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Tag Archives: sports ads

Eleven’s Jeff Payne Mixes Energetic New Campaign For Nike and Dick’s Sporting Goods In ‘Play Like You Own It’


Eleven Founder/Mixer Jeff Payne encourages viewers to own their playing field in Nike and Dick's Sporting Goods' new campaign, 'Play Like You Own It.' The spot showcases various athletes, including soccer star Mallory Pugh, perfecting their game in the most unlikely of places, reminding the audience that sports can never be limited to the field or court.



Credits:

Client: Nike
Spot Title: “Play Like You Own It”

Audio Postproduction Studio: Eleven
Mixer: Jeff Payne
Assistant Mixer: Andrew Smith
Executive Producer: Melissa Elston
Producer: Maddee Bonniot

About Eleven:
Eleven is a boutique, audio postproduction studio in the heart of Santa Monica, California, designed to serve the advertising community. Revered by top advertising agencies and editorial shops for its commitment to creativity and client service, Eleven has a long standing reputation as an industry leader in sound mixing for commercials and media. Eleven’s clients are drawn not only to the unparalleled talent of its Mixers, staff and technology, but also to the culture and intimate vibe that the atmosphere of the studios and facilities provide. Reflecting the humor of its Founder/Mixer Jeff Payne, Eleven was named as an homage to 'Spinal Tap.' (Not familiar? Do a little research).

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Irish Sport Gets A Retro Game Makeover for AIB and GAA



Rothco and Piranha Bar create addictive retro-style mobile game as part of AIB’s GAA Senior Football Championship sponsorship.

Dublin, Friday 20th July 2018 – To mark Allied Irish Bank’s (AIB) sponsorship of the 2018 All-Ireland Senior Football Championship, creative agency ROTHCO, part of Accenture Interactive, teamed up with production studio, Piranha Bar, and music company, Mutiny, to create ‘The Toughest Journey’ - a 90’s style video game TVC and supporting mobile game challenging GAA fans to represent their county for the 16-bit Sam Maguire Cup and weekly prizes.

Using the analogy of a classic video game, the campaign, led by the 40” TVC, highlights the heroic lengths every GAA (Gaelic Athletic Association) player has to go through in their bid to bring the Cup home. AIB and Rothco have partnered on several campaigns for the GAA sponsorship, including the recently released branded entertainment series, The Toughest Rivalry, starring Ex-Premiere League managers, Harry Redknapp and Gianluca Vialli. This campaign supports a separate element of AIB’s GAA sponsorship, ‘Backing Club and County’.

“For GAA players, the path from club tryouts to turning out for their county in the All-Ireland Final is filled with escalating challenges: training and playing at an elite level in an amateur code, balancing work and family commitments, resisting social temptations and cheat meals at every turn. We wanted to give everyone from hardcore GAA fans to complete newbies to the sport the opportunity to have a go at taking the Toughest Journey”, explains Creative Directors at Rothco, Ray Swan and Emma Sharkey.

To create both the TVC and game Rothco partnered with Dublin-based production studio, Piranha Bar to create something visually and tantalisingly nostalgic.

“We started our own journey by delving deep into the world of 8-bit and 16-bit video games, drawing reference from Super Mario to Street Fighter and everything in between”, says Project Director Richard Chaney. “We also enlisted the help of talented illustrator Diarmuid Ó Catháin to help create a unique 8-bit world across multiple gaming scenarios, packed with a killer combo of animation gags and nerd-out details only a true GAA head would recognise!”

Piranha Bar brought the vibrant designs to life with a mixture of 2D and 3D techniques, honing and refining the details of each graphic in order to create the most authentic visual aesthetic possible, while Mutiny created both the TVC and game’s catchy, chiptune score and SFX.

The TVC will also appear in cinemas, supported by outdoor, digital OOH and digital display, while the game is available to play online here: https://thetoughestjourneygame.com/

About ROTHCO
Over the past 23 years ROTHCO has risen to become a leading creative agency in Ireland. But they have always been driven by a global ambition. To this end they have produced campaigns that have run in 23 markets, for brands such as Heineken, Aon, Unilever, AIB, Hailo/MyTaxi, Rory McIlroy Inc., Kodak and Tesco.

Their work has been globally recognised with awards from Cannes Lions, D&AD, Clio Sports, New York Festivals, EPICA, The Marketing Society (UK), The Webbies, The Mashies, MIDAS, ICAD, The FAB Awards, IMC’s, the Sharks Awards and the coveted AdFx Grand Prix.

