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Home / Reclame / The International Federation for Human Rights and We Are Social Presents ‘I Love / I Leave Burundi’ Campaign

The International Federation for Human Rights and We Are Social Presents ‘I Love / I Leave Burundi’ Campaign



The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the violence, intimidation and human rights abuses being perpetrated in Burundi by the country’s authorities.

The campaign is formed of two key parts, which were created by We Are Social France, and is designed to highlight the repression that has resulted in over 1,700 deaths and 400,000 refugees forced into exile.

I LOVE BURUNDI
The first stage centres on a fake tourism company Twitter account and accompanying online film called #ILoveBurundi presenting Burundi as a paradise destination. The idea is to communicate exactly what the Burundi Government would want to hear by presenting a completely positive image of the country as a tourist destination. The #ILoveBurundi film promotes the beauty of the country and the promise it has for young people was posted online and on the fake Twitter account on Friday 11th May to play along with this illusion. Political writers and influencers have also been enlisted to help promote the campaign.

I LEAVE BURUNDI
The second phase of the campaign sees the launch of a follow-up film called #ILeaveBurundi, which shows the reality of the situation in the country and reveals that the narrator of the original tourism film is a refugee from Burundi - one of the over 400,000 forced to flee their homeland to escape arrest, torture and execution. This film was posted today (Tuesday 15th May), using the hashtag #ILeaveBurundi.

The current cycle of violence in Burundi began in April 2015 when the first popular demonstration against President Nkurunziza’s announcement to run for a third term was repressed. This was followed by a campaign by the authorities to systematically eliminate all opposition, with the result that over 1,700 people may have been killed. Along with the over 400,000 refugees that have fled to neighbouring countries, there have been up to 486 victims of enforced disappearance, hundreds of people tortured and over 8,000 people arbitrarily detained.

CREATIVE CREDITS
Agency: We Are Social France
Founder & CEO: Sandrine Plasseraud
Executive Creative Director: Thomas Guilhot
Group Account Director: Vincent Reynaud-Lacroze
Account Manager: Pierre Chaudoy
Strategic Planner: Fabien Gaetan
Art Director: Paul Grange
Copywriters: Alexandre Foucray, Philippe Lesesvre
TV Producer: Cécile Ousset
Production: We Are Social Sutdios
Post-production: FIRM STUDIO
Director: Kentin Denoyelle
Sound production: THE

Client: FIDH
Digital Communication Officer: Anne Vesque
PR & Communication Assistant: Yvon Chagué
Press Manager: Samuel Hanryon

About We Are Social
We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking. With an international team in New York, London, Paris, Milan, Rome, Munich, Berlin, Singapore, Shanghai, Beijing and Sydney, our mission is to put social thinking at the centre of marketing. We work with clients including Renault, adidas, Mondelēz, Netflix, Heineken, Google, HSBC and Audi on global, regional and local projects.


About Abdi

Check Also

Cancer@Work Reveals the Hidden Skills Behind the White Space On the Resumes Of Former Patients



After a first major campaign, Cancer@Work and FamousGrey Paris are devising an ingenious device to help cancer patients find their place in the professional world thanks to a new campaign entitled The Unstoppable Résumé.

Last year, Cancer@Work unveiled the «FIGHTING CANCER» campaign with the FamousGrey Paris agency. This campaign has enabled the Cancer@Work association to change the way we look at cancer patients by creating the first Linkedin skill that valorize their experience with illness.

This year, Cancer@Work has chosen to go even further, by giving former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé.

Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV.
To give cancer patients as much chance as other candidates to get interviews, Cancer@Work has created an online platform called The Unstoppable Résumé.

By connecting on unstoppableresume.com with their Linkedin account, cancer patients can automatically generate a CV that transforms this blank space that could exclude them from the process into a strength. This period is filled with a text that contains the skills they developed during their fight against cancer. Written in white on white, this text, invisible to the naked eye, allows CVs generated via the platform to pass through the filters of recruiters’ software.
The Unstoppable Résumé is therefore a great tool to help cancer patients get the interviews they deserve.

KEY FIGURES

  • 1000 new peopleare diagnosed with cancer in France every day.
  • 40% of the sickare in active employment when they are diagnosed.
  • 30% of the sickhave lost or quit their job because of their illness.
  • 70% of cancer patients can’t find work two years after being diagnosed.
Cancer@Work
Cancer@Work is a recognized association of general interest created in 2012 by Anne-Sophie Tuszynski. It is the first business club dedicated to the subject of cancer and chronic diseases at work.
As a platform for discussion and sharing on the inclusion of illness at work, Cancer@Work proves that reconciling illness and work is a source of human, economic and societal value creation. It works on a daily basis to change the way society and companies view patients.
For more information, visit canceratwork.com

FamousGrey Paris
FamousGrey Paris is the French entity of the international Grey network, which allows it to combine the agility of a structure on a human scale with the power of a large network. At FamousGrey Paris, we put people at the heart of both reflection and creation. For us, it is the best way to create strong and universal campaigns, but also to build sincere and lasting relationships with individuals. The agency supports clients such as Kapten, Ducros, Vahiné, MAE, Atout France, Pfizer, HSBC.

