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New Fiat Film from Krow Shows Style-Conscious ‘Thirtysomethings’ the Perks of Growing Older

A young woman finds solace for turning 30 in her new Fiat 500X in a new campaign for the Italian car brand created by krow communications.

The new Fiat 500X is targeted at style-conscious thirtysomethings who are coming to terms with their new life order. ‘Farewell Twenties’ is a two-minute film that celebrates the passing of well-known twenties behaviours and the dawn of a new ‘adult’ age – the thirties.

In the film, the heroine holds a funeral for her twenties as she enters her next decade. The service is conducted by an earnest vicar and attended by her family and friends who gathered around her for support.

The film ends on a high, however, as we see she her successfully pass into her thirties with the arrival of a new Fiat 500X – a car that can handle everything you need for your new life as a thirtysomething without having to compromise on style.

‘Farewell Twenties’ will run on social and digital from the first week of October.

Vicki Saunders, Managing Partner at krow communications, said: “Like most rewarding pieces of content, this film is the product of a true and relevant behavioural insight: there’s a lot you give up when you move into your thirties but driving in style shouldn’t have to be one of them.

“‘Farewell Twenties’ was written to raise a smile amongst everyone out there who has made the sometimes painful move from carefree singleton to responsible adult.”

Kate Barrett, Brand Communications Manager at Fiat, said: “The Fiat 500 brand has always been synonymous with stand-out style, but the new Fiat 500X also brings the space and technology young people are looking for when they move to the next stage of their adult lives.

“What krow has created in ‘Farewell Twenties’ is a piece of insight-led content which demonstrates that growing up doesn’t have to mean growing ‘old’.”

Creative Director - Nick Hastings & Darryl George
Executive Creative Director - Nick Hastings
Account Director - Rosie Morahan
Agency Producer - Kate Bailey/Sushi Tester
Director/ Production Co. - James Lord - Seldom Differ/Jungle Creations
Producer - Jeanette Sutton
Scriptwriters - Seldom Differ
Editor - Emma Baggott
Post Production - Emma Baggott
Sound Design - Emma Baggott
Typographer - Charlie Colwill
DoP - Garath Whyte

About krow:
krow is a creative communications agency, founded in 2005 by Barry Cook, John Quarrey, Malcolm White and Nick Hastings. Currently ranked No. 17 in the Campaign Top 100 Agencies list, with Nielsen billings of £122.m and a lovely team of people striving to make leaps to transform their clients' businesses. Clients include: DFS, Digital Realty, Ferrero UK, Fiat, Kinder, Nutella, The Labour Party, Team GB, RNLI, Sky Vegas & Tic Tac.
In April 2018 krow was acquired by themissiontm, the publicly listed marketing communications and advertising Group.

About themission:
themission is a technology-embraced marketing communications and advertising Group employing 1,100 people in the UK, Asia and US. The Group comprises two divisions: Integrated Agencies and Sector Specialist Agencies, which work together to provide Clients with the expertise and resource to make them more successful in today’s challenging environment.

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