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Tag Archives: sports ads

beIN Sports Gets Romantic to Promote UEFA Champions League Match on Valentine’s Day


On Valentine’s Day, love will be exclusively on beIN Sports.

beIN Sports is the exclusive broadcaster of The UEFA Champions League match between Real Madrid and Paris-Saint-Germain that took place on Wednesday, February 14th – Valentine’s Day.

The promotional film imagined and produced by DDB Paris stages the lead players of the match in the most romantic of trailers.

Please discover the film here:

A campaign signed by DDB Paris.


CREDITS

Advertiser’s Supervisor : Laurent de Camas, Fleur Ajavon, Elodie Griffon
Creative Team : Alexandre Lagoet & Stéphane Kaczorowski
Executive Creative Director : Alexander Kalchev
Account Supervisor : Xavier Mendiola, Bastien Revel, Adrien Lefevre, Victor Roger
Sound : Marine Cremer
Editor : Samuel Ben Simon
Post-production : Toby Ridgway, Laure Chevalier
Strategic Planner : Sébastien Genty, Claude-Henri Galbois

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Olympic Speed Skating Champion Ireen Wüst Features in Toyota’s ‘Start Your Impossible’ Campaign


Dutch skater Ireen Wüst recently won a gold for her fourth Olympics in a row at the 1500m event at Pyeong Chang Winter Olympics. This makes her the most successful Olympic speed skater in Olympic history!

Watch Toyota and Amsterdam ad agency Etcetera’s Start Your Impossible TV Commercial featuring Ireen Wüst talking about her ‘impossible’ – which is not becoming the best, but rather remaining the best.




Credits Toyota Start Your Impossible Campaign (the Netherlands)

CLIENT: Toyota / Louwman & Parqui B.V.
General Manager Marketing & Communication: Willem Verschuur
Marketing & Communicatie Manager: Martijn van de Ven
Campaign Managers: Nicole Groeneveld, John de Wit
Manager Press & Public Affairs: Guido Roozekrans

AGENCY: ETCETERA Amsterdam
Executive Creative Director: Ben Imhoff
Creative Director: Tolga Büyükdoganay, Raymond van Schaik
Art director: Maarten Reynen
Senior copywriter: Michiel Otting
Business Director: Martin Stiemer
Producer: Marcella Beekman, Remko Esser
Strategy partner: Frank Huiberts
Strategy director: Job Koopman
Design: Lynnet Wams

PRODUCTION COMPANY: KAAPS B.V.
Director: Eelco de Winter
DOP: Frank Borghstijn
Cameraman: Ward Brandsma & Karel Schepp & Olaf Tijhuis
Producer: Anne Lieve Steendijk
Sound: Erik Thomassen, Sound: KLEVR: Alan van Ramshorst & Lennart Kleinen
Drone operator & cam pilot: Marvin Dechene, Daan Hartge
Grading: Karel Schepp, Gaffer: Joris Luchtigheid, Best boy: Sean Vogel & Matthijs Kardoes,
Assistant DOP: Rick van Oers,
Grip: Nick van Galen
Make-up: Annelies Bastemeijer
P.A.: Julie dekker & Nathalie Tangkau

More about Toyota:
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries.

More about Etcetera:
Etcetera is ‘remarkably effective’ and uses sensational ideas to get brands and people moving Ideas that are talked about at parties, on social media and in the newspaper all over the world.

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UNESCO Calls for Fairer Media Coverage of Sportswomen



As millions around the world tune into the Pyeongchang 2018 Olympic and Paralympic Games, World Radio Day (WRD), celebrated on 13 February 2018, is dedicated to the theme of “Radio and Sports”. On this occasion, the Director-General of UNESCO, Audrey Azoulay, calls on media to provide more equal coverage of women athletes.

“The fight for equality between women and men is central to our work,” said UNESCO Director-General Audrey Azoulay. “Only 4% of sports media content is dedicated to women’s sport. Only 12% of sports news is presented by women.”

