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Tag Archives: The Many

Fun Bolthouse Campaign Reminds Us to Take a Break and Embrace the Farm

Beverage company, Bolthouse Farms, launches a series of commercials created by The Many, with Chimney completing full-service production and post production.

Directed by Chimney’s Sam O’Hare, the four 10-second films promote Bolthouse’s range of premium beverages and were developed around the idea that as modern life becomes busier, the concept of nature and farms become more appealing. The cheerful films encourage people to take a break from their busy routines to enjoy a taste of the farm in Bolthouse’s travel-sized bottle. This break from reality manifests itself as the farm literally growing out of everyday locations: carrots sprout from living room floors, office lamps transform into apple trees, dumbbells in the gym become fresh milk cans, and strawberries make a surprise appearance on the subway platform.

Chimney completed full-service production and post on the films. Working collaboratively with the creative team at The Many, Sam O'Hare directed the live-action portions and also led Chimney’s VFX team in NYC.

Sam comments: “Having a unified creative vision throughout the process really helped ensure consistency and efficiencies from start to finish. From the start we knew that CGI would be the best approach to bring these spots to life - obviously a strawberry plant can't grow out of a subway bench and a desk lamp can't turn into an apple tree. When a campaign relies so heavily on executing the key elements in post, we utilize previz to help us imagine the end product while planning the production and shot list. This ensures that the footage captured on set marries happily with the CG that is needed to bring it all together, and allows the agency and client to see the vision and sign off before shooting, greatly streamlining the shoot. The fact that these were 10 second vignettes also made the decision to do previz that much easier to make sure we left enough time for all the elements to animate on screen without feeling rushed.”

Commenting on the tight turnaround, Sam says: “Photo-real CGI - especially this close up - requires a lot of time and detail to make look right. This is where being Chimney and having the global network really came in handy as we were able to pull in talent from multiple offices to make sure the work was executed beautifully while still meeting the hard deadline. While I directed and led the post in NY, Chimney’s VFX supervisor Petter Lindholm in the LA office was able to be on set to supervise to make sure the VFX data was captured and that everything that was shot would translate smoothly to the post workflow. We also partnered with our office in Gothenburg so we could have dedicated teams on each vignette making sure everything came together.”


CLIENT: Bolthouse
VP of Marketing: Mark Materacky
Marketing Director: Alice Nelen
Brand Manager : Breeana Bey
Campbells Production Consultant: Suzanne Landau

Agency: THE MANY
Executive Creative Director: Damien Eley
Creative Director: Celine Faledam
Copywriter: Rachel Guest
Brand Director: Laura Hoffman
Project Manager: Nicole King
Senior Producer: Morgan Menco

Production Company: Chimney
Director: Sam O'Hare
Executive Producer: Ellen Pot / Jake Loonan
Producer: Brooke Dooley
Post Production Company: Chimney
VFX Producer: Nicole Melius
Lead CG Artist: Anthony Jones
Artists: Joe Nguyen, Ryan Lathey, Ran Huo, Erik Rasmussen
Editor : Hannelore Gomes
Color Correct: Vincent Taylor
Conform: Alana Casto

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Stitch Fix and The Many Believes Everybody Deserves to Be Sen

Stitch Fix launched its first brand campaign this February, tying into award season's major fashion moments in order to talk to consumers about what Stitch Fix does, why it’s relevant, and how its service (personal styling) can help them feel that red carpet confidence every day of the year. The campaign launched with a Stitch Fix Red Carpet activation in LA and NYC—complete with handlers, agents and paparazzi—to give everyday people the 'red carpet treatment.' Then, just before the curtain rose at the Oscars, the company launched a :60 spot celebrating and elevating the reasons people get dressed for all of life’s moments, big and small.

Client: Stitch Fix
Ad: “Everybody Deserves to Be Seen”
Headline: Stitch Fix's first brand campaign celebrates and elevates the reasons people get dressed for all of life’s moments, big and small.
Published: February 2019

CMO: Deirdre Findlay
ECD: Greg Johnson
VP of Consumer Product Marketing: Lisel Welden
Brand Marketing Consultant: Shannon Robinson
Project Manager: Elyse Martinez
Director of Photography: Liona Venturini

Agency: The Many
Partner, Executive Creative Director: Damien Eley
Partner Business & Media Strategy: Amir Haque
Associate Creative Director: Celine Faledam
Associate Creative Director: Rachel Guest
Art Director: Michelle Sieg
Copywriter: Rose Chirillo
Brand Director: Laura Hoffman
Senior Producer: Morgan Menco
Producer: Kim Vorse
Project Management Director: Iman Forde
Senior Project Manager: Kristin Puopolo
Project Manager: Nicole King
Junior Project Manager: Melissa Naimi

Production Company: Arts & Sciences
Director: Sean Meehan
Managing Partner, EP: Marc Marrie
Executive Producer: John Benson
Partner, Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Sam McGarry

Editorial: Exile Edit
Editor: Matt Murphy
Editor: Rex Lowry

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