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Georgian Creative Agency Exhibits Burned Christmas Trees As a Jarring Reminder Of Natural Catastrophe


#MerryTreesmas campaign goes viral encouraging millions of Georgians to rebuild the forest this Christmas.

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous - but creative agency Leavingstone decided to take matters into their own hands this Christmas.

To remind people in Georgia about the catastrophe, and to encourage them to take action to heal the forest, Leavingstone created an experiential activation to take the public by surprise when they were out buying their Christmas trees. The agency created a disturbing sight by exhibiting burned and charred trees next to the traditionally perfect seasonal trees at the hugely popular annual Christmas fair in the centre of capital Tbilisi.

The public was first surprised and then encouraged to log onto merrytreesmas.com and sponsor their own fir tree in the damaged area - at the very same time as buying their own Christmas tree for at home. Leavingstone worked with ecological startup Treepex, an organisation that will plant a new Christmas tree and will track and display its growth.

To get wider reach, ornamental trees made out of ash were designed, packaged and distributed to the most important journalists and key influencers to encourage them to write about the campaign. And as of Christmas Day it went viral.

“With our #MerryTreesmas campaign we are inviting the people of Georgia to rebuild our damaged forest tree by tree. We want to establish new tradition of planting trees at Christmas - and to give people a platform to do something good at the end of the year.”

For more info on #MerryTreesmas, see: www.merrytreesmas.com




Credits:

Advertising Agency: Leavingstone, Tbilisi, Georgia
Client: Treepex

Chief Creative Officer: Levan Lepsveridze
Creative Director: Giorgi Avaliani
Copywriters: Beka Adamashvili, Mikho Kalandarishvili
Account Director: Natia Gogia
Account Managers: Mariam Menteshashvili, Mariam Janjgava
Design & Art Director: Nick Kumbari
Illustrator/Designer: Anano Miminoshvili
Designer: Irakli Takaishvili
Art Department: Slow Pulse - Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze

Technical Lead: Goga Chinchaladze
Web Developers: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili

DoP: Irakli Solomonishvili (Pitha), Giorgi Medulashvili,
Assistant of DoP: Lado Andguladze
Animation artist: Gurika Chokheli
Video Editor: Vova Vardidze
Sound Design: Beso Kacharava, Pitachoka
Voiceover artist: Tato Rusia
Music: Giorgi Chilaia, Tornike Japiashvili

Special Thanks to Influence Georgia

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Georgian Creative Agency Exhibits Burned Christmas Trees As a Jarring Reminder Of Natural Catastrophe


#MerryTreesmas campaign goes viral encouraging millions of Georgians to rebuild the forest this Christmas.

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous - but creative agency Leavingstone decided to take matters into their own hands this Christmas.

To remind people in Georgia about the catastrophe, and to encourage them to take action to heal the forest, Leavingstone created an experiential activation to take the public by surprise when they were out buying their Christmas trees. The agency created a disturbing sight by exhibiting burned and charred trees next to the traditionally perfect seasonal trees at the hugely popular annual Christmas fair in the centre of capital Tbilisi.

The public was first surprised and then encouraged to log onto merrytreesmas.com and sponsor their own fir tree in the damaged area - at the very same time as buying their own Christmas tree for at home. Leavingstone worked with ecological startup Treepex, an organisation that will plant a new Christmas tree and will track and display its growth.

To get wider reach, ornamental trees made out of ash were designed, packaged and distributed to the most important journalists and key influencers to encourage them to write about the campaign. And as of Christmas Day it went viral.

“With our #MerryTreesmas campaign we are inviting the people of Georgia to rebuild our damaged forest tree by tree. We want to establish new tradition of planting trees at Christmas - and to give people a platform to do something good at the end of the year.”