UNESCO also deplores the stereotypical comments that circulate in the media, often focusing on physical appearance of athletes or their family status, or even crediting their achievements to their male coaches and trainers.



On this Day, UNESCO is launching an awareness-raising campaign by making available a series of engaging spots for radio stations around the world, denouncing the differences in media coverage between women and men athletes. Inspired by a variety of real life sporting moments, and produced by creative agency BETC, the spots draw attention to the widespread stereotypes, as well as the lack of credit and recognition to which many women athletes are subject.

UNESCO has also collected interviews of sporting legends and influential sports broadcasters who are contributing to improved diversity, greater respect, equality between women and men, and peace and development initiatives within the world of sports media.



“I can’t imagine fighting your whole life for something to later be objectified, insulted or straight out ignored. It’s not fair. We owe our women athletes better coverage in the media.”, says David Martin Angelus, Creative Director BETC.

All content is made available rights-free for radio stations and other media for broadcast on and around World Radio Day. Find all audio packages at the World Radio day website: www.worldradioday.org (audio in English, French, Arabic, Chinese, Russian and Spanish).

“Whenever media tends to cover women’s sports, they do all the fluffy nice stories, but we want the media to critique performances. Be analytical – something that the media and journalists are with the male side of the game.” – Lisa Sthalekar, top cricket commentator. Find the radio package here.

“Some criticism does come my way. They say, ‘girls are supposed to take care of their houses’ or ‘girls are supposed to make rotis. What are girls doing in sports on screen?’” – Fazeela Saba, a leading sports broadcaster from Pakistan. Find the radio package here.

“For the first time in our country’s history, everybody in South Africa was a World Cup winner. The media was central in keeping people informed on this journey. And especially radio, because in the far outlying rural areas of South Africa – the townships – people would just have radio. They would be glued to the radio listening to the matches and results.” – South African rugby legend Francois Pienaar. Find the radio package here.



RADIO

CLIENT UNESCO
CLIENT MANAGEMENT 
Mirta Lourenco, Belinda Gurd, Tim Francis
AGENCY BETC
AGENCY MANAGEMENT 
Solène Lecomte, Emmanuel Munk
CREATIVE DIRECTOR David Martin Angelus
ART DIRECTOR Romain Ducos
AD ASSISTANTS 
Olga Alonso & Joaquim Aubele
COPYWRITER Chrystel Jung
TRAFFIC Kemi Zinsou
SOUND PRODUCTION La-Bo
DATE OF RELEASE 13/02/2018

FILM

CLIENT UNESCO
CLIENT MANAGEMENT 
Mirta Lourenco, Belinda Gurd, Tim Francis
AGENCY BETC
AGENCY MANAGEMENT 
Solène Lecomte, Emmanuel Munk
CREATIVE DIRECTOR David Martin Angelus
ART DIRECTOR Romain Ducos
AD ASSISTANTS 
Olga Alonso & Joaquim Aubele
COPYWRITER Chrystel Jung
TRAFFIC Kemi Zinsou
TV PRODUCER Anne Sophie Touveron
SOUND PRODUCTION La-Bo 

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Toyota Puts Paralympic Snowboarder in the Spotlight with ‘Start Your Impossible’ Campaign


Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place on the slopes this year at the Paralympic Games in PyeongChang.

Watch Chris Vos ‘Start Your Impossible’ here:

The ‘Start Your Impossible’ brand line was introduced at the end of last year, continuing Toyota’s evolution as a mobility brand dedicated to innovation. This year, it takes form through a celebration of Toyota’s Olympic Sponsorship. Toyota is the first automotive brand to sponsor both the Olympic and Paralympic Games worldwide – and the first brand to offer equal sponsorship and attention to both games, not distinguishing between the two. This sponsorship, planned through to 2024, reflects the brand’s deep commitment to ‘Mobility For All’, meaning that all people must be able to move freely, without limitations. It also reflects Toyota’s wish to create a barrier-free society and reinforces the company's values of humility, hard work, overcoming challenges, and never giving up.


