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WWF France Launches #StopMontagnedOr with French Footballer Ibrahim Cissé



To influence public opinion of gold mine project that threatens French Amazonia.

WWF France is saying “STOP” to “Montagne d'Or”, an industrial gold mine project planned for construction in the French Amazonia. A new campaign will alert and mobilize public opinion on the project, which is currently the subject of public debate in Guyana. WWF France and We Are Social agency chose Ibrahim Cissé, the young French football player, to launch the #StopMontagnedOr campaign.

Montagne d'Or is set to become the first industrial mine in French Guyana and, by far, the largest gold mine in France. In addition to raising the prospect of ecological disaster in the shape of deforestation, destruction of wildlife, and an explosion of energy consumption, the project is economically flawed and a waste of taxpayer money.

Raising awareness of the gold mine project that threatens French Amazonia

In order to raise awareness and mobilize public opinion against the industrial gold mine project that threatens Guyana, the agency We Are Social has created the #StopMontagnedOr campaign for WWF France.

The integrated digital campaign launches with a disaster film that comes alive ... on a football field. Why?

Because to extract the gold, the developer plans to use 57,000 tons of explosives, 46,500 tons of cyanide, 195 million litres of fuel, and deforest 1,513 hectares of land, the equivalent to about 2,161 football fields.

The film highlights these abnormal dimensions in an original way. Shot in the style of yet another promotion for a sports equipment manufacturer, the campaign film introduces rising French footballer Ibrahim Cissé, who seems to be focused on a fitness challenge, and starts running on a football pitch at night. He crosses a first field, then two, then three… As his sprint progresses, Cissé confronts various elements in the fields that he traverses: there’s a flood, then obstructions in the form of mining equipment, and falling trees. He keeps on his course, braving all obstacles, including explosives and wild animals on the run, before finally collapsing on the ground beside a large crater, completely out of breath and exhausted.

The mine project Montagne d’or threatens the French Amazonia
A deforested area as large as 2161 football fields
Together, let’s act! #StopMontagnedOr

The campaign will come alive on social networks, always using the voice of Ibrahim Cissé who launched the campaign on his Instagram account. WWF France and the footballer will call on their respective communities and the public as a whole to mobilize globally via the hashtag #StopMontagnedOr on the stopmontagnedor.com platform to call out the French President of the Republic, Emmanuel Macron!

Jacques-Olivier Barthes, Head of Communications WWF France says, "Montagne d’Or could clear a large area the equivalent of 2,161 football fields. It is to raise the awareness among the French and global public of the vast dimensions of this mining project that we have created the #StopMontagnedOr campaign with the agency We Are Social. It contains a simple and understandable image for all to warn about a programmed environmental disaster and economic benefits that will never materialise. A decisive match is currently being played in Guyana, we need the mobilization of all to take this project out of the game!"

CREDITS
CLIENT: WWF FRANCE
Communication Director: Jacques-Olivier Barthes
Head of campaign: Chloé Moitié

AGENCY: WE ARE SOCIAL FRANCE
Founder & CEO: Sandrine Plasseraud
Managing Director: Isabelle Constant
Executive Creative Director: Thomas Guilhot
Art Director: Paul Grange
Copywriters: Alexandre Foucray, Philippe Lesesvre
Agency Producer: Alexandra Marik
Group Account Director: Ludovic Chevallier
Account Manager: Anne-Laure Cottereau

PRODUCTION: FRENZY
Director: Thibaut Grevet
Footballer: Ibrahim Cissé
Director of Photography: Mathieu Plainfossé
Productor: Alexandra Funada

POST PRODUCTION: MATHEMATIC

KEY VISUAL
Photographer: Samuel le Huede
Editing Studio: FEEL GOOD

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MADD Releases New PSA Featuring Injured Victim During Crime Victims’ Rights Week


Victims requested to share their story on social media using #MyDrunkDrivingStory

For Crime Victims’ Rights Week (April 8 to 14, 2018) this year, MADD is releasing a new public service announcement highlighting the devastating impact that drunk driving has on its victims. It features an injured victim, Philip Ormston, who was hit by a drunk driver suffering a traumatic brain injury that has left him unable to speak, swallow, walk or talk. MADD is grateful to Dallas-based companies The Marketing Arm and ATK PLN for producing and donating the creative and informative PSA now available at https://www.madd.org/get-involved/mydrunkdrivingstory/

“Not all victims of drunk driving are killed in the crash,” said MADD National President Colleen Sheehey-Church. “This PSA brings to light the life-altering pain that drunk driving inflicts on its victims and their families.”

