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Tag Archives: sports ads

Nature Valley Has Fun-Filled Battle of the Sexes Tennis Match with Johanna Konta and Pat Cash


To celebrate the inclusivity of tennis and as part of Nature Valley’s commitment to driving participation in tennis in Britain, Nature Valley, one of UK’s leading cereal bar brands and official partner of British Tennis, created a full size tennis court in Westfield Shopping Centre, Shepherd’s Bush, and invited tennis champions, celebrities, social media influencers, and the general public, to get on court and play more tennis.

In the match-up, British women’s No 1 and Nature Valley brand ambassador Johanna Konta faced off former Wimbledon champion and ATP legend Pat Cash. This match was inspired by the iconic Billie Jean King vs Bobby Riggs ‘Battle of the Sexes’ 1973 match re-told in the film by Fox Searchlight Pictures of the same name in-cinema 24th November starring Emma Stone and Steve Carrell, for which Nature Valley is the sole promotional partner of the UK theatrical launch.

Konta’s winning mentality and impressive fitness ultimately saw her defeat Cash 6-3 in a one-set shoot staying true to the historical event script, but not before both players had gained some help from umpire and compere and ex-British #1 Greg Rusedski, and some willing ball boys and girls joining in the match.

After the main match, TV personalities Jamie Laing and Jessica Wright joined to support Konta and Cash on court for a fun-filled Battle of the Sexes mixed doubles before opening the court for players from the general public to get involved in their own ‘battle of the sexes’ rendition. Old and young, skilled and less so, fit and not, the impactful and impressive court hosted many a match throughout the day with tennis being the winner.

The court was recreated by Nature Valley as part of its wider campaign The Court is Yours – aimed at getting more people back into playing tennis. The event aimed to showcase how tennis can be played in a number of unexpected locations. The activity has been created and managed by creative agency Space.

Arjoon Bose, UK and Northern Europe Marketing Lead for Nature Valley at General Mills, said: “Tennis is the 2nd most followed sport in Britain with participation on the rise and it’s one of the most exciting times to be involved with it here in Britain. Following on from launching our first ever integrated campaign #TheCourtIsYours this summer, we wanted to elevate and amplify our tennis conversation through the storytelling lens of this movie partnership with ‘Battle of the Sexes’ paying tribute to a landmark event that championed inclusivity and democracy in a sport that we are proud to support here. With the support of an inspirational role model spokesperson like Johanna, we hope to continue to inspire anyone and everyone to go out and to move people from watching to playing because we believe tennis is for everyone and that every surface is a court. Our dream is to eventually have a Nature Valley protein bar in every tennis kit in Britain.’’

David Atkinson, Managing Partner, Space comments: “This experience epitomises what Nature Valley, and The Court is Yours is all about. Whilst Cash vs Konta brought focus to the event through the Battle of the Sexes Crunch Match for the partnership with the movie launch later this week, today was also about showing people that anyone can play tennis, anytime, anywhere, and at any time of the year. It’s been a great privilege to be part of it, and to have collaborated with Nature Valley in their mission with the LTA in bringing more people into tennis.”

Nature Valley was also the Official Global Partner of last week’s ATP World Tour Finals, where it saw increased attention around the O2-centred end of season championships involving the top eight ranked male tennis players in the world and the opportunity to remind fans to pick up a racket and play.





About Space
At Space, we believe that people always have a choice when it comes to brands - including the choice to ignore them. We see consumer indifference as an opportunity - helping to move people beyond apathy to actively choose our clients’ brands. We bring people closer by helping them understand the role a brand can play in their lives. We create deeper and more valued relationships with consumers by putting them first, understanding them, making them feel special, and making their lives better. We call this “building brand intimacy”. Our approach fuels creativity that moves people emotionally wherever a brand needs to connect with them, whether that is via social, on mobile, outdoor, in store, on pack, in print, live or virtually. We’ve moved people to choose brands such as Heineken, Arla Foods, William Grant & Sons, General Mills, Eurostar, Sky, Coral, Bundesliga, UEFA, NBA and AELTC. Our work has been globally recognised with four ‘best in the world’ awards. But the ultimate winners are our clients, because the more intimate their brand becomes, the more people will choose them. Find out more at www.agencyspace.co.uk


