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Tag Archives: video games

Borderlands 3 Official Reveal Trailer

Holy carp does this game look good. Outside of the occasional switch game with my son I haven't been gaming a whole lot lately. I spent almost a year and a half completely addicted to Overwatch and when I finally got that monkey off my back I didn't w...

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Playerunknown’s Battlegrounds Unleashes Epic Campaign



PUBG Corporation(PUBG Corp.) has collaborated with Battery, the fast-growing independent creative advertising agency based in Hollywood, and RSA Films to create an ambitious global campaign for the launch of the Sony Playstation4 version of the popular digital game PlayerUnknown’s Battlegrounds. The centerpiece of the campaign is Pan-demonium, a long-form social film produced by RSA Films and directed by Jordan Vogt-Roberts, whose work includes the feature film Kong: Skull Islandand a variety of high-profile commercial campaigns.

Pan-demoniumis an action-packed, funny, highly choreographed and relentless fight film that recreates the visceral excitement of the game in live action with an ensemble of actors including Jason Mitchell of Straight Outta Comptonand Nick Robinson of Jurassic World. The film features the cinematography of Chung-Hoon Chung (Old Boy) and the stunt direction of Robert Alonzo (Deadpool).The campaign includes :60, :30 and :15 versions of the film, which will air on television around the world.

“Beginning with our game, the goal has always been to work towards becoming an all-encompassing entertainment franchise,” said Richard Kwon, CMO, PUBG Corp. “Having Jordan bring us a step closer to that has been a delight to see.”

"Bringing this iconic game to life was such an amazing opportunity for us,” said Scott Brown Partner/VP Creative Director at Battery. “And working with Jordan and his team of cinematic legends like Rob Alonzo and Chung Hoon Chung was a dream come true."

“When approaching this campaign, I wanted to capture and translate the individual moments of emotion the gameplay elicits from a player when experiencing PUBG,” Vogt-Roberts said. “I wanted gamers and fans of the title to watch this piece and feel that the filmmaker and team behind this spot understood the authentic fun that has made PUBG a piece of the zeitgeist. I wanted to find a way to bottle that magic and the excitement, kinetic rush, and idiosyncrasies of PUBG for its fans, while also making it accessible to new viewers, whether they’ve played PUBG before or not.”


CREDITS:

Client: PUBG
CH Kim - CEO
Woonghee Cho - COO
Richard Kwon - CMO
Ashley Nam - Head of Console Division
Luke Park - Head of NA Business
Scott DeFreitas - Head of Console Publishing
Michael Medrano - Marketing Manager
David Chung - Brand Manager
Soonree Kwon - Brand Manager

Ad Agency: Battery
Anson Sowby - CEO/Co-Founder
Philip Khosid - CCO/Co-Founder
Mike Parseghian - Partner/Head of Brand
Scott Brown - Partner/VP-Creative Director
Michael Bryce - Creative Director
Stanton Hill - Executive Producer
Mackenzie Busch - Producer
Zach Hill - Brand Supervisor

Production Company: RSA Films
Jordan Vogt-Roberts - Director
David Mitchell - Managing Director
Phillip Detchmendy - Executive Producer
Julien Lemaitre - Producer
Chung-Hoon Chung - DP
Robert Alonzo - Stunt Coordinator
Chelsea Oliver - Production Designer
Cris Araujo - Key Costumer
Additional Photography
Mark Berger - Producer
Ross Riege - DP

Sound Designer: Skywalker Sound
Shannon Mills - Sound Designer

Editorial: Stitch
Jason Lewis - Editor

Visual Effects: JAMM
Mike Wigart - Shoot Supervisor
Patrick Munoz - Lead Flame Artist
Jake Montgomery - Flame Artist
Brian Hajek - Flame Artist
Mark Holden - Flame Artist
Miles Essmiller - Flame Artist
Marcus Wood - Flame Artist
Marcelo Pasqualino - Nuke Artist
Zak Dimaria - Lead FX Artist
Zheng Zu - FX Artist
Justine Pregler - Producer
Asher Edwards - Executive Producer

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Just Dance 2019 and BBDO Paris Reveals Why We All Love To Dance



On October 25th 2018, Ubisoft released a new edition of Just Dance : Just Dance 2019.

Like last year, the game will be available on Nintendo Switch™, Wii U™, Wii™, Xbox One, Xbox 360, and PlayStation®4 computer entertainment system

THE CHALLENGE:
Show everyone that the Just Dance Franchise is one of the most fun and exciting dance experience you could have.

