder their friends’ true motives.

Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.




“Tic Tac Millionaires” Team Credits
Agency: La Comunidad
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
Creative Team: Carlos Quesquén Cortez, Daniel Pérez Galeano
Group Account Director: Sebastián Díaz
Account Director: Solange Blanco
Account Executive: Catalina Gay
Director of Production: Ramiro Capisto
Production Assistant: Sebastián García
Ilustrator: Andrés Yeah

Client: Ferrero Argentina
Brand: Tic Tac
South America Marketing Manager, Regional Brand Head: Sofía Tiscornia

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Cambridge English for Acadomia by Les Gaulois


For 20 years, Acodomia has been the leading organisation for school support in France…
Acadomia offers support courses for primary, secondary, sixth-form and higher education through private lessons at home or intensive courses in small groups in the 110 Acadomia centers. 20,000 teachers follow nearly 100,000 pupils each year.

Acadomia develops a partnership with Cambridge English Language Assessment, department ofthe famous British university. It uses a playful and lively approach to English. The courses, organised inAcadomia centers, are run exclusively by teachers who are specially trained in this method and takeplace in small groups (8 students maximum). They end with a Cambridge English certification.



CREATIVE CREDITS:
AGENCY: LES GAULOIS
Chief Creative Officer: Xavier Beauregard
Art Director: Aurélien Bigot
Copy Writer: Benjamin Le Coz

PRODUCTION: WANDA
3D Prod: Jungler

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