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Home / The Big Now Takes Over One of Italy’s Oldest Stadiums for DAZN Campaign

The Big Now Takes Over One of Italy’s Oldest Stadiums for DAZN Campaign

DAZN has taken over the San Siro Metro station, outside one of Italy’s oldest stadiums and home to rival’s AC Milan and Inter Milan. A transformation which gives supporters a unique, realistic and immersive experience. Original photographs, 3D graphics and pictures make the station a new area of Meazza. Some data: 1250 mq of coated surface, 246 customised spaces, platforms, staircases, turnstiles and wall and 3 photographers involved.

DAZN is the first global pure-sport live and on-demand streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere.

DAZN is available in Japan, Germany, Austria, Switzerland, Italy, Spain, Canada and the U.S.

Credits ‘The Football Metro Station’

The Big Now (creative agency)
Executive Creative Director: Marco Peyrano
Head of Creative Strategy: Silvia Cannata
Client Creative Director: Roberto Giardinelli e Mimmo de Musso
Art Director: Camillo Addis
Copywriter: Giovanni Piroli, Michele D’Amore
Art Director jr e Copywriter jr: Riccardo Bruno e Shani Yekutiel
Graphic Designer: Laura Liguori, Stefano Trolese, Matteo Milone
Account Supervisor: Anna Chiara Pelletti
Account jr: Carlo Jochman

Photographer: Mattia Buffoli, Ricardo Nogueira, Mats Palinckx
3D Artist & Photo Retouch: Claudio Errico
Producer: Francesca Castello

MKTG (lifestyle marketing agency)
Managing Director: Silvia Rossi
Project Manager: Matteo Stella
Producer: Alessandro Rizzardi
Account Manager: Federica Capoia
Account Executive: Livia Braccini
Creative Director: Diego Tiziani

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‘Todos Somos La Tri: Pilsener and Its Support to Ecuador for The Copa America

Days before his debut at the 2019 Copa América in Brazil, and in a positive atmosphere thanks to several sporting achievements in recent weeks, Ecuador closed its preparation games with a tight 3-2 loss to Mexico, where the team led by Hernán Darío 'Bolillo' Gómez wore a shirt delivered by Pilsener, a brewing company that sponsors the Ecuadorian National Team.

The Ecuadorian National Team came out on the court for their last friendly match before the Cup with a particularity on their jerseys, replacing the initials of their names and putting their surnames from singular to plural proudly bearing not only the names of their families but also the names of all Ecuadorians.

These shirts were presented by Cervecería Nacional and its brand Pilsener in the framework of its campaign "Todos Somos La Tri", who also made the video of the call in a novel way, invoking them by their plural surnames to convey that all the Ortiz, the Valencia, the Intriago ... are called to jump on the court with the 23 selected.

"Our purpose with this campaign has been to convey a message of unity, which is not only 11 players on the court or 23 summoned in the Copa América but we are the 17 million Ecuadorians; and that, thanks to the gesture of the National Team when deciding to wear these shirts, La Tri will not play alone we are all on the court with them,” says Rolando Torres, Pilsener brand lead.

The action had great media coverage both national and international achieving hits in the main sports media such as ESPN, Fox, Televisa, Univisión, Caracol, Milenio, As, Medio Tiempo, among others; in addition to getting countless mentions in social networks through the hasthag created by the brand #TodosSomosLaTri, which was also a trending topic on Twitter.

About National Brewery: In Cervecería Nacional we do much more than beer. We bring freshness, sociability and means to improve the communities where we operate. The philosophy of sustainable development of Cervecería Nacional is based on its programs for the promotion of moderate consumption, the promotion of agriculture, the promotion of entrepreneurship, the support of the community and the care of the environment.

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