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Home / The Big Now Takes Over One of Italy’s Oldest Stadiums for DAZN Campaign

The Big Now Takes Over One of Italy’s Oldest Stadiums for DAZN Campaign



DAZN has taken over the San Siro Metro station, outside one of Italy’s oldest stadiums and home to rival’s AC Milan and Inter Milan. A transformation which gives supporters a unique, realistic and immersive experience. Original photographs, 3D graphics and pictures make the station a new area of Meazza. Some data: 1250 mq of coated surface, 246 customised spaces, platforms, staircases, turnstiles and wall and 3 photographers involved.

DAZN is the first global pure-sport live and on-demand streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere.

DAZN is available in Japan, Germany, Austria, Switzerland, Italy, Spain, Canada and the U.S.

Credits ‘The Football Metro Station’

The Big Now (creative agency)
Executive Creative Director: Marco Peyrano
Head of Creative Strategy: Silvia Cannata
Client Creative Director: Roberto Giardinelli e Mimmo de Musso
Art Director: Camillo Addis
Copywriter: Giovanni Piroli, Michele D’Amore
Art Director jr e Copywriter jr: Riccardo Bruno e Shani Yekutiel
Graphic Designer: Laura Liguori, Stefano Trolese, Matteo Milone
Account Supervisor: Anna Chiara Pelletti
Account jr: Carlo Jochman

Photographer: Mattia Buffoli, Ricardo Nogueira, Mats Palinckx
3D Artist & Photo Retouch: Claudio Errico
Producer: Francesca Castello

MKTG (lifestyle marketing agency)
Managing Director: Silvia Rossi
Project Manager: Matteo Stella
Producer: Alessandro Rizzardi
Account Manager: Federica Capoia
Account Executive: Livia Braccini
Creative Director: Diego Tiziani



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Auston Matthews, of the Toronto Maple Leafs, takes viewers on a 'day-in-the-life-of' style video of with himself and teammate/best friend, Mitch Marner.

Matthews says, "I just really wanted to give fans something cool to watch that they could relate to and show a more personal and real side to us... With this, fans get a look into our lives off the ice, our friendship. We're always using our iPhone to take pics, shoot video in between games or on the road. I hope it makes them want to go shoot their own videos with their friends."

Matthews shot all the footage on an iPhone XS and the Maple Leafs forward picked some of his and Marner's favorite spots around Toronto, including Ristorante Sotto Sotto, Moss Park Arena and Lift Gym, to give fans a genuine look at their everyday lives away from Scotiabank Arena.

Watch the video below to get a peek behind the curtain into the lives of two of the biggest stars in the NHL.



Learn more: https://www.apple.com/iphone-xs/

Song: “Friction” by The Lytics: https://apple.co/2uRFo2O


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