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Tag Archives: sports ads

Lionel Messi and Luis Suarez Feature in Creative Argentina-Uruguay 2030 World Cup Bid



As a tribute for the Centenary of the 1st World Cup in football’s history that took place in Uruguay and found the host facing Argentina at the final match, both countries decided to apply together to host the World Cup in 2030. But it’s hard to stand out from the rest. So, we came out with an idea, and chose two great friends to make it happen. At the start of the eliminatory match between Uruguay and Argentina for FIFA World Cup 2018, we ask MESSI to wear shirt #20 and SUAREZ #30. We knew every camera of the world would be aiming them. With a financial investment lower than USD200, Argentina and Uruguay’s application to host World Cup 2030 was seen in every corner of the universe. Initiative 2030. In a world like football’s, where millions seem to move everything, an idea seems to move millions.

Credits:
Chief Creative Officer: Martin Mercado
Executive Creative Director: Diego Tuya
Executive Creative Director: Dario Rial
Creative Director: Nicolas Ochoa
Creative Director: Nicolas Massimino
General Account Director: Agustin Coste
Producter Director: Agustin Borgognoni


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adidas Assembles Influential Creators From Across Sport Culture To Prove Creativity Is The Answer



Using the world's greatest moment in sport as the backdrop - adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world's most influential Creators across Sport Culture, including Leo Messi, Caroline Wozniacki, Pharrell Williams, Aaron Judge and Justin Turner.

adidas believes in the power of an athlete's imagination and using creativity to make a difference in their game, life and world. In the Campaign titled Creativity is The Answer, adidas aims to inspire Creators across sport culture to be courageous, unexpected and to shape their own reality.

Ryan Morlan, VP Brand Communications at adidas said: "We have re-engineered the traditional advertising campaign – the way only the Creator Sports Brand can – by creating endless inspiration through unique and personal content. We are co-creating our story of sport and creativity with our consumers by reacting and responding to their preferences, attitudes, passions and geographies. Athletes in New York will get a different experience from those in London."

adidas has developed its most personal brand experience across mobile, social, digital and broadcast in New York, London, Shanghai Tokyo, Paris, and Los Angeles. Within each of these Key Cities for adidas, athletes will see different and custom content featuring Creators that are shaping sport culture in their city.

The story extends through the 56 unique Creator voices on their personal social channels with a range of tailored content – demonstrating how creativity is the difference maker in each of their own game.

Viewers are escorted through the backstage for a show like no other. Creators from across sport culture appear gearing up for their unique feats of creativity. José Mourinho directs the backstage, ushering Luis Suarez, Von Miller, Gabriel Jesus, Karlie Kloss and more to the stage. As the show begins, the master of ceremony A$AP Ferg delivers the words that lead viewers through a showcase of creativity.

Football icon Paul Pogba is surrounded by athletes who are inspired by his every move and put their own spin on things, spreading a wave of creativity and unveiling the Predator Tango 18+ Street. From there, you see two adidas Tango squads playing five-a-side, where Caitlyn Schrepfer, renowned freestyle footballer, uses her creativity to go from the streets to stardom alongside Mo Salah and Deli Ali.

Leo Messi added: "On the pitch, a moment of creativity can transform a game – you have to see the things that others can't see and take chances others won't. Creativity sets players apart."

Next up, Javier Hernandez, Muset Ozil and Lindsey Horan show how sport unites people from all backgrounds, beliefs or gender. In the last act, we see legend Leo Messi, inspiring viewers to throw out the script and make their own rules. The film closes with Pharrell passing the mic to the viewer, a call to all to create the answer.

A call to action from adidas to consumers worldwide. Inviting athletes, musicians, artists and filmmakers in adidas Key Cities – London, Los Angeles, Tokyo, Paris, Shanghai, New York and host city Moscow – to co-create and shape the brand narrative for the rest of the campaign throughout the World Cup event. These images, moments and content that adidas and makers create together will form the first ever open-sourced campaign and real-time pulse of the world's greatest sporting event.

To join adidas in changing the world of sport, follow the conversation via #HereToCreate on @adidas Twitter, Instagram and Facebook channels. For more information, please visit adidas.com/HereToCreate.

