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Clever Ideas, Great Ads 2018-07-02 21:35:00


Which?, the consumer rights champion, is focusing on some of its most important campaign victories from the past 60 years, in new branding advertisements created by Grey London.

The ‘Making change happen’ campaign is running across a series of print and social media ads. The agency was briefed to demonstrate the impact Which? has had on our lives since it was founded, and to rally support for current campaigns. This is the first time the organisation has put significant advertising spend specifically to raise public awareness about their role as a campaigner.

Various executions highlight how historically Which? successfully campaigned for the introduction of seatbelts in cars and for lead paint to be banned in children’s toys.



There is also an execution highlighting a new Which? campaign urging consumers to share their train pain and reveal the true, human cost of delayed trains. This evidence will be used by Which? to put pressure on the Government to force improvements and hold rail companies to account.



The ads are part of a wider campaign which launched earlier this year, with the first execution calling for action on dangerous appliances that could cause house fires.

The copy-rich ads highlight the philosophy that has guided Which? since 1957: ‘Keep Questioning’, with regard to products and any issues that affect consumers.



Sarah Threadgould said: “Which? has been making a positive difference for consumers for more than sixty years and this campaign is a celebration of some of the milestone consumer rights victories we've achieved. But the work isn't over. It's important we keep questioning to make change happen on the issues that really impact people's lives today - from the state of our railways to the dangerous products sitting in our homes.”

Nick Rowland from Grey London says: “It’s amazing to be able to work with a brand that has such a massive impact on people and society. We’re relishing the opportunity to help Which? reclaim their rightful place in British culture as a force for positive change.



The campaign breaks on Saturday 30 June. Media is by MC&C.

Credits
Client: Sarah Threadgould, Group Marketing Director, Which? and Laura Money, Senior Brand Manager, Which?
Agency: Grey London
Deputy Executive Creative Director: Nick Rowland
Copywriter: Jess Little, Georgia Horrocks, Joesph Arnold, Sam Haynes
Art director: Terry O’Neill, Matthew Kennedy, Nathan Holley, John Gibson.
Client leadership team: Eldar Chen, Ryan Lacey, Nathan Gainford
Creative producer: Glen McLeod
Planner: Bhavin Pabari, Gilliam Cauldwell-Dunn
Media agency: MC&C


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Clever Ideas, Great Ads 2018-07-02 21:35:00


Which?, the consumer rights champion, is focusing on some of its most important campaign victories from the past 60 years, in new branding advertisements created by Grey London.

The ‘Making change happen’ campaign is running across a series of print and social media ads. The agency was briefed to demonstrate the impact Which? has had on our lives since it was founded, and to rally support for current campaigns. This is the first time the organisation has put significant advertising spend specifically to raise public awareness about their role as a campaigner.

Various executions highlight how historically Which? successfully campaigned for the introduction of seatbelts in cars and for lead paint to be banned in children’s toys.



There is also an execution highlighting a new Which? campaign urging consumers to share their train pain and reveal the true, human cost of delayed trains. This evidence will be used by Which? to put pressure on the Government to force improvements and hold rail companies to account.



The ads are part of a wider campaign which launched earlier this year, with the first execution calling for action on dangerous appliances that could cause house fires.

The copy-rich ads highlight the philosophy that has guided Which? since 1957: ‘Keep Questioning’, with regard to products and any issues that affect consumers.



Sarah Threadgould said: “Which? has been making a positive difference for consumers for more than sixty years and this campaign is a celebration of some of the milestone consumer rights victories we've achieved. But the work isn't over. It's important we keep questioning to make change happen on the issues that really impact people's lives today - from the state of our railways to the dangerous products sitting in our homes.”

Nick Rowland from Grey London says: “It’s amazing to be able to work with a brand that has such a massive impact on people and society. We’re relishing the opportunity to help Which? reclaim their rightful place in British culture as a force for positive change.



The campaign breaks on Saturday 30 June. Media is by MC&C.

