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Tag Archives: technology

Apple’s ‘Shot on iPhone’ Campaign Takes You on a World Tour with 16 Bands & Musicians



Apple's latest 'Shot on iPhone' campaign aims to give viewers a sneak peek of life on tour for some of the world’s top artists.

Their latest release of video ads features 16 bands and musicians from all over the world that focuses on behind-the-scene footage at concerts by artists such as Kamasi Washington, FKA twigs, Florence + the Machine, Kacey Musgraves, Skrillex, Travis Scott, and more..

The documentaries were shot using the iPhone and additional software and hardware.



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Samsung Says #DoWhatYouCan’t in Rousing New Campaign Directed by Tal Zagreba



In continuation of its global ‘Do What You Can’t’ platform, Samsung launches an epic new campaign directed by Tal Zagreba. The Great Guns director collaborated with creative agency Leo Burnett Israel and production company Omni Paz to bring the heartfelt new campaign to life for Samsung, which empowers people to overcome their barriers.

The film begins with vignettes of people confronting their supposed limits. The words ‘You Can’t’ seem to determine the fate of a nervous young dancer about to audition, a blind man preparing for a marathon, a skateboarder sizing up a challenging course, and a man pitching a spacecraft to a sceptical audience. Suddenly, the meaning of the words is redefined with a positive twist to become ‘You Can’t Miss Your Chance/ You Can’t Let Anything Stop You/ You Can’t Give into Your Fears/ You Can’t Take No for an Answer’. As the film depicts these inspiring individuals overcoming their barriers, it closes with the hashtag #DoWhatYouCan’t.

Director Tal Zagreba comments: “The core idea was to take Samsung's brand slogan ‘Do What You Can't’ and to manifest it into an epic film, featuring real characters who struggle against physical and psychological barriers to achieve greatness. Amongst the participants, you can find Beza Nababa, a blind marathoner who finished fifth at the Beijing Olympics; the ‘Beresheet Project’, the first private initiative spacecraft to land on the moon; Romy Barnea, a child dancer prodigy; and Katya Krasner, a professional downhill rider. These inspiring people overcome their hurdles with courage and passion; in other words, by doing what they can't, they are becoming invincible.”


CREDITS

Client: Samsung
CMO: Ronen Salem
ATL Manager: Gil Bar-Zvi
Digital Manager: Yarden Sidi
PR Manager: Mia Segal

Agency: Leo Burnett
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Art Director: Meital Miller
Creative: Elad Gaizler, Oren Ben Naim, Harel Livne
Agency Producer: Simi Siman Tov
Account Supervisor: Orian Liber
Accountant: Reut Fried

Production Company: Omni Paz Productions
Director: Tal Zagreba
Producers: Omni Paz, Ravit Aviv, Ophir Sorriso Tal
Storyboard: Robert Moreno Meikins
AD: Amir Melamed
DOP: Lael Utnik
Art Director: Racheli Levin
Styling: Deborah O Hana
Makeup: Dorit Cohen
Gaffer: Irmi Kwiat
Grip: Golan Kwiat
Editor: Shahar Beeri
Cast: Beza Nababa, Eran Avivi, Romy Barnea, Katya Krasner
Casting: Ana Fainstein

Locations: Idan Bardach

Post Production: Dima Lydkhov

Original Composition: Monster Music (Roy Shen Zoor & Paula Valstein)
Recorded by the Česká filharmonie
Sound Design: Sidney Toledano

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Marcel & Meetic: Commitment is the New Sexy Ad Campaign


Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes disappointments and considerable fatigue. A recent TNS KANTAR study for Match* shows that today 45% of single women complain about the lack of commitment of other singles.

In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new, thinking the grass is always greener somewhere else. This leads to meaningless connections between people, unpleasant dating behavioursand an absence of commitment.

On the other hand, many singles are still ready for a real story. They are willing to commit to their search for love, have the right intentions and are truly invested in their dates. These are the kind of singles you can find on Match.

Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favour of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word. That’s why Match has decided to do the exact opposite and celebrate the sexiness, the coolness of commitment.

A very sensual connotation… to reveal a true intention.
This campaign, based on quotes from 7 ex-singles resonates as 7 reasons to remind commitment leads to real stories without losing their sexiness. Because moving in together, sharing a toothbrush glass, or even searching for your next holiday location together can be very desirable... even in 2019.



If commitment turns you on…
With this European campaign developed by Marcel, Match calls disappointed committed singles to join a place where they can start real stories.



As VP Brand and Consumer Europe Jérôme Rivière said: “This campaign is a statement from the brand to celebrate committed singles in dating. Our mission is to create a dating journey that’s worth it and help singles to Start Something Real. The best way to do so is to connect them with singles that want the same thing.”

Launched in Scandinavia, the UK and in France this summer in OOH, digital and radio, the campaign will roll out in the rest of Europe until this fall.