MADD is also asking all drunk driving victims to tell their stories on their social media pages using #MyDrunkDrivingStory. The PSA honors Philip and all injured drunk driving victims, and sheds light on the life-changing impact on survivors of the violent and 100 percent preventable crime of drunk driving crashes.

MADD welcomes media outlets to use this PSA on their networks to help the organization get closer to its vision of No More VictimsÒ. We serve and honor injured victims on an on-going basis and would like the country to join us to do the same.

About Mothers Against Drunk Driving
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 350,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Visit www.madd.org or call 1-877-ASK-MADD.

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RSPCA Calls On Us All to Create A World That’s Kinder to Animals



Arthur London and Royle Productions launch charity’s largest ever integrated brand campaign

The UK’s leading animal welfare charity, RSPCA, launches its largest ever integrated brand campaign, “It Takes Us All To Care”, that highlights the work the charity does across the UK to help create a world that’s kinder to animals.
Devised by creative agency Arthur London, produced by Royle Productions, and directed by Michelle Coomber, this beautifully shot 60-second film set to a rousing poetic script, depicts numerous vignettes to show the breadth of work that RSPCA does and the diversity of the animals, large and small, that they care for.

Sarah Marcon, Head of Production at Royle Productions, comments: “The focus of this brand campaign was to challenge perceptions of the work that the RSPCA does and to show the care that the RSPCA delivers both in their own centres and within the wider community.”
Royle Productions once again collaborates with a female director, continuing their on-going commitment to supporting female directing talent.
The campaign goes live on air from 9th April 2018 and will be supported by a 30-second cut down.

CREDITS

ARTHUR LONDON
Executive Creative Directors: Lyndsay McMorrow & Andy Kelleher
Creative Directors: Simon Lane & Hannah Wallis
Business Director: Richard Halliday
Account Manager: Holly Wyatt

ROYLE PRODUCTIONS

Director: Michelle Coomber
Director of Photography: Kate Reid
Executive Producer: Sarah Marcon



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Government’s Lack Of Urgency On Product Safety Called Out In Which? Ad Created By Grey London


Which?, the impartial consumer champion organisation, has launched a hard-hitting print campaign highlighting the government’s slowness to act on improving product safety.

The ad – created by Grey London - implores the government to take urgent action on improving the existing not fit-for-purpose product safety standards for domestic electrical goods. The government has accepted the findings of an independent review body but has been slow to implement them.

With 60 house fires every week caused by faulty appliances, such as tumble dryers and washing machines, the ad says that enough is enough and asks whether the government would be quicker to act if it happened at Number 10.

It invites readers to challenge the government to publish its action now by signing up at which.co.uk/60fires.

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“S-Warnings” for World Down Syndrome Awareness Day



It's appropriate—necessary even—to say sorry for being late, farting or taking the last slice of pizza, but the Canadian Down Syndrome Society (CDSS) is reminding people that it's inappropriate to use the "S word" when a baby is born with Down syndrome.

In recognition of World Down Syndrome Awareness Day (Wednesday, March 21), the latest chapter in CDSS’s “Anything But Sorry” campaign is reminding people that every baby deserves to be celebrated. The multi-faceted campaign is highlighted by a new video called “S-Warnings,” which features people with Down syndrome explaining when it’s okay to say "sorry," and when it's a bad word.

“No baby should ever be welcomed with the word ‘sorry,’” says Kirk Crowther, National Executive Director of CDSS. “We want to continue to change the dialog around what it means to have Down syndrome and encourage people to welcome a baby born with Down syndrome as they would any other baby.”

The CDSS is also expanding the message beyond social video, finding digital content containing the word “sorry” and intercepting people in those environments to reinforce the same message.

Using YouTube’s data-targeting capabilities, agency partner FCB Canada identified some of the top most-viewed videos on YouTube containing the word “sorry,” and inserted pre-roll ads warning viewers that the video they are about to see contains “inappropriate” language.

The pre-roll looks and sounds like a typical language warning message, except it isn’t about the language viewers might assume, but rather the “S-Word.” These “explicit content advisories” will play before videos such as Justin Bieber’s “Sorry” as well as movie trailers, vlogger apologies, and even classic viral videos like Denver the Guilty Dog. 