Credits
Client: Sarah Threadgould, Group Marketing Director, Which? and Laura Money, Senior Brand Manager, Which?
Agency: Grey London
Deputy Executive Creative Director: Nick Rowland
Copywriter: Jess Little, Georgia Horrocks, Joesph Arnold, Sam Haynes
Art director: Terry O’Neill, Matthew Kennedy, Nathan Holley, John Gibson.
Client leadership team: Eldar Chen, Ryan Lacey, Nathan Gainford
Creative producer: Glen McLeod
Planner: Bhavin Pabari, Gilliam Cauldwell-Dunn
Media agency: MC&C


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Iceland’s Soccer Team Educates The World About Parkinson’s



Iceland became European champion of hearts at the European Football Championship 2016 in France. The small Scandinavian nation thrilled fans around the world. But unfortunately, it also occupies a top spot in another field: Iceland has the second highest mortality rate for the nervous disease Parkinson's worldwide.

Together with the Icelandic Parkinson's association, Parkinsonsamtökin, and the football association, KSÍ, as an exclusive partner, Grey sports, part of Grey Germany, has turned the national players into ambassadors for the good cause: the "Sons of Solidarity."

"Sons of Solidarity" consciously plays with the formation of Icelandic male names that end in "-son" and the name of the disease: ParkinSON.

The kick-off of the campaign took place on 7 June 2018: In the last international match before the World Cup against Ghana, the players did not run as SIGURDSSON, FINNBOGASON and Co., but showed their solidarity with a uniform jersey called PARKINSON on the back.

During the hymns, they stood arm in arm with Parkinson's patients in the square. A specially produced trailer informed the people in the stadium and on the TV screens about the campaign.

In addition to many celebrities, Iceland's President Guðni Th. Jóhannesson also supports the action, which proclaimed himself on "social media" as a "Son of Solidarity."

The aim of the campaign is to generate more attention and not least donations. To achieve this, the campaign will continue to be rolled out: from national TV appearances to the microsite with emotional home stories where patients themselves will be portrayed sharing their stories with the rest of the world. The donations go to a care center for Parkinson's patients in Iceland.

"Special thanks go to the KSÍ football association and the national team, which is using its worldwide popularity to exclusively support this good cause," commented Erna Guðmundsdóttir of the Icelandic Parkinson Association.

Grey Germany CEO Dickjan Poppema adds: "A great action from Grey sports, which shows that the unifying power of sport knows no bounds."


About Grey
Grey is the advertising network of Grey Group, which ranks among the largest global communications companies. Its parent company is WPP (NYSE: WPP). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, NFL, Marriott Hotels & Resorts, Nestlé, Walgreens, Applebee’s and T.J. Maxx.

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Invisible Newspaper Print Revealed by Light Shows How Literacy Can Change Everything


Clever print campaign by In The Company of Huskies highlights the power of literacy for charitable organisation SUAS

Dublin-based creative agency, In The Company Of Huskies, launch an intriguing print campaign for literacy charity, Suas. The campaign, developed by Cannes Young Lions winners and creative duo, Emily Blaney and Niamh Ryan, utilises newspaper print to deliver a powerful message – ‘when you can read everything, it changes everything.’



The two-sided newspaper ad contains a story, half of which is printed on one page and the other half is printed on the back. By holding the page up to the light, an illusion is created where the additional worlds appear through the thin newsprint paper. When the page is read without light the text tells the struggles of an illiterate child, however when held up to the light the message revealed is a positive one of what can be achieved when you can read everything.

Niamh Ryan comments: “With this campaign we wanted to show the power that literacy has to change the lives of children around Ireland. Learning to read, write and practice numeracy can open up a world of opportunities to them and impact greatly on their self-esteem. This brought us to our campaign idea: ‘When you can read everything, it changes everything.’”



Emily Blaney comments: “To bring this idea to life as a press ad, we wanted to instantaneously show potential volunteers the difference they could make to a child’s life by simply helping them learn to read. To do this we used the characteristics of our chosen medium to its full advantage.

