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Fusion’s “As American As” campaign gets some American-style censorship


When news media company Fusion and its creative agency SS+K launched the “As American As” campaign, they expected images like gay men kissing, a drag queen standing on her stoop and an African American baby wearing a “black lives matter” t-shirt to spark a public conversation about diversity and inclusion in America. What they didn't expect were for those images to be rejected outright in some of the most cosmopolitan places in America—even on a building in New York’s Lower East Side.

In response to the censorship detailed below, Fusion and SS+K created a new billboard in Manhattan—this time with the censored images crossed out. “X marks the spot of censorship,” the billboard says. “See the images America wasn’t ready for.”






CREATIVE CREDITS:
Fusion Media Group
Chief Executive Officer: Isaac Lee
Senior Vice President, Chief Strategy Officer: Boris Gartner
Vice President, Executive Creative Director: Stephen Leps

SS+K
Partner, Chief Creative Officer: Bobby Hershfield
Creative Director: Armando Flores
Art Director: Malika Reid
Copywriter: Margaret Webber
Design Director: Jesse Raker
Lead Designer: Chris Peck
Director of Production and Innovation: John Swartz
Executive Producer, Photography: Jamie Appelbaum
Executive Producer, Video: Liz Mistriel
Partner/Founder, Account Lead: Rob Shepardson
Account Supervisor: Gisell Galan
Account Coordinator: Jason Fishkin
Strategy: Claudia Cukrov

Production Company: Freebird Production
Director/Photographer: Gillian Laub,Verbatim
Director of Photography: Rick Gershon,Verbatim
Photography Assistant: Yoav Friedlander
Producer: Tali Magal
Assistant Producer: Jessie Jobst

Casting: JV8, Inc. and Planet Pre Pro

Video Edit/Post Production Company: The Mill NY
Editor: Ryan McKenna
Producer: Katya Pavlova
Colorist: Damien Van Der Cryussen

Event Production: Chris Wayne & Associates
Owner: Chris Wayne
VP, Chief of Staff: Tim Biba
Account Manager: Marc Gross
Technical Director: Danny Huebsch

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