ROTHCO are also active on the global judging circuit, having judged at The One Show; D&AD; Clio’s; Dubai Lynx and LIA’s.

In 2018 they spoke for the fourth time at The Cannes Lions International Festival of Creativity and took home a coveted Grand Prix in the Creative Data category. This followed an acquisition deal with Accenture Interactive earlier in the year, giving their ambitions an exciting new edge.

Within the ROTHCO Group, you’ll also find sister agencies Guns or Knives and TADATA who respectively specialise in the impactful activation of ideas and creative use of data. For more info, visit: www.rothco.ie

About Accenture Interactive
Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report. To learn more, follow us @accentureACTIVE and visit www.accentureinteractive.com.




CREDITS
CLIENT
CLIENTS: AIB

CREATIVE AGENCY
CREATIVE AGENCY: Rothco

EXECUTIVE PRODUCER: Jessica Derby

EXECUTIVE CREATIVE DIRECTOR: Alan Kelly

CREATIVE DIRECTORS: Ray Swan + Emma Sharkey

SENIOR CREATIVE TEAM: David Bowen + James Pash

ACCOUNT DIRECTOR: James Moore

SENIOR ACCOUNT MANAGER: Alan McQuaid

STRATEGY: Bronagh O'Donovan

HEAD OF TECHNOLOGY: Michael Keegan

LEAD DEVELOPER: Sean Crawford

DEVELOPER: Niall Eccles

DESIGNER: Stephen Flynn

DESIGNER: Gerard Sexton

PROJECT DIRECTOR: Jenna Plant

PROJECT MANAGER: Jill Jordan

PRODUCTION COMPANY
PRODUCTION COMPANY: Piranha Bar

DIRECTOR: Richard Chaney

PRODUCER: Emily Brady

SOUND + MUSIC
STUDIO: Mutiny

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Clever Ideas, Great Ads 2018-07-22 21:46:00




Wieden+Kennedy Shanghai has tapped into Chinese ambitions for World Cup Soccer domination in their latest campaign for Nike football in China. Their 'Dare to Become' video spot was viewed 170 million timed during the tournament largely for its patriotic and aspirational theme, which has been well received by its Chinese audience.

Created by creative agency Wieden+Kennedy Shanghai, the video spots shows a future whereby the greatest football players in the world are Chinese and, as the agency put it “Manchester City fills their roster with Chinese players, and all of England cries after being drawn in a group with China”.

The work is designed to fuel optimism around China becoming a top tier nation that can both host and compete at international tournaments like the FIFA World Cup.

“This moment provided an ideal opportunity to present Chinese football fans and young athletes with a vision of what Chinese football could be, and who they could become,” said a Wieden+Kennedy spokesperson.

“Nike wanted to inspire China’s young football players by giving them a dream to chase. And having reached 170 million views in only a few days after launching, the film has clearly struck a chord.”

Directed by Ian Pons Jewell, the TV spots got very real by recruiting teenage football players from the Nike Football League in Beijing, Shanghai and Guangzhou. The campaign played on Chinese TV throughout the World Cup.

About Wieden+Kennedy
Wieden+Kennedy was founded in Portland, Oregon, in 1982. The agency has offices around the world including Shanghai and Tokyo. As well as Nike, its client list includes Coca-Cola, Facebook, Heineken, Honda, Levi’s and Procter & Gamble.

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Harry Redknapp and Gianluca Vialli Take on Irish GAA Clubs in AIB’s ‘Toughest Rivalry’



ROTHCO see the ex-premier league managers settle a 20-year rivalry between two Gaelic football clubs with an infamous past for Allied Irish Banks.

In 2017, 10 million viewers tuned in to watch the 8-part online series documenting Premier League football commentators Jeff Stelling and Chris Kamara, as they took the journey to Croker to commentate on the All-Ireland AIB Club Championship Semi-Final. In continued support of AIB’s sponsorship of the Gaelic Athletics Association (GAA) Senior Football Championship, the brand’s hit entertainment series, devised by creative agency ROTHCO, part of Accenture Interactive, returns for 2018. This year AIB are challenging ex-Premier league managers Harry Redknapp and Gianluca Vialli to settle a 20-year rivalry between two GAA clubs - Castlehaven (Cork) and Erins Isle (Dublin).