For more info on #MerryTreesmas, see: www.merrytreesmas.com




Credits:

Advertising Agency: Leavingstone, Tbilisi, Georgia
Client: Treepex

Chief Creative Officer: Levan Lepsveridze
Creative Director: Giorgi Avaliani
Copywriters: Beka Adamashvili, Mikho Kalandarishvili
Account Director: Natia Gogia
Account Managers: Mariam Menteshashvili, Mariam Janjgava
Design & Art Director: Nick Kumbari
Illustrator/Designer: Anano Miminoshvili
Designer: Irakli Takaishvili
Art Department: Slow Pulse - Giorgi Karalashvili, Mariam Iakobashvili, Melano Zibzibadze

Technical Lead: Goga Chinchaladze
Web Developers: Meko Pepanishvili, Elene Kiknadze, Misha Tsankashvili

DoP: Irakli Solomonishvili (Pitha), Giorgi Medulashvili,
Assistant of DoP: Lado Andguladze
Animation artist: Gurika Chokheli
Video Editor: Vova Vardidze
Sound Design: Beso Kacharava, Pitachoka
Voiceover artist: Tato Rusia
Music: Giorgi Chilaia, Tornike Japiashvili

Special Thanks to Influence Georgia

Read More »

McCann Health Partners with CARE to Release Hard-Hitting TV Commercial to Highlight the Price of Negligence with Prescription Drugs


McCann Health and International Film Production Company Great Guns shoot visceral yet honest POV film that highlights the growing death toll as a result of over-dose from prescription medication.

Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organization, CARE, Center for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer.

Currently, drunk driving accounts for 28 deaths in the U.S. per day, whilst suicide deaths equal more than 120 deaths per day. Shockingly prescription drug abuse deaths have risen to 284 deaths per day and counting.

Jeremy Perrott, McCann Health Global Chief Creative Officer presents a truly visceral yet honest concept for Pay the Price, which includes some pretty graphic, and complicated, set-pieces within it. The visual style of filming the teenage boy's first-person Point of View, delivers an immersive and immediate experience that shines a light on the danger of danger of what can happen if parents do not take steps to create a prescription drug safe home.

Perrott comments: “There comes a time when we have to be honest with ourselves and not use soft, gentle language to soften the blow of the truth. The simple fact that we are all guilty of leaving prescription drugs around our homes means that the deaths of thousands of children, in homes all round the world, are due to blind negligence. I hope this film raises awareness of the danger of overdosing on prescribed medication and motivates people to make changes and create a prescription drug safe home.”

Great Guns chose director David Hartley to helm the film. David’s take on the script, was to shoot in the style of a teenage boy's P.O.V, to give the film the impact it needed. The production team had to be as streamlined as possible to allow for the 360-degree sets required. Led by DOP Max Witting, the crew were fast and flexible which allowed the talent and stunt team to roam free.

Great Guns Executive Producer, Ollie Perrin, comments: “Almost the entire crew had been affected by friends and family who were victims of Rx prescription drug abuse, some had lost friends and some were trying to make sense of the problem and help loved ones find their way back. It was an emotional journey. Beyond the shoot, the edit of Pay the Price proved a real challenge. We had captured so much great material including some powerful moments, the fall through the glass table perhaps of which is the most shocking. It was difficult to piece it together as a fluid film. In the end, Jeremy Perrott decided to let the staggering statistics have the final word.”

Great Guns Founder and Executive Producer on the project Laura Gregory comments: “Embarking on this project, we had no idea of the shocking figures for death by over-dose from prescription medication; certainly, in comparison with other more widely known causes of death. We knew it was really important to deliver a film whose content equaled the punch of the statistics.”




Credits

Global Chief Creative Officer: Jeremy Perrott
Agency: McCann Health
Director: David Hartley
Production Company: Great Guns
Executive Producer: Laura Gregory/ Clarissa Troop
Producers: Mathew Alden and Ollie Perrin
DOP: Max Witting
Art Director: Katherine Trigg
Stunt Coordinator: Gary Arthur
Stunt Performer: Edward Upcott
Editor: Mitch Kalisa
Post Production: Unit
Talent: Katie Pattinson and Adam Pritchard

Read More »

McCann Health Partners with CARE to Release Hard-Hitting TV Commercial to Highlight the Price of Negligence with Prescription Drugs


McCann Health and International Film Production Company Great Guns shoot visceral yet honest POV film that highlights the growing death toll as a result of over-dose from prescription medication.

Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organization, CARE, Center for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer.

Currently, drunk driving accounts for 28 deaths in the U.S. per day, whilst suicide deaths equal more than 120 deaths per day. Shockingly prescription drug abuse deaths have risen to 284 deaths per day and counting.

Jeremy Perrott, McCann Health Global Chief Creative Officer presents a truly visceral yet honest concept for Pay the Price, which includes some pretty graphic, and complicated, set-pieces within it. The visual style of filming the teenage boy's first-person Point of View, delivers an immersive and immediate experience that shines a light on the danger of danger of what can happen if parents do not take steps to create a prescription drug safe home.

Perrott comments: “There comes a time when we have to be honest with ourselves and not use soft, gentle language to soften the blow of the truth. The simple fact that we are all guilty of leaving prescription drugs around our homes means that the deaths of thousands of children, in homes all round the world, are due to blind negligence. I hope this film raises awareness of the danger of overdosing on prescribed medication and motivates people to make changes and create a prescription drug safe home.”

Great Guns chose director David Hartley to helm the film. David’s take on the script, was to shoot in the style of a teenage boy's P.O.V, to give the film the impact it needed. The production team had to be as streamlined as possible to allow for the 360-degree sets required. Led by DOP Max Witting, the crew were fast and flexible which allowed the talent and stunt team to roam free.

Great Guns Executive Producer, Ollie Perrin, comments: “Almost the entire crew had been affected by friends and family who were victims of Rx prescription drug abuse, some had lost friends and some were trying to make sense of the problem and help loved ones find their way back. It was an emotional journey. Beyond the shoot, the edit of Pay the Price proved a real challenge. We had captured so much great material including some powerful moments, the fall through the glass table perhaps of which is the most shocking. It was difficult to piece it together as a fluid film. In the end, Jeremy Perrott decided to let the staggering statistics have the final word.”

Great Guns Founder and Executive Producer on the project Laura Gregory comments: “Embarking on this project, we had no idea of the shocking figures for death by over-dose from prescription medication; certainly, in comparison with other more widely known causes of death. We knew it was really important to deliver a film whose content equaled the punch of the statistics.”




Credits

Global Chief Creative Officer: Jeremy Perrott
Agency: McCann Health
Director: David Hartley
Production Company: Great Guns
Executive Producer: Laura Gregory/ Clarissa Troop
Producers: Mathew Alden and Ollie Perrin
DOP: Max Witting
Art Director: Katherine Trigg
Stunt Coordinator: Gary Arthur
Stunt Performer: Edward Upcott
Editor: Mitch Kalisa
Post Production: Unit
Talent: Katie Pattinson and Adam Pritchard

Read More »

McCann Health Partners with CARE to Release Hard-Hitting TV Commercial to Highlight the Price of Negligence with Prescription Drugs


McCann Health and International Film Production Company Great Guns shoot visceral yet honest POV film that highlights the growing death toll as a result of over-dose from prescription medication.

Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organization, CARE, Center for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer.

Currently, drunk driving accounts for 28 deaths in the U.S. per day, whilst suicide deaths equal more than 120 deaths per day. Shockingly prescription drug abuse deaths have risen to 284 deaths per day and counting.

Jeremy Perrott, McCann Health Global Chief Creative Officer presents a truly visceral yet honest concept for Pay the Price, which includes some pretty graphic, and complicated, set-pieces within it. The visual style of filming the teenage boy's first-person Point of View, delivers an immersive and immediate experience that shines a light on the danger of danger of what can happen if parents do not take steps to create a prescription drug safe home.

Perrott comments: “There comes a time when we have to be honest with ourselves and not use soft, gentle language to soften the blow of the truth. The simple fact that we are all guilty of leaving prescription drugs around our homes means that the deaths of thousands of children, in homes all round the world, are due to blind negligence. I hope this film raises awareness of the danger of overdosing on prescribed medication and motivates people to make changes and create a prescription drug safe home.”