The campaign also targets common sites where the word sorry appears—such as Dictionary.com, music lyrics websites and e-card sites—with customized display banners that warn readers that the content they are viewing contains the “S-word.”

CDSS also partnered with Spotify to create a branded playlist of “inappropriate” songs, surprising listeners with a playlist filled with the most explicit word of all, “sorry”—which appears in chart toppers ranging from Justin Bieber’s “Sorry” to Demi Lovato’s “Sorry Not Sorry.”

All of the campaign elements direct people to AnythingButSorry.com, where they can view the “S-Warnings” video, learn more about Down syndrome, and learn more about how to properly speak to parents of children diagnosed or born with Down syndrome.

The campaign was created pro-bono by Toronto-based FCB Canada who partnered with CDSS in the creation of past campaigns, including the internally awarded “Down Syndrome Answers” and phase one of “Anything But Sorry.”

“This campaign is very much an extension of our core idea, that sorry is a bad word when welcoming a child with Down syndrome,” says Jeff Hilts, Chief Creative Officer, FCB Canada. “But this time, we focused on a creative use of media to reinforce the messageusing data to target YouTube videos and other digital content with the word sorryto find environments where our message would be even more relevant.”

In North America, approximately one in every 781 babies will be born with Down syndrome. That’s about 9,363 births a year. CDSS is working to make sure they all get the warm welcome that every new baby deserves.


About Canadian Down Syndrome Society:
The Canadian Down Syndrome Society (CDSS) is a vital resource linking individuals, parents and professionals through raising awareness, educating and providing information. The Canadian Down Syndrome Society is proud to be the voice for Canadian with Down syndrome and their families. Visitwww.cdss.ca for more information #SeeTheAbility


CREDITS
Campaign Title: Anything But Sorry: S-Warnings

Client: Canadian Down Syndrome Society

Canadian Down Syndrome Society Credits
Chair, Board of Directors: Laura LaChance
Vice-Chair, Board of Directors: Ed Casagrande
Member, Board of Directors: Ben Tarr
National Executive Director: Kirk Crowther
Communications Manager: Heather Turnbull
Resource Coordinator: Carlee Reardon

Creative Agency: FCB Canada

Creative
Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts
Group Creative Director: Andrew MacPhee
Sr. Copywriter: Marty Hoefkes
Sr. Art Director: Michael Morelli
Art Director: Alisa Sera Garcia
Copywriter: Jon Frier, Morgan Wroot

Account Management
Chief Executive Officer: Tyler Turnbull
VP, Managing Director: Tracy Little, Ricky Jacobs
Group Account Director: Ravi Singh
Account Supervisor: Olivia Selbie
Director of Integrated Production: Stef Fabich
Broadcast Producer: Lorrie Zwer
Chief Strategy Officer: Shelley Brown
Planning Director: Eryn LeMesurier
Strategist: Shelagh Hartford

Project Management
Project Manager: Ashley Whitaker
Project Manager: Elizabeth Lane

Technology & Development
Director of Technology: Madara Ranawake
Front End Developer: Florian Adu-Gyamfi
Jr. QA Analyst: Peter Panchine
Sr. Manager of Analytics: Andrew Yang

Production Credits
Director & DOP: Scott Drucker
Camera: Chet Tilokani
Line Producer: Bill Hussey
Sound: Stewart McLean
Hair and Make Up: Carla McKeever
Editing House: Rooster Post Production
Executive Producer: Yumi Suyama
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Transfer Facility: The Vanity
Colourist: Andrew Exworth
Online Facility: Fort York
Flame Artist: Andrew Rolfe
Assistant Flame Artist: Kevin Asis
Producer: Armen Bunag

Music House: Grayson Matthews / Vapor RMW

PR
Shannon Stephaniuk, Glossy

Media
Communications Design Manager, Initiative: Kaitlin Sylvester
President, Initiative: Helen Galanis
VP of Investment, IPG Mediabrands: Bailey Wilson
VP Client Business Partner, UM: Robert Perri

Media Partners
Corus Entertainment
Spotify Canada
Bell Media

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“S-Warnings” for World Down Syndrome Awareness Day



It's appropriate—necessary even—to say sorry for being late, farting or taking the last slice of pizza, but the Canadian Down Syndrome Society (CDSS) is reminding people that it's inappropriate to use the "S word" when a baby is born with Down syndrome.