The eight-episode series ‘The Toughest Rivalry’ will see Vialli, who won Serie A and the Champions League with Juventus and later managed Chelsea Football Club, take the reins of Erin’s Isle of Finglas. Redknapp, former Tottenham, West Ham and Portsmouth manager, has agreed to take hold of West Cork side Castlehaven. Both managers begin their journey with little to no knowledge of the GAA but have been tasked with getting their respective teams match-fit for a rematch of an infamous All-Ireland club semi-final from 1998.

“To build on last year’s series we wanted to up the intensity. We decided to bring two professional, expert managers who have had a light-hearted rivalry and see what would happen when we immerse them in this world of deep-rooted rivalry. In our sports landscape, GAA is a challenger brand, dwarfed by global giants. Rather than be ashamed of its stature, GAA fans are never prouder than when the sport is pitted against its global competitors. This concept has been at the heart of AIB’s sponsorship since the beginning and we have worked together to create something aimed at sports fans, in general, as opposed to GAA fans.” Comments ROTHCO ECD, Alan Kelly.

The first episode of the Toughest Rivalry will run online and on social media from Friday 13th July and, each week, the series will be supported by behind the scenes social content.

Credits:
Client: AIB
Agency: Rothco
Agency Producer: Al Byrnes
Executive Creative Director: Alan Kelly
Creative Team: Rob Murray (Art) & Frances O’Rourke (Copy)
Finished Artist: David Gallagher
Account Director: James Moore
Senior Account Manager: Alan McQuaid
Strategy: Bronagh O’Donovan
Production Company: Top Films
Director: Garry Keane
Producer: Sorcha Glackin & Liz Murphy
Director of Photography: Michael O’Donovan
Editor: Paul Giles
Post House: Outer Limits
Music: Eclectic

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barrettSF Breaks New Campaign for WWE 2K19 Starring “Rowdy” Ronda Rousey



Advertising agency barrettSF has created a multimedia marketing campaign starring WWE Superstar “Rowdy” Ronda Rousey to launch the latest installment in the WWE 2K video game franchise. WWE 2K19 releases October 9 for the PlayStation4 computer entertainment system and the Xbox One family of devices, including the Xbox One X and Windows PC. Consumers who pre-order the game at participating retailers will receive Early Access to a playable Rousey character and additional in-game bonuses beginning October 5.

In the 1:15 ad, Ronda Rousey walks into a locker room and hangs the iconic leather jacket of her idol and namesake, WWE Hall of Famer “Rowdy” Roddy Piper. As she stares at the jacket, she begins to recall a conversation she and Piper had several years earlier. “The only thing I want for you is for you to be as successful as you want to be and as happy as you possibly can,” Piper says. “You’re going to give so many people hope.”

The voiceover was taken from a 2015 Piper’s Pit podcast conducted shortly before Piper’s untimely death later that year. In the audio clip, Piper explains to Rousey why he was passing the torch of the “Rowdy” name to her.

As Piper delivers his words of encouragement, an intense-looking Rousey dons the jacket and walks off, ready to face her opponent in the ring. A super then announces that viewers who pre-order WWE 2K19 can “play as Ronda Rousey.”

The jacket was given to Rousey by the Piper family prior to her WWE debut earlier this year, and they continue supporting her as she embarks on her new career. “Roddy saw the potential in Ronda and knew she would continue to inspire! Her grit and determination shine in the WWE 2K19 trailer,” said Kitty Toombs, widow of the late WWE Hall of Famer.

The ad broke on WWE’s Monday Night Raw telecast earlier this week and will air nationally on WWE programming, along with social platforms such as Facebook, Instagram and Twitter. The ad will also run as pre-roll video on WWE and through placements on Google’s True View ad platform. A second WWE 2K19 ad, which debuted in June, starred former WWE Champion Rey Mysterio. Both spots are pieces of the global “Never Say Never” marketing campaign for the video game, with final elements currently scheduled to launch this Fall.

“Ronda Rousey always dreamed of competing in WWE, just like the late, great Roddy Piper,” said Todd Eisner, creative director at barrettSF. “And for WWE fans, it’s always been a dream to compete as Ronda Rousey. With WWE 2K19, they can finally make their fantasy scenario a reality.”

barrettSF began its relationship with 2K for the launch of WWE 2K15 in 2014, making this their fifth year of campaign partnership.