THE AMBITION:

Create a campaign driven by a single objective: give people an irresistible urge to dance.

THE STRATEGY:
With Just Dance 2019, there is a beat behind every great moment in life, a natural momentum to keep dancing whatever the age or whatever the reason.

”IT ALL STARTS WITH A BEAT”
With Just Dance’s latest spot we show dance in a new light. The brand reveals the true reason why we all love dancing. From the oldest to the youngest, and even those that haven’t been born yet.

Why? Because we all have a beat inside; our heartbeat. We are all driven by this rhythm, inside of us, waiting to get out.

Directed by award- winning director Gary Freedman (ranked 2nd highest awarded commercial director by the Gunn Report) and produced by La Pac, this film truly celebrates the innate need to dance and it is filled to the brim with the real, raw, all-consuming joy that dance brings.

Set to Britney Spears’ “Work Work”, the spot starts with couple in their 70’s in a retirement home and moves back through different generations of dancers getting younger and younger, leading us to where it all starts; a baby not even born yet. As the beat of the music synchronizes with the baby’s heartbeat, the punchline appears: “It all starts with a beat”

This journey is utterly convincing in its message that dancing is in our innate human nature. A message from Just Dance that will stay with us. A spot that definitely encourages us and makes us want to get up and Just Dance.

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New Madden NFL 19 Campaign Bets Big on Celebrities & Laughs


Can you feel it? Can you smell it? Football is in the air. We had our first pre-season game last night when the Bears play the Ravens in the Hall of Fame game.

More importantly, we had our first NFL-related ad campaign with the release of Madden NFL 19’s long-form teaser video to celebrate the video game’s upcoming launch on Aug. 10. The commercial features a bevy of stars, including Nicki Minaj, Quavo, Chris Redd from Saturday Night Live, Lil Dicky, DeAndre Hopkins, Joel Embiid and Katie Nolan. At just over 3 1/2 minutes long, it is considerably longer than past year’s teaser efforts, which were between 60 and 90 seconds.

The video is from New York-based Johannes Leonardo and features a fictional character named Will. Last year’s effort from BBDO focused on fictional player Devin Wade.




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Ryan Reynolds And Peak Games Announce Collaboration For First Celebrity Performance Marketing Campaign In A Mobile Game



Peak Games, creator of smash hit games Toy Blast and Toon Blast, today announced an innovative collaboration with Ryan Reynolds. While many companies have collaborated with celebrities on brand marketing projects, including digital campaigns, this is the first celebrity driven campaign designed specifically for performance marketing purposes.

For the first time in advertising history, the audience will see a celebrity/brand partnership with many different perspectives and creatives that allows advertisers to calculate the effectiveness of each video through deep analytical knowledge. Within the first 24 hours of each campaign launch, Peak Games has the power to precisely measure the amount of impact, iterate the commercial selections to the audiences' taste and the campaign will evolve naturally to find the right match between creative and audience.

Reynolds also played a significant role in the campaign's development, working closely with Peak Games to create and execute the 9 unique scripts for each campaign. In total 30 different versions were created under the creative lead of award-winning advertising agency TBWA/Chiat/Day LA. Each scene was directed by acclaimed director Tom Kuntz while the talented team at MJZ handled production.

"The team over at Peak Games was fun and easy to work with and I valued my role with the creative input," said Reynolds.

"Ryan Reynolds is a perfect fit for Toon Blast because of his brand, celebrity and his signature humor, which was the perfect way to make Toon Blast relatable," said Ömer İnönü, Director of Strategy at Peak Games. "We're lucky to be the first mobile gaming company to have an acclaimed professional like Reynolds act in our performance marketing campaign."

Toon Blast is a consistent top-10 grossing game in the US, it has been downloaded over 80M times and has one of the largest audiences in the US. Peak Games, the maker of Toon Blast, focuses on creating highly-rated mobile games including its acclaimed title Toy Blast, which has over 120M installs globally. Together, Toon Blast and Toy Blast are engaging and inspiring hundreds of millions of users worldwide.

The videos are already live within the US and Toon Blast will gradually scale its reach to all major video ad networks, beginning with Facebook and Instagram.