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adidas Assembles Influential Creators From Across Sport Culture To Prove Creativity Is The Answer



Using the world's greatest moment in sport as the backdrop - adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world's most influential Creators across Sport Culture, including Leo Messi, Caroline Wozniacki, Pharrell Williams, Aaron Judge and Justin Turner.

adidas believes in the power of an athlete's imagination and using creativity to make a difference in their game, life and world. In the Campaign titled Creativity is The Answer, adidas aims to inspire Creators across sport culture to be courageous, unexpected and to shape their own reality.

Ryan Morlan, VP Brand Communications at adidas said: "We have re-engineered the traditional advertising campaign – the way only the Creator Sports Brand can – by creating endless inspiration through unique and personal content. We are co-creating our story of sport and creativity with our consumers by reacting and responding to their preferences, attitudes, passions and geographies. Athletes in New York will get a different experience from those in London."

adidas has developed its most personal brand experience across mobile, social, digital and broadcast in New York, London, Shanghai Tokyo, Paris, and Los Angeles. Within each of these Key Cities for adidas, athletes will see different and custom content featuring Creators that are shaping sport culture in their city.

The story extends through the 56 unique Creator voices on their personal social channels with a range of tailored content – demonstrating how creativity is the difference maker in each of their own game.

Viewers are escorted through the backstage for a show like no other. Creators from across sport culture appear gearing up for their unique feats of creativity. José Mourinho directs the backstage, ushering Luis Suarez, Von Miller, Gabriel Jesus, Karlie Kloss and more to the stage. As the show begins, the master of ceremony A$AP Ferg delivers the words that lead viewers through a showcase of creativity.

Football icon Paul Pogba is surrounded by athletes who are inspired by his every move and put their own spin on things, spreading a wave of creativity and unveiling the Predator Tango 18+ Street. From there, you see two adidas Tango squads playing five-a-side, where Caitlyn Schrepfer, renowned freestyle footballer, uses her creativity to go from the streets to stardom alongside Mo Salah and Deli Ali.

Leo Messi added: "On the pitch, a moment of creativity can transform a game – you have to see the things that others can't see and take chances others won't. Creativity sets players apart."

Next up, Javier Hernandez, Muset Ozil and Lindsey Horan show how sport unites people from all backgrounds, beliefs or gender. In the last act, we see legend Leo Messi, inspiring viewers to throw out the script and make their own rules. The film closes with Pharrell passing the mic to the viewer, a call to all to create the answer.

A call to action from adidas to consumers worldwide. Inviting athletes, musicians, artists and filmmakers in adidas Key Cities – London, Los Angeles, Tokyo, Paris, Shanghai, New York and host city Moscow – to co-create and shape the brand narrative for the rest of the campaign throughout the World Cup event. These images, moments and content that adidas and makers create together will form the first ever open-sourced campaign and real-time pulse of the world's greatest sporting event.

To join adidas in changing the world of sport, follow the conversation via #HereToCreate on @adidas Twitter, Instagram and Facebook channels. For more information, please visit adidas.com/HereToCreate.

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Goals that Change Lives: Mastercard to Donate 10,000 Meals for Each Goal Scored by Messi or Neymar Jr.



The initiative is part of the company’s Start Something Priceless campaign launched on April 10th across Latin America and the Caribbean

Mastercard is taking another significant step in its commitment to help combat childhood hunger and malnutrition in Latin America and the Caribbean (LAC). For the first time in history, goals made by football icons Lionel Messi and Neymar Jr., will transcend the playing field. Starting today and running until March 2020, each time Messi or Neymar Jr. score a goal across any official tournament, the company will donate the equivalent value of 10,000 meals to the United Nations World Food Programme (WFP).

The initiative is part of the company’s Start Something Priceless campaign launched on April 10th, which brought together Messi and Neymar Jr. to kick off the #TogetherWeAre10 social movement. #TogetherWeAre10 was designed to inspire Latin Americans to unite for a common cause: improving the lives of thousands of children suffering from hunger.

The goals scored by Messi and Neymar Jr. will now take on a new meaning. Over the next 21 months, each goal represents an opportunity to unleash the power of a meal. “Providing children in Latin America and around the world with access to a nutritious, daily meal ensures better cognitive and physical development,” said Miguel Barreto, regional director, World Food Programme LAC. “Children who aren’t hungry show enhanced performance and concentration at school, which helps them build a better future.”

