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Home / Reclame / The International Federation for Human Rights and We Are Social Presents ‘I Love / I Leave Burundi’ Campaign

The International Federation for Human Rights and We Are Social Presents ‘I Love / I Leave Burundi’ Campaign



The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the violence, intimidation and human rights abuses being perpetrated in Burundi by the country’s authorities.

The campaign is formed of two key parts, which were created by We Are Social France, and is designed to highlight the repression that has resulted in over 1,700 deaths and 400,000 refugees forced into exile.

I LOVE BURUNDI
The first stage centres on a fake tourism company Twitter account and accompanying online film called #ILoveBurundi presenting Burundi as a paradise destination. The idea is to communicate exactly what the Burundi Government would want to hear by presenting a completely positive image of the country as a tourist destination. The #ILoveBurundi film promotes the beauty of the country and the promise it has for young people was posted online and on the fake Twitter account on Friday 11th May to play along with this illusion. Political writers and influencers have also been enlisted to help promote the campaign.

I LEAVE BURUNDI
The second phase of the campaign sees the launch of a follow-up film called #ILeaveBurundi, which shows the reality of the situation in the country and reveals that the narrator of the original tourism film is a refugee from Burundi - one of the over 400,000 forced to flee their homeland to escape arrest, torture and execution. This film was posted today (Tuesday 15th May), using the hashtag #ILeaveBurundi.

The current cycle of violence in Burundi began in April 2015 when the first popular demonstration against President Nkurunziza’s announcement to run for a third term was repressed. This was followed by a campaign by the authorities to systematically eliminate all opposition, with the result that over 1,700 people may have been killed. Along with the over 400,000 refugees that have fled to neighbouring countries, there have been up to 486 victims of enforced disappearance, hundreds of people tortured and over 8,000 people arbitrarily detained.

CREATIVE CREDITS
Agency: We Are Social France
Founder & CEO: Sandrine Plasseraud
Executive Creative Director: Thomas Guilhot
Group Account Director: Vincent Reynaud-Lacroze
Account Manager: Pierre Chaudoy
Strategic Planner: Fabien Gaetan
Art Director: Paul Grange
Copywriters: Alexandre Foucray, Philippe Lesesvre
TV Producer: Cécile Ousset
Production: We Are Social Sutdios
Post-production: FIRM STUDIO
Director: Kentin Denoyelle
Sound production: THE

Client: FIDH
Digital Communication Officer: Anne Vesque
PR & Communication Assistant: Yvon Chagué
Press Manager: Samuel Hanryon

About We Are Social
We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking. With an international team in New York, London, Paris, Milan, Rome, Munich, Berlin, Singapore, Shanghai, Beijing and Sydney, our mission is to put social thinking at the centre of marketing. We work with clients including Renault, adidas, Mondelēz, Netflix, Heineken, Google, HSBC and Audi on global, regional and local projects.


About Abdi

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Launch of the 2nd Annual Edition of Cominar’s Forest of Stars Benefiting Opération Enfant Soleil




After proudly donating $160,000 to the Opération Enfant Soleil telethon in 2018, Cominar is back with the second edition of its Forest of Stars, this time with an even more ambitious objective. The official launch will take place December 1 in all of Cominar's 18 shopping centres in Quebec, in conjunction with over 150 partner companies. This year's fundraising target is $180,000.
Cominar's Forest of Stars was created in 2017 and held in all of the company's shopping centres across the province in order to take advantage of the customer traffic generated by the holiday season to support Opération Enfant Soleil. 
Maxime Landry has agreed to serve as the campaign ambassador and spokesperson once again. He is joined this year by his good friend Annie Brocoli. They will visit Cominar shopping centres in December to spread some holiday joy.
A storybook entitled The Tale of Stars, specially created for the campaign, along with a dessert known as the ChocoFox, made using 3D technology, will be to added to the on-site ornament workshops. Proceeds from the merchandise sales and workshops will go to Opération Enfant Soleil.
For more information on the second edition of Cominar's Forest of Stars, go to cominarforestofstars.com.

ABOUT COMINAR REAL ESTATE INVESTMENT TRUST
Cominar is the second largest diversified real estate investment trust in Canada and is the largest commercial property owner in the Province of Québec. The REIT owns a real estate portfolio of 430 properties in three different market segments, that is, office properties, retail properties and industrial and mixed-use properties. Cominar's portfolio totals 38.4 million square feet located in the Montreal, Québec City and Ottawa areas. Cominar's primary objectives are to maximize unit value through the proactive management of its properties.
ABOUT OPÉRATION ENFANT SOLEIL
Opération Enfant Soleil raises funds to support the development of quality pediatrics for all sick children in Quebec. Donations have made it possible to carry out hundreds of projects each year in local organizations as well as in major pediatric centres, which are equipped with cutting-edge technology and welcoming environments, and in regional hospitals, where children can be treated near their families. Thanks to the generosity of thousands of Quebecers, the support of volunteers, and the dedication of our partners, more than 230 million dollars have been distributed throughout the province. To learn more, visit www.operationenfantsoleil.ca.

