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Tag Archives: Yoplait

Yoplait Launches New Campaign to Celebrate Mom’s Big Little Wins



Yoplait knows parenting is made up of thousands of moments that are successful and stressful, hectic and hilarious, where little by little, moms see their kids growing into kind humans. For Big Little Wins is about celebrating those little moments when kids accomplish great things. Whether its learning to be kind and share with their friends or having the strength and confidence to crush it at Taekwondo practice, Yoplait is here to help moms get more little wins and celebrate those little wins that are so important to her.

For Big Little Wins will launch across a variety of channels including TV, audio, digital, social and customer support next week in tandem with Yoplait’s new drinkable snack variety, Yoplait Smoothies – available in Strawberry, Cookies & Crème and Peach Mango flavors.

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Yoplait and VICE team up in ‘For the Better’ Campaign



For the launch of the new Yop Protein, Yoplait’s agency of record in Canada, Cossette, mandated VICE to build the Canada-wide ‘For the Better’ campaign including conceptualizing and creating co-branded videos and advertising assets living on VICE platforms across Canada. Taking part in the YOP Fuels campaign, and bringing to life YOP’s brand mission to fuel teens to enact powerful positive change in the world, the campaign tells the stories of various young Canadians, showing how sport and social involvement intertwine in the daily lives of these inspiring characters.

The campaign includes 4 co-branded videos, in French and English, all living on VICE’s Canadian and Quebec platforms throughout the country. The created content also fits in an advertising environment in harmony with its narrative and visual, with the diffusion of a pre-roll ad and co-branded banners, also produced by VICE Media. VICE Media Montreal office also created the Game Changers brand video, revealing the sacrifices parents make for their kids’ passion, featuring a father and his 11-year-old son.

In the first episode of the series, we discover Evelyn Sifon, a 23-year-old professional cyclist, who is as involved in her sport as she is in fighting prejudice against the transgender community. The second episode, in French, features Sarah Fournier, a 22-year-old special education teacher and boxer, who is committed to making a difference by being fully present in both her work and her discipline. In the third episode, we meet Jerimy Rivera, 24, a Montreal ballet dancer who combines dance with his personal experience to create a more inclusive space, and also acts as a mentor to young dancers.

Brand: Yoplait (Nicole Korb)
Agencies: Cossette Média and VICE Média (Mireille Baradhy)
Brand: Yoplait
Media: VICE Média
Production: Kate Calabretta, VICE
Creative direction: Paul Labonté, VICE
Strategy: Marie-Claude Surprenant, VICE
Media planning: Geneviève Bélanger, Annie-Claude Lemay, Tania Stiperski, Cossette Média

Read More »

Yoplait and VICE team up in ‘For the Better’ Campaign



For the launch of the new Yop Protein, Yoplait’s agency of record in Canada, Cossette, mandated VICE to build the Canada-wide ‘For the Better’ campaign including conceptualizing and creating co-branded videos and advertising assets living on VICE platforms across Canada. Taking part in the YOP Fuels campaign, and bringing to life YOP’s brand mission to fuel teens to enact powerful positive change in the world, the campaign tells the stories of various young Canadians, showing how sport and social involvement intertwine in the daily lives of these inspiring characters.

The campaign includes 4 co-branded videos, in French and English, all living on VICE’s Canadian and Quebec platforms throughout the country. The created content also fits in an advertising environment in harmony with its narrative and visual, with the diffusion of a pre-roll ad and co-branded banners, also produced by VICE Media. VICE Media Montreal office also created the Game Changers brand video, revealing the sacrifices parents make for their kids’ passion, featuring a father and his 11-year-old son.

In the first episode of the series, we discover Evelyn Sifon, a 23-year-old professional cyclist, who is as involved in her sport as she is in fighting prejudice against the transgender community. The second episode, in French, features Sarah Fournier, a 22-year-old special education teacher and boxer, who is committed to making a difference by being fully present in both her work and her discipline. In the third episode, we meet Jerimy Rivera, 24, a Montreal ballet dancer who combines dance with his personal experience to create a more inclusive space, and also acts as a mentor to young dancers.

Brand: Yoplait (Nicole Korb)
Agencies: Cossette Média and VICE Média (Mireille Baradhy)
Brand: Yoplait
Media: VICE Média
Production: Kate Calabretta, VICE
Creative direction: Paul Labonté, VICE
Strategy: Marie-Claude Surprenant, VICE
Media planning: Geneviève Bélanger, Annie-Claude Lemay, Tania Stiperski, Cossette Média

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