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Tag Archives: sports ads

Boston Bruins Tap Fuseideas For Winter Classic Promotion

BOSTON — In anticipation of the upcoming 2019 Bridgestone NHL Winter Classic, the Boston Bruins turned to Fuseideas to help promote and drive sales of their limited series Winter Classic jersey at The ProShop at TD Garden, according to Dennis Franczak, CEO of the full-service advertising firm.
Fuseideas, who has worked with the Bruins since 2007, has created a variety of frozen and eye-catching work that will appear as an in-arena promotion with video displayed on Garden HDX, New England Sports Network, in-arena signage and retail display prior to the January 1st game between the Bruins and the Blackhawks at Notre Dame Stadium.

The 2019 Bridgestone NHL Winter Classic Jersey is available on the BostonProShop.com site and in the ProShop on Level 2 at TD Garden.

About Fuseideas

Fuseideas is an award-winning, integrated, full-service advertising agency that helps clients navigate the chaos that exists in the media landscape today. Fuseideas clients can achieve their brand and marketing objectives across all relevant channels. These include brand strategy, creative, digital strategy and web engineering, all forms of media planning and buying, public relations and social media, experiential marketing and analytics. Fuseideas is headquartered in Boston with additional offices in Portland, Maine, San Francisco and Prague. For more information, visit Fuseideas online at www.fuseideas.com

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We Who Run Campaign for Saucony from the community New York

the community New York has launched its first campaign for athletic shoe brand Saucony.

“We Who Run” underscores the message that “running is not an individual sport,” but a collective community of diverse voices, beliefs, attitudes, and personalities.  The centerpiece of the platform comes to life through a four-episode content series featuring a group of influential runners from all over the world. In the series, viewers followed the runners on the physical and emotional journey of an epic run through the mountains of Colorado, as participants share what running means to them. A select number of spots also take place at Saucony’s Boston headquarters and captures the testing, debating, discussing, innovating, inventing, and running behind the gear that enables and empowers these runners.

Campaign elements include online live video, digital display, social, and print. To build the content, the community New York brought runners to Colorado and shot the content over the course of two days.

WWR Manifesto – https://vimeo.com/298019503
Episode 1 (The Start) – https://vimeo.com/298018245
Individual Sport – https://vimeo.com/301684929
FormFit Tech Video – https://vimeo.com/301685203

Team Credits
Agency: the community New York
Co-Founder and Co-Chief Creative Officer: Jose Molla
Co-Founder and Co-Chief Creative Officer: Joaquin Molla
VP, Executive Creative Director: Robert Hershfield
Associate Creative Director: Aaron Zimroth
Associate Creative Director: Martin Stuart
Art Director: Rémy Law
Jr. Art Director: Lina Rode
Jr. Copywriter: Evan Chiplock
VP, Head of Integrated Production: Laurie Malaga
Sr. Director, Group EP: Ramon Nuñez
Director of Studio Operations: Thomas Bolger
Senior Producer: Robert Hannau
Producer: Lucia Riquelme
Associate Production Designer: Jessica Peña
Front End Developer: Carrie Monescalchi
Retoucher: Massimo Leone
VP, Managing Director: Ana Bermudez
Account Director: Gabriela Benitez
Account Supervisor: Gala Pazos
Account Executive: Odalis Lopez
VP, Chief Strategy Officer: Shobha Sairam
Director of Planning: Arty Tan
Senior Planner: Amilynn Soto
Senior Director of Connections Strategy: Andy Amendola
Connections Strategist: Jacqueline Hernandez
Director of Business Affairs: Natalie Greenman
Director of Project Management: Rosa Ana Foreman
Project Manager: Stephanie Lee

Production Credits
Company: ContagiousLA
Director: Daniele Anastasion
Executive Producer: Natalie Sakai
Producer: Elizabeth Collins
Production Manager: Adam Pray
Staff Coordinator: Hannah Rome

Company: The Maker’s Lab
Post Producer: Sharon Campos
Editors: Jon Ginsburg and Louis Palacios
Audio: Jeanine Gunther

Company: JSM
Chief Creative Officer: Joel Simon
Executive Producer: Jeff Fiorello
Producer: Norman Felker