This is the vision behind ‘Start Your Impossible’ which is perfectly brought to life by the new Olympic and Paralympic campaign stating a call to action: Never give up, Start Your Impossible. The TV commercial featuring Chris Vos is part of a series of emotional portraits of athletes by Toyota’s Dutch agency of record, Etcetera. The campaign portrays Toyota’s dedication to continuous improvement – which the brand shares with athletes, everywhere.

Making the impossible possible
The story of 19-year-old rising star Chris Vos is inspiring to say the least. At the age of five Vos had an accident, which paralyzed his right leg from hip to toe. Through unprecedented perseverance and willpower, he managed to prove the doctors wrong by not only managing to walk again, but by challenging all expectations and becoming a Paralympic snowboarder.

His drive to make the impossible possible fits seamlessly with Toyota's conviction that everyone throughout society has the right to be able to move forward in life.

Chris Vos commented: "The first thing the doctors said to my parents was ‘this is the last time you will see your child, so say goodbye.’ They said that I would never be able to walk again, let alone compete in sport. My goal is to push myself to do the best that I can at the coming Olympics. I want to show everyone that nothing is impossible."

Alongside Chris Vos, Toyota is also launching a second ‘Start Your Impossible’ TV commercial featuring the Netherlands’ most successful Olympian in history, speed skating star Ireen Wüst‘, whose impossible’ is not becoming the best, but rather remaining the best in her drive to take home gold again at this year’s Olympic Games, which will be her fourth Olympics.

Watch Ireen Wüst ‘Start Your Impossible’ here:



CREDITS
CLIENT: Toyota / Louwman & Parqui B.V.
General Manager Marketing & Communication: Willem Verschuur
Marketing & Communicatie Manager: Martijn van de Ven
Campaign Managers: Nicole Groeneveld, John de Wit
Manager Press & Public Affairs: Guido Roozekrans

AGENCY: ETCETERA Amsterdam
Executive Creative Director: Ben Imhoff
Creative Director: Tolga Büyükdoganay, Raymond van Schaik
Art director: Maarten Reynen
Senior copywriter: Michiel Otting
Business Director: Martin Stiemer
Producer: Marcella Beekman, Remko Esser
Strategy partner: Frank Huiberts
Strategy director: Job Koopman
Design: Lynnet Wams

PRODUCTION COMPANY KAAPS B.V.
Director: Eelco de Winter
DOP: Frank Borghstijn
Cameraman: Ward Brandsma & Karel Schepp & Olaf Tijhuis
Producer: Anne Lieve Steendijk
Sound: Erik Thomassen, Sound: KLEVR: Alan van Ramshorst & Lennart Kleinen
Drone operator & cam pilot: Marvin Dechene, Daan Hartge
Grading: Karel Schepp, Gaffer: Joris Luchtigheid, Best boy: Sean Vogel & Matthijs Kardoes,
Assistant DOP: Rick van Oers,
Grip: Nick van Galen
Make-up: Annelies Bastemeijer
P.A.: Julie dekker & Nathalie Tangkau

Read More »

Toyota Puts Paralympic Snowboarder in the Spotlight with ‘Start Your Impossible’ Campaign


Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features Para-athlete Chris Vos, a 19-year-old snowboarding champion. The 1.40 TV commercial tells the real-life success story of how he overcame adversity and physical limitations, in order to take his place on the slopes this year at the Paralympic Games in PyeongChang.

