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Tag Archives: technology

Samsung Surprises Celebrities To Help Unbox Their Foldable Smartphone



Samsung's Galaxy Fold is one of the most innovative phone designs to come out in recent years. The company has now started taking pre-orders for their first foldable smartphone and has launched a campaign

Samsung chose to have celebrities get a first look at the Galaxy Fold by 'surprising' their #TeamGalaxy friends with the phone and getting their help unboxing it. The Korean tech giant sent the Galaxy Fold to German footballer and World Cup winner Mario Götze, Grammy-nominated DJ and producer Steve Aoki, actress and model Millie Bobby Brown, professional gamer Ninja and Parisian designer/blogger Jeanne Damas so that fans can see their initial surprise and get their first-impressions of their latest smartphone.


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New Shot on iPhone XS Campaign Features NHL Teammates: Matthews & Marner


Auston Matthews, of the Toronto Maple Leafs, takes viewers on a 'day-in-the-life-of' style video of with himself and teammate/best friend, Mitch Marner.

Matthews says, "I just really wanted to give fans something cool to watch that they could relate to and show a more personal and real side to us... With this, fans get a look into our lives off the ice, our friendship. We're always using our iPhone to take pics, shoot video in between games or on the road. I hope it makes them want to go shoot their own videos with their friends."

Matthews shot all the footage on an iPhone XS and the Maple Leafs forward picked some of his and Marner's favorite spots around Toronto, including Ristorante Sotto Sotto, Moss Park Arena and Lift Gym, to give fans a genuine look at their everyday lives away from Scotiabank Arena.

Watch the video below to get a peek behind the curtain into the lives of two of the biggest stars in the NHL.



Learn more: https://www.apple.com/iphone-xs/

Song: “Friction” by The Lytics: https://apple.co/2uRFo2O


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Rakuten Launches First TV Spot with 3x NBA Champ Steph Curry


With the NBA playoffs around the corner, Rakuten is launching the brand’s first TV spot with three-time NBA champion Steph Curry since he signed a multi-year agreement as a Rakuten brand ambassador.

Rakuten is doubling down on a major marketing investment to introduce its brand and online loyalty platform to consumers in the U.S. and Canada with the launch of two new TV spots in its national ‘Life to the Power of R’ campaign by Duncan Channon. The new spots tap into our national obsessions with the reigning champion Golden State Warriors -- and adorable pups -- to show how cash back from Rakuten on the purchases you’re already making can propel you towards experiences that matter.

Moving In - places the viewer inside the world of a couple negotiating distinct opinions on how to decorate their new home. Friendly clashes over a basketball-themed rug and a recliner culminate in Rakuten cash back on home purchases that help the pair check out a live Golden State Warriors game together.

Good Boy - brings the viewer home with a young man who discovers his new puppy playfully tearing up his apartment. The Rakuten cash back on purchases to help clean up fido’s collateral damage helps power him and his pup to puppy training school.

The new TV spots will air nationally in the U.S. and Canada alongside Rakuten spots “Runner” and “RSVP” that launched during the 2019 Grammy Awards. The campaign increased aided awareness of Rakuten by 8 points during just the first 3 weeks on air, and daily search has quadrupled since launch. “Life to the Power of R” is the first campaign for Rakuten by Duncan Channon, which was selected as the creative lead for Rakuten’s North American launch in a review last fall.

Rakuten allows members to earn cash back while shopping at more than 2,500 retailers accessed through Rakuten.com or Rakuten’s app -- while also accumulating rewards from their credit card or retailer loyalty program. Rakuten has been working toward its entry in the North American market since it acquired cashback shopping platform Ebates -- with its 12M customers -- for $1B in 2014. In addition to TV advertising, Rakuten has aggressively been building its U.S. presence as an official partner of the NBA, a three-year $60M jersey-badge partnership with the Golden State Warriors and recent partnership with Stephen Curry on his “Underrated Tour.”



