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Tag Archives: Publicis•Poke

Renault Clio Celebrates 30 Years in the Making



Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis•Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over fifteen million sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period.

The 30-second, 60-second, and 2-minute commercial spots set to of the iconic Oasis’ track Wonderwall, portray the story of two young friends and their shared experience of the quintessentially 90’s school ‘French exchange’ and the relationship that blossoms over the following thirty years, one punctuated by each edition of the famous Clio. Bolstering the launch, the OOH campaign focuses on the progress of the car’s product features through each era of the Renault Clio.

The fifth generation All-New Renault Clio is the latest model of the best-selling car of its type in Europe and features the latest technological innovations and iconic style that have marked out its ultra-successful predecessors over the past three decades. With an evolutionary exterior styling and a revolutionary interior, the Clio sets new standards for quality, technology and practicality.

Adam Wood, Marketing Director at Renault UK said: “Renault brings people’s passion for life a little closer through our cars. We wanted to humanise and celebrate, not just thirty years of progress of the Renault Clio, but also the progress made within culture, society and life in that time. The Renault Clio is as in tune with the times today as it always has been.”

Dave Monk, Executive Creative Director at Publicis•Poke said: “Britain has had a love affair with the Renault Clio since the 90’s halcyon days of Papa & Nicole and wind up windows. Many things have changed in those thirty years. While technology, design, attitudes and culture will always shift and change, one thing will always stay the same as long as humans have hearts. The love story. This is a simple and universal tale of two souls on their own enduring journey of life, love and passion.”

The All-New Clio is one of the safest cars in its class, as highlighted by its five-star EuroNCAP rating. Priced from £14,295, the All-New Renault Clio is on sale now. A hybrid version that is capable of doing 80 per cent of its urban journeys with zero tailpipe emissions will follow in Spring 2020.

The campaign kicks-off on Friday 8th November across the UK. It will run across TV, cinema, VOD, OOH, DOOH, press, social, eCRM . There will be further opportunities to interact with the content via Spotify.

PUBLICIS•POKE CREDITS
TITLE: All New Renault Clio: The French Exchange
CLIENT: Renault UK
ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
GROUP CREATIVE DIRECTOR: Colin Byrne
CREATIVE DIRECTORS: Rob Butcher, Tom Genower
STRATEGISTS: Miranda Ross, Calvin Lyon
BUSINESS DIRECTOR: Stuart Pond
ACCOUNT MANAGEMENT: Abby Fox, Luke Cox, Fraser Thomson
HEAD OF FILM PRODUCTION: Colin Hickson
ASSISTANT AGENCY PRODUCER: Joss Haynes
MEDIA BUYING AGENCY: MG OMD
MEDIA PLANNERS: Laura Henderson, Rach Murray
PRODUCTION COMPANY: Academy Films
DIRECTOR: Frederic Planchon
DIRECTOR OF PHOTOGRAPHY: Stéphane Fontaine
PRODUCERS: Dulcie Kellett & Simon Cooper
EDITORS: Assembly Rooms
EDITOR: Sam Rice-Edwards
POST-PRODUCTION COMPANY: MPC
COLOURIST: Jean-Clemant Soret
VFX: Timo Huber
AUDIO POST-PRODUCTION COMPANY: Wave Studios
SOUND DESIGNER: Parv Thind
MUSIC: Soundtree
MUSIC COMPOSER: Luis Almau
MUSIC PRODUCER: Jay James
DATE RELEASED: 08.11.19
CITY / COUNTRY: United Kingdom

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Renault’s ‘The Getaway’ Idents Features Thierry Henry as a Slick Getaway Driver



Renault has launched its latest campaign ‘The Getaway’ starring brand ambassador and legendary French striker Thierry Henry for its sponsorship of Sky Sports’ coverage of the Premier League.

Shot in the style of a classic getaway movie, we see Thierry Henry play the role of ‘The Transporter’ whose mission is to help football fans ‘Get to the Game in Style’. Thierry and his Renault rescue fans from the everyday commitments such as doing ‘the big shop’ or going to the gym to get them back in time to watch the football on Sky Sports, whether at home or the local pub.

The campaign created by Publicis•Poke features two 60-second & 30-second films titled ‘The Big Shop’ and ‘Game Over’ that when cut-down serve as idents broadcast during 128 live games and various non-live programming across the 2019/20 Premier League season on Sky Sports.


Dave Monk, Executive Creative Director – Publicis•Poke says, “We’ve all been there, there’s a big game on telly but you’ve got something equally big on that you can’t escape; Your sons ballet class, your daughters best mates 9th birthday, or that big weekly shop. Take one beautiful Frenchman, a couple of brand spanking new Renaults, a legendary directing / cinematographer combo and a cracking soundtrack, and you’ve got a visual feast that should get footy fans revved up for the new footy season”

The campaign is supported by hand illustrated movie posters inspired by classic cinema that make the cars themselves the heroes. The posters, that also feature Thierry Henry, will run in print, social and online on SkySports.com.

The ident titled ‘The Big Shop’ features Renault’s Megane R.S., with ‘Game Over’ featuring Renault’s new Clio V model.

The films were directed by 32 through Pulse Films* with award-winning Sean Bobbitt (‘12 Years a Slave’ and ‘Widows’) as the campaign’s director of photography.


CREDITS


TITLE: Renault Sky Sports Sponsorship
CLIENT: Renault UK
CLIENTS: Adam Wood, Olivia Kaye, Chriso Antoniou

ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
GROUP CREATIVE DIRECTOR: Colin Byrne
SENIOR CREATIVE TEAM: Andy Thirsk & Matt Comras
PLANNERS: Calvin Lyon & Will Elliot
BUSINESS DIRECTOR: Stuart Pond
ACCOUNT DIRECTOR: Abby Fox
ACCOUNT MANAGER: Luke Cox
HEAD OF FILM PRODUCTION: Colin Hickson
AGENCY PRODUCERS: Emma Havard-Jones, Joss Haynes

MEDIA BUYING AGENCY: MGOMD

PRODUCTION COMPANY: Pulse Films

DIRECTORS: 32

PRODUCTION COMPANY PRODUCER: Shirley O’Connor
DOP: Sean Bobbitt
EDITOR: Ten Three

POST-PRODUCTION COMPANY: Time Based Arts

AUDIO POST-PRODUCTION COMPANY: Factory

ILLUSTRATOR: Sam Gilbey

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