Credits

Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director - Jamie Barrett
Creative Director - Todd Eisner
Associate Creative Directors - Jen Hart, Meredith Karr
Head of Production - Conor Duignan
Producer - Tom Sann
Managing Director, Founder: Patrick Kelly
Account Director: William de Ryk
Account Supervisor: Julia Ortinez-Hansen

Production Company - Golden
Directors - Wolfbergs and Jake Banks
Creative Director - Jake Banks
Editor - Volkert Besseling
Colorist - Luis Silva
VFX / Animation - Luke Yoo and Rachel Arnold
Executive Producer - Matthew Marquis
Line Producer - Rick Brown
Post Producer - Kevin Gallagher

Client - 2K:
VP of Marketing: Chris Snyder
Director, Brand Marketing: Bryce Yang
Senior Brand Manager: Greg Zale
Associate Product Manager: Ramon Aranda
Associate Brand Manager: Robert Hearon
Marketing Coordinator: Mitchell Jagodinski

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McCann//Craft, 1stAveMachine, and ENVY Advertising Create Botanical Splendour for 2018 Wimbledon Champions




Wimbledon’s new campaign takes a detour from the cheering crowds and strawberries and cream to focus on a quieter but no less iconic aspect of its experience: the gardens. Directed by EspadaySantaCruz, its new advert ‘The Art of Greatness’, reimagines Wimbledon through the eyes of defending champion, Garbiñe Muguruza.

The enchanting 60-second film was created by McCann//Craft, produced by 1stAveMachine and brought to life in post production by ENVY Advertising. In ‘The Art of Greatness’, Muguruza highlights Wimbledon’s English garden charm, which makes it so unique for competitors and spectators alike.

Production company 1stAveMachine worked closely with Madrid-based creative studio EspadaySantaCruz to create living portraits of Roger Federer and Muguruza herself in a way that reflects the precision and relentless hard work of the horticulturalist team who create Wimbledon’s renowned displays.

The portraits had to be created in specific Wimbledon brand colours using the right species of flowers that were authentic to Wimbledon displays. 1stAveMachine worked with an illustrator for the portraiture, then projection mapped these images onto the basic structure so that the horticulturalists could accurately plot the flowers and grasses in the exact positions for each flower arrangement.

Isabella Parish, Managing Director and Executive Producer at 1stAveMachine comments: “When it came to shooting the spot, one of our challenges was replicating the movement of the sun from dawn to dusk in the time-lapse macro shots of the flowers growing. This meant that we had to calculate the movement of the studio lights, as though all the action was happening in one day, when really each of these shots took three weeks.”

She continues: “We used sensitive robotic arms to control the moving cameras and lights across the time-lapse and this movement was replicated in the live action shots with motion control. We had to regulate the temperature, light and atmospheric conditions for the flowers to bloom – and they bloom in unpredictable ways and directions - so we shot multiples for the perfect take. The elaborate watering system that you can see in the film also needed to be integrated beautifully into the structure of the display.”

‘The Art of Greatness’ marks ENVY Advertising’s second project for this year’s Championships – the first being ‘Sounds Like Wimbledon’. For this latest advert, the full-service post production facility was responsible for crafting a rich grade to complement the film and for creating a soundscape to underline Muguruza’s narrative development. Sound Designer, Rich Martin, wove together the sounds of nature which gradually become replaced with the roar of a cheering crowd.

Rich Martin, Senior Sound Designer at ENVY Advertising comments: “We wanted the sound to help give the time-lapse images a sense of real-time growth. Foley recording was the only technique that could achieve this, so we went to work doing terrible things to asparagus, lettuce and other unfortunate vegetables of Berwick Street Market's fruit and veg stall. These were some of the quietest sounds I've ever recorded. For it to feel authentic, the sound had to be almost invisible in its subtlety. The 'pop' of a lily flower bursting into bloom was replicated with the leaves of a spring onion bouncing off a Jerusalem artichoke. If we did our job right, we'd hope that the viewer would not give the sound a second thought. On this project, it was important to get the detailing correct, to allow the audience to believe the extraordinary images.”

‘The Art of Greatness’ is part of Wimbledon’s wider campaign this year, which kicked off with the trailer and was followed by an OOH campaign. ‘The Art of Greatness’ is part of a series of content films rolling out on social media that focus in greater depth on three key areas of Wimbledon: the gardens, the ticket resale scheme, and the famous queue.