Campaign Credits

Client: Rakuten
Kimberly Miller – Chief marketing officer
Trever Gregory – VP of brand marketing
Brad Hebebrand – VP, creative

Agency: Duncan Channon

Creative
Michael Lemme – Creative director
Adam Zash – Senior art director
Andy Whalen – Senior copywriter
Shannon Burns – Senior designer

Account
Suzanne Montgomery – Account director
August Fischer - Account manager

Production
Rita Ribera Channon – Senior broadcast producer
Michelle Mirasol – Project manager

Strategy

Kelleen Peckham – Strategy director

Production Partners
Iconoclast – production
Vania & Muggia – Director
Charles-Marie Anthonioz – Managing director/EP
Valerie Romer – Executive producer
Julien Lemaitre, Paul Laurens – Producers
Roman Vasyanov, Jason McCormmick - Directors of Photography “Moving In”
Rachel Morrison - Director of Photography “Good Boy”

Rock, Paper, Scissors – editorial
Adam Pertofsky – Editor
Derrick Monks - Assistant Editor
Janae Abraham – Producer
Dre Krichevsky & Esther Gonzalez - Head of Production
Raná Martin - Executive Producer
Eve Kornblum - Managing Director

a52 – color
Daniel de Vue - Colorist
Jenny Bright - Producer
Thatcher Peterson - Executive Producer
a52 – VFX Studio
Patrick Murphy – VFX supervisor
Andy Wilkoff – CG supervisors
Andy Wilkoff, Andrew Romatz – CG lead
Stefan Gaillot, Michael Vaglienty, Rod Basham, Chris Riley - 2D VFX Artist(s)
Andy Wilkoff, Ariana Ziae Mohseni, Seunghyuk Kim, Eric Molina, Josh Dyer, Jose Limon, Mike Bettinardi, Michael Cardenas, Joseph Chiechi, Mason Dash - 3D ArtistsSteven Biggert – Animator
Pete Sickbert Bennett – Designers
Dan Ellis, Sam Kolber, Chris Riley – Online editors
Michael Steinmann – Producer
Andrew Rosenberger – Production coordinator
Patrick Nugent & Kim Christensen – Executive producers
Jennifer Sofio Hall – Managing director

Squeak E Clean – sound design
Drew Fischer – Sound designer
Rob Barbato – Creative director
Amy Crilly – Head of production
Amanda Patterson – Senior producer

Good Ear Music Supervision – music supervisors
"Perfect Combination" by HAEL - for “Good Boy”
“Go Get It” by Ruby Velle - for “Moving In”

One Union – final mix
Joaby Deal – Senior sound engineer

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Seattle’s Okaybro Delivers with New EatStreet TV Campaign


Even people who don't have their lives together deserve to have a great dinner, don't they? This is the core idea behind the latest TV campaign from independent Seattle-based creative agency, Okaybro. The series of :30 and :15 second spots for the national food delivery service EatStreet.

EatStreet - Mom Left


Okaybro's Principal, David Taylor, notes, "We found that consumers often turn to food delivery just because of the 'hectic-ness' of daily life, and some of them (especially working parents) feel guilty about it. So we created this campaign to tell people that everyone deserves a great meal no matter what and EatStreet will deliver it to you judgement free!"

EatStreet - Naturally Coiffed

For this campaign, Okaybro's focus isn't about the food and doing product demos like how other delivery services often do. Instead, these spots focus on the reason why people love ordering from EatStreet, namely the fact that they only use professional EatStreet-employed drivers (no random, gig economy people driving cars) and that they offer a better selection of local favorites than other services.

For more about Okaybro, see: Okaybro.com/work-1

CREDITS:
Agency: Okaybro
CD: Dave Taylor, Gabe Goldman
Director: Dave Taylor
Production Company: Dystnct
DP: Drew Hisey
Edit: Drew Hisey
Rotoscoping and Motion Graphics: Son Lai

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Bouygues Presents “Mamita”



Bouygues Telecom won a lot of hearts over last Christmas with their awkward dad dancing to Redbone’s “Come get your love”. The ad collected over 150 million organic views and the soundtrack became the most Shazamed song in France over the Christmas period.
 