Great Guns chose director David Hartley to helm the film. David’s take on the script, was to shoot in the style of a teenage boy's P.O.V, to give the film the impact it needed. The production team had to be as streamlined as possible to allow for the 360-degree sets required. Led by DOP Max Witting, the crew were fast and flexible which allowed the talent and stunt team to roam free.

Great Guns Executive Producer, Ollie Perrin, comments: “Almost the entire crew had been affected by friends and family who were victims of Rx prescription drug abuse, some had lost friends and some were trying to make sense of the problem and help loved ones find their way back. It was an emotional journey. Beyond the shoot, the edit of Pay the Price proved a real challenge. We had captured so much great material including some powerful moments, the fall through the glass table perhaps of which is the most shocking. It was difficult to piece it together as a fluid film. In the end, Jeremy Perrott decided to let the staggering statistics have the final word.”

Great Guns Founder and Executive Producer on the project Laura Gregory comments: “Embarking on this project, we had no idea of the shocking figures for death by over-dose from prescription medication; certainly, in comparison with other more widely known causes of death. We knew it was really important to deliver a film whose content equaled the punch of the statistics.”




Credits

Global Chief Creative Officer: Jeremy Perrott
Agency: McCann Health
Director: David Hartley
Production Company: Great Guns
Executive Producer: Laura Gregory/ Clarissa Troop
Producers: Mathew Alden and Ollie Perrin
DOP: Max Witting
Art Director: Katherine Trigg
Stunt Coordinator: Gary Arthur
Stunt Performer: Edward Upcott
Editor: Mitch Kalisa
Post Production: Unit
Talent: Katie Pattinson and Adam Pritchard

Read More »

Grey London Recreates Feminist Christmas Hymns


It’s 2017. We don’t need more Hymns. We need more Hyrrs.

Grey London have teamed up with Goldstein Music to release a feminist album of rewritten Christmas hymns designed to stick it to the patriarchy and raise money for women in need.

‘Hyrrs: Festive Hymns Made Feminist’ is a reworking of famous festive songs and covers issues including body shaming, workplace inequality, sexism and harassment.

The songs are available to download from iTunes, Google Play and Amazon, and stream from Spotify and Apply Music, with all proceeds going to Refuge, a national domestic violence charity which provides lifesaving support to thousands of women and children. Shockingly, 1 in 4 women in England and Wales are affected by violence in their lifetime.

Grey’s Co-Chief Creative Officer, Vicki Maguire said: “From Weinstein and Westminster to salaries and sexism, 2017 has shown how appalling it can be for women. That’s why we now want to make a statement about kicking everyday inequality in the baubles this Christmas, while raising money for an amazing cause that helps women.”

Speaking about the project, chief executive of Refuge Sandra Horley, CBE, said: “Everyday sexism is sadly still a fact of life and remains a root cause of violence against women. The Hyrrs of the world are often accused of lacking a sense of humour. So, this is a divine opportunity for the Hymns of the world to see the funny side. Otherwise, guess who has the last laugh?”

The creatives behind the project are Christopher Keatinge and Tom Houser, who collaborated with copywriters Augustine Cerf and Laura Nunneley. The album artwork uses ‘Lacuna’ - a typeface created by female typographer Imogen Ayres.

Grey London are promoting the songs as part of an ongoing pledge to fight against inequality.

Go to www.hyrrsnothymns.com for details on where to find the songs, download the Hyrr-Book and find out how you can donate to Refuge.

1: Kick The Balls (Of Patriarchy) 
2: Oh Sexism
3: More than Half of Working Women (Have Been Sexually Harassed)
4: Good Queen Wenceslas 
5: Equal Salary
6: Female Sexual Pleasure
7: Stereotypes

PRODUCTION CREDITS


Chief Creative Officers: Caroline Pay, Vicki Maguire
Creatives: Tom Houser, Christopher Keatinge, Augustine Cerf, Laura Nunneley
Music produced by: Goldstein London

Sound recorded by: Munzie Thind @ Grand Central Recording Studios


Read More »