About General Mills
Founded in 1866, General Mills is one of the world’s leading food companies, which operates in more than 100 countries and markets more than 100 consumer brands. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2016 global net sales of US $17.6 billion. General Mills UK is an award-winning employer that markets and distributes a number of much-loved consumer brands – including Häagen-Dazs, Old El Paso, Nature Valley, Green Giant, Betty Crocker, Fibre One and Jus-Rol pastry.
Yoplait UK is an affiliate of General Mills and is responsible for major brands such as Petits Filous, Liberté and Super Fruitii.

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Tool of North America Teams Up with Gatorade for #SistersInSweat


Here is the new Gatorade campaign from TBWA, directed by Jaci Judelson and produced by Tool of North America. This emotional and powerful film, starring Serena Williams, enlists the power of sports and its positive influence it has on women on and off the court. Titled #SistersInSweat, the campaign is a unifying visual approach aimed to bring female athletes (both amateur and professional) together and encourage them to be the champions of what their sport has brought into their lives.

The spot details the lessons sports can teach you in life, and what being a part of a team can help add to your future. This powerful campaign also highlights other successful women, such as CEO and designer Tory Burch, actress Allison Williams, and Teen Vogue Editor-In-Chief Elaine Welteroth, all who have participated in various sports teams in their youth.

Tool of North America’s managing partners Dustin Callif and Oliver Fuselier were executive producers on this spot, helping to bring the feeling of unity and teamwork to life in the inspirational campaign.



Credits:
Production Company: Tool of North America
Director: Jaci Judelson
Executive Producer: Brad Johns
Managing Partner / Executive Producer: Oliver Fuselier and Dustin Callif
Agency: TBWA
Agency Producer: Ian Mitchell
Creative Director: Mark Peters
Creative Director: Kirsten Rutherford
Art Director: Stephanie Johnson
Copywriter: Paula Henzel
Editorial House: Whitehouse / Carbon
Editor: Chris Murphy
Editorial Producer: Jennifer Mersis


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Clever Ideas, Great Ads 2017-11-17 10:19:00



The Raiders and the Kansas City Chiefs, members of the AFC West division since 1970, have a longstanding rivalry.

A new commercial is highlighting that rivalry, in which the Chiefs hold a 60-52-2 edge since 1960.

The commercial starts with a woman telling her husband he can’t wear a Raiders jersey to her family’s Christmas dinner. The man removes the jersey to reveal a Raiders ugly Christmas sweater.

The commercial then cuts to the couple at the dinner table and the rest of the family is dressed in Chiefs gear. That ugly sweater has lights, and no one in the room is happy. Even the dog.

You can see the video above.

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Clever Ideas, Great Ads 2017-11-17 10:19:00



The Raiders and the Kansas City Chiefs, members of the AFC West division since 1970, have a longstanding rivalry.

A new commercial is highlighting that rivalry, in which the Chiefs hold a 60-52-2 edge since 1960.

The commercial starts with a woman telling her husband he can’t wear a Raiders jersey to her family’s Christmas dinner. The man removes the jersey to reveal a Raiders ugly Christmas sweater.

The commercial then cuts to the couple at the dinner table and the rest of the family is dressed in Chiefs gear. That ugly sweater has lights, and no one in the room is happy. Even the dog.

You can see the video above.

Read More »

Clever Ideas, Great Ads 2017-11-17 10:19:00



The Raiders and the Kansas City Chiefs, members of the AFC West division since 1970, have a longstanding rivalry.

A new commercial is highlighting that rivalry, in which the Chiefs hold a 60-52-2 edge since 1960.

The commercial starts with a woman telling her husband he can’t wear a Raiders jersey to her family’s Christmas dinner. The man removes the jersey to reveal a Raiders ugly Christmas sweater.

The commercial then cuts to the couple at the dinner table and the rest of the family is dressed in Chiefs gear. That ugly sweater has lights, and no one in the room is happy. Even the dog.