In recognition of World Down Syndrome Awareness Day (Wednesday, March 21), the latest chapter in CDSS’s “Anything But Sorry” campaign is reminding people that every baby deserves to be celebrated. The multi-faceted campaign is highlighted by a new video called “S-Warnings,” which features people with Down syndrome explaining when it’s okay to say "sorry," and when it's a bad word.

“No baby should ever be welcomed with the word ‘sorry,’” says Kirk Crowther, National Executive Director of CDSS. “We want to continue to change the dialog around what it means to have Down syndrome and encourage people to welcome a baby born with Down syndrome as they would any other baby.”

The CDSS is also expanding the message beyond social video, finding digital content containing the word “sorry” and intercepting people in those environments to reinforce the same message.

Using YouTube’s data-targeting capabilities, agency partner FCB Canada identified some of the top most-viewed videos on YouTube containing the word “sorry,” and inserted pre-roll ads warning viewers that the video they are about to see contains “inappropriate” language.

The pre-roll looks and sounds like a typical language warning message, except it isn’t about the language viewers might assume, but rather the “S-Word.” These “explicit content advisories” will play before videos such as Justin Bieber’s “Sorry” as well as movie trailers, vlogger apologies, and even classic viral videos like Denver the Guilty Dog. 

The campaign also targets common sites where the word sorry appears—such as Dictionary.com, music lyrics websites and e-card sites—with customized display banners that warn readers that the content they are viewing contains the “S-word.”

CDSS also partnered with Spotify to create a branded playlist of “inappropriate” songs, surprising listeners with a playlist filled with the most explicit word of all, “sorry”—which appears in chart toppers ranging from Justin Bieber’s “Sorry” to Demi Lovato’s “Sorry Not Sorry.”

All of the campaign elements direct people to AnythingButSorry.com, where they can view the “S-Warnings” video, learn more about Down syndrome, and learn more about how to properly speak to parents of children diagnosed or born with Down syndrome.

The campaign was created pro-bono by Toronto-based FCB Canada who partnered with CDSS in the creation of past campaigns, including the internally awarded “Down Syndrome Answers” and phase one of “Anything But Sorry.”

“This campaign is very much an extension of our core idea, that sorry is a bad word when welcoming a child with Down syndrome,” says Jeff Hilts, Chief Creative Officer, FCB Canada. “But this time, we focused on a creative use of media to reinforce the messageusing data to target YouTube videos and other digital content with the word sorryto find environments where our message would be even more relevant.”

In North America, approximately one in every 781 babies will be born with Down syndrome. That’s about 9,363 births a year. CDSS is working to make sure they all get the warm welcome that every new baby deserves.


About Canadian Down Syndrome Society:
The Canadian Down Syndrome Society (CDSS) is a vital resource linking individuals, parents and professionals through raising awareness, educating and providing information. The Canadian Down Syndrome Society is proud to be the voice for Canadian with Down syndrome and their families. Visitwww.cdss.ca for more information #SeeTheAbility


CREDITS
Campaign Title: Anything But Sorry: S-Warnings

Client: Canadian Down Syndrome Society

Canadian Down Syndrome Society Credits
Chair, Board of Directors: Laura LaChance
Vice-Chair, Board of Directors: Ed Casagrande
Member, Board of Directors: Ben Tarr
National Executive Director: Kirk Crowther
Communications Manager: Heather Turnbull
Resource Coordinator: Carlee Reardon

Creative Agency: FCB Canada

Creative
Chief Creative Officer: Nancy Crimi-Lamanna, Jeff Hilts
Group Creative Director: Andrew MacPhee
Sr. Copywriter: Marty Hoefkes
Sr. Art Director: Michael Morelli
Art Director: Alisa Sera Garcia
Copywriter: Jon Frier, Morgan Wroot

Account Management
Chief Executive Officer: Tyler Turnbull
VP, Managing Director: Tracy Little, Ricky Jacobs
Group Account Director: Ravi Singh
Account Supervisor: Olivia Selbie
Director of Integrated Production: Stef Fabich
Broadcast Producer: Lorrie Zwer
Chief Strategy Officer: Shelley Brown
Planning Director: Eryn LeMesurier
Strategist: Shelagh Hartford