Client Credits
Brand: Saucony
President: Anne Cavassa
Chief Marketing Officer: Amanda Reiss
Director of Global Marketing: Angus Treloar
Marketing Director, EMEA: Jonathan Quint
Marketing Manager, Canada: Linda Quinteros
Run Global Brand Manager: Jessica Rowe
Digital Marketing Manager: Lauren Heindl
Art Director: Matthew Caputo
Content Producer: Michael Rivkees

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Real Kashmir FC Celebrates the ‘Real’ Kashmir in New Film, Created by Cheil India

The Real Kashmir Football Club (RKFC) is celebrating its entry to India’s I-League – the biggest professional football league in the country – with the launch of a moving new film called #TheRealKashmir, created by Cheil WW India. The film is a continuation of RKFC’s recent partnership with adidas.

The ad is narrated by an elderly Kashmiri man who has seen the beauty of the valley taken over by the unrest and paranoia, and stars real residents of the region. Through his eyes we see how Jammu and Kashmir is changing yet again, but this time it’s football that is bringing a positive transformation and bringing people together.

Woven in through the narrative is the tale of RKFC, from early training sessions and grassroots supporters to the decisive penalty taken by star player Danish in a packed stadium, which resulted in the team qualifying for the I-League.

At the end of the film we see that our narrator is, in fact, visually impaired – but that the winds of change are blowing so clearly in Kashmir that he can feel the positivity all around him.

The soundtrack for the film is the beautiful Kashmiri folk song ‘Neroo haa naujawano’ , the lyrics of which urge us to strive hard in life and reach for the skies.

Shamim Meraj, Co-owner of Real Kashmir Football Club, said: “The film for us is inspirational and evocative. It sums up what we are. We are very thankful to locals of Jammu and Kashmir without whom we couldn’t have put our inspirational story together. It’s a great moment for a young club to produce something like this.”

Sean Van Wyk, Senior Marketing Director at adidas India, said: “At adidas, we firmly believe that through sport, we have the power to change lives, and now we are getting to live and see it in India. adidas aims to redefine the ‘Real’ Kashmir through the lens of sports and become a proponent of positivity and changing lives in Jammu and Kashmir through football. Real Kashmir FC is the flagbearer of positivity, and they epitomise our brand message ‘Here To Create Change’.”

Aneesh Jaisinghani, Executive Creative Director, Cheil WW India, said: “This is not merely a campaign but a very special initiative to drive a perception change, to stir the emotions of people of this country and drive collective optimism towards Jammu and Kashmir. We are very proud to partner with Real Kashmir FC and hope to make a difference in the lives of people.”

The film, which is running on RKFC’s Facebook and YouTube channels, is supported by photography exhibition in New Dehli that also shows Jammu & Kashmir in a new light.

Agency: Cheil India
Director: Daniel Upputuru
Production: DZU Films
Music Director: Raghav & Arjun

For further information, please contact
Ridhi Chowfla |Cheil WW India
r.chowfla@cheil.com | +91-9871989997

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De Bruyne and Dybala Star in the highly anticipated EA SPORTS FIFA 19 Campaign

In the next phase of promotion for the highly-anticipated FIFA 19 game, footballers De Bruyne and Dybala star in a print campaign and gaming assets for the new video game. Media Agency, Lagardère partnered with high-end sport and athlete photographer Rafael Astorga and LS Productions for the FIFA Ultimate Team shoot.

The players showcase their respective skills and signature on-field celebration poses in the striking images whilst adorned in their team kits and the FIFA Ultimate Team Kit for 2019.

Taking place over two days at London’s Big Sky Studios, LS Productions serviced and produced the shoot with De Bruyne and Dybala. With a wealth of experience working with sporting talent and a key production hub in Manchester, LS Productions are well-versed in working with high-end footballers.

LS Productions managed the footballers, their trainers and coaches on set to allow for the very best performances to be captured in a limited time frame. Abi Atkinson, Senior Producer at LS Productions says: “Athletes have demanding and strict schedules meaning the time they have on-set is often quite short. So it’s crucial to have a highly-skilled team and to be prepared.”

“We set up the studio and arranged body doubles of the footballers to do the pre-light run-throughs before the talent arrived, allowing us to be most efficient on the day. We also had the athlete’s trainers and coaches on-set to ensure they were comfortable to perform, and, of course, their preferred music to create a brilliant atmosphere!” says Abi.

