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The Bigger Picture & Director Michael Bernard Are “Well Storied” For Land Rover With Agency Spark44



The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu-series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger Picture unearthed authentic human stories, lovingly told, that relate perspectives on passion. "Hidden In Plain Sight," "Maker of Champions," and "Reel Life" are the latest installations of the five-part series featuring Land Rover owners who find deep appreciation for their vehicles' ability to take them where they need and want to be.

Director Michael Bernard evokes skill for blending striking imagery rendered with a photographer’s eye and an approachable mastery of narrative. To help accomplish this sense of intimacy blended with an aesthetic of style and grace, Bernard employed a Canon 1DX MK2 for both the films and accompanying print campaign. At ease with a small team of agency and production, the interview subjects opened their doors and hearts to reveal how interests connect to something bigger – deeply connected family, a bold legacy, or quiet reverence.

The first wave of films began with "The Night Club," in which we are transported, along with a giant telescope and a sense of discovery, to dark nights and a wondrous cosmos that Dr. Joel Moskowitz shares with his granddaughter. "Branching Out" finds purpose in repurposing reclaimed natural beauty in bespoke woodwork in the hands of a master creator. The just released pieces include "Hidden In Plain Sight," where planning prestidigitation reveals the magic behind the performance curtain. "Reel Life" travels to Aspen where Juan Grobler finds deep meaning in the majesty of mountain streams, and "Maker of Champions" is a portrait of the matriarch behind one of America's most accomplished families in Polo and Dressage.

“We all feel honored to have worked with such an incredible team,” concludes Spark44 Creative Director Peter Buck, “and want to extend our gratitude to The Bigger Picture along with Michael Bernard for being such an amazing director, DP, and photographer all at once. Jaguar Land Rover gave us the trust and support to make such inspiring stories, and everyone involved demonstrated a passion for filmmaking with laughter along the way.”

“The Night Club”


“Branching Out”


“Hidden in Plain Sight


“The Reel Life


“Maker of Champions”


CREDITS
Client: Jaguar Land Rover
Vice President, Marketing Kim McCullough
Manager, Digital, Social & CRM Joseph Barbagallo
CRM Communications Specialist Rachel Brotsky
Digital Communications Specialist Christopher Jeyes

Agency: Spark44
Managing Director, NA Tony Hobley
Business Director, USA Sabina Sebastian
Senior Account Director Michelle Guzman
Account Supervisor Alexandra Arroliga
Account Executive, Roxanne Alberts
Executive Creative Director, NA Matt Page
Executive Creative Director, NA Peter Buck
Creative Director, NA Brendan Moran
Copywriter, NA Bec Couche
Art Director, Peter Cooper
Film Producer, Erik Press
Stills Producer, Deb Grisham
CRM Strategist, Heba Elghobashy

Production Company: The Bigger Picture
Director/DP: Michael Bernard
EP: Tracy Mays
Producer: Darrin Ball

Editorial/Post Company: Moondog
Editor: Brendan DeLoach
Colorist: Marcello Amati

Music:
The Night Club: "Life’s Wonder" by Steven Gutheinz
Branching Out: "Windy City" by David Westlake
Hidden In Plain Sight: Music- "Clair De Lune" by Claude Debussy, Matthew Naylor, Oliver Spencer
Reel Life: "Pretty Lie" by Kinski Gallo
Maker of Champions: "Gunplay" by Luke Richards

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Zulu Alpha Kilo Unveils Follow-Up to its Global Viral sensation ‘Say No to Spec’



In 2015, a video called Say No to Spec went viral around the world and sparked a dialogue about ending a requirement for ad agencies to produce unpaid creative work in new business pitches.

Now the agency behind it, Zulu Alpha Kilo, has launched a follow-up.

Called the World’s Worst RFP, the film skewers all the wrong ways to run an agency pitch, from spec creative, the sheer number of agencies invited, to how people behave during presentations. Inspired by post-game media scrums in professional sports, the film opens with the client and winning and losing agency at a press conference before a throng of reporters.

“Today was the final of the biggest pitch of the year,” starts the film. “Six grueling months, 25 shops and four rounds of spec creative later, only two competitors were left standing.” Soundbites from the agencies include: “The client was on her phone the whole time,” “We cave twice as fast as the competition, we do sub-par creative, we kiss a lot of ass” and “We fumbled the clicker handoff during the PowerPoint.”

World’s Worst RFP was unveiled at the Agency of the Year, an annual awards show hosted by strategy, Canada’s largest trade publication for the industry. Zulu was nominated in three categories: Digital, Design and Advertising Agency of the Year. The agency ended up winning overall Gold as Design Agency of the Year and Bronze as Advertising Agency of the Year.

Say No to Spec premiered at the same event in 2015.

“Every year, Strategy invites the agencies shortlisted for Agency of the Year to produce a video to debut at the gala. And so we wanted to entertain, but also use the platform to call attention to how our industry can be better for both clients and agencies,” says Zulu founder and chief creative officer Zak Mroueh. “Hopefully World’s Worst RFP and smarterpitch.com will start a dialogue just like Say No to Spec did.”

Along with the video, the agency has consolidated its observations about the pitch process into a thought-leadership piece at smarterpitch.com. Zulu is inviting clients, agencies, pitch consultants and other industry players to add to the list by using #smarterpitch.

CREDITS:
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
CD/Art Director: Rodger Eyre
CD/Writer: Gerald Kugler
Agency Producer: Bette Minott
Account Team: Violet Karbalaei
Production House: Zulubot
Director: Zak Mroueh
Director of Photography: James Klopkp & Nathaniel Chadwick
Producer: Bette Minott / Christina Hill
Audio Mixer/Boom: Paolo Di Teodoro
Casting Director: Jigsaw: Shasta Lutz
Video Post Facility / Editing Company: Zulubot
Editor: Marissa Bourgougnou
Compositor / Online: Zulubot
Colourist/Transfer: Alter Ego: Connor Fisher
Audio Post Facility/Music House: Zulubot
Engineer: Stephen Stepanic

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