Credits
Agency: McCann// Craft
Production Company: 1stAveMachine
Director: Espadaysantacruz
Production Producer: Mike Capon
Post Production: ENVY Advertising
Executive Producer: Greg White
Producer: Stacia Akaba
Edit: Sara Faulkner
Grade: Danny Wood
Flame: Kieran Baxter
Nuke: Amy Smith
Sound Design: Rich Martin

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Gentleman Scholar Crafts A Beautifully Animated Celebration for 2018 World Cup




Original Gentleman Scholar Production: World Cup “2018”
The wait is over! The 2018 World Cup is finally here. And to honor this momentous sporting event, Gentleman Scholar crafted an animated tribute, celebrating a handful of different players and their nations. Using the ball to transition us from scene to scene, our talented team of designers, animators and art directors wanted to play off the diverse nature of the tournament by cycling through different styles and techniques to tell a simple but charming story. We dedicate this piece not just to the event itself, but also to the unifying nature of this sport in general. A perfect reminder that we are one world brought together to witness the spectacle of first-class soccer playing. Play hard, play fair and may the best team win!

Complete Project Credits: Gentleman Scholar’s World Cup “2018”
Design & Animation: Gentleman Scholar
Creative Directors: William Campbell, Will Johnson & Chace Hartman
Executive Producers: Jo Arghiris & Christina Roldan
Heads of Production: Tyler Locke & Ryan McLaughlin
Art Directors: Macauley Johnson & Chris Finn
CG Supervisor: Tim Hayward
Coordinator: Kev Jones
Designers: Juan Carlos Cuadra, Cristina Barna, Cam Floyd, Hana Eunjin Yean, Trish Janovic, Jina Kwon, Mike Tavarez, Vin Kim, Ana Chang
2D Animators: Kenny Kerut
Cel Animators: Laura Yilmaz, Matt Everton, Lyuben Dimitrov, Cristina Barna, Jina Kwon
3D Animator: James Lane
3D Generalist: Allan Bernardo
Model / Texture Artist: Jacques Clement

Music & Sound Design: James Webb

About Gentleman Scholar

Gentleman Scholar is a creative production company drawn together by a love for design and an eagerness to push boundaries. Since launching in Los Angeles in 2010 and expanding to New York in 2016, Gentleman Scholar has staked its claim across all media platforms. In the hands of its diverse team the company continues to evolve in the disciplines of live-action production, animation, digital exploration, print, and VR. Experience its powerful fusion of story, style, technology and design at http://www.gentlemanscholar.com

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Gentleman Scholar Crafts A Beautifully Animated Celebration for 2018 World Cup




Original Gentleman Scholar Production: World Cup “2018”
The wait is over! The 2018 World Cup is finally here. And to honor this momentous sporting event, Gentleman Scholar crafted an animated tribute, celebrating a handful of different players and their nations. Using the ball to transition us from scene to scene, our talented team of designers, animators and art directors wanted to play off the diverse nature of the tournament by cycling through different styles and techniques to tell a simple but charming story. We dedicate this piece not just to the event itself, but also to the unifying nature of this sport in general. A perfect reminder that we are one world brought together to witness the spectacle of first-class soccer playing. Play hard, play fair and may the best team win!

Complete Project Credits: Gentleman Scholar’s World Cup “2018”
Design & Animation: Gentleman Scholar
Creative Directors: William Campbell, Will Johnson & Chace Hartman
Executive Producers: Jo Arghiris & Christina Roldan
Heads of Production: Tyler Locke & Ryan McLaughlin
Art Directors: Macauley Johnson & Chris Finn
CG Supervisor: Tim Hayward
Coordinator: Kev Jones
Designers: Juan Carlos Cuadra, Cristina Barna, Cam Floyd, Hana Eunjin Yean, Trish Janovic, Jina Kwon, Mike Tavarez, Vin Kim, Ana Chang
2D Animators: Kenny Kerut
Cel Animators: Laura Yilmaz, Matt Everton, Lyuben Dimitrov, Cristina Barna, Jina Kwon
3D Animator: James Lane
3D Generalist: Allan Bernardo
Model / Texture Artist: Jacques Clement

Music & Sound Design: James Webb

About Gentleman Scholar

Gentleman Scholar is a creative production company drawn together by a love for design and an eagerness to push boundaries. Since launching in Los Angeles in 2010 and expanding to New York in 2016, Gentleman Scholar has staked its claim across all media platforms. In the hands of its diverse team the company continues to evolve in the disciplines of live-action production, animation, digital exploration, print, and VR. Experience its powerful fusion of story, style, technology and design at http://www.gentlemanscholar.com

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