Goals will be scored both on and off the field. “I’m proud to be a part of this campaign that will help change the lives of thousands of children in my country and other regions of the world. I hope this initiative gives as many smiles as possible to all the children.” Messi said.

“I’m happy I can help make sure that children in the region can have a plate of food and more hope. Latin Americans know we can do great things when we come together, and this is an example of that. Together we can fight hunger,” Neymar Jr. said.

“We hope that through this effort, more children will have the opportunity to become 10s,” they added.

Aside from tuning goals into meals, Mastercard is also encouraging everyone in the region to take part and Start Something Priceless. Each time the hashtag #TogetherWeAre10 is used across social media channels, Mastercard will donate the equivalent value of one meal to the WFP. It’s that simple: each use of #TogetherWeAre10 equals one meal.

“As a long-time supporter of international football, we have deep insight into the power of football and the passion of the football fan. It’s an incredible sport that brings people together, sparks emotion and creates one-of-a-kind moments,” said Janet Rivera-Hernandez, VP Communications, Mastercard LAC. “The #TogetherWeAre10 movement is an example of how companies can do well and do good to drive a more inclusive society.”

Along the 2-year campaign, Mastercard aspires to have made a positive impact in the lives of children in the region by providing more than 10 million meals and supporting the fight against malnutrition across LAC.

More information about the campaign at the website: mastercard.com/juntossomos10

About Mastercard
Mastercard (NYSE: MA) is a technology company in the global payments business. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments, and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business, and managing finances – easier, more secure, and more efficient for everyone. Follow us on Twitter at @MastercardLAC and on LinkedIn, join the discussion on our blog, and subscribe for the latest news on our Engagement Bureau.

About WFP
The United Nations World Food Programme - saving lives in emergencies and changing lives for millions through sustainable development. WFP works in more than 80 countries around the world, feeding people caught in conflict and disasters, and laying the foundations for a better future.

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Spec Ad – NBA Finals Trash Talk from Tyson Breuer


We are now deep into the heart of the NBA Playoffs with Lebron James’ securing his 8th consecutive trip to The Finals in as many years. With a plethora of storylines and teams to follow this year, it’s no surprise that there​ ​​might be a little trash talking going on between die​ ​hard NBA fans. No matter which team you followed this season, there’s been something for everyone to chew on. These spec spots from director Tyson Breuer throw down a few huge dunks of trash talk right in basketball fan’s faces.

“Your Mother” pays homage to retired NBA great Dennis Rodman and his love affair with North Korea’s Kim Jong Un. Ultimately the jabs go back and forth with blows to Houston Rockets star James Harden, a recently deceased mother, and the recently ousted Boston Celtics. “Court Side” takes square aim at the unibrow of New Orleans star centre Anthony Davis, but also rips point guard Kyle Lowry, the Toronto Raptors playoff record, and the injury plagued knees of NBA star Derrick Rose. No team is safe and as long as there's still some basketball to be played, the trash talking will continue.

The NBA Finals begin on MAY 31st.

Your Mother



Court Side


CREDITS
NBA Finals (Spec)
Titles: Your Mother, Court Side
Director: Tyson Breuer
Production Company: Untitled Films
Director of Photography: Jackson Parrell
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
Editorial: Married To Giants
Editor: Leo Zaharatos
Assistant Editor: Matthieu Belanger
Executive Producer: Denise Shearer
Online: Wingman VFX
Online Artist: Sean Douglas
Online Producer: Jenna Edwards
Colour: Alter Ego
Colourist: Clinton Homuth
Producer: Alanna Humphreys
Audio House: Boombox
Executive Producer: Umber Hamid
Audio Engineer: Joe Frustaglio




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Optus Sport Fires Up Emotions for FIFA World Cup Campaign




Australia's Optus Sport has launched a campaign which shows different people reacting to watching the soccer to promote the brand’s partnership with the 2018 FIFA World Cup.

The 30 second commercial, created by Optus’ lead creative agency 72andSunny, shows people from all different countries at work, on the street, in their lounge room and at the pub reacting to the soccer.

Johnny Tan, APAC ECD at 72andSunny, said in a statement: “Capturing all the emotion of being able to watch every moment of the world’s most viewed tournament was a cool brief.