Project Management
Project Manager: Ashley Whitaker
Project Manager: Elizabeth Lane

Technology & Development
Director of Technology: Madara Ranawake
Front End Developer: Florian Adu-Gyamfi
Jr. QA Analyst: Peter Panchine
Sr. Manager of Analytics: Andrew Yang

Production Credits
Director & DOP: Scott Drucker
Camera: Chet Tilokani
Line Producer: Bill Hussey
Sound: Stewart McLean
Hair and Make Up: Carla McKeever
Editing House: Rooster Post Production
Executive Producer: Yumi Suyama
Editor: Chris Parkins
Assistant Editor: Joey Whitelaw

Transfer Facility: The Vanity
Colourist: Andrew Exworth
Online Facility: Fort York
Flame Artist: Andrew Rolfe
Assistant Flame Artist: Kevin Asis
Producer: Armen Bunag

Music House: Grayson Matthews / Vapor RMW

PR
Shannon Stephaniuk, Glossy

Media
Communications Design Manager, Initiative: Kaitlin Sylvester
President, Initiative: Helen Galanis
VP of Investment, IPG Mediabrands: Bailey Wilson
VP Client Business Partner, UM: Robert Perri

Media Partners
Corus Entertainment
Spotify Canada
Bell Media

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Conservation International Launches Creative Campaign To Save Endangered Birds with Twitter



Currently one species in seven of wild birds, a barometer of the preservation of our social environment, is in danger of extinction from human activities. The extinction of each wild bird species destroys part of the ecosystem, significantly impacting the social environment. For example, in India, the extinction of vultures triggered an outbreak of rabies.

Conservation International, which carries out social environmental conservation under the keyword sustainability, is using the world's most prevalent bird, Twitter, to set up a project to improve the social environment while saving wild birds, and has released the world's lightest WebGL site and an IoT-adapted illustrated book using Twitter's design method. The site and book allow users to donate money, in accordance with their use of Twitter, using $Cashtags. Those who wish to quit or take a break from Twitter can donate their Twitter account for a certain period to help spread the word.

For more information or to donate, go to: http://donateforbirds.com/book

STAFF CREDIT
General Producer: Daima Kawamura (DLX inc.)
Creative Director / Planner: Reietsu Hashimoto (dentsu inc.)
Web Art Director: Junya Hoshikawa (BIRDMAN INC.)
Web Director: Youichi Kanazawa (kaibutsu inc.)
Web Designer: Yoshihiko Abe (BIRDMAN INC.)
Illustrator: Gabriel Shiguemoto (BIRDMAN INC.)
Illustrator: Miki Kudo (The Elves and the Shoemaker.Co.,Ltd.)
Programmer: Yasuo Hasegawa (KAPPUKU INC.)
Programmer: Wataru Sumita (3DAL INC.)
Production Manager: Iku Ando (BIRDMAN INC.)
Coordinator: Matt Lyne (DLX inc.)
Book Director: Masaya Abumi (Butter Inc.)
Technical Producer: Takashi Fujimoto (DGN inc.)
Photographer: Motoki Nihei (Amana inc. PARADE)
Photograph Producer: Takashi Okamoto (Amana Inc.)
Hardware Engineer: Takashi Suzuki (Multra inc.)
Hardware Engineer: Yuki Anai (non-classic inc.)
Film Producer: Takeharu Hanokizawa (TYO INC. Camp KAZ)
Film Producer: Yoshiaki Ishigaya (TYO TECHNICAL RANCH)
Advertiser: Subaru Matsukura (nue inc.)
Advertiser: Yoshimi Fujita
Client Supervisor: Asako Isobe (Conservation International Japan)

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Aardman and Hugh Laurie Helps Fight the World’s Oldest Disease on New Global Campaign Against Malaria



Award-winning studio Aardman has teamed up with the global campaign, Malaria Must Die So Millions Can Live, to raise awareness of the deadly history of malaria and call upon leaders to “unite and fight” the disease that takes the life of a child every two minutes.



Launching on Commonwealth Day the new animation, voiced by actor Hugh Laurie, takes viewers through the history of the disease from the first recorded case in Ancient China – 4,718 years ago - to current day. This engaging short film by Aardman also highlights the huge progress that’s been made in the fight against malaria, whilst reminding us that half the world’s population are still at risk. The disease tragically claims 445,000 lives a year – a child every two minutes - and over half of these deaths occur in Commonwealth countries.