Watch Chris Vos ‘Start Your Impossible’ here:

The ‘Start Your Impossible’ brand line was introduced at the end of last year, continuing Toyota’s evolution as a mobility brand dedicated to innovation. This year, it takes form through a celebration of Toyota’s Olympic Sponsorship. Toyota is the first automotive brand to sponsor both the Olympic and Paralympic Games worldwide – and the first brand to offer equal sponsorship and attention to both games, not distinguishing between the two. This sponsorship, planned through to 2024, reflects the brand’s deep commitment to ‘Mobility For All’, meaning that all people must be able to move freely, without limitations. It also reflects Toyota’s wish to create a barrier-free society and reinforces the company's values of humility, hard work, overcoming challenges, and never giving up.


This is the vision behind ‘Start Your Impossible’ which is perfectly brought to life by the new Olympic and Paralympic campaign stating a call to action: Never give up, Start Your Impossible. The TV commercial featuring Chris Vos is part of a series of emotional portraits of athletes by Toyota’s Dutch agency of record, Etcetera. The campaign portrays Toyota’s dedication to continuous improvement – which the brand shares with athletes, everywhere.

Making the impossible possible
The story of 19-year-old rising star Chris Vos is inspiring to say the least. At the age of five Vos had an accident, which paralyzed his right leg from hip to toe. Through unprecedented perseverance and willpower, he managed to prove the doctors wrong by not only managing to walk again, but by challenging all expectations and becoming a Paralympic snowboarder.

His drive to make the impossible possible fits seamlessly with Toyota's conviction that everyone throughout society has the right to be able to move forward in life.

Chris Vos commented: "The first thing the doctors said to my parents was ‘this is the last time you will see your child, so say goodbye.’ They said that I would never be able to walk again, let alone compete in sport. My goal is to push myself to do the best that I can at the coming Olympics. I want to show everyone that nothing is impossible."

Alongside Chris Vos, Toyota is also launching a second ‘Start Your Impossible’ TV commercial featuring the Netherlands’ most successful Olympian in history, speed skating star Ireen Wüst‘, whose impossible’ is not becoming the best, but rather remaining the best in her drive to take home gold again at this year’s Olympic Games, which will be her fourth Olympics.

Watch Ireen Wüst ‘Start Your Impossible’ here:



CREDITS
CLIENT: Toyota / Louwman & Parqui B.V.
General Manager Marketing & Communication: Willem Verschuur
Marketing & Communicatie Manager: Martijn van de Ven
Campaign Managers: Nicole Groeneveld, John de Wit
Manager Press & Public Affairs: Guido Roozekrans

AGENCY: ETCETERA Amsterdam
Executive Creative Director: Ben Imhoff
Creative Director: Tolga Büyükdoganay, Raymond van Schaik
Art director: Maarten Reynen
Senior copywriter: Michiel Otting
Business Director: Martin Stiemer
Producer: Marcella Beekman, Remko Esser
Strategy partner: Frank Huiberts
Strategy director: Job Koopman
Design: Lynnet Wams

PRODUCTION COMPANY KAAPS B.V.
Director: Eelco de Winter
DOP: Frank Borghstijn
Cameraman: Ward Brandsma & Karel Schepp & Olaf Tijhuis
Producer: Anne Lieve Steendijk
Sound: Erik Thomassen, Sound: KLEVR: Alan van Ramshorst & Lennart Kleinen
Drone operator & cam pilot: Marvin Dechene, Daan Hartge
Grading: Karel Schepp, Gaffer: Joris Luchtigheid, Best boy: Sean Vogel & Matthijs Kardoes,
Assistant DOP: Rick van Oers,
Grip: Nick van Galen
Make-up: Annelies Bastemeijer
P.A.: Julie dekker & Nathalie Tangkau

Read More »

NBA’s Milwaukee Bucks Celebrates 50th Anniversay By Looking Back


The thing about glory days is that you don't always know when you're living in them. A new campaign from Laughlin Constable makes a pretty convincing case that the Milwaukee Bucks are on their way to revisiting the greatness of years past—not bad when your past includes some of the greatest players of all time.

