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The Bigger Picture & Director Michael Bernard Are “Well Storied” For Land Rover With Agency Spark44



The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu-series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger Picture unearthed authentic human stories, lovingly told, that relate perspectives on passion. "Hidden In Plain Sight," "Maker of Champions," and "Reel Life" are the latest installations of the five-part series featuring Land Rover owners who find deep appreciation for their vehicles' ability to take them where they need and want to be.

Director Michael Bernard evokes skill for blending striking imagery rendered with a photographer’s eye and an approachable mastery of narrative. To help accomplish this sense of intimacy blended with an aesthetic of style and grace, Bernard employed a Canon 1DX MK2 for both the films and accompanying print campaign. At ease with a small team of agency and production, the interview subjects opened their doors and hearts to reveal how interests connect to something bigger – deeply connected family, a bold legacy, or quiet reverence.

The first wave of films began with "The Night Club," in which we are transported, along with a giant telescope and a sense of discovery, to dark nights and a wondrous cosmos that Dr. Joel Moskowitz shares with his granddaughter. "Branching Out" finds purpose in repurposing reclaimed natural beauty in bespoke woodwork in the hands of a master creator. The just released pieces include "Hidden In Plain Sight," where planning prestidigitation reveals the magic behind the performance curtain. "Reel Life" travels to Aspen where Juan Grobler finds deep meaning in the majesty of mountain streams, and "Maker of Champions" is a portrait of the matriarch behind one of America's most accomplished families in Polo and Dressage.

“We all feel honored to have worked with such an incredible team,” concludes Spark44 Creative Director Peter Buck, “and want to extend our gratitude to The Bigger Picture along with Michael Bernard for being such an amazing director, DP, and photographer all at once. Jaguar Land Rover gave us the trust and support to make such inspiring stories, and everyone involved demonstrated a passion for filmmaking with laughter along the way.”

“The Night Club”


“Branching Out”


“Hidden in Plain Sight


“The Reel Life


“Maker of Champions”


CREDITS
Client: Jaguar Land Rover
Vice President, Marketing Kim McCullough
Manager, Digital, Social & CRM Joseph Barbagallo
CRM Communications Specialist Rachel Brotsky
Digital Communications Specialist Christopher Jeyes

Agency: Spark44
Managing Director, NA Tony Hobley
Business Director, USA Sabina Sebastian
Senior Account Director Michelle Guzman
Account Supervisor Alexandra Arroliga
Account Executive, Roxanne Alberts
Executive Creative Director, NA Matt Page
Executive Creative Director, NA Peter Buck
Creative Director, NA Brendan Moran
Copywriter, NA Bec Couche
Art Director, Peter Cooper
Film Producer, Erik Press
Stills Producer, Deb Grisham
CRM Strategist, Heba Elghobashy

Production Company: The Bigger Picture
Director/DP: Michael Bernard
EP: Tracy Mays
Producer: Darrin Ball

Editorial/Post Company: Moondog
Editor: Brendan DeLoach
Colorist: Marcello Amati

Music:
The Night Club: "Life’s Wonder" by Steven Gutheinz
Branching Out: "Windy City" by David Westlake
Hidden In Plain Sight: Music- "Clair De Lune" by Claude Debussy, Matthew Naylor, Oliver Spencer
Reel Life: "Pretty Lie" by Kinski Gallo
Maker of Champions: "Gunplay" by Luke Richards

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Twelve Challenges Perceptions of Insurance Marketing with New Co-Op Insurance Campaign: ‘For Life’s Adventures’



Co-op Insurance has launched a social media brand campaign created in partnership with award-winning creative agency, PSONA Twelve, titled ‘For Life’s Adventures’.

The campaign was designed to challenge the existing negative tone of many insurance adverts and instead celebrates the wonderful, positive adventures in life that insurance enables us to do.

The centrepiece of the advert is a unique branded podium featuring a button labelled ‘press for adventure’. The adverts show curious pedestrians walking towards the flashing sign before receiving cards with a suggested adventure on it: a little girl is encouraged to give a+ gift, a woman dances with a hula hoop, and a holiday-goer is challenged to pack a suitcase as quickly as possible.

The work advertises Co-op Insurance’s full range of services including Travel, Car, Pet, Life and Home, each scenario reflecting that the company is there to take care of customers as they embark on their life’s adventures, big and small.

Neame Ingram, Creative Director at PSONA Twelve, said: “When it comes to insurance, most brands typically sell it on price, prangs and peace of mind. We wanted to take a different approach that brought people’s minds back to fun and away from seeing buying insurance as mundane or complex.”

Chris Twigg, Head of Digital added: “We wanted PSONA Twelve to deliver a campaign that fit with the persona and voice of the wider Co-op Group: friendly, helpful, and community-focused. Their work has achieved this brilliantly and illustrates that insurance doesn’t have to be something to be afraid of.”

The campaign launches on the 18th April for one month across social media (Facebook, Twitter and Instagram Stories).

The podium that has been created will also be used at events throughout the UK, allowing Co-op Insurance to maximise value of the campaign.

Credits:
Title/Project: Co-op Insurance: For Life’s Adventures
Agency: Psona Twelve / Twelve
Agency contact: Kate Knight
Agency contact job title: Group Account Director
Client name: Debbie Aspery
Client job title: Social Media & SEO Specialist

Client name: Anna Morley
Client job title: Digital Engagement Lead
Creative Director: Neame Ingram
Creative team: Dave Paul & Natascha Davis
Planner / CSU director: Pierce Calnan
Exposure: Facebook, Twitter, Instagram

About Co-op Insurance:
Co-op Insurance is part of the Co-op, one of the world’s largest consumer co-ops, owned by millions of members. Alongside Co-op Insurance, we have the UK’s fifth biggest food retailer, the UK’s number one funeral services provider, and a developing legal services business.
As well as having clear financial and operational objectives, the Co-op is a recognised leader for its social goals and community-led programmes.

About Twelve:
It’s in our people and our work.
People who do more: experts in every area, whose energy and ideas spill into every other area.
Work that works harder: advertising that creates action, experiential that makes headlines, shopper that builds brands, B2B that touches people and social that sells. Ideas that do a lot, sometimes with not a lot: without huge budgets or lots of time. We think that matters, especially now.
For more information go to: https://www.twelve.agency/

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