About Peak Games
Peak Games is a leading mobile technology company with a team of 50 people who value progress. We believe that the best products are created when talented people form autonomous teams striving for impact. Peak Games currently has two top-10 grossing mobile games in the US in Toon Blast and Toy Blast, which together are enjoyed by more than 200 million people globally. For more information visit https://peak.games.

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Ryan Reynolds And Peak Games Announce Collaboration For First Celebrity Performance Marketing Campaign In A Mobile Game



Peak Games, creator of smash hit games Toy Blast and Toon Blast, today announced an innovative collaboration with Ryan Reynolds. While many companies have collaborated with celebrities on brand marketing projects, including digital campaigns, this is the first celebrity driven campaign designed specifically for performance marketing purposes.

For the first time in advertising history, the audience will see a celebrity/brand partnership with many different perspectives and creatives that allows advertisers to calculate the effectiveness of each video through deep analytical knowledge. Within the first 24 hours of each campaign launch, Peak Games has the power to precisely measure the amount of impact, iterate the commercial selections to the audiences' taste and the campaign will evolve naturally to find the right match between creative and audience.

Reynolds also played a significant role in the campaign's development, working closely with Peak Games to create and execute the 9 unique scripts for each campaign. In total 30 different versions were created under the creative lead of award-winning advertising agency TBWA/Chiat/Day LA. Each scene was directed by acclaimed director Tom Kuntz while the talented team at MJZ handled production.

"The team over at Peak Games was fun and easy to work with and I valued my role with the creative input," said Reynolds.

"Ryan Reynolds is a perfect fit for Toon Blast because of his brand, celebrity and his signature humor, which was the perfect way to make Toon Blast relatable," said Ömer İnönü, Director of Strategy at Peak Games. "We're lucky to be the first mobile gaming company to have an acclaimed professional like Reynolds act in our performance marketing campaign."

Toon Blast is a consistent top-10 grossing game in the US, it has been downloaded over 80M times and has one of the largest audiences in the US. Peak Games, the maker of Toon Blast, focuses on creating highly-rated mobile games including its acclaimed title Toy Blast, which has over 120M installs globally. Together, Toon Blast and Toy Blast are engaging and inspiring hundreds of millions of users worldwide.

The videos are already live within the US and Toon Blast will gradually scale its reach to all major video ad networks, beginning with Facebook and Instagram.

About Peak Games
Peak Games is a leading mobile technology company with a team of 50 people who value progress. We believe that the best products are created when talented people form autonomous teams striving for impact. Peak Games currently has two top-10 grossing mobile games in the US in Toon Blast and Toy Blast, which together are enjoyed by more than 200 million people globally. For more information visit https://peak.games.

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Ryan Reynolds And Peak Games Announce Collaboration For First Celebrity Performance Marketing Campaign In A Mobile Game



Peak Games, creator of smash hit games Toy Blast and Toon Blast, today announced an innovative collaboration with Ryan Reynolds. While many companies have collaborated with celebrities on brand marketing projects, including digital campaigns, this is the first celebrity driven campaign designed specifically for performance marketing purposes.

For the first time in advertising history, the audience will see a celebrity/brand partnership with many different perspectives and creatives that allows advertisers to calculate the effectiveness of each video through deep analytical knowledge. Within the first 24 hours of each campaign launch, Peak Games has the power to precisely measure the amount of impact, iterate the commercial selections to the audiences' taste and the campaign will evolve naturally to find the right match between creative and audience.

Reynolds also played a significant role in the campaign's development, working closely with Peak Games to create and execute the 9 unique scripts for each campaign. In total 30 different versions were created under the creative lead of award-winning advertising agency TBWA/Chiat/Day LA. Each scene was directed by acclaimed director Tom Kuntz while the talented team at MJZ handled production.

"The team over at Peak Games was fun and easy to work with and I valued my role with the creative input," said Reynolds.

"Ryan Reynolds is a perfect fit for Toon Blast because of his brand, celebrity and his signature humor, which was the perfect way to make Toon Blast relatable," said Ömer İnönü, Director of Strategy at Peak Games. "We're lucky to be the first mobile gaming company to have an acclaimed professional like Reynolds act in our performance marketing campaign."

Toon Blast is a consistent top-10 grossing game in the US, it has been downloaded over 80M times and has one of the largest audiences in the US. Peak Games, the maker of Toon Blast, focuses on creating highly-rated mobile games including its acclaimed title Toy Blast, which has over 120M installs globally. Together, Toon Blast and Toy Blast are engaging and inspiring hundreds of millions of users worldwide.