*Study Kantar TNS Love Connections for Match in 2019


CREDITS

MEETIC / MATCH
CEO Match Group EMEA & APAC : Alexandre Lubot
CEO Meetic : Matthieu Jacquier
VP Consumer & Marketing Europe: Jérôme Rivière
VP Markets Europe : Sophie AK Gazeau
Marketing Manager Europe: Julie Deffontaines
Social Media Manager Europe: Clara Lesaulnier
France Market Director : Héloïse des Monstiers
UK Market Director : Joanna Pons

MARCEL
CEO: Pascal NESSIM, Charles GEORGES-PICOT
Creative Chairman: Anne DE MAUPEOU
Executive Creative Directors: Gaëtan DU PELOUX & Youri GUERASSIMOV
Associate Director: Sébastien JAUFFRET
Copywriter: Laura AONDIO, Virgile LASSALLE
Artistic Director : Francesca VITELLO
Strategic Planners: Léoda ESTEVE, Alexandre HONORÉ
Account Manager: Angelo GIORDANO
Account Executive: Claire SIOUFI
Project manager: Marine BORREIL
Social Media Manager: Constance BONARDI
Print Producers: Suzanne PEREIRA DIAS, Nathalie TURMEL
Print designer: Christophe GILLON
Motion Designers: Olivia GARAUD, Maxime PHILIPPEAUX, Vincent IWEINS

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Bouygues Telecom, Netflix & BETC present: #SpotTheReference



Bouygues Telecom are bringing out a new TV commercial that should intrigue and challenge even the most hardcore Netflix fans! There is a to more to this 60 second drama than what meets the eye - even the eye of an expert.

More precisely, there are 20 hidden references to original Netflix shows in this ad. Your mission? Find them.

Okay. So, you’ve spotted the lights from Stranger Things? Congrats… but that was the easiest one.

To find the other 19 you might want to take a closer look or two – even committed Netflix bingers with a trained eye for details will struggle to spot all the references.

The film created by BETC Paris shows a typical teenage boy chilling in front of Netflix on his phone when the battery suddenly runs out. We follow his desperate quest for a charger to watch the end of his episode. In a typical Bouygues Telecom manner the boy ends up finishing the series on the couch next to his cunning mother (guess who hid the charger…)

The ad that will run on French TV from this month promotes an offer where new premium phone and internet subscribers are offered one year of access to HD and multiple screen Netflix.

If you think you’re up to the challenge, prove it! Challenge your friends, go to spotthereference.com to play and prove you’re the best!

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Orange Raises Public Awareness of Phishing Ads in Imaginative Campaign by Havas Paris


Brand: Orange

Title: The National Phishing


The Concept:
Every year, cyber-attacks hit millions of people and cost billions of dollars all over the world.

Today, companies are often giving technical answers to cyber-attacks, while the core problem is a behavioral one: 95% of attacks are related to human mistakes.

To raise public awareness about cyber-attacks, and particularly phishing linked to human inattention/misunderstanding, Orange has created a false offer: for 48 hours, the operator has launched a fake advertising campaign (OOH, display) with an incredible offer "PACK - UNLIMITED 6G DURING 100 YEARS" available only by sending your data in return.

Those falling for this offer were immediately informed that they have been “fake-phished” and the fake campaign was replaced by a pedagogic online and offline campaign explaining how to recognize a cyber-attack.



Credits:

Creative Agency: Havas Paris
CCO: Christophe Coffre
Artistic Directors: Rémi Arnaud
Copywriter: Édouard Dorbais
Account managers: Éric Mironneau, Diane de Plas, Marine Legoff
PR : Christophe Pelletier, Thomas Khaski


Media Agency: Havas Media

Published: July, 2019

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Orange Raises Public Awareness of Phishing Ads in Imaginative Campaign by Havas Paris


Brand: Orange

Title: The National Phishing


The Concept:
Every year, cyber-attacks hit millions of people and cost billions of dollars all over the world.

Today, companies are often giving technical answers to cyber-attacks, while the core problem is a behavioral one: 95% of attacks are related to human mistakes.

To raise public awareness about cyber-attacks, and particularly phishing linked to human inattention/misunderstanding, Orange has created a false offer: for 48 hours, the operator has launched a fake advertising campaign (OOH, display) with an incredible offer "PACK - UNLIMITED 6G DURING 100 YEARS" available only by sending your data in return.

Those falling for this offer were immediately informed that they have been “fake-phished” and the fake campaign was replaced by a pedagogic online and offline campaign explaining how to recognize a cyber-attack.



Credits:

Creative Agency: Havas Paris
CCO: Christophe Coffre
Artistic Directors: Rémi Arnaud
Copywriter: Édouard Dorbais
Account managers: Éric Mironneau, Diane de Plas, Marine Legoff
PR : Christophe Pelletier, Thomas Khaski


Media Agency: Havas Media

Published: July, 2019

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Apple Gets Bouncy in Latest AirPods Commercial




Apple's latest advertising campaign focuses on the wireless charging magic that can be found in their very popular AirPods. Like other AirPods ads, this one is anchored by some great music that both highlights and compliments the design aesthetics of AirPods.

In the black-and-white spot, entitled 'Bounce' a lifeless looking man pulls his AirPods off of their wireless charging pad before heading outside where he begins to move effortlessly through city streets by bouncing off every day objects.

AirPods have become nothing short of a cultural phenomenon and a must-have item for office workers and transit commuters everywhere. Apple has released several ads promoting AirPods, but arguably the best promo came during the 2018 holiday season when the truly wireless earbuds became a viral meme.

Apple released its AirPods with wireless charging back in March, as well as a standalone wireless charging case for users who want to upgrade their original AirPods with Qi charging capabilities. Despite having been available for several months now, AirPods with the wireless charging case have been hard to find in stock in some areas. Though, they are currently available on Amazon – at a $20 discount nonetheless.

Song: “I Learnt Some Jazz Today” by Tessellated https://apple.co/2WZWgjy




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