The campaign will run in The Irish Independent, The Herald, The Sunday World, and Living Magazine on June 19th, 2018.

CREDITS
Client: Suas Ireland
CEO: John Logue

Creative Agency: In The Company of Huskies
Creative Director: Damian Hanley
Art Director: Emily Blaney
Copywriter: Niamh Ryan
Account Executive: Cillian McSweeney
Producer: Brian DailyMedia: INM


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Musicians All Over the World Roast Danish Sun Habits in Hilarious Skin Cancer Campaign



How do you remind Danish tourists to protect their pale skin when they go on holiday abroad? You ask popular musicians on big holiday destinations to record songs about the Danes’ insufficient sun habits.

Then you ask locals to play the songs and music videos around beaches, restaurants, bars, hotels and other popular tourist spots to remind everyone to look after the Danes so they do not get sunburned. A melodic reminder right where Danish tourists are most vulnerable.

In a new initiative from The Danish Cancer Society and the Danish foundation TrygFonden, international artists from Greece, Thailand, Spain, France and Italy have written songs that poke fun at Danish sun habits. The highly entertaining music videos, each filmed and produced locally in the five countries, show Danish tourists through the eyes of the locals, but there’s a bit of all of us in the insightful portraits of clumsy tourists. You’ll have to be quite the globetrotter to not fall into some of the traps depicted in the campaign.

An international network 12.000 of volunteers
The idea stands on the shoulders of last year’s Help a Dane campaign that got worldwide media attention, when a choir of sunburned Danes sent out a hilarious call for help to the World. The plea generated 2.4 billion media impressions and more than 12.000 locals on popular tourist spots signed up to help the Danes in the sun, turning the stunt into a network of volunteers that got involved in sun protection on local beaches, tourist attractions and hotels – and of course, on social media.

A cultural melting pot
The campaign unites five countries towards a common goal: To help the Danes in the sun. But the campaign also has strong overtones of something bigger. The five songs are written and performed by local artists and the music videos were produced locally in the five countries, creating a culturally diverse campaign that builds on kindness and solidarity across borders. Beneath the fun and jokes, the success of Help a Dane is a welcome reminder that despite our cultural differences, the world is full of people who are willing to build bridges and help each other.

Local stars join the cause
The songs are as diverse as they are entertaining. Amongst the artists contributing to the campaign is the charismatic KENG TACHAYA from Thailand, who has more than 1 million followers on his YouTube channel. He’s joined by Italian indie musician COLAPESCE, the French electro duo BLEU TOUCAN, Greek boyband THE PLAYERS and the Spanish cult hero STANLEY SUNDAY who has directed the video for MENEO’s track.

Much needed help
The Danes need all the help they can get to stay safe in the sun. On a global scale, Denmark has the fifth highest incidence of melanoma. A key factor is that Danes love a holiday in the sun but forget sufficient sun protection when travelling abroad.


Watch the five music videos on HELPADANE.COM.

Credits
Agency &Co.

Thailand
Keng Tachaya
F8/Productions

Greece
The Players
Universal Music

Italy
Colapesce
ThinkCattleya

France
Bleu Toucan
Frenzy

Spain
Meneo
Stanley Sunday/O Creative Studio

PR distribution
Oath

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Book for Dementia Sufferers Developed By London Agency Creatives


A project to produce personalised colouring books for dementia sufferers, ‘A Colourful Life’, is launching this week – Dementia Action Week (May 21 – 27) - by Leo Burnett London creatives Hannah Cunningham and Beth Grace.

‘A Colourful Life’ involves turning personal photo albums into personalised colouring books. Colouring is an activity known to reduce anxiety and help stoke the part of the brain that stores memory.

The idea was inspired by Hannah Cunningham’s Grandma Pat, who sadly passed away from the disease in 2015 and in whose memory one copy of the first such book was created – designed and self-funded by Hannah Cunningham and Beth Grace, who has family members that have worked in dementia care for 20+ years.