This new humoristic spot, in line with Bouygues’ DNA, once again plays on family values and aims to show how the brand helps people from different generations connect to each other. 
 
Countryside is usually associated with terrible 4G coverage and waffly sound but Bouygues has spent the past 3 years heavily investing in rural areas and today connects 64 million French people over the country. 
 
The brand was recently recognized as the #1 mobile operator in French rural zones*, however, as this cute film shows, not everyone’s aware of that yet.. A scheming but loving grandmother sneakily plays on her teenage granddaughters ignorance to make her spend some precious quality time together. 
 
The film was directed by Emma Luchini (Stink) and set to the Elvis Costello’s take on Charles Aznavour’s mythical song “She”, also known from the soundtrack of Notting Hill. 

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1stAveMachnine Creates New Twist on a Rube Goldberg Machine for Lenovo


Production company 1stAveMachine has partnered with Lenovo to build a Rube Goldberg machine with a twist. Unlike the usual practical mechanisms, this incorporates Lenovo digital screens along with the usual physical gadgets for a chain reaction that’s equally strange and hilarious.

Created by Director Diego Berakha, hands-on collaborator and visual storyteller, the Rube Goldberg installation was developed for the 2019 Mobile World Congress in Barcelona, Spain. In case you’re unfamiliar, 1stAveMachine is known for similar practical effects work for OKGo, Google, McKinsey, and Apple.

Check out the video of the whole experience below:


Credits:
Client: Lenovo-Worldwide Brand Team
Campaign Name: Mobile World Congress


Production Company: 1stAveMachine
Partner/Executive Producer: Sam Penfield
Executive Producer: Peter Repplier
Executive Producer: Lisanne McDonald
Executive Producer: Michaela McKee
Post Producer: Marcus Lansdell
Post Producer: Barry Gilbert

Production Company: TRONCO
Executive Producer: Leticia Christoph
Director: Diego Berakha
Line Producer: Fernando Fasano
Director of Photography: Juan Maglione
Production Manager: Eva Lauria
Production Assistants: Daniela Lavagna and Guadalupe Rodríguez Rey
1st Assistant Director: Agostina Bruera
2nd Assistant Director: Micaela Gonzalo

Art Department
Art Director: Marilina Martignone and Eduardo Escalante
Assistant Art Director: Ailin Cinalli
Art Execution Coordinators: Julieta Lavalle - Julieta Iacono
Assistant Art Execution: Natalia Aguilar, Maximiliano Canosa, Veronica
Arcodacci, Carolina Mena, Elian Pittaro, Jimena Porcelli and Clara Carranza

Production Assistant in Art Execution: Susana Mota Avellaneda
Mechanisms: Julieta Vergottini and Graciana Ger
Stop motion animator: Pablo Kondratas
Animator assistant: Fernando Llistosella
Props: Julián Spagnol and Lucas Ignacio Rodriguez

Camera
Director of Photography: Juan Maglione
Assistant Camera: Faustino García Zamora and Mariano Cristofani
DIT: Esteban Clausse

Electric
Gaffer: Sebastian Sarlenga
Electric: Celeste Spano, Lucinao Gómez and Carlos Carabajal

Post
Post Producer: Marcus Lansdell
Post Producer: Barry Gilbert
CGI Art director: Eduardo Escalante
3D Animation Artist: Pablo Brancatella and Leonardo Torcello
Composition Artists: Diego Ortega, Pablo Jalil, Pablo Herrera, David Vargas and Hernán Gonzalez
Film Editor: Luis Masdeu
Postproduction Coordinator: Damián Bentrón

Equipment
Camera: Jupiter
Catering: María Gonzalez
Grip Equipment: Yago
DIT Equipment: Barco Digital

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