Home / Reclame / The International Federation for Human Rights and We Are Social Presents ‘I Love / I Leave Burundi’ Campaign

The International Federation for Human Rights and We Are Social Presents ‘I Love / I Leave Burundi’ Campaign



The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the violence, intimidation and human rights abuses being perpetrated in Burundi by the country’s authorities.

The campaign is formed of two key parts, which were created by We Are Social France, and is designed to highlight the repression that has resulted in over 1,700 deaths and 400,000 refugees forced into exile.

I LOVE BURUNDI
The first stage centres on a fake tourism company Twitter account and accompanying online film called #ILoveBurundi presenting Burundi as a paradise destination. The idea is to communicate exactly what the Burundi Government would want to hear by presenting a completely positive image of the country as a tourist destination. The #ILoveBurundi film promotes the beauty of the country and the promise it has for young people was posted online and on the fake Twitter account on Friday 11th May to play along with this illusion. Political writers and influencers have also been enlisted to help promote the campaign.

I LEAVE BURUNDI
The second phase of the campaign sees the launch of a follow-up film called #ILeaveBurundi, which shows the reality of the situation in the country and reveals that the narrator of the original tourism film is a refugee from Burundi - one of the over 400,000 forced to flee their homeland to escape arrest, torture and execution. This film was posted today (Tuesday 15th May), using the hashtag #ILeaveBurundi.

The current cycle of violence in Burundi began in April 2015 when the first popular demonstration against President Nkurunziza’s announcement to run for a third term was repressed. This was followed by a campaign by the authorities to systematically eliminate all opposition, with the result that over 1,700 people may have been killed. Along with the over 400,000 refugees that have fled to neighbouring countries, there have been up to 486 victims of enforced disappearance, hundreds of people tortured and over 8,000 people arbitrarily detained.

CREATIVE CREDITS
Agency: We Are Social France
Founder & CEO: Sandrine Plasseraud
Executive Creative Director: Thomas Guilhot
Group Account Director: Vincent Reynaud-Lacroze
Account Manager: Pierre Chaudoy
Strategic Planner: Fabien Gaetan
Art Director: Paul Grange
Copywriters: Alexandre Foucray, Philippe Lesesvre
TV Producer: Cécile Ousset
Production: We Are Social Sutdios
Post-production: FIRM STUDIO
Director: Kentin Denoyelle
Sound production: THE

Client: FIDH
Digital Communication Officer: Anne Vesque
PR & Communication Assistant: Yvon Chagué
Press Manager: Samuel Hanryon

About We Are Social
We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking. With an international team in New York, London, Paris, Milan, Rome, Munich, Berlin, Singapore, Shanghai, Beijing and Sydney, our mission is to put social thinking at the centre of marketing. We work with clients including Renault, adidas, Mondelēz, Netflix, Heineken, Google, HSBC and Audi on global, regional and local projects.


About Abdi

Check Also

Launch of the 2nd Annual Edition of Cominar’s Forest of Stars Benefiting Opération Enfant Soleil




After proudly donating $160,000 to the Opération Enfant Soleil telethon in 2018, Cominar is back with the second edition of its Forest of Stars, this time with an even more ambitious objective. The official launch will take place December 1 in all of Cominar's 18 shopping centres in Quebec, in conjunction with over 150 partner companies. This year's fundraising target is $180,000.
Cominar's Forest of Stars was created in 2017 and held in all of the company's shopping centres across the province in order to take advantage of the customer traffic generated by the holiday season to support Opération Enfant Soleil. 
Maxime Landry has agreed to serve as the campaign ambassador and spokesperson once again. He is joined this year by his good friend Annie Brocoli. They will visit Cominar shopping centres in December to spread some holiday joy.
A storybook entitled The Tale of Stars, specially created for the campaign, along with a dessert known as the ChocoFox, made using 3D technology, will be to added to the on-site ornament workshops. Proceeds from the merchandise sales and workshops will go to Opération Enfant Soleil.
For more information on the second edition of Cominar's Forest of Stars, go to cominarforestofstars.com.

ABOUT COMINAR REAL ESTATE INVESTMENT TRUST
Cominar is the second largest diversified real estate investment trust in Canada and is the largest commercial property owner in the Province of Québec. The REIT owns a real estate portfolio of 430 properties in three different market segments, that is, office properties, retail properties and industrial and mixed-use properties. Cominar's portfolio totals 38.4 million square feet located in the Montreal, Québec City and Ottawa areas. Cominar's primary objectives are to maximize unit value through the proactive management of its properties.
ABOUT OPÉRATION ENFANT SOLEIL
Opération Enfant Soleil raises funds to support the development of quality pediatrics for all sick children in Quebec. Donations have made it possible to carry out hundreds of projects each year in local organizations as well as in major pediatric centres, which are equipped with cutting-edge technology and welcoming environments, and in regional hospitals, where children can be treated near their families. Thanks to the generosity of thousands of Quebecers, the support of volunteers, and the dedication of our partners, more than 230 million dollars have been distributed throughout the province. To learn more, visit www.operationenfantsoleil.ca.

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