CREDITS


ADVERT TITLE: THE UNSTOPPABLE RESUME
CAMPAIGN NAME: THE UNSTOPPABLE RESUME
MEDIA: WEB, SOCIAL MEDIA
INDUSTRY: HEALTH
PUBLISHED: THURSDAY, MARCH 7TH 2019
MARKETS: HEALTH, CHARITY
LANGUAGES: FRENCH AND ENGLISH

AGENCY: FAMOUSGREY PARIS
ADVERTISER: CANCER@WORK
BRAND: CANCER@WORK

EXECUTIVE CREATIVE DIRECTORS: ROMAIN REPELLIN AND REGIS BOULANGER
ART DIRECTOR: BERTILLE VERMOT
COPYWRITERS: JEAN ESTAUVER AND ALEXANDRE DUFAYET
MANAGING DIRECTOR : BENEDICTE MULLER
ACCOUNT SUPERVISOR: LAURENCE CORMIER
ADVERTISER’S SUPERVISOR: ANNE-SOPHIE TUSZYNSKI, NATHALIE PRESSON AND JEANNE LAVERSIN
ACCOUNT MANAGER: LUCIE LATROBE
PLANNING DIRECTOR : GUILLAUME BILHEUDE
PLANNER: LUCAS SCOTTI
PRODUCER: ADAM ARAUJO
DIRECTOR OF PHOTOGRAPHY: FRANÇOIS-XAVIER REPELLIN
CAMERAMAN: FLORIAN HENRY
MUSIC: LAMAISONDEPRODUCTION
SOUND DESIGN: LAMAISONDEPRODUCTION
POST PRODUCTION AND ANIMATION : OLIVIER CAUNES
WEBDESIGNER : GREGOIRE MIRANDEL
WEBSITE DEVELOPER : FABIEN CLERC





Home / Reclame / The International Federation for Human Rights and We Are Social Presents ‘I Love / I Leave Burundi’ Campaign

The International Federation for Human Rights and We Are Social Presents ‘I Love / I Leave Burundi’ Campaign



The International Federation for Human Rights (FIDH) has launched a hard-hitting campaign to alert the public of the violence, intimidation and human rights abuses being perpetrated in Burundi by the country’s authorities.

The campaign is formed of two key parts, which were created by We Are Social France, and is designed to highlight the repression that has resulted in over 1,700 deaths and 400,000 refugees forced into exile.

I LOVE BURUNDI
The first stage centres on a fake tourism company Twitter account and accompanying online film called #ILoveBurundi presenting Burundi as a paradise destination. The idea is to communicate exactly what the Burundi Government would want to hear by presenting a completely positive image of the country as a tourist destination. The #ILoveBurundi film promotes the beauty of the country and the promise it has for young people was posted online and on the fake Twitter account on Friday 11th May to play along with this illusion. Political writers and influencers have also been enlisted to help promote the campaign.

I LEAVE BURUNDI
The second phase of the campaign sees the launch of a follow-up film called #ILeaveBurundi, which shows the reality of the situation in the country and reveals that the narrator of the original tourism film is a refugee from Burundi - one of the over 400,000 forced to flee their homeland to escape arrest, torture and execution. This film was posted today (Tuesday 15th May), using the hashtag #ILeaveBurundi.

The current cycle of violence in Burundi began in April 2015 when the first popular demonstration against President Nkurunziza’s announcement to run for a third term was repressed. This was followed by a campaign by the authorities to systematically eliminate all opposition, with the result that over 1,700 people may have been killed. Along with the over 400,000 refugees that have fled to neighbouring countries, there have been up to 486 victims of enforced disappearance, hundreds of people tortured and over 8,000 people arbitrarily detained.