The animation is part of the continued campaign call for leaders meeting at the Commonwealth Heads of Government Meeting (CHOGM) in London, April 2018, to take concerted action. Commonwealth populations are disproportionately affected by the disease and leaders are being urged to make new commitments to beating it at CHOGM.

Speaking about the animiation and his involvement, Hugh Laurie said; "This wonderful animation by Aardman tells the story of malaria, our oldest and deadliest enemy - an enemy we’re now in a position to defeat, once and for all.”



“I am proud to be part of this campaign calling for bold, political action to fight the disease, because it remains one of the biggest killers of children and yet is entirely preventable, and costs less than a cup of tea to treat. We can all make tea, can’t we? I hope everyone who watches this film shares it and supports the Malaria Must Die campaign, so that millions can live.”

The animation will be shown today during a Commonwealth Day reception at the Houses of Parliament where Secretary of State for International Development, Penny Mordaunt MP, will speak about the UK’s support for the malaria fight which has played a pivotal role in the phenomenal progress of recent years saving over 7 million lives, cutting deaths by over 60%.

International Development Secretary Penny Mordaunt said, “We know malaria still causes one out of ten child deaths in Africa and costs its economies billions every year. We also know progress on reducing malaria cases has stalled, which is why it is so important it is discussed at this year’s Commonwealth Heads of Government Meeting.



The UK is a leader in the fight against malaria and has been for many years. We are the second largest international funder in the world and invest in treatment, prevention and research, including fighting against the threat of drug resistance.”

Commenting on the new Aardman animation she continued, “This fantastic animation will not only show the huge amount of progress made on reducing malaria, but will also raise awareness of the work still to be done to protect those at risk.”

This new animation for Malaria Must Die continues the tradition of Aardman creating content for charities and not for profit organisations, helping them to communicate complex messages through the medium of animation. Recent projects include Share the Orange and Santa Forgot for Alzheimer’s Research UK and Pantosaurus for the NSPCC.

Danny Capozzi, Animation Director at Aardman added, “We love making films for charities because it gives us the opportunity to use our creativity in a meaningful way beyond simply entertaining. Storytelling through animation can be a powerful tool in helping people to understand complex or difficult subjects and we felt it was important to take a sensitive approach to recounting the history of malaria. We hope that our film achieves this by communicating a difficult message in an accessible way for the Malaria Must Die campaign and helps in the fight against this terrible disease.”

Capozzi continues, “Being a film about the history of Malaria, we wanted it to have a vintage 8mm projector feel but with a unique graphic style that would capture the audiences attention. The production of the film was very fluid and organic and we added little gags and funny nuances along the way, becoming richer every day.”

James Whiting, Executive Director of Malaria No More UK (the NGO convening the campaign on behalf of the global malaria community) said, “Malaria has an ancient and deadly history: from infecting the dinosaurs to playing a part in the fall of the Roman Empire. Despite best efforts to end malaria and huge progress in recent years, it still kills nearly half a million people every year. And we at a risk of losing some of the hard won progress due to plateauing funding, growing resistance and declining political will. We know how to better treat, test and track the disease and we must act now to get back on track to end this deadly killer.”


Facts about malaria

Malaria is the world’s oldest and deadliest disease. 100 million years ago dinosaurs carried the disease. The first recorded human case was 2700 BC in Ancient China. A century later, in Ancient Egypt, pyramid leaders ate garlic to keep it at bay and Cleopatra slept under a bed net. At its peak, malaria affected every continent in the world except Antarctica. Over the last 15 years, there has been unprecedented progress in fighting the disease, with 7 million lives saved. Yet today a child dies from malaria every two minutes
Malaria Must Die, So Millions Can Live
Malaria Must Die is a global campaign backed by a wide coalition of organisations and celebrities, who are calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. It aims to inspire support and build a strong mandate for bold political action to end malaria for good. The first focus of the campaign is the Commonwealth Heads of Government Meeting being hosted in London in April 2018. (Malaria No More UK is convening the campaign on behalf of the global malaria community).


Malaria No More UK
Malaria No More is a UK charity determined to end malaria by inspiring the UK public, businesses and government to fight for a malaria-free world. www.malarianomore.org.uk

About Aardman
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, series, advertising and digital entertainment for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercial productions www.aardman.com

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