You can see the video above.

Read More »

Clever Ideas, Great Ads 2017-11-17 10:19:00



The Raiders and the Kansas City Chiefs, members of the AFC West division since 1970, have a longstanding rivalry.

A new commercial is highlighting that rivalry, in which the Chiefs hold a 60-52-2 edge since 1960.

The commercial starts with a woman telling her husband he can’t wear a Raiders jersey to her family’s Christmas dinner. The man removes the jersey to reveal a Raiders ugly Christmas sweater.

The commercial then cuts to the couple at the dinner table and the rest of the family is dressed in Chiefs gear. That ugly sweater has lights, and no one in the room is happy. Even the dog.

You can see the video above.

Read More »

Toyota Presents Get To Know U.S. Olympian Sugar Todd


This weekend Toyota will premieres its first U.S. 2018 Winter Olympic ad-spot, “It Takes a Village,” featuring U.S. Olympian, speed skater and Team Toyota member Sugar Todd. The broadcast spot premieres Sunday evening during “NBC Sunday Night Football.”

In the Saatchi & Saatchi created broadcast commercial, we see Sugar Todd’s small town come together with one goal: to get Sugar to the 2018 Winter Olympic Games. From giving her rides to practice, sharpening her skates to coming together to send her off to the Olympics, we see a community share in her hard work, persistence, excitement and happiness. The love and support from her family and community embodies Toyota’s “Let’s Go Places” mantra.

Created around the “We make it a Toyota, you make it a sports car” theme, “It Takes a Village” features five Toyota vehicles including the Corolla, Highlander, Rav4, Sienna, and Tundra and all used to transport Olympic hopeful Sugar Todd. This is the fourth commercial in a sports strategy created for Toyota. The previous sports-themed spots so far have included football, basketball and now the Olympics.

Get to know U.S. Olympian and Team Toyota athlete Sugar Todd here:



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Durable Goods Director Neil Tardio Surprises Fans with Player Pitches in NHL Shop Campaign


Vegas Golden Knights goalie Marc-Andre Fleury, Edmonton Oilers center Connor McDavid and Dallas Stars center Tyler Seguin are the featured stars in the National Hockey League’s latest national TV campaign to promote Shop.NHL.com and NHLShop.CA. The three spots, which showcase the authenticity of NHL licensed products available at Shop.NHL.com and the whimsical personalities of the players, are currently running in the U.S. and Canada during NHL game broadcasts and shoulder programming on national rightsholders (NBC, NBCSN, Sportsnet, TVA), on regional sports networks and across the NHL’s broadcast, digital and social media platforms – including NHL Network™, NHL.com, in-arena, Facebook (facebook.com/NHL), Instagram (instagram.com/NHL) and Twitter (@NHL).
n each 30-second spot, the NHL stars approach hockey fans browsing the online store and recite the product description for the item the fan is admiring to persuade them to make the purchase. McDavid helps a young dad select an Oilers onesie for the new addition to his family. Seguin makes a literal elevator pitch to convince a fan to buy an adidas ADIZERO authentic Stars jersey. Fleury successfully sways a Golden Knights fan to buy his favorite team’s Fanatics t-shirt.
“This campaign was designed to accomplish two important things,” said Brian Jennings, NHL Chief Branding Officer and Executive Vice President. “The spots continue to establish Shop.NHL.com as the top online destination for NHL products and team merchandise with the widest selection. But most importantly, this campaign puts the best players in the game front and center. There are no greater ambassadors of Brand NHL than our players, and this campaign demonstrates our commitment to promote the stars of the NHL and their personalities.”
The creative was developed by the NHL and directed by Neil Tardio of Durable Goods, with collaborative input from New York-based creative shop, Baby Bear's Porridge. A fourth spot featuring Chicago Blackhawks right wing Patrick Kane will debut in mid-November in time for the holiday season.

Tyler Seguin - Shop.NHL.com


Marc-Andre Fleury - Shop.NHL.com


Connor McDavid - Shop.NHL.com



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