The production service company also covered details for action shots such as laying AstroTurf and crash pads and arranged for makeup artists to ensure the talent’s skin reflected their dewy in-game complexion. LS Productions also organised a private jet for one of the players.

As well as the still shots, behind-the-scenes motion assets for socials were also capture on set. Abi adds: “The motion elements of the shoot were actually a last-minute addition but, because we had a tight team in place, were able to accommodate this and in just one day.” We brought on board a great team, who at short notice, were able to quickly ascertain what was involved creatively and get things in place ready for the shoot.

On working with LS Productions, Andy Gilooley, Video Producer at EA Sports, says: "Great service, very professional, wonderful people."

“Team was lovely, flexible and experienced!" says Melissa MacGillivray, Executive Producer at Rafael Astorga Photographer.

The creative assets form part of a wider campaign for the game launched in September 2018.

About LS Productions
LS Productions is a UK-wide service production company that goes beyond service. They understand the creative, working collaboratively with a unique in-house locations team and database on hand to produce shoots for TV commercials, music videos, online content, fashion campaigns and editorials.

Recent clients include: Anomaly, Anonymous Content, Czar, Ford, GQ, Harper’s Bazaar, H&M, Johnnie Walker, Samsung, Strange Cargo, Stella McCartney, Stink Paris, Somesuch, British Vogue and Volvo.

Client: Electronic Arts (EA)
Executive Producer: Larre Sterling
Creative Director: Stan Zienka
Media Agency: Lagardère
Design Agency: Cinco
Art Director: Tom Crow
Production Company: LS Productions
Senior Producer: Abi Atkinson
Photographer: Rafael Astorga

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Golden State Warriors Celebrate Legacy with Game Recognize Game Campaign

In the Golden State Warriors’ final season playing at Oracle Arena in Oakland, ‘Game Recognize Game’ is a dedicated campaign to recognize the famously loyal fans who’ve supported the Warriors across five decades of history. ‘Game Recognize Game’ celebrates the franchise’s legacy in Oakland through novel pairings of Warriors players -- old school and new -- that have given fans reasons to cheer for 47 seasons. The tagline also winks at local fans who recognize the 1993 Bay Area rap anthem of the same name.

Game Recognize Game is the first work for the Warriors by Duncan Channon to acknowledge fans as the franchise transitions from Oakland to San Francisco’s Chase Center in fall 2019.

The campaign debuts October 15 wrapping Oracle Arena in advance of the Warriors v. Thunder season opener -- with OOH appearing throughout the Bay Area. TV spots will air on CSN Bay Area and ABC. A second phase of OOH is planned that features actual Bay Area fans, and spotlights the diverse neighborhoods that make up Dub Nation. To complement the creative campaign, the Warriors will also host in-arena activations to help fans celebrate memorable moments across five decades of Dubs.

Five Decades of Dubs

"The 2018-19 Golden State Warriors could be one of the best squads to ever take the floor in the NBA, but the campaign reflects the idea that the defending champions know they were built on the backs of fifty years of Warrior teams running the floor in Oakland,” said Parker Channon, co-founder, Duncan Channon. “They know that before the Splash Brothers, there was run TMC. And Manute and Sleepy and Rick Barry back in ‘75. All supported by a fan base that’s never left their side.”

“The mutual respect between the Dubs and the fans is a big part of what resonates in the Game Recognize Game idea,” added Channon. “Seeing a Warriors super team built across generations feels like the ultimate gift to the fans, and a natural fit for a team that routinely acknowledges the work and history that precedes their accomplishments today.”

The Players that Built Dub Nation

“Bringing the Game Recognize Game idea to life visually using nearly 50 years of photography was a fun challenge,” said Jennifer Kellogg, design director, Duncan Channon. “We were intentional about treating the photography to make players from different decades feel like they’re in the same world, on the same court. And, The Game Recognize Game type reflects off of itself to convey this sense of appreciation and interaction between the generations of players and fans.”