“We hope the campaign shines a small light on the effect that football has on all parts of modern Australia.”

‘The Good, The Bad and The Beautiful’ campaign aims to celebrate the dramatic moments experienced in the World Cup, Ben White, managing director for product and marketing, at Optus said.

“This campaign embraces the moments that lift us, unite us, confuse us and, occasionally, send us spiralling into a rage.

“Quite simply, these moments can come from any game, at any time which is why Optus Sport is excited to be sharing it all.”

White said the brand wanted to create and ad which captures the spirit and entertainment of the game.

Optus is the 2018 Australian broadcasting partner for this year’s FIFA World Cup.

Optus appointed 72andSunny as its lead agency in March as the agency overhauled its creative agency roster.

The creative agency produced its first work for the telco last month to promote its partnership with Swimming Australia.

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Fox Sports Celebrates LA Premiere of New FIFA World Cup Mini-Series Phenoms



On Wednesday, May 23rd, Peter Rice, President 21st Century Fox and Chairman & CEO Fox Networks Group presented the LA Premiere of the new FOX Sports’ mini-series, PHENOMS which will debut today, May 25th on FOX. This captivating global sports documentary series chronicles the young lives and personal stories of rising soccer stars on their road to the 2018 FIFA World Cup.™ The screening also revealed the official participation of Multi-Michelin-star Chef and soccer enthusiast Gordon Ramsay of FOX’s MasterChef, Hell’s Kitchen and 24 Hours to Hell and Back as the Executive Producer and Voice of PHENOMS.

Among the crowd were notable sports legends, entertainment icons, high level executives and hosts from the FOX Network and FOX Sports family. Attendees included Academy Award nominee Minnie Driver; legendary soccer player Cobi Jones; James Tupper (Actor, Big Little Lies); Peter Rice, President 21st Century Fox and Chairman & CEO Fox Networks Group; Eric Shanks (President and COO of the FOX Sports Media Group); Stuart Holden (Former USMNT midfielder and member of 2010 USA World Cup team, studio analyst for FOX Sports); Rachel Bonnetta (Host, Fox Sports); Karyn Bryant (Host, UFC Tonight on Fox Sports); Warren Barton (Fox Sports Soccer Analyst); Rodolfo Landeros (Sideline Reporter, Fox Sports); A/J Jackson (Musician, Saint Motel); Kathryn Le (Comedian & Influencer); JGoldcrown (Artist); Yassir Lester (Comedian); Tierney Gearon (Artist/Photographer) and FAVOR Valentine (Singer).

The PHENOMS Creative Team also present included: David Worthen Brooks (Executive Producer) who introduced the film to the anticipated crowd as well Mario Melchiot (Executive Producer), Tony Sella (Executive Producer), Eric Shanks (Executive Producer), Steven Johnson (Producer), Arbi Pedrossian (Producer), Thomas Verrette (Producer) and Chris Perkel (Creative Director, US specials only).

The network television premiere of PHENOMS will kick-off with back-to-back episodes debuting on the network tonight: “Attackers” and “Defenders,” at 8 p.m. and 9 p.m. ET/PT on FOX. Episode 3, “Goalkeepers,” will air on Friday, June 1, at 9 p.m. ET/PT, ahead of the finale on June 8, when Episodes 4 and 5, “Playmakers” and “Creators,” will air back-to-back at 8 p.m. and 9 p.m. ET/PT.

@FoxSoccer #PHENOMS2018

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Asics ‘I MOVE ME’ Campaign Featuring Tennis Champion Novak Djokovic.




New work by Brett de Vos for Asics global 'I MOVE ME' campaign, featuring Tennis champion Novak Djokovic as part of a fully integrated film and stills campaign Revolver produced. Filmed between Monte Carlo, France and Belgrade, Serbia, the story showcases Djokovic’s dedication to the sport and the positive impact he has on the younger generation of Tennis players. Coming from a broken environment and no tennis footprint, Novak Djokovic has risen to the top of his sport and reminds us that with hard work and determination there is no telling what we can achieve.

CREDITS:
Client: Asics Global
Agency: Superlarge
Creative director: Alvin Chan, Superlarge
Director: Brett de Vos (@Revolver Amsterdam)
Photography: Cyril Masson
Producer: Eve Anthony & Vargo Bawits


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