When the pair later joined Leo Burnett, they decided to develop their prototype in order to test the idea and see if they could generate interest and support for rolling out the idea en masse to benefit more people.

With initial funding from the agency, four further dementia sufferers were found via social media.



Now, Rosie, Pat, John and Ron’s life stories have also been turned into personalised colouring books, the design of which was further refined with the help of dementia research contributed by Leo Burnett London senior planner Rosin Mulroney.

The books blend simple illustrations with bold, bright, contrasting colours to help people with dementia read and connect with the stories behind their images. Illustrations have a heavy outline to allow them to be coloured easily, even when dexterity is limited.

Each book details special and meaningful personal moments, such as weddings, grandchildren, birthdays, pets, childhood memories and momentous life occasions.

Cunningham and Grace will be giving the personalised books to Rosie, Pat, John and Ron and their respective families later this week when they are shooting the first of a series of videos in which family members talk on camera about their experience of dementia and their response to their book.

The plan is to make film content available online from June as part of a push by Cunningham and Grace to secure financial backing and other support from a charity and or commercial organisation willing to help them take ‘A Colourful Life’ forward.

The hope is that eventually ‘A Colourful Life’ can become a mass-produced, practical tool for the hundreds of thousands of people suffering from dementia worldwide, Cunningham and Grace explain.

To follow the project’s progress or register your interest in the books, please like it on Facebook www.facebook.com/acolourfullifebook or email the team at acolourfullife@leoburnett.co.uk.

Dementia Action Week, organised by the Alzheimer’s Society, runs May 21 – 27.

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Book for Dementia Sufferers Developed By London Agency Creatives


A project to produce personalised colouring books for dementia sufferers, ‘A Colourful Life’, is launching this week – Dementia Action Week (May 21 – 27) - by Leo Burnett London creatives Hannah Cunningham and Beth Grace.

‘A Colourful Life’ involves turning personal photo albums into personalised colouring books. Colouring is an activity known to reduce anxiety and help stoke the part of the brain that stores memory.

The idea was inspired by Hannah Cunningham’s Grandma Pat, who sadly passed away from the disease in 2015 and in whose memory one copy of the first such book was created – designed and self-funded by Hannah Cunningham and Beth Grace, who has family members that have worked in dementia care for 20+ years.

When the pair later joined Leo Burnett, they decided to develop their prototype in order to test the idea and see if they could generate interest and support for rolling out the idea en masse to benefit more people.

With initial funding from the agency, four further dementia sufferers were found via social media.



Now, Rosie, Pat, John and Ron’s life stories have also been turned into personalised colouring books, the design of which was further refined with the help of dementia research contributed by Leo Burnett London senior planner Rosin Mulroney.

The books blend simple illustrations with bold, bright, contrasting colours to help people with dementia read and connect with the stories behind their images. Illustrations have a heavy outline to allow them to be coloured easily, even when dexterity is limited.

Each book details special and meaningful personal moments, such as weddings, grandchildren, birthdays, pets, childhood memories and momentous life occasions.

Cunningham and Grace will be giving the personalised books to Rosie, Pat, John and Ron and their respective families later this week when they are shooting the first of a series of videos in which family members talk on camera about their experience of dementia and their response to their book.

The plan is to make film content available online from June as part of a push by Cunningham and Grace to secure financial backing and other support from a charity and or commercial organisation willing to help them take ‘A Colourful Life’ forward.

The hope is that eventually ‘A Colourful Life’ can become a mass-produced, practical tool for the hundreds of thousands of people suffering from dementia worldwide, Cunningham and Grace explain.

To follow the project’s progress or register your interest in the books, please like it on Facebook www.facebook.com/acolourfullifebook or email the team at acolourfullife@leoburnett.co.uk.

Dementia Action Week, organised by the Alzheimer’s Society, runs May 21 – 27.

Read More »