To celebrate the Milwaukee Bucks’ 50th anniversary, the NBA team turned to the hometown creative agency for a series of retrospective spots to remind the older generation of fans why they fell in love with the Bucks in the first place— and to catch the attention of younger fans with today’s up-and-coming team. Each of the spots reaches the same conclusion: “You’ve got to respect the past if you want to own the future.”

“34” compares current Buck all-star player Antetokounmpo with a couple other Bucks you might have heard of, 12-time all-star Oscar “The Big O” Robinson and 15-timer Kareem Abdul-Jabbar (while slipping in a subtle reminder that Milwaukee, not Los Angeles, got him first).The spots illustrate that the current team is doing more than making their own headlines; they’re living up to a legacy.

“Nicknames” compares memorable player nicknames such as Darvin “Ham Slamwich” Ham and Rafer “Skip to My Lou” Alston to today’s players nicknames like Giannis “The Greek Freak” Antetokounmpo and Khris “Kha$h Money” Middleton, rattling them off with some serious flow. “Positionless,” shows how the Bucks pioneered the now-trendy style of play back in the 70s/80s, and “All-Stars” follows up touting this year’s three all-stars, Giannis, Bledsoe and Khris, with a montage of the greatest Bucks from the last 5 decades.

“We wanted to reach Milwaukee’s ‘lost generation,’ the sports viewers under 30 that came of age when the team wasn’t thriving,” says Pat Laughlin, creative director. “Each spot is a little history course so new fans can get invested now, while the team’s still building, instead of waiting to jump on the bandwagon.”

While Laughlin Constable has offices in both Chicago and Milwaukee, its creative team for this project was made entirely of Bucks fan—Bulls need not apply. The campaign, produced at Laughlin’s in-house production shop The Hive, combines current Bucks game-day coverage with vintage Bucks footage, retro-inspired visuals and funk-influenced music. There will be a total of six spots, running on TV, pre-roll and social channels. Since the NBA is highlight focused, each spot was designed to be broken out into smaller segments for social feeds—giving more bang for the Bucks.

Milwaukee Bucks - Nicknames



Milwaukee Bucks - Bango


Milwaukee Bucks - Big Three


Milwaukee Bucks - All Stars



CREDITS:

Milwaukee Bucks
CMO - Dustin Godsey
Director of Brand Marketing - Erin Borkowsky

Laughlin Constable
Executive Creative Director - Dan Fietsam
Creative Director - Pat Laughlin
Art Director - Cody Murri
Copywriter - Brian Sterricker
Visual Effects - Jesse Egan
Executive Producer - Andy Gorzalski
Senior Account Manager - Jonathan Cleveland
Integrated Producer - Lynne Fraser

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NFL Celebrates Touchdown Celebrations in Super Bowl LII Commercial


Eli Manning and Odell Beckham Jr. Have the Time of Their Lives.

The NFL will premiere its new TV commercial starring Eli Manning and Odell Beckham Jr. in the third quarter of Super Bowl LII on Sunday, February 4. While the world is focused on two teams in the big game, the spot sheds light on what the other 30 teams are up to by providing an inside look at one team: the New York Giants.

The commercial is set in the Giants practice facility where Manning and Beckham Jr. are practicing passing routes. They ultimately celebrate a touchdown by recreating the iconic dance scene from the 1987 hit movie “Dirty Dancing,” which starred Patrick Swayze and Jennifer Grey, to the theme song “(I've Had) the Time of My Life” sung by Bill Medley and Jennifer Warnes.

Both players are joined on-the-field by their offensive linemen – Brett Jones, John Greco, Chad Wheeler, D.J. Fluker, and John Jerry – who serve as the duo’s backup dancers. Watching from the sideline, safety Landon Collins delivers the memorable line, “Let Them Dance.”



Choreographed by Stephanie Klemons from the Tony Award-winning musical, “Hamilton,” the touchdown celebration culminates with Beckham sprinting toward Manning in slow motion as Beckham soars into the air for the perfect cinematic catch, mirroring the movie’s climactic scene. The spot ends with the tagline: “To all the touchdowns to come,” acknowledging the fun and personality that players have not only brought to their celebrations this year, but also for seasons to come.