Credits: Game Recognize Game

Client: Golden State Warriors
Agency: Duncan Channon
Creative director: Parker Channon
Creative director: Michael Lemme
Design director: Jennifer Kellogg
Senior designer: Shannon Burns
Senior designer: Alexandra Camacho
Senior copywriter: Andy Whalen
Copywriter: Brandon Sugarman
Senior art director: Adam Zash
Studio designer: Scott Whipple
Senior broadcast producer: Keenan Hemje
Senior digital producer: Eric Kozak
Senior art buyer/print producer: Diana Courcier
Associate producer: Emily Sarale
Senior strategist: Brandon Sugarman
Account director: Nick Gustafson
Account manager: August Fischer
Senior project manager: Rosheila Robles
Director of communications planning: Leslie Diard
Communications planning supervisor: Kurt Garvey

Video Production
Editor: Kevin Bagley
Post production: Matt Trivan
Animation: Charlie Hong
Music: Songs for Film and T.V.
Audio mix and sound design: One Union
Image composition and retouching: DMAX Imaging

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Brent Burns Hits the Right Note in CCM Hockey spot

To mark the launch of CCM Hockey’s new hockey stick, Cossette and Nova Film created video content featuring a musical performance by San Jose Sharks defenceman Brent Burns. With the help of a Super Tacks AS1 hockey stick, Burns interprets Johann Strauss’s Blue Danube, accompanied by the San Antonio Symphony.

NHL athletes are true artists when it comes to their sport. To demonstrate the shot power and accuracy that a high-level player like Brent Burns can achieve with a CCM Hockey stick, Cossette chose a setting and tone reminiscent of the classical arts scene.

Of note is that, due to Burns’s busy schedule, the spot was shot in less than 90 minutes—a tall order in terms of production that also demanded perfect precision from both agency and athlete.

As part of the brand’s integrated content strategy, the video has been appearing as pre-roll and on social media in Canada and the U.S. for a few weeks now. What’s more, it’s even been shared on the NHL’s Twitter feed. The video has also been airing on television networks throughout Québec since September 22nd.

Advertiser: CCM Hockey
Agency: Cossette
Creative: Jasmin Brochu, Sébastien Forget, Pascal Lefebvre, Cameron Hudson
Product: Marie-Michèle Coulombe, Joannie Roy
Production house: Nova Film
Director: David Poulin
Colourist: Éric Denis, Studio Élément
Sound: Jérôme Boiteau, Studio Expression

About Cossette
Cossette is a fully integrated marketing communications agency. It’s a community of 700 creative humans who help people and brands connect in meaningful ways.

Cossette was named Agency of the Year in Canada in 2016 and 2017. It currently has offices in Halifax, Québec City, Montréal, Toronto and Vancouver, and has been making strides to become a major player in the global advertising community. To learn more, visit cossette.com.

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NBA’s Milwaukee Bucks launch “Built to Stay” Marketing Campaign

In advance of single-game tickets going on sale Wednesday, the Bucks today unveiled a new marketing campaign: Built to Stay. While the Bucks previous campaign, “Own the Future,” was about reconnecting the team with the community and creating hope for the future, “Built to Stay” is about bringing those promises to life on the court and in the community. With global superstar Giannis Antetokounmpo, new head coach Mike Budenholzer, postseason appearances in three of the last four seasons and a new world-class arena to call home, the Bucks are Built to Stay. The widespread campaign, developed with Milwaukee-based agency Laughlin Constable, will be featured on TV, digital, radio and outdoor starting today.

Due to record season-ticket sales for the Bucks 2018-19 season, there will be limited single-game tickets for many games. Fans are encouraged to buy tickets now to avoid being shut out by waiting to purchase tickets closer to the date of the game. Fans can also register now for an exclusive presale to purchase single-game tickets ahead of the general public by visiting www.bucks.com/single.

Key home games to note for the Bucks this season include the first-ever game at Fiserv Forum against the Indiana Pacers on Oct. 19, a matchup against the two-time defending NBA-champion Golden State Warriors on Dec. 7, the lone visit to Milwaukee by the Boston Celtics on Feb. 21, a St. Patrick’s Day matinee vs. the Philadelphia 76ers on March 17, a visit from LeBron James and the Los Angeles Lakers on March 19 and a matchup against reigning MVP James Harden and the Houston Rockets on March 26.

Fans can secure tickets to all 41 regular season home games at Fiserv Forum this season through the purchase of a full-season ticket membership. For more information on all of the benefits to being a Bucks season ticket member, or to purchase, visit www.bucks.com/full.

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