The videos are already live within the US and Toon Blast will gradually scale its reach to all major video ad networks, beginning with Facebook and Instagram.

About Peak Games
Peak Games is a leading mobile technology company with a team of 50 people who value progress. We believe that the best products are created when talented people form autonomous teams striving for impact. Peak Games currently has two top-10 grossing mobile games in the US in Toon Blast and Toy Blast, which together are enjoyed by more than 200 million people globally. For more information visit https://peak.games.

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Tomb Raider Invites Fans to Play New Game with a 14-Foot Anaconda


Hi Sylvia,

When Tomb Raider fans got their first chance to play the yet-to-be-released Shadow of the Tomb Raider at this year’s Comic-Con conference in San Diego, they had little company—a 14-foot-long anaconda at their back.

The survival experience from game publisher Square Enix, developed by creative agencies Barkley and JMP Creative, let gamers channel their inner Lara Croft and push their ophidiophobia—fear of snakes, to you and me—to the limit.

Gamers previewed Shadow of the Tomb Raider at one of the 13 playable game stations, but only the bravest souls were invited to play at the 13th game console–an enclosed area where they played surrounded by deadly boa constrictors and two 14-foot anacondas.

And unlike the omnipresent free swag handed out elsewhere at Comic Con, Tomb Raider fans had to summon up the courage to snack on exotic jungle creatures like giant water bugs, black forest scorpions, and superworms for the chance to win prizes ranging from t-shirts to Xbox One X Consoles.

Shadow of the Tomb Raider launches September 14 and is the finale of Lara’s origin story and is the biggest release in the history of the franchise. “Given the size of this release, we owe our fans an equally epic experience at Comic-Con where we’ll show them firsthand what it’s like to become the Tomb Raider,” says Jon Grant, Associate Director, Product Marketing, Square Enix.

Below are images from the event at Comic-Con, San Diego July 19 - 21 as well as credits. Let me know if you have any questions.

Laura

Laura Nicolas
Mister Sweat | Managing Director
mobile: 831.465.4950 | laura@mistersweat.com











When Tomb Raider fans got their first chance to play the yet-to-be-released Shadow of the Tomb Raider at this year’s Comic-Con conference in San Diego, they had little company—a 14-foot-long anaconda at their back.

The survival experience from game publisher Square Enix, developed by creative agencies Barkley and JMP Creative, let gamers channel their inner Lara Croft and push their ophidiophobia—fear of snakes, to you and me—to the limit.



Gamers previewed Shadow of the Tomb Raider at one of the 13 playable game stations, but only the bravest souls were invited to play at the 13th game console–an enclosed area where they played surrounded by deadly boa constrictors and two 14-foot anacondas.



And unlike the omnipresent free swag handed out elsewhere at Comic Con, Tomb Raider fans had to summon up the courage to snack on exotic jungle creatures like giant water bugs, black forest scorpions, and superworms for the chance to win prizes ranging from t-shirts to Xbox One X Consoles.



Shadow of the Tomb Raider launches September 14 and is the finale of Lara’s origin story and is the biggest release in the history of the franchise. “Given the size of this release, we owe our fans an equally epic experience at Comic-Con where we’ll show them firsthand what it’s like to become the Tomb Raider,” says Jon Grant, Associate Director, Product Marketing, Square Enix.

CREDITS:

Square Enix
Morten Haugaard - Sr. Director Americas Marketing, Western Studios - Morten Haugaard
Assoc. Director, Product Marketing - Jon Grant

Director of Creative Services - Michael Bannon
Marketing Coordinator, Product Marketing - Ray Velez

Crystal Dynamics
Global Brand Director - Rich Briggs

JMP Creative
CEO - Jahon Pilichowski

Barkley
Chief Idea Officer - Tim Galles,
EVP Executive Creative Director - Katy Hornaday,
Creative Directors - Doug Hentges, Chris Cima
Assoc. Creative Directors - Jordan Breindel, Jeremy Gilberto
Copywriter - Justin Smith
Art Director - Chris Larberg
Senior Creative Producer - Josh Dubois
VP, Brand Leadership - Tyler Cook
Sr. Strategist - Molly Griffin
Assoc. Strategist - Patrick Cooper
VP, Engagement - Joe Cox
Lisa Nicolay - Project Manager

Liquid
Chris Gillette - Media Supervisor

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