CREATIVE CREDITS
Agency: We Are Social France
Founder & CEO: Sandrine Plasseraud
Executive Creative Director: Thomas Guilhot
Group Account Director: Vincent Reynaud-Lacroze
Account Manager: Pierre Chaudoy
Strategic Planner: Fabien Gaetan
Art Director: Paul Grange
Copywriters: Alexandre Foucray, Philippe Lesesvre
TV Producer: Cécile Ousset
Production: We Are Social Sutdios
Post-production: FIRM STUDIO
Director: Kentin Denoyelle
Sound production: THE

Client: FIDH
Digital Communication Officer: Anne Vesque
PR & Communication Assistant: Yvon Chagué
Press Manager: Samuel Hanryon

About We Are Social
We are a global agency. We deliver world-class creative ideas with forward-thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking. With an international team in New York, London, Paris, Milan, Rome, Munich, Berlin, Singapore, Shanghai, Beijing and Sydney, our mission is to put social thinking at the centre of marketing. We work with clients including Renault, adidas, Mondelēz, Netflix, Heineken, Google, HSBC and Audi on global, regional and local projects.


About Abdi

Check Also

Cancer@Work Reveals the Hidden Skills Behind the White Space On the Resumes Of Former Patients



After a first major campaign, Cancer@Work and FamousGrey Paris are devising an ingenious device to help cancer patients find their place in the professional world thanks to a new campaign entitled The Unstoppable Résumé.

Last year, Cancer@Work unveiled the «FIGHTING CANCER» campaign with the FamousGrey Paris agency. This campaign has enabled the Cancer@Work association to change the way we look at cancer patients by creating the first Linkedin skill that valorize their experience with illness.

This year, Cancer@Work has chosen to go even further, by giving former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé.

Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV.
To give cancer patients as much chance as other candidates to get interviews, Cancer@Work has created an online platform called The Unstoppable Résumé.

By connecting on unstoppableresume.com with their Linkedin account, cancer patients can automatically generate a CV that transforms this blank space that could exclude them from the process into a strength. This period is filled with a text that contains the skills they developed during their fight against cancer. Written in white on white, this text, invisible to the naked eye, allows CVs generated via the platform to pass through the filters of recruiters’ software.
The Unstoppable Résumé is therefore a great tool to help cancer patients get the interviews they deserve.

KEY FIGURES

  • 1000 new peopleare diagnosed with cancer in France every day.
  • 40% of the sickare in active employment when they are diagnosed.
  • 30% of the sickhave lost or quit their job because of their illness.
  • 70% of cancer patients can’t find work two years after being diagnosed.
Cancer@Work
Cancer@Work is a recognized association of general interest created in 2012 by Anne-Sophie Tuszynski. It is the first business club dedicated to the subject of cancer and chronic diseases at work.
As a platform for discussion and sharing on the inclusion of illness at work, Cancer@Work proves that reconciling illness and work is a source of human, economic and societal value creation. It works on a daily basis to change the way society and companies view patients.
For more information, visit canceratwork.com

FamousGrey Paris
FamousGrey Paris is the French entity of the international Grey network, which allows it to combine the agility of a structure on a human scale with the power of a large network. At FamousGrey Paris, we put people at the heart of both reflection and creation. For us, it is the best way to create strong and universal campaigns, but also to build sincere and lasting relationships with individuals. The agency supports clients such as Kapten, Ducros, Vahiné, MAE, Atout France, Pfizer, HSBC.

CREDITS


ADVERT TITLE: THE UNSTOPPABLE RESUME
CAMPAIGN NAME: THE UNSTOPPABLE RESUME
MEDIA: WEB, SOCIAL MEDIA
INDUSTRY: HEALTH
PUBLISHED: THURSDAY, MARCH 7TH 2019
MARKETS: HEALTH, CHARITY
LANGUAGES: FRENCH AND ENGLISH

AGENCY: FAMOUSGREY PARIS
ADVERTISER: CANCER@WORK
BRAND: CANCER@WORK

EXECUTIVE CREATIVE DIRECTORS: ROMAIN REPELLIN AND REGIS BOULANGER
ART DIRECTOR: BERTILLE VERMOT
COPYWRITERS: JEAN ESTAUVER AND ALEXANDRE DUFAYET
MANAGING DIRECTOR : BENEDICTE MULLER
ACCOUNT SUPERVISOR: LAURENCE CORMIER
ADVERTISER’S SUPERVISOR: ANNE-SOPHIE TUSZYNSKI, NATHALIE PRESSON AND JEANNE LAVERSIN
ACCOUNT MANAGER: LUCIE LATROBE
PLANNING DIRECTOR : GUILLAUME BILHEUDE
PLANNER: LUCAS SCOTTI
PRODUCER: ADAM ARAUJO
DIRECTOR OF PHOTOGRAPHY: FRANÇOIS-XAVIER REPELLIN
CAMERAMAN: FLORIAN HENRY
MUSIC: LAMAISONDEPRODUCTION
SOUND DESIGN: LAMAISONDEPRODUCTION
POST PRODUCTION AND ANIMATION : OLIVIER CAUNES
WEBDESIGNER : GREGOIRE MIRANDEL
WEBSITE DEVELOPER : FABIEN CLERC





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