“Celebrations were a highlight of this season, and we had so many breakout moments where players showed their creativity together,” said Dawn Hudson, NFL Chief Marking Officer. “We wanted to keep that fun going for the Super Bowl and give our fans something to smile and laugh at that was just about football and how awesome it is to be part of a team.”




CREDITS
“Celebrations To Come”

Client: NFL
Creative Agency: Grey New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Group Creative Director: Joe Mongognia
Creative Director: Mike Cicale
Creative Director: Cam Miller
Project Director: Hank Romero
EVP/Global Account Director: Brian Weston
SVP/Account Director: Courtney Berry
Senior Account Executive: Lucy Hallowell
Assistant Account Executive: Natalie Costa

Production Company: Biscuit Filmworks
Director: Aaron Stoller
Partner/Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Kim Bradshaw
Head of Production: Mercedes Allen-Sarria/Rachel Glaub
Directory of Photography: Jody Lee Lipes
Production Designer: Thomas Ambrose
Choreographer: Stephanie Klemons

Editorial: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Micah Chase
Sr. Post Producer: Gavin Carroll
EP/Partner: Sila Soyer
Color: Tom Poole at Company 3
Mix: Glen Landrum at Sound Lounge
Online Artist: Tristian Wake at Arcade
Online Assistant: Mark Popham at Arcade


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NFL Debuts 2018 Pro Bowl Commercial Highlighting Players’ Civic Off-field Efforts​




The NFL has unveiled a new TV commercial that highlights the many ways in which players are strengthening their communities and championing causes that are close to their hearts. The 30 second spot, narrated by Academy Award winner FOREST WHITAKER, debuted during halftime of the 2018 NFL Pro Bowl, and will continue to air on the NFL Network and during Super Bowl pregame coverage on NBC.

The spot drives home a message of hope by highlighting players' efforts across a wide range of league-supported causes and initiatives, including:

  • Houston Texans defensive end J.J. WATT, who raised more than $37 million in support of Hurricane Harvey relief programs;
  • Philadelphia Eagles players MALCOLM JENKINS, CHRIS LONG and TORREY SMITH and their social justice-related efforts around police/community relations, criminal justice reform and education and economic advancement for low-income communities, primarily communities of color;
  • Tennessee Titans tight end DELANIE WALKER's USO tour as part of the NFL's Salute to Service platform;
  • Seattle Seahawks quarterback RUSSELL WILSON's weekly visits to the Seattle Children's Hospital, often accompanied by his wife and recording artist, CIARA.
  • Saints defensive end CAMERON JORDAN spending the day with children at a school in New Orleans; and
  • Baltimore Ravens tight end BENJAMIN WATSON speaking at Liberty University on racial equality
"Our ability to make an impact doesn't end the same day as our playing career does," said NFL Legend WARRICK DUNN, who appears in the spot helping a family move into their new home. "Thousands of NFL players continue to work and inspire others to do the same in their communities. I enjoy being in this group because it extends my ability to learn and grow as I mature outside of football."

"We are extremely proud of our players' dedication to their communities, from hospital visits to USO trips to making a difference in underserved neighborhoods," said NFL Chief Marketing Officer DAWN HUDSON. "This new spot reflects the ongoing partnership with our players to making a difference in neighborhoods across the country, and we will continue to work together to shine a light on these important causes."

The commercial comes on the heels of a range of announcements by the NFL about its collaboration with the Players Coalition around social justice, including a newly formed working committee of owners and players to oversee and co-develop community-based initiatives in partnership with the league.

The Pro Bowl will be televised live from Orlando's Camping World Stadium on Sunday, January 28 at 3:00 PM ET on ESPN, ESPN Deportes, and ABC. Additional information on the game and Pro Bowl Week